Sweat Free Shopping Center By: Sweat Sister Company Company Summary Sweat Free Shopping Center is a new

apparel store that caters to the Filipino community in Tarlac City,Philippines. Our focus is to provide clohtes, apparel and accessories, and position ourselves as the top retail store servicing this particular market. In addition, SFS Center will provide styles to the population of Tarlacquenos who wishes to dress and accessorize in the latest, hip fashions. We hope to obtain both high profits and a reputation for great customer satisfaction by offering a large variety of high quality and rare products to our customers. Sweat Free Shopping Center will be located at 13328 Aquino St., San Vicente, Tarlac City. Sweat Free Shopping Center has centralized itself directly in position to the residental location and social activities of our target market. We believe that this is critical to our initial success and long-term growth. All business deliveries and shipments will be handled through the store. The company office will also be housed at this location The hours of operation will be Monday - Saturday 9 a.m. - 8 p.m and Sunday 10 p.m. - 10 p.m. All merchandise will be purchased according to the company's mission and customer focus of outfitting all sizes including women's plus sizes and men's big and tall. Mission Sweat Free Shopping Center s mission is to offer quality, name brand western wear in an assortment of sizes and styles to accommodate all varying body styles and shapes. Vision We will be the Top Shopping Center in the Tarlac Province in 2015 and Products Sweat Free Shopping Center will carry nationally recognized Filipino clothing brands (see list below). We will be purchasing through sales representatives and manufacturers in a variety of sizes, colors and style to fit our target market base. The greatest percentage of merchandise will be in apparel, followed by accessories, hats, gifts etc. Management will rely on customer feedback, suggestions, and sales reports to introduce or eliminate certain brands, styles and sizes. Some of the labels we will carry are listed below: y Matalan y Wallis y Hugo Boss y Nike y Mara y DKNY (Donna Karen New York) y PUMA y Burton y H&M y Dior y Jigsaw y Zara y Hermes y Oasis y Mango y Burberry y Levis y Promod y Chanel y Diesel y Aftershock y Guess y Dolce and Gabbana

Organizational Structure

Ceo/President

Store Operation

Marketing

Merchandising Human Relations Finance

Technology

Manager

Manager

HR Manager

Financial Manager

Assistant Manager

Assistant Manager

Assistant Manager

Accountant

Credit Officer Sales Clerks Visual Display Officer

Cashier

Public Relations Officer

Maintenance Officer

Promotion Officer

Marketing Manager Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services. Duties Develop pricing strategies, balancing firm objectives and customer satisfaction. Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors. Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers. Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities. Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies. Consult with product development personnel on product specifications such as design, color, and packaging. Compile lists describing product or service offerings.

Skill Requirements for:"Marketing Manager"

Critical Thinking -- Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems. Coordination -- Adjusting actions in relation to others' actions. Active Learning -- Understanding the implications of new information for both current and future problem-solving and decision-making. Reading Comprehension -- Understanding written sentences and paragraphs in work related documents. Writing -- Communicating effectively in writing as appropriate for the needs of the audience.

Speaking -- Talking to others to convey information effectively. Judgment and Decision Making -- Considering the relative costs and benefits of potential actions to choose the most appropriate one. Time Management -- Managing one's own time and the time of others. Persuasion -- Persuading others to change their minds or behavior. Negotiation -- Bringing others together and trying to reconcile differences. VP MARKETING A vice president (VP) of marketing develops and implements marketing and communications strategies with the aim of growing the business and enhancing its brand and public awareness. The VP of marketing typically reports to the chief executive officer (CEO) or president and is a member of the executive team.

1. Responsibilities
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The VP of marketing is responsible for marketing the business in the direction specified by company leadership. Working with the executive team, the VP develops short- and long-term strategies and goals to meet specified targets. The VP is responsible for developing and overseeing the marketing budget and implementing marketing strategies. This position also may represent the company at events and meetings and supervise the development of marketing materials to maintain a consistent brand and enhance the company's image and public awareness.

Job Duties
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Specific duties of a VP of marketing may include evaluating market conditions, keeping up-to-date on marketing trends and demographics of customers, developing benchmarks to measure effectiveness, communicating with the board of directors and supervising department staff. Areas that typically fall under the VP of marketing's responsibilities are online marketing, events, public relations, direct marketing, advertising campaigns and creative services.

Qualifications
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Qualifications for a VP of marketing often are a bachelor's degree, with a master's degree in business preferred, and 10 years experience in a senior marketing position. Other requirements may include a proven track record of developing

effective marketing strategies and meeting targets, and strategic planning and public relations experience.

Skills
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In addition to education and previous work experience, there are a number of personal attributes employers may seek for this position. They include strong communication skills, ability to motivate staff, negotiation skills, leadership, ability to articulate a vision, a positive public speaking presence and budget and finance skills.

MARKETING COORDINATOR A marketing coordinator position is a great way to enter the marketing field. Because most companies have a need to educate, communicate and inform prospects and customers about services and products, marketing tends to be a standard business department in various industries. The job of a marketing coordinator includes some specific educational expectations and responsibilities.

1. Job Description
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Marketing coordinators successfully assist the marketing team with various tasks such as collateral development, customer satisfaction analysis, sales programs, product development and service programs. Candidates should be able to multitask, have strong communication skills and business knowledge. Marketing and sales awareness and experience can be helpful, and for some companies, will be required. The marketing coordinator professional will be expected to assist with and deliver marketing information in a timely manner on behalf of the marketing department.

Knowledge, Skills and Abilities

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The marketing coordinator position can be considered an entry-level or professional position depending on the company. Some knowledge in marketing may be required such as field experience, methods for promoting and selling services and products; and effective communication techniques. Candidates should have business knowledge and some customer service skills. Required communications skills are comprised of written, verbal and presentation capabilities. Additional skills may include the ability to actively listen, use logic to identify strengths, weaknesses and solutions. The ability to speak clearly in order to effectively communicate and actively listen is essential when working in the marketing field. Other abilities include competent oral and written comprehension and expression.

Qualified Candidates
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A degree in marketing can provide marketing coordinator candidates with methods, tools and techniques necessary in order to obtain company goals and objectives. Marketing and sales experience also can provide business knowledge and understanding which are critical to assisting with business strategies. Some marketing coordinator positions require only organizational and multitasking skills and will provide training for the right candidate. Companies vary on candidate qualifications based on their business needs.