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Mangalore chemical and fertilizers limited Type Industry Founded Headquarters Key people Products 1974 Mangalore, India

Vijay Mallya chairman, Deepak Anand MD Fertilizers Website www.mangalorechemicals.com Mangalore Chemicals & Fertilizers is a Fertilizer Production factory located in Mangalore, India.It is situated opposite to the New Mangalore Port on the other side of the national highway NH-17.The company produces fertilizers like urea, DAP and special nutrients and chemicals under the brand name of Mangala.The company was started by government of Karnataka. The company's management was subsequently sold to Vijay Mallya's UB Group during tenure of Veerendra Patil's as Karnataka's chief minister. public limited fertilizers and chemicals

is a Rs.2,100 Crore Fertilizers Manufacturing Company situated in the state of Karnataka, India. The Company with its wide range of a product, that include Urea, Di-Ammonium Phosphate, Muriate of Potash, Granulated Fertilizers, Micronutrients, Soil Conditioners and Specialty Fertilizers, touches and enriches the lives of farmers across Southern India.

Mangalore Chemicals and Fertilizers Ltd is a part of The UB Group, a large and diversified business house. The group is one of the foremost multinational organizations based in the sub continent with operations in many world markets. It has diverse interests Brewing. Distilling, Aviation, Fertilizers, Life Sciences, Engineering, Research and Development and Information Technology.

Corporate Profile Mangalore Chemicals and Fertilizers Limited (MCF), with a turnover of over Rs. 2,081.73 Crore (FY 20092010), is the only manufacturer of chemical fertilizers in the state of Karnataka. The factory is strategically located at Panambur, 9 km north of Mangalore City, on the banks of the Gurpur River, in front of the New Mangalore Port. The plant is well connected, both by rail and road. The West Coast National Highway (NH-l7) from Kochi to Mumbai separates MCF from the New Mangalore Port. The Company is a part of the UB Group with Group shareholding of 30.44%. Dr. Vijay Mallya is Chairman of the Board of Directors. The operations are managed by a team of highly dedicated and experienced professionals. The New Mangalore Port is an all-weather port capable of handling ships up to 30 feet draft. Naphtha, Fuel Oil, Ammonia and Phosphoric Acid - the main raw material are obtained through the port. The plant site is well linked, both by rail and road. The Company has capacity to manufacture 2,17,800 MT Ammonia (intermediate product), 3,79,500 MT Urea, 2,55,500 MT Phosphatic Fertilizers (DAP & NP 20:20:00:13), 15,330 MT Ammonium Bi-Carbonate (ABC) and 33,000 MT Sulphuric Acid (SAP) annually. . The design and engineering of the Ammonia/Urea plants was done by Humphreys & Glasgow Limited, London, a leading international firm in the fertilizer field and their associates, Humphreys & Glasgow Consultants Pvt. Ltd., Bombay. (The firm is now merged with Jacobs Engineering, USA). The Phosphatic plant is designed and engineered by Toyo Engineering Corporation,

Japan. PDIL and Furnace Fabrica the Indian firms were involved in the construction of ABC and SAP respectively. The construction work started with the first pile driven on October 15, 1972 by the then Chief Minister, Shri D. Devaraj Urs. The Ammonia/Urea plants were commissioned in March 15, 1976. 197 6 198 2 198 4 198 5 198 6 199 3 199 9 200 2 200 3 200 5 200 6 200 8 Ammonia & Urea production commenced 60 tons per hour auxiliary boiler installed Ammonium Bi-carbonate plant commissioned Purge gas recovery unit installed Captive power plant commissioned Di-ammonium phosphate plant went on stream 2.5 Million Gallons reservoir constructed Marketing of Granulated Fertilizers Installation of Pipe Reactor. 20:20:0 & 16:20:0 complexes produced Marketing of micro nutrient - Zinc Sulphate SAP R/3, integrated software system, OPERATION MITE, implemented. MCF receives ISO 14001 Certification Receives OHSAS certification Installation of 100 TPD Sulphuric Acid plant Installation of Imported Fertilizers Handling Unit

Awards & Recognitions From the year 1996-97, the Companys performance dramatically improved with higher levels of production in all the plants. In fact, the rated capacity of Urea was manufactured for the first time in 1996-97 since commissioning in 1976, a singular achievement! We are proud of having received the following Awards: FAI Award for 'Improvement in overall performance of a Company for three consecutive years 1996-97, 1997-98 and 1998-99. Letter of recognition in 1997 from Directorate General of Factory advisory Services and Labour Institutes (DGFASLI) for maintaining good safety and occupational health standards.

