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July2011
TheStarbucksStory
Ourstorybeganin1971.Backthenwewerearoasterandretailerofwholebeanandgroundcoffee,teaandspices withasinglestoreinSeattlesPikePlaceMarket. Today,weareprivilegedtoconnectwithmillionsofcustomerseverydaywithexceptionalproductsandmorethan 17,000retailstoresinover50countries.
Folklore
StarbucksisnamedafterthefirstmateinHermanMelvillesMobyDick.Ourlogoisalsoinspiredbythesea featuringatwintailedsirenfromGreekmythology.
StarbucksMission
Ourmission:toinspireandnurturethehumanspiritoneperson,onecupandoneneighborhoodatatime.
OurCoffee
Wevealwaysbelievedinservingthebestcoffeepossible.It'sourgoalforallofourcoffeetobegrownunderthe higheststandardsofquality,usingethicalsourcingpractices.Ourcoffeebuyerspersonallytraveltocoffeefarmsin LatinAmerica,AfricaandAsiatoselectthehighestqualityarabicabeans.Oncethesequalitybeansarriveatour roastingplants,StarbucksexpertsbringoutthebalanceandrichflavorofthebeansthroughthesignatureStarbucks Roast.
OurStores
Ourstoresareaneighborhoodgatheringplaceformeetingfriendsandfamily.Ourcustomersenjoyqualityservice, aninvitingatmosphereandanexceptionalcupofcoffee. Totalstores:17,018 * (asofJuly3,2011) Argentina,Aruba,Australia,Austria,Bahamas,Bahrain,Belgium,Brazil,Bulgaria,Canada,Chile,China, Cyprus,CzechRepublic,Denmark,Egypt,ElSalvador,England,France,Germany,Greece,Guatemala,Hong Kong/Macau,Hungary,Indonesia,Ireland,Japan,Jordan,Kuwait,Lebanon,Malaysia,Mexico,NewZealand, Netherlands,NorthernIreland,Oman,Peru,Philippines,Poland,Portugal,Qatar,Romania,Russia,Saudi Arabia,Scotland,Singapore,SouthKorea,Spain,Sweden,Switzerland,Taiwan,Thailand,Turkey,United ArabEmirates,UnitedStatesandWales.
OurPartners
Weofferthefinestcoffeesintheworld,grown,preparedandservedbythefinestpeople.Ouremployees,whowe callpartners,areattheheartoftheStarbucksExperience. Webelieveintreatingourpartnerswithrespectanddignity.Weareproudtooffertwolandmarkprogramsforour partners:comprehensivehealthcoverageforeligiblefullandparttimepartnersandequityinthecompany throughBeanStock.
IncludesStarbucksCoffeeandSeattlesBestCoffeelocations.
StarbucksCompanyProfile OurProducts
Coffee:Morethan30blendsandsingleoriginpremiumarabicacoffees. HandcraftedBeverages:Freshbrewedcoffee,hotandicedespressobeverages,coffeeandnoncoffeeblended beverages,VivannosmoothiesandTazoteas. Merchandise:Coffeeandteabrewingequipment,mugsandaccessories,packagedgoods,music,booksandgift items. FreshFood:Bakedpastries,sandwiches,salads,oatmeal,yogurtparfaitsandfruitcups. ConsumerProducts:OfferedinCanada,China,Denmark,Finland,Germany,Ireland,Japan,Korea,Mexico, Norway,UKandU.S.Productsinclude: CoffeeandTea:Wholebeanandground(StarbucksandSeattlesBestCoffeebrands),StarbucksVIAReady Brew,Tazoteafilterbagsandtealatteconcentrates. ReadytoDrink(RTD):StarbucksbottledFrappuccinocoffeedrinks,StarbucksDiscoverieschilledcup coffees,StarbucksDoubleshotespressodrinks,StarbucksDoubleshotEnergy+Coffeedrinks;SeattlesBest CoffeeIcedLattes,Tazobottledicedandjuicedteas. StarbucksIceCream:Superpremiumcoffeeandcoffeefreeflavors.
BrandPortfolio StarbucksCoffee,SeattlesBestCoffee,TazoTeaandTorrefazioneItaliaCoffee.
InvestorInformation
BeingaResponsibleCompany
Wearecommittedtodoingbusinessresponsiblyandconductingourselvesinwaysthatearnthetrustandrespectof ourcustomers,partnersandneighbors. EthicalSourcing:Wevedevelopedstrong,longtermrelationshipswithfarmersallovertheworldthathelpensure weareabletobuythehighqualitycoffeeourcustomersexpectfromus.It'sourgoalthatby2015,allofourcoffee willbegrownusingethicaltradingandresponsiblegrowingpract ices. EnvironmentalStewardship:Weshareourcustomers'commitmenttotheenvironment.Andwebelieveinthe importanceofcaringforourplanetandencouragingotherstodothesame.Itisourgoalthatby2015,100%ofour cupswillbereusableorrecyclable.Wewillalsoworktosignificantlyreduceourenvironmentalfootprintthrough energyandwaterconservation,recyclingandgreenconstruction. CommunityInvolvement:Fromtheneighborhoodswhereourstoresarelocatedtotheoneswhereourcoffeeis grownwebelieveinbeinginvolvedinthecommunitieswereapartof.Bringingpeopletogether,inspiringchange andmakingadifferenceinpeopleslivesitsallpartofbeingagoodneighbor.By2015,wehopetocontributeone millionvolunteerhourseachyeartoourcommunities.
Website
www.starbucks.com
2011STARBUCKSCOFFEECOMPANY.ALLRIGHTSRESERVED.