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Customer relationship management (CRM) is a widely-implemented strategy for managing a companys interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processesprincipally salesactivities, but also those for marketing, customer service, and technical support.[1] The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service.[2] Customer relationship management describes a company-wide business strategy including customer-interface departments as well as other departments.[3] Measuring and valuing customer relationships is critical to implementing this strategy.[4] 2. What is CRM or Customer Relationship Management? CRM is the acronym for the term "customer relationship management". CRM is the common terminology used to describe the managing of prospects all the way through the entire sales process. CRM is often an entire data system that can either be manipulated manually, such as an index card system or a computer automated system. There is specially designed software for customer relationship management (CRM) that can be either installed directly into a computer or through a web based system that is accessible only online. CRM systems are useful in that they enable the management of the entire prospect/customer details such as the names, addresses, phone numbers, call records and purchase history and more. Other uses include planning of appointments, schedule of call back times and other sales related activities. Automated CRM, depending on the system, can be for only one user, or for several users to have access to customer accounts. 3. CRM (customer relationship management) is an information industry term for methodologies, software, and usually Internet capabilities that help an enterprise manage customer relationships in an organized way. For example, an enterprise might build adatabase about its customers that described relationships in sufficient detail so that management, salespeople, people providing service, and perhaps the customer directly could access information, match customer needs with product plans and offerings, remind customers of service requirements, know what other products a customer had purchased, and soAccording to one industry view, CRM consists of: Helping an enterprise to enable its marketing departments to identify and target their best customers, manage marketing campaigns and generate quality leads for the sales team.
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Assisting the organization to improve telesales, account, and sales management by optimizing information shared by multiple employees, and streamlining existing processes (for example, taking orders using mobile devices)

Allowing the formation of individualized relationships with customers, with the aim of improving customer satisfaction and maximizing profits; identifying the most profitable customers and providing them the highest level of service.

Providing employees with the information and processes necessary to know their customers, understand and identify customer needs and effectively build relationships between the company, its customer base, and distribution partners. Many organizations turn to CRM software to help them manage their customer relationships. CRM technology is offered on-premise, on-demand or through Software as a Service 4.(SaaS) CRM, depending on the vendor. Recently, mobile CRM and the open source CRM software model have also become more popular. 5. Definition:Customer Relationship Management (CRM) refers to the methodologies and tools that help businesses manage customer relationships in an organized way. CRM processes that help identify and target their best customers, generate quality sales leads, and plan and implement marketing campaigns with clear goals and objectives; CRM processes that help form individualized relationships with customers (to improve customer satisfaction) and provide the highest level of customer service to the most profitable customers; CRM processes that provide employees with the information they need to know their customers' wants and needs, and build relationships between the company and its customers. 6.Customer relationship management tools include software and browser-based applications that collect and organize information about customers. For instance, as part of their CRM strategy, a business might use a database of customer information to help construct a customer satisfaction survey, or decide which new product their customers might be interested in. Also Known As: CRM; sometimes called customer service management. 7. Common Misspellings: Customer relationship managment. Definitions 1. A management philosophy according to which a companys goals can be best achieved through identification and satisfaction of the customers' stated and unstatedneeds and wants. 2.A computerized system for identifying, targeting, acquiring, and retaining the best mix of customers.

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in buildingrelationships with them by providing the most suitableproducts and enhanced customer service. It integrates backand front office systems to create a database of customercontacts, purchases, and technical support, among other things. This database helps the company in presenting a unified face to its customers, and improve the quality of the relationship, while enabling customers to manage someinformation on their own. 8.Defining Customer Relationship Management is a bit ironic as its seemingly not difficult to define, however, there is no universally accepted single definition. In fact, there are nearly as many definitions of Customer Relationship Management (CRM) as there are CRM software vendors and system integrators who specialize in the industry. Nonetheless, when you recognize that CRM is a strategy focused on evolving customer relationships, a vendor neutral and industry standard definition of CRM can be easily accepted.