MCF received the Honest Tax paying businessmen award from Commercial Taxes Department, Mangalore Division, a unique initiative taken by Government of Karnataka to honour the prompt Tax payers. Mr. P. C. Jain, Senior Vice President (Works), MCF, Mangalore, received the award in a felicitation function held at Mangalore on 18th March 2005.

MCF has been awarded the prestigious certificates on 1. Environment Management System conforming to ISO 14001:2000 in 2003 which was updated to latest version ISO 14001:2004 in 2005 and 2. Occupational Health & Safety Management System conforming to OHSAS 18001:1999 standard in 2005 which was updated to latest version OHSAS 18001:2007 in 2008.


To create value for farmers, consumers and other stake holders by providing integrated Agri-Solutions and leveraging our competencies to develop synergistic businesses.


1. Turnover of Rs 3000 crores by 2012.2. PAT of Rs 250 crores by 2012.

1. Integrity 2. Customer focus 3. Innovation 4. Teamwork 5. Agility 6. Excellence

Companies under UB Group:

Conglomerate of different companies. 1. Beverage alcohol 2. Pharmaceuticals 3. Media 4. International Trading 5. Aviation 6. Fertilizer: - Mangalore Chemicals and Fertilizers 7. Research and development Infrastructure development

Awards by MCF :

1 Gram Vikas Project 2 Mangala Raitha Suraksha Vima Yojane: - Accident Insurance Scheme for its customer farmers 3 Area excellence award: - For highest performing dealer in each area 4 Mangala Ratna award: - For highest overall sales by a dealer over the entire marketing territory 5 Area/District Level
6 Institutional Agencies: - Winner and runner-up awards both for public & private institutional dealers.


Mangala Dealer Training

1) Inaugurated by Director of Extension, University of Agricultural Sciences, Dharwad. M.H. 2) The training included cultivation practices of different crops, role of plant nutrients, plant protection measures, speciality fertilizers, fertilizer control order and value added tax. The fruit fly and the bitter Neem The UB Group has appointment Fraser Castellino as chief marketing officer for its sports marketing business. Differentiation strategy

PRODUCTS Manufactured products:

Mangala Urea

Product Description

Urea is a Synthetic organic compound containing 46% Nitrogen in Amide form. Available in the form of white solid prills free flowing for easy application. Being Hygroscopic, urea is packed in moisture proof High Density Poly Ethylene bags. Details
Features & Benefits Less acidifying than many other nitrogenous fertilizers. Hence most suited for high pH soils. High concentration of nutrients makes packing, storage and transport cost cheaper. Application Can be applied to soil. Also suitable in solution form as spray. Application is recommended in split doses for better use efficiency. Packing

Packing - 50 kg HDPE Bag

Mangala DAP

Product Description DAP contains the second most important primary nutrient element,
Phosphorous besides Nitrogen, Single most important source of nutrient Phosphorous. Available in free flowing granular form. For differentiation with other low analysis compound fertilizers, DAP granules are colored with black. Granules are stronger, harder and of uniform size.

Features & Benefits

It is completely soluble in Water It has good storage properties. Total water soluble P2O5 helps plants to utilize moisture better and makes
roots grow stronger and deeper even in acidic soils Being non- hygroscopic, DAP can be conveniently stored well even in high rainfall areas High concentration of nutrients makes packing, storage and transport costs per unit cost of nutrient very low. Nitrogen being present in an easily absorbed Ammoniac form, loss due to leaching is minimum. Application DAP is suitable for all crops and soils Recommended for initial application Packing

Packing - 50 kg HDPE Bag

Ammonium Bi Carbonate

Trade Enquiries & Distributors

Product Description Food grade product with 99.8 % purity on dry weight basis. White crystalline product. Being very hygroscopic, it is packed in air tight, laminated HDPE bags. Details
Features & Benefits Carbon dioxide (CO2) liberated from Ammonium bicarbonate is vital to the baking industry. It plays an important role in texturing the crumb structure and leavening.

Best source of CO2 for baking industry - increases shelf life, does not spoil flavour,
leaves no residual odour. Gives off more CO2 per unit weight than any other brand.

Mangala 20:20:00:13

Product Description Contains 20% Nitrogen & 20% P2O5 Contains 13 % Sulphur, a Major Secondary plant nutrient. Granules are uniform and light grey in colour Details
Features & Benefits It has good storage properties. Least hygroscopic and does not readily absorb moisture from the air. It can be kept indefinitely without quality deterioration Due to high water solubility, has a greater mobility in the soil. Being non- hygroscopic, can be conveniently stored well even in high rainfall areas

Application Suitable for all crops both for initial application and top dressing Granules are stronger, harder and of uniform size which facilitates easy application. Packing

Packing - 50 kg HDPE Bag

Sulphuric Acid
Product Description Colorless, nonflammable liquid. Sulphuric acid (H2SO4) monohydrate is very hygroscopic. Details
Features & Benefits Sulphuric acid is the strong mineral acid. It is soluble in water at all concentrations. Sulfuric acid has many applications and is one of the exhaustively used chemicals in chemical industry. Application Used as an intermediate for manufacturing of phosphatic fertilizer. Used in lead-acid batteries. Packing

Transport by road tank truck.

