Académique Documents
Professionnel Documents
Culture Documents
com
The traditional media for this initiative was donated, making it difficult to estimate the reach. However, the online component, which could be measured, was extremely successful. From March 31 to June 26, total website hits were at 5,374,413 and average hits per day were 61,072.88. The average visitor spent 8:59 minutes, contrasted with an industry average of less than 2 minutes. The primary banner effort with MSNBC on June 6 delivered 11,237,094 impressions with a .09 click-through rate (industry average is .04). The site also featured an open community forum and a function for users to create their own online diaries. In total there were 883 women who registered with the website and 1,776 diary and community forum entries. Muse Communications has a long history of creating impactful campaigns to raise public awareness. Past healthcare clients include the Center for Disease Control (CDC), Centers for Medicare and Medicaid Services (CMS), March of Dimes, Office of National Drug Control Policy (ONDCP) and California, Ohio, and Florida Anti-Tobacco campaigns. About Muse Communications Muse Communications multicultural heritage adds a unique dimension to its clients marketing campaigns. Muse Communications is a leading independent multicultural agency that created the category 23 years ago in California. The agency services clients in various industries, including healthcare, automotive, banking, insurance, government agencies and beverages. Muse is located in Hollywood, Calif., where the agency strives to foster a new era of growth in the digital platforms as well as film, music and other entertainment properties. For more information contact Muse at (323) 960-4080 or visit www.museusa.com <http://www.museusa.com/> .
# # #