9. CRM is a business strategy directed to understand, anticipate and respond to the needs of an enterprise's current and potential customers in order to grow the relationship value. 10. Customer Relationship Management (CRM) is an information industry term for methodologies, software, and usually Internet capabilities that help an enterprise manage customer relationships in an organized and efficient manner. In many cases, an enterprise builds a database about its customers. This database describes relationships in sufficient detail so that management, salespeople, and customer service reps can access information; match customer needs with product plans and offerings; remind customers of service requirements; know what other products a customer had purchased; etc. 11.CRM is a term that is often referred to in marketing. However, there is no complete agreement upon a single definition. This is because CRM can be considered from a number of perspectives. In summary, the three perspectives are: Information Technology (IT) perspective The Customer Life Cycle (CLC) perspective Business Strategy perspective 12. CRM is the abbreviation for customer relationship management. CRM entails all aspects of interaction that a company has with its customer, whether it is sales or service-related. CRM is often thought of as a business strategy that enables businessesto:

13. CRM, or Customer Relationship Management, is one of those terms that is used so often, in so many different ways, that many are left asking themselves: What is CRM, really? As the term is most often used, CRM is technology that's used to improve a process wherever the customer and the company interact with each other. 14. CRM the practice of building a strong relationship between abusiness and its customers and potential cus tomers 15.CRM is THE business buzzword on the Internet these days. Customer Relationship Management promises faster customer serviceat lower costs, higher customer satisfaction and from this, better customer retention andultimately customer loyalty. Naturally, all this is done in hope for more sales and profits! I will go into the benefits of a CRM approach more in-depth later on. 16. CRM is an industry term for software solutions that help companies manage customer relationships in an organized & controlled way. Just a precise CRM definition may not do justice to this industry leading technology. So rather than attempting to a CRM definition the better approach would be to gain a clear understanding of this highend concept. 17.CRM, Customer Relationship Management is a business philosophy towards customers. To focus on their needs and improve customer relationships, with a view to maximize customer satisfaction. It encompasses the variety of technology employed to streamline customer interaction to find, acquire and retain customers. 18.CRM, Customer Relationship Management is a business strategy that enables organizations to get closer with their customers, to better serve their needs, improve customer service, enhance customer satisfaction and thereby maximize customer loyalty and retention. 19.CRM is the accepted purpose of Customer Relationship Management is to enable organizations to better manage their customers through the introduction of reliable processes and procedures for interacting with those customers CRM is the accepted purpose of Customer Relationship Management is to enable organizations to better manage their customers through the introduction of reliable processes and procedures for interacting with those customers.

Customer Relationship Management CRM Software System byKARANBHATEJA / Computers and office automation community Is shop floor taking full advantage of a customer relationship management(CRM) system If not, you might not only be failing to earn your clients? How CRM Can Build and Maintain Customer Loyalty by KraftMaid / Business community A majority of these articles address customer relationship management(CRM) strategies for retaining customer loyalty, especially on a global scale. Emergent strategies for e-business processes, services and ... by SciTech Book News 20. CRM (customer relationship management) are often described separately in business but in todays

customer-centric organization, service is but one part of CRM. CRM is most often described as a technology process, and many companies especially small businesses therefore dont think of it as applicable to their organization. They may Google the term and be immediately overwhelmed with articles full of terms like software, implementation, SaaS and enterprise. Wikipedias definition states, It [CRM] involves using technology to organize, automate, and synchronize business processes principally sales activities. 21."Customer Relationship Management, CRM, aims at providing better customer service, retaining customers as long-term profitable customers, selling services/products more effectively, gaining new customers from present customers through referrals, and providing helping hand to salespeople". 22.CRM is a process of building partnerships with your clients/customers, which involves technology, personal marketing techniques, strategic planning, and internal business processes from customer service, sales and marketing to build a relationship that adds to revenue margins and productivity". 23.CRM. Those aspects of a business strategy which relate to techniques and methods for attracting and retaining customersCustomer Relationship Management, or CRM, is an essential part of modern business management. This CRM article is provided by Ellen Gifford, who specialises in helping organizations develop excellence in CRM, and this contribution is gratefully acknowledged. 24.By Cameron Brown Acustomer relationship system (CRM) system uses technologically-driven strategies to assess customer needs and buying behavior. A CRM system can, however, provide an overwhelming amount of information to a company, not all of it useful.