ChemCFNl SulphonatedNaphthaleneFormaldehydeLiquid
Product Description ChemCF NL is an aqueous solution of Sulphonated Naphthalene Formaldehyde,
Sodium salt polymer. This is an excellent dispersing agent. It is a powerful water reducing element in Concrete Admixtures. Engineered & designed to offer wider tolerances in formations of admixture manufacturing. Compatible with most of the additives used in admixture formulations which helps in producing versatile applications.

Features & Benefits Water reduction in concrete up to 18% - 25%. Higher slump with lower water / cement ratio. Flowable & pumpable concrete with improved rheology. Homogeneous, honey comb free, dense concrete. High strength due to reduced water / cement ratio. Application Construction industry: High Range water reducer in concrete. Textile industry: It works as an effective wetting agent in cotton. Leather industry: Used as a dying & leveling aid. Tanning industry: Acts as a good dispersing agent. Oil industry: Functioning as an anti friction agent in oil rigging operation. Packing Supplied in Bulk Tankers of 10 t, 16 t & 20 t capacity. It can also be supplied in customized pack size in HDPE barrels or jerry cans.

ChemCF NP - Sulphonated Naphthalene Formaldehyde Powder

Product Description ChemCF NP is a Sulphonated Naphthalene Formaldehyde (SNF) poly - Condensate

product. It is a powerful water reducing agent used for concrete and cement grouts. This is an excellent dispersing agent. Designed to offer wider tolerances in formulations for concrete admixture manufacturers. It is compatible with most of the additives used in admixture formulations. It helps in producing concrete with various unique properties.

Features & Benefits Water reduction in concrete up to 25%. Higher slump with lower water cement ratio. Flow able & pump able concrete with improved archeology. Possess homogeneous, free from Honeycombing and dense concrete. High strength due to reduced water cement ratio. Application Construction industry: High Range water reducer in concrete. Textile industry: It works as an effective wetting agent in cotton. Leather industry: Used as a dying & leveling aid. Tanning industry: Acts as a good dispersing agent. Oil industry: Functioning as an anti friction agent in oil rigging operation. Packing

Packing Supplied in customized pack sizes of 25 kg and 40 kg HDPE bags

Other products \
Mangala MOP

Product Description Contains 60% Potash (K). By far the most widely used K fertilizer. Available in white and reddish crystalline form. Details
Features & Benefits Readily dissolves in water

On application to soil, it ionizes to dissociate into K & Cl ions. K gets attached or

adsorbed on the soil complex. As such, though MOP is readily soluble in water, it is not leached. High concentration of nutrients makes packing, storage and transport costs per unit cost of nutrient very low. Application Extensively used in manufacture of compound fertilizers and also for direct application to the soil. Suitable for all crops both for basal application & top dressing Essential for all crops for healthy growth and better yields. Packing

Packing - 50 Kg HDPE Bag Mangala Bio20 Product Description Mangala Bio 20 is a highly concentrated emulsion containing macro and chelated
micro elements suitable for foliar spray and fertigation. It helps in better availability of essential nutrients to plants. It contains an organic material derived from a single seaweed variety which has proven beneficial effects on plants by stimulating metabolic activities in the plant system.

Features & Benefits High quality product Available in saturated liquid form Mangala Bio20 is formulated also to maximize the production potential of crops at risk of damage from stress conditions such as temperature stress, moisture stress and disease stress. Application Mangala Bio-20 promotes greater root biomass and therefore helps maximize utilization of moisture and nutrients. It maximizes the production potential of crops that are at the risk of damage from stress conditions caused by high or low temperatures, excess soil moisture. Mangala Bio-20 is formulated to supply plants with essential plant nutrients. It has an organic material derived from a single seaweed variety that stimulates root development. It improves vegetative and reproductive activities in the plant system. It helps in increasing biomass production resulting in higher yields of improved quality. Packing

50mL sachet, 250, 500, 1000 and 5000 mL HDPE containers

Mangala 3X Product Description Mangala 3X is a highly concentrated emulsion containing macro and chelated micro
elements suitable for foliar spray and fertigation. It helps in supply of essential nutrients to plants.

