HEIDI Company Presentation 28feb2011

Company presentation
www.heidi-chocolate.com
founded in 1994 (www.heidi-chocolate.com) fully operational company with sales, marketing, production and logistics situated near Bucharest
HEIDI Chocolate
320 employees producing and distributing premium chocolate products for customers in 25 countries
subsidiary of the Swiss Lderach group (www.laederach.ch), a family owned business. Lderach is an international acknowledged reference brand for premium Swiss chocolate and petite pastry culture
Vision
HEIDI is one of the preferred premium chocolate brands in selected (mature or growing) premium chocolate markets worldwide based on a strong home base in Romania
6 good reasons
Attractive and unique premium product portfolio
High innovation rate with bucketful launches Global presence in premium chocolate markets Available in selected retailers all over the world Attractive brand & POS communication
Why HEIDI
Customised solutions based on flexible production methods

for a partnership with HEIDI Chocolate
1) An attractive product portfolio
HEIDI Gourmette: full and visible ingredients
Why HEIDI
HEIDI GrandOr: whole caramalised nuts
HEIDI Dark: wide choice of different dark tastes
based on Swiss recipes
1) An attractive product portfolio
Why HEIDI
HEIDI Bouquette: pralines with unique ingredients HEIDI seasonal: broad assortment for different occasions
for variety and choice in different moments
2) High innovation rate
Attractive innovations in 2010 (12% from total sales)
7 guarantees future success
3) Premium chocolate for consumers in more than 30 countries
Why HEIDI
Export share as % from total HEIDI sales 40% 30% 45%
12% 3% 4% Bu P 2012 2011
2007 2008 2009 2010
HEIDI is an international recognized brand
4) Direct relationships with leading retailers

retailers convenience
Why HEIDI
enable efficient routes to the market
5) Attractive brand communication: permanent displays
Why HEIDI
enables high awareness and visibility
5) Attractive brand communication
Why HEIDI
5) Attractive brand communication: seasonal activation
Why HEIDI
5) Attractive online communication
Why HEIDI
supports brand awareness
6) Customized solutions
Why HEIDI
based on flexible production methods
Range
GrandOr
POD
Whole and caramelized nuts
Occasion
for me for you for us
Category
Dark
Product superiority and variety of unique dark chocolate flavors. Creativity in ingredients (on top), and discovery (through window). Superlative product quality. Variety and novelty. Summer excitement.
for me
Gourmette Gourmette Summer Bouquette
for me
for you
for me
for us
Surprising mixes and recipes. Variety of occasions.
for me
for you
for us
Signature ChocoVenture Bars
The elegance of a stylish gift. for me
for you
Bite sized formats. Convenience.
Erwin Vondenhoff Managing director Heidi Chocolat S.A.
Tel. +40 742 2848 00
Contact
evondenhoff@heidi-chocolate.com www.heidi-chocolate.com
http://www.grapefruit.ro/resources/articles/sweet_talk/en/ http://www.youtube.com/watch?v=uJLn-0jl6Zg (from minute 2.05 on) www.heidi-chocolate.com
In accordance with the Lderach group vision, HEIDI offers premium chocolate specialities for selected leading retailers worldwide. Our customers allow a premium price and product postioning for the HEIDI brand. HEIDI offers a range of innovative recipes/products for different consumption occasions and therefore pro-actively fullfils future consumer trends/desires. The Heidi offer covers specialities that are based on finest chocolate, purest ingredients and surrounding emotional stories The emotional stories allow consumers to create their personal chocolate side of life, by discovering simple pleasures.
17
Mission
Characteristics Components: base, main frame, inner skeleton, header No. layers/display: 4 No. tablets displayed (eye exposure): 24 Loading capacity/display: 480 tablets Dark / ChocoVenture (Fruit & Natural) and 288 tablets GrandOr.
35 cm
HEIDI POS support (1)
Dimensions: LxWxH: 60x38x190 cm (incl. pallet)
175 cm
Advantages
Elegant but practical retail presence
It occupies of a EUR pallet

