Annual Marketing Budget

Misc - Department Specific (mktg) MARKET RESEARCH & MEMBERSHIPS Analyst Fees Analyst Group Membership #1 Analyst Group Membership #2 Industry Organization Fees Industry Org #1 Industry Org #2 MARKETING COMMUNICATIONS Corporate Brand Development Messaging / Brand Framework Corporate Identity Standards Corporate Templates Corporate PPT / sales presentations Marketing Agency Management Fees Special Projects Public Relations Agency Fees (or Consulting Retainer) Wire Services Clipping Services (if not included in above) Analyst Tour Article reprints/usage rights PR campaign support Brand Awareness / Lead Generation Print advertising Online advertising Keyword / SEO Program Industry Buyers Guides Insertions Other interactive programs Website / Interactive Website development (or redesign) SEO program maintenance Website traffic reporting tool Webinars Direct / Email Marketing Events Month Dates City Event #1 Event #2 Event #3 Event #4 Event #5 Event #6 Event #7 Event #8 Event #9 Event #10 Event #11 Event #12 Event #13 Event #14 Event Support Booth property Graphics & Signage Giveaways & Apparel Sales Support Collateral Sales / Customer Videos Printing and other printed materials Sales Demo Miscellaneous Discretionary Marketing Travel Trip #1 Trip #2 Trip #3 Trip #4 Trip #5 Trip #6 Sub-Total ACCOUNTABLE Spending YTD ACTUALS

YEAR
JAN $-

COST CENTER #
FEB $MAR $Q1 $APR $MAY $JUN $Q2 $JUL $AUG $SEP $Q3 $OCT $NOV $DEC $Q4 $FY $$$$$$$-

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MARKETING SPEND BY FUNCTION AS % OF TOTAL BUDGET (GRAPH AS PIE CHART RESULTS) [Use the below line items to transfer totals from each primary spend category above and create a pie chart for a useful executive snapshot] membership fees consulting $ brand development advertising public relations web/interactive events sales support T&E misc other TOTAL $$$$$$$$$$-

41st Parameter Confidential

Annual Marketing Budget

08/22/2011