Features & Benefits Highly concentrated, Totally soluble in water Free flowing formulations for maximum bio- effectiveness on a wide range of crops. Fully water soluble fluid emulsion fertilizer containing NPK, magnesium and chelated trace elements Application Mangala 3X supplies plant with essential plant nutrients in balanced proportion. It is suitable for application at different stages of the crop. Its application stimulates metabolic activities improves growth, health of plants leading to better yields. Packing

50mL sachet, 250, 500, 1000 & 5000 mL HDPE containers

Mangala Calmax Product Description Mangala Calmax is a fully water soluble fluid emulsion product containing high level of
calcium and balanced range of micro nutrients. Mangala Calmax is specifically formulated for use as a foliar fertilizer. It can be applied to all fruit and vegetable crops to improve fruit firmness, storability, colour, and skin finish.

Features & Benefits Highly concentrated, free flowing formulation It can be applied to all fruit and vegetable crops to improve growth of plants and quality of produce. Application Calcium is a primary constituent of cell walls and membranes. Restriction in the availability of calcium will adversely affect cell division; impair the structural stability and the permeability of cell walls. Increasing fruit calcium promotes longer storage life and resists a range of physiological break down including soft nose, blossom end rot, bitter pit and internal browning.

Fertigation Products
This comprehensive range of powder formulations is manufactured only from technical grade raw material and blended to exacting quality standards. These ranges of products may be used in all fertigation systems to provide a balanced nutrient programme containing NPK, magnesium and essential microelements.

With suitable dilution, the stock solution can be used in drip irrigation system or foliar spray. The products are fully water soluble.

Product Range

Mangala 18-18-18+2Mgo+TE

Product Description 18:18:18 has immediate beneficial effect on plant growth. 18:18:18 has better nutrient use efficiency, and maintaining soil fertility. 18:18:18 provides a balanced nutrition to crops. Details
Features & Benefits Highly concentrated with high quality. Fully water soluble fertilizer containing NPK, magnesium and essential chelated micronutrients Free flowing formulations for maximum bio-efficacy on a wide range of crops. Application Nitrogen, phosphorus and potassium (NPK) along with micronutrients should be readily available to the growing crop. Deficiencies will negatively affect root and soot development, vigor of plant and yield. They help plants in bearing more flowers and fruits of improved quality. Magnesium is often deficient in crops grown on sandy soils and together with other micro nutrients is vital for chlorophyll and protein synthesis

Soil Conditioners
In the changing agriculture scenario, where the fertile and productive land area is shrinking due to unscientific and surfeit use of chemicals and fertilizers, there is an urgency to correct the soil condition to suit for modern agriculture. Soil conditioners are termed as materials which when added to the soil help in improving or maintaining its physical conditions with improved physical and chemical health of soil that resultantly improve biological health. In the Integrated Nutrient Management approach, soil conditioners are integral part of the agronomic package. For precise application, soil conditioners are formulated specifically to tackle different problematic soils.

Product Range

Mangala Setright for Alkaline Soils

Product Description Mangala Setright for Alkaline Soils brings down the pH of alkaline soils and
neutralizes the adverse properties. It improves physical and chemical health of the soil.

Feature & Benefits It is powder form convenient for broadcast application. Efficient is rectification of soil pH and correction of adverse soil properties. Efficient at lower dosage than conventional soil amendments. Application Unfavorable soil conditions are the primary reasons for lower productivity of soil. Their rectification is prerequisite for a profitable agriculture. Mangala Setright for Alkaline soils application brings about the rectification more readily and efficiently. Mangala Setright for Alkaline Soils has to be mixed with soil at least 3 weeks prior to sowing or planting/transplanting.

Dosage Dosage depends on the soil pH and the soil type. A general guideline is given below:


50 kg HDPE bags.

Mangala Setright for Acidic Soils Product Description Mangala Setright for Acidic Soils brings increases the pH of acidic soils and
neutralizes the toxicities. It improves physical and chemical health of the soil.

Feature & Benefits It is powder form convenient for broadcast application. Efficient is rectification of soil pH and correction of adverse soil properties. Efficient at lower dosage than conventional soil amendments. Application Unfavorable soil conditions, such as low soil acidity, toxicity of certain ions such as Fe, Al, Mn etc, are the primary reasons for lower productivity of soil. Their rectification is prerequisite for a profitable agriculture. Mangala Setright for Acidic Soils application brings about the rectification more readily and efficiently. Mangala Setright for Acidic Soils has to be mixed with soil at least 3 weeks prior to sowing or planting/transplanting. Dosage Dosage depends on the soil pH and the soil type. A general guideline is given below:


50 kg HDPE bags.