Good exposure Attractive corporate design: header, lateral sides and base Detachable header that can be changed in accordance with the range displayed
60 cm 38 cm
Characteristics
34 cm
Components: base & lateral sides, inner skeleton, open boxes, header No. boxes/display: 5 No. tablets displayed (eye exposure): 30 Loading capacity/box: 90 tablets Dark / ChocoVenture (Fruit & Natural) and 54 tablets GrandOr.
Loading capacity/display: 450 tablets Dark / ChocoVenture (Fruit & Natural) and 270 tablets GrandOr
Dimensions: LxWxH: 60x40x175 cm
175 cm
Advantages The tablets can be delivered in the boxes Easy to assemble and handle It occupies of a EUR pallet Good exposure
Attractive corporate design: header, lateral sides and base
40 cm
60 cm
Characteristics Components: main frame, inner support, header No. layers/display: 2 No. tablets displayed (eye exposure): 6 10 cm
Loading capacity/display: 36 tablets Dark / ChocoVenture (Fruit & Natural) and 18 tablets GrandOr.
Dimensions: Lxwxh: 27.5x20x45 cm
45 cm
20 cm
27,5 cm
Attractive POS promotions / degustations
Why HEIDI
increase trials and awareness
Attractive trade show stands
Why HEIDI
Increases brand awareness
Our international accreditation
Why HEIDI
ISO 9001 Quality Management System (since 2003) ISO 22000 Food Safety Management System (since 2009)
minimises business risks
Modern offices, warehousing and chocolate preparing room
Modern offices
Chocolate preparation room
Warehouse for 2000 pallets
Our motivated team of over 300 people
Why HEIDI
100
129
146
167
200
2006 2007 2008 2009 2010

assures future success
HEIDI Sales value development

HEIDI Company Presentation 28feb2011

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HEIDI Company Presentation 28feb2011

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Company presentation

Customised solutions based on flexible production methods

for a partnership with HEIDI Chocolate

1) An attractive product portfolio

HEIDI Gourmette: full and visible ingredients

HEIDI GrandOr: whole caramalised nuts

HEIDI Dark: wide choice of different dark tastes

based on Swiss recipes

1) An attractive product portfolio

for variety and choice in different moments

2) High innovation rate

Attractive innovations in 2010 (12% from total sales)

7 guarantees future success

3) Premium chocolate for consumers in more than 30 countries

12% 3% 4% Bu P 2012 2011

2007 2008 2009 2010

HEIDI is an international recognized brand

4) Direct relationships with leading retailers

enable efficient routes to the market

5) Attractive brand communication: permanent displays

enables high awareness and visibility

5) Attractive brand communication

enables high awareness and visibility

5) Attractive brand communication: seasonal activation

enables high awareness and visibility

5) Attractive online communication

supports brand awareness

based on flexible production methods

Gourmette Gourmette Summer Bouquette

Surprising mixes and recipes. Variety of occasions.

Signature ChocoVenture Bars

The elegance of a stylish gift. for me

Bite sized formats. Convenience.

Erwin Vondenhoff Managing director Heidi Chocolat S.A.

Tel. +40 742 2848 00

http://www.grapefruit.ro/resources/articles/sweet_talk/en/ http://www.youtube.com/watch?v=uJLn-0jl6Zg (from minute 2.05 on) www.heidi-chocolate.com

HEIDI POS support (1)

Dimensions: LxWxH: 60x38x190 cm (incl. pallet)

It occupies of a EUR pallet

HEIDI POS support (2)

Attractive corporate design: header, lateral sides and base

HEIDI POS support (3)

Attractive POS promotions / degustations

increase trials and awareness

Attractive trade show stands

Increases brand awareness

Our international accreditation

minimises business risks

Modern offices, warehousing and chocolate preparing room

Chocolate preparation room

Warehouse for 2000 pallets

Our motivated team of over 300 people

2006 2007 2008 2009 2010

assures future success

HEIDI Sales value development

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