Organic Products
The productivity of Indian soils has drastically come down. This has necessitated increasing the productivity per unit area per unit time. This is becoming difficult as the soil health has deteriorated alarmingly. One of the main reasons of this is the ever reducing soil organic matter content. Improving the soil organic carbon content by application of suitable organic matter and manures is the only option. For realising the benefit of application of organic matter, the product should be well decomposed and of good quality. Moreover, if the product can offer more benefits to the farmer than a mere organic manurial value, it is then the farmer realised more value for money. Considering this, MCF Limited has offered high quality organic products.

Product Range : Bulky Organic Manure

Mangala Bio Gold Product Description Mangala BioGold is a well decomposed organic matter fortified with neem cake,
castor cake, pongamia cake and vermicompost. It contains N fixing bacteria - Azatobactor, Azosprillium; PSB and Trichoderma.

Feature & Benefits High quality product available in free flowing brown powder form. Improves soil health, repels soil borne insects and imparts tolerance to certain diseases. Creates a healthy rhizosphere. Application The organic manure helps in improving the soil physical, chemical and biological properties there by it increases the fertility and productivity status of soil. There is a better root proliferation. Helps improving soil health, increases use efficiency of applied as well as natively available nutrients. Packing

40 kg HDPE bag.

Mangala Gold

Product Description Mangala Gold is an organic product containing humic substances in the form of humic
acid, fulvic acid and humin. The humic substances are extracted from vegetable mold and also produced by action of acids on certain sugars and carbohydrates.

Feature & Benefits Mangala Gold is brown coloured well decomposed humic substance derived from vegetable and other organic origin. It application stimulates growth of roots and shoots. Improves soils CEC (Cation Exchange Capacity) and helps retention of nutrients and make them bio-available. Increases the water holding capacity of the soil thus improving the drought tolerance. Improves growth resulting in increased yield of improved quality produce. Application It is available as ready-to-use granule and liquid. Granules are to be applied preferably at sowing or at the initial stage of seedling establishment. Packing

Mangala Gold Granules in 5 kg Polypropylene Bag Mangala Gold Liquid in 5 litre Can

Mangala Neem Organic Manur

Product Description Mangala Neem Organic Manure is a good quality neem product in the form of cake,
pellets and powder. All the three forms are de-oiled.

Feature & Benefits High quality product. Available in free flowing powder, pellets and cake form. The oil content in the three forms is given below: Cake : 9-10% Pellets : 9-10 % Powder : 4%

The neem organic manure provides good organic value to the soil/crop. Improves fertility and productivity of the soil.
Application Neem Organic manure is a good organic manure source and acts as soil borne insect repellent against nematode, grubs, white ants and others. Neem acts as nitrification inhibitor and helps in slow release of nitrogen resulting in improving nitrogen use efficiency.

The main products manufactured are

AMMONIA Produced only for the captive Consumption as an intermediate used in the manufacture of Urea. UREA Nitrogenous fertilizer, suitable for most crops and soils. It is in prill form, free flowing, easy to apply and completely soluble in water DI-AMMONIUM PHOSPHATE(DAP) Complex Fertilizer with nitrogen and phosphorous. Black in colour and granular form. It is free flowing, soluble in water, suitable for most crops and soil conditions and is used for basal application. COMPLEX FERTILIZERS 20:20:0, offered in granular form suitable for a range of crops and soils.

GRANULATED FERTILIZER (N:P:K) Granulated fertilizers supplies three major plants nutrients, namely nitrogen, phosphorus and potash. Granulated fertilizers are in granular/free flowing, soluble in water and are suitable for specific crop and soils. Grades of granulated fertilizers are: 1.17:17:17 General grade suitable for all Crops and soils. 2.20:20:0 - This is a general grade. 3.16:12:16 - It is a Crop specific granulated fertilizer for Coffee. This is manufactured according to the recommendation of the Coffee Board. 4.14:6:21 -It is also a Crop specific granulated fertilizer for Arecanut. 5.10:20:10

- This is a General grade 6.18:18:18 - This is a General grade AMMONIUM BI-CARBONATE (ABC) A food grade product used as a leavening agent, mainly used in the food industry. Products extensions have successfully been made in the leather ind ustry and in making of jaggery. This is a white crystalline product . MURIATE OF POTASH It is an imported Fertilizer containing Potash . SULPHRIC ACID Produced mainly for augmenting the requirements for manufacture of DAP/20:20. Apart from Manufacturing the above Products MCF also trade in the allied products like. Micro nutrient like Zinc Sulphate, Copper Sulphate, Magnesium Sulphate and Micro nutrient mix in the Brand name of Mangala. Soil amendments like Mangala Set right Specialty fertilizers like Mangala Bio-20, Mangala 3X, Mangala Calmax, Mangala19:19:19. Apart from marketing Fertilizer products MCF undertakes other Social Service activities. Some of them are described below: COMMUNITY CARE: Gram Vikas Project Some of the developmental activities undertaken by the Trust are:

Adopting Sangankal village in Bellary District, Herur village in Raichur District, Kulinje village of Kundapur Taluk and Lingappayyana Kadu village in DakshinaKannada District for a period of three years for overall development.

The projects undertaken include construction of Community bath and toilets, providing better infrastructure to the schools, improving their libraries, construction of community halls and hostels and providing water distribution systems.

Formation of a Mangala Farm Club in the villages and organizing sports activities, free health check-up, eye camps, etc. in association with the Lions Club. Participation in the construction of a 'Mangala Bhavan' Auditorium in the Rotary School, Moodabidri, Dakshina Kannada District, by giving financial assistance. Providing Sewing Machines to Mahila Mandals, plant protection equipment toYuvaka Mandals, Swasthic Chulhas under the nonconventional Energy Resource Scheme, community TV sets, etc. in different villages.

Extending financial assistance for surgeries and intra-ocular lens implants to the disabled in association with reputed eye hospitals.


The company is committed to conserve, promote and maintain health and safety in the work place and encourage attitudes and methods which will lead to improve physical and mental health of employees. Safety Highest priority is accorded to maintain high safety standards. Apart from ho lding weekly fire drills, periodical emergency mock drills are conducted onsite. Safety audits are regularly undertaken by external experts and their recommendations are meticulously implemented. Gas monitoring and detection systems have been installed at toxic gas handling areas. Approved personal protective equipment of international standards is utilized for safe working. The Plant Safety Committee and the Central Safety Committee are very active. There is a widely publicized" Safety, Health &Environment Policy" being diligently followed. Environment Management The need for a safe and healthy environment is stressed. An effluent treatment and disposal system was provided in the design stage of the plant itself. Thereafter, advanced pollution control measures have been regularly incorporated.


Effluent Treatment and Disposal With the aim of ensuring minimum disturbance to the ecology, all possible precautions have been taken to avoid pollution.

Effluent treatment and disposal systems in a number of chemical plants in India and abroad have been studied and a suitable system has designed and built in consultation with specialists in effluent treatment and allied engineering activities. The Karnataka State Pollution Control Board has accorded formal approval after studying the effluent treatment system installed. There is zero liquid effluent discharge.

Suitable modifications have also been made in the Urea plant to substantially bring down the noise and air pollution levels during plant start-ups and upsets





Environment, Health & Safety are given top priority in MCF. A green belt covering an area of about 50 acres area is developed and maintained. MCF has been certified for environmental management system conforming to ISO 14001 : 2004 standard and occupational health and safety management system conforming to OSHAS 18001 : 2007 standard by Det Norske Veritas, The Netherlands. MCF has given top priority to its effluent treatment and disposal system right from the design stage of its plants. At MCF the ammonium bi-carbonate, di-ammonium phosphate and sulphonated naphthalene formaldehyde

plants are designed to have zero effluent discharge. In di-ammonium phosphate (DAP) plant a part of ammonia and urea bearing effluent from urea/ammonia plant is used as process condensate. MCF has installed and commissioned urea hydrolyser stripper (UHS) at the cost of Rs.8.5 crores in 1990 and to treat ammonia and urea bearing effluents from ammonia and urea plants. The recovered ammonia and water are reused. MCF has achieved the aim of reusing the entire treated wastewater and the target of zero wastewater discharge during 2010 by investing about Rs.7.0 crores. This is achieved by upgrading the effluent treatment system by the installation of lamella clarifier, ultra filtration and Reverse Osmosis (RO) technologies for the treatment of trade effluent and by upgrading the sewage treatment plant by Membrane Bio-Reactor" (MBR) technology. By the installation of urea hydrolyser stripper and wastewater treatment plants with latest technologies, about 3000 kilolitres per day of water is recovered which is about 30 % of our daily raw water consumption..


The MCF fertilizers are sold in five states of peninsular India, viz, Karnataka, Kerala, Tamil Nude, Andhra Pradesh, Maharashtra, under the very popular "MANGALA" brand. Nine Area offices are strategically located and are responsible for the entire marketing operations. During the year 2007-08, company has sold 3.76 lakhs MT Urea, 2.50 lakhs MTDAP/complex, 1.03 lakhs MT of MOP and 1.77 lakhs MT Granulated fe rtilizers throughout its marketing territory. Apart from selling its own production, MCF also outsource and sells allied fertilizers products like Zinc Sulphate, Soil conditioners, liquid fertilizers etc for the benefit of the farming community. In order to ensure timely availability of fertilizers to the farmers, an efficient and extensive network of over 1300 dealers has been built over the years. In addition,"MANGALA" products are also

made available through a chain of co-operative institutions and agro Kendras.Being the principle fertilizer manufacturing unit in Karnataka, there is a commitment to educate the farmers by disseminating the latest agricultural techniquesand modern crop management practices, through the "Mangala Farm Services". Market development activities are focused towards promoting balanced use of fertilizers with a view to maintaining good soil health and high productivity so the farmer can get sustained production.

"Logistics is a part of a supply chain which plans, implements and controls the efficiency, effective forward and reverse flow of storage of goods, service re lated information between the points of origins to the point of consumption in order to meet consumer requirements".


Conveyance of the right product in right time in right quantity and at right place.

Synchronies the movement of Urea with the ECA/NECA allocation Programs enunciated for different District/State.

Reducing the marketing cost. Since, Fertilizers classifieds under Essential Commodities Act, GOI indicates the district wise, State wise distribution pattern. Based on the GOI District allocation, the products are dispatched either by road or rail depending upon the cost and the quantity to be moved. The field force of MCF has to indent for product based on the allocation through MCFL connects. These indents are approved by the concerned Area MarketingManagers and flows into Logistic Department. These indent

s are allocated to MCFContractors through Systems. There are seven Transport Contractors appointed by MCF to transport the product by road. These Contractors are to provide trucks for the road movement according to the allotment of indents on day to day basis.





Marketing Executive Key indent Area Marketing Manager Approve indent Logistic department/Indent allotment to contractors Contractor Allow trucks Bagging Section loading by Road/Rail

Logistic Department/Document preparation Dealers/ Godown Farmers (FIG.2)

Mckineys 7 s model:

The networking model must define its strategy in terms of resource generation, funding sources, designing an information service mix for target beneficiaries. The sustainability issue is very important in such models, as to how revenues will be generated and how the ICT model is to be linked with agricultural marketing institutions in order to facilitate agricultural marketing. The product-service mix and communication strategy to farmers is also very important for awareness about the information on marketing and commodity prices. Without a well planned strategy, the business model will not be able to achieve its objectives. The integration of the model with revenue streams such as providing e-governance, social networking, education, health and a virtual market delivering goods can help in drawing revenues.

The structure of the consortium needs to be designed in such a way that it facilitates speedy decision-making. A networked structure having minimum hierarchies and involving people from all stakeholder organizations with clear cut roles is needed for implementation including those under PPP (Public Private Participation). The more the layers, the less will be the benefits delivered to beneficiaries.

They comprises of the procedures and policies of the organizations which define how things should be done to achieve the objectives. The systems allow flexibility in terms of resources and approaches as different geographical areas may need different approaches. The systems of collecting information and updating the same and methods of content delivery are to be defined. The delivery of SMART (specific, measurable, accurate, relevant and timely) information is possible only through SMART systems

Beliefs and actions of managers determine the outcome of implemented strategy. A participative style of management suitable for the need of rural areas is adopted. The local communities such as farmers and intermediaries must be involved in the awareness programmes and selection. The success of these schemes depends upon how the managers are able to work .The management apply the bottoms up approach for encouraging and motivating employees working in this area.

People are involved at every step in such type of information system. The people involved are data collectors, officials incharge of updating data, kiosk operators, who deliver the information and the people who install and maintain the kiosks. Most of the models are making use of the local entrepreneurs, who are selected among the local folk. The selection of these entrepreneurs plays an important role. If a person involving the local community, having good educational qualification, mental aptitude, enjoying good relationship in the village is selected, he is able to deliver better benefits to the farmers.

Enabling skills imply that the company ensures that employees know how to do their jobs and stay abreast with innovation in tasks, technology and techniques. Skills imply distinctive capabilities of people and organization which differentiate themselves from others. The skill sets of the persons involved in collecting, updating and delivering information needs to be updated from time to time. The staff must be fully equipped to deliver the services to farmers. Unless fully trained, they will not be able to deliver the information. Capacity building of the staff is one area which is to be looked into.

Shared values:
Shared values ensure that all concerned share the same guiding values. For every ICT project, we must define the mission, vision, goals and objectives which will be shared among the employees of partnering institutions. These values must pertain to economic, social benefits.

Annual report:
Profit and Loss

Profit and Loss account for the year ended March 31, 2010
(Rs. in Lakhs)

Schedule No. Income Sales and services Less: Excise Duty Net Sales and Services Other Income 2.1

2009-2010 2008-2009

2076,90.78 2471,97.73 1,26.29 2,35.75

2075,64.49 2469,61.98 6,08.56 14,42.17

2081,73.05 2484,04.15 Expenditure Manufacturing and Other Expenditure Interest and Finance Charges Depreciation - Net of amount transferred from revaluation reserve of Rs. 2,03.72 lakhs (Previous year Rs.2,14.98 lakhs) Variation in Stock of Finished Goods and Work-inProcess 2.4 2.2 1955,62.32 2380,98.29 2.3 23,43.57 18,37.04 35,99.71 16,95.50



1997,19.61 2440,78.05 Profit before Tax Provision for Current Tax Provision for Fringe Benefit Tax Profit after Current Tax Provision for Deferred Tax Liability (Net) Excess Provision written back Profit after Tax Balance brought forward from previous year Adjustment as on April 1, 2007 on account of AS 15 (Revised) on Employee Benefit Balance available for Appropriations Appropriations 84,53.44 25,70.00 6.55 2,27.77 28,04.32 56,49.12 132,77.12 189,26.24 43,26.10 14,65.00 (7.30) 12.35 12.35 38.71 15,08.76 28,17.34 114,30.38



Proposed Dividend Corporate Dividend Tax Balance carried to Balance Sheet

2,01.42 175,39.67 175,39.67 189,26.24

8,29.61 1,40.99 132,77.12 142,47.72

Earnings per Equity Share Basic and Diluted (in Rupees) [See Note No. B-13 of Schedule 3] Accounting Policies and Notes on Accounts 3 4.77 2.38

Balance Sheet as at March 31, 2010

(Rs. in Lakhs)

Schedule No. Source of funds Shareholders' Funds Share Capital Reserves & Surplus Sub total Loan Funds Secured Unsecured Sub total Deferred Tax Liability (Net) Total 1.3 1.4 1.1 1.2



118,54.86 311,05.75 429,60.61

118,54.86 270,64.81 389,19.67

98,16.33 98,16.33 39,29.73 567,06.67

391,20.49 5,59.01 396,79.50 37,01.96 823,01.13

Application of Funds Fixed Assets: Gross Block Less: Depreciation Net Block Capital Work-in-Progress Sub total 1.5 653,23.00 296,16.21 357,06.79 28,19.76 385,26.55 610,05.96 290,13.88 319,92.08 16,59.30 336,51.38

Investments Current Assets, Loans and Advances: Inventories Sundry Debtors Cash and Bank Balances Other Current Assets Loans and Advances

1.6 1.7



161,87.07 17,30.84 7,44.13 3,10.80 315,48.83

170,77.35 9,05.00 16,09.05 1,95.63 590,48.32

Sub total Less: Current Liabilities and Provisions: Net Current Assets Total Accounting Policies and Notes on Accounts 3 1.8

505,21.67 323,46.55 181,75.12 567,06.67

788,35.35 301,90.60 486,44.75 823,01.13


1. Majority of the respondents (67%) are MCF Transport contractor. 2. Majority of the respondents (87%) are happy in working with MCF 3. Majority of the respondents (67%) are of the opinion that transport contractors are meeting the MCFs truck requirements without any problem. 4. Majority of the respondents (80%) are of the opinion that MCF releases the monthly allocation of products by adjusting through rail. 5. Majority of the respondents are happy with the current payment system adopted by the management. 6. Majority of the respondents thinks that Since MCF is opposite to Port and all importers have godown in and around Panambur is one of the main reason to get trucks. 7. Majority of the respondents (76%) thinks that the trucks deliver the quantity to the consignee within the stipulated time. 8. Since the orders are seasonal there wont be loading through out the year.


1. Company should focus to increase the number of transport contractors. 2. The company should maintain the correct time of delivery. 3 .The company should try to take necessary steps in order to make sure that all the transport contractors of the organization are satisfied with the payment system adopted by the firm .4. Since all respondents are not satisfied with the present working conditions prevailing in the organization company should take necessary steps so that all the respondents will be satisfied with the working conditions of the company.

The study conducted at Mangalore chemicals and fertilizers limited unveils a true picture of the problems facing of transportation at MCF. Transportation is an essential feature for any business activities. Here transport contractors are playing a vital role in handling the problems in transportation, facing by MCF. Most of the problems faced by MCF transport contractors are of Universal in the Transportation Trade. MCF transports Contractors are glad in their work with MCF. As they cannot increase the in flow of trucks they have to make use of the best period / time where imports are minimum and other importers have no loading by road. Its also concluded that the Transporters have a long association in the MCF indicates that the Transport contract is in workable proposition.