MANISH SINGH

Email: manish.bpharma@gmail.com Mobile No: 9999984479

Career Objectives: To become a successful member of learning Organization. Education:

Year of Passing 2008 2003 1999 1997 Degree PGDHCPM B.Pharm H.S.C S.S.C Institution IES Management College, Mumbai Percentage 75% 65% 61% 71%

Vivekananda College of pharmacy, Bangalore K.P.Inter College, Allahabad Bharath Scout Guide High School, Allahabad

Field of Interest: International Marketing, Product Management Work Experience: Role and Responsibility in all Company: Managing the entire product line life cycle from strategic planning to tactical activities. Develop strategic marketing plans for allocated product line through market research, competitive analysis, pricing, customer engagement, and business planning. Develop and drive competitive marketing campaigns to ensure market share and profitability of the entire range of product portfolio. Planning the inputs (quarter wise) and make sure of better implementation by coordinating with field force. Planning a different initiatives to keep the customer involve in the offered range. Current: Walter Bushnell (9th May 2011 Till Date) Working with Walter Bushnell Gynecologist division as a Product manager. Handling Indias No.2 Brand (Venusmin) & in a process to launch extension of Venusmin. Handling Indias No.1 Brand (Potklor) with 80% market share. Previous: Panacea Biotec Ltd (20th June 2010 1st May 2011)

Role & Responsibility:

Worked with Panacea Biotec in Orthopedic division as Brand Manager. The job responsibility involved handling the complete ortho portfolio with the support of a Brand Executive. Handled Nimulid range (20 Cr Brand). Handled No.1 brand like VACOSTEO (2.5 Cr) with different calcium basket.

 Also in a process to launch new brand like Ibandronic acid to the ortho portfolio. Previous: Zydus Cadila (1st May 2008 June 2010)

Role & Responsibility:

Worked with Zydus Synovia Rheumatology division as Product executive. The job responsibility involved the total task force assistance along with a Marketing manager. The Synovia task force is divided into Rheumatology and Orthopedist according to the product specifications. Handled No.1 brand like Zycel & Zycolchin along with Salazar DS. Also launched new brand like Rumalef, Defzona in Rheumatology portfolio. Reviving the old No.1 brand Zycel with new formulation Zycel MD to fulfill the need for Juvenile RA. Finding & launching of newer molecule for upcoming market like Febuxostat for the 1st time in India. Currently handling activity like 1st pharma availability health line, COPE program, SFAL, SAHARA, RCNA and COR exclusively. Worked as Management trainee with Zydus Nutriva Gynacology & Orthopedist (Neutraceutical) and got confirmation & Promotion in 1 year period. The job responsibility involved market research activity for two new brand launches and basic neutiva task force assistance in brand management. In Nutriva portfolio handled products from Protein, Iron & Infertility category. Taking briefing all across the country, Conducting CMEs, VCMEs and CAMPs. Participated in conferences like FOGSI, RSSDI, IOACON, IORACON, & APICON. Handling sets of Rheumatology and Orthopedist KOL doctors across country. Key Projects at Zydus: Tracking study done for brands like Globac Z, Menoflav, etc. Working on a major arthritis Brand launch Zycel MD, Rumalef and Defzona. Working on major Gout Brand launch Zurig for the 1st time in India. Working on product like Nasal spray for ortho segments. Working on Biologicals for Rheuma/Ortho segments. Previous Company:
18 months as Management Trainee with Crescent Therapeutics Limited, HQBangalore, from 01/04/2004 to 08/09/2005. Job Profile- Responsibility for Quality sales with respect to direct sales in Hospital and Institutions.

Training & Projects:

Company Sponsored Workshop:

Name of the Company: Zydus Cadila Duration: 3 days

Workshop name: Creative Playgroup Workshop Brief Description: To learn the mode of identifying the real problem area of Brands and to boost them in a very Creative manner.

Summer Internship:

Name of the Company Alkem laboratories Pvt Ltd Duration 2 Months (1st May 2007 1st July 2007) Project Title New wave in Product Positioning- Customer Feed back is Secret password. Company Guide Mr. Sunil Pathak Designation - Marketing Manager Brief Description about the Project - The project titled New

wave in Product Positioning- Customer Feedback is the secrete Password was conducted to evaluate the market opportunities of Osteoporosis Drugs (Combination Therapy) from doctors point of view and gaining insights on the value added services that can be provided to the patients. Snapshot of Findings & its Implementation : The preferred choice of Osteoporosis drugs is Calcitriol + Calcium Carbonate + Zinc followed by Bisphosphonate.

Calcitriol + Calcium Carbonate + Zinc / Risedronate 35mg is preferred choice

of therapy in case of Osteoporosis. Winter Internship: Name of the Company Duration Project Title - Sanofi- Aventis - 2 months (Nov'06-Jan'07) - Brand mapping Brand Mapping of Ramipril molecule.

Brief Description about Project - The project was undertaken tounderstand the

Awards & Achievements:

Achievements at company

With Crescent therapeutics received Indias Best Business Executive

Award for Kick start of new product AMBIDEXT (Duloxitine).

Conducted Market research for the enhancement of business

(Mysore). With Zydus Synovia 110% Ach for all brand given till date. With Zydus Nutriva conduct Market research for the iron syrup

importance with good packaging. Achievements at College

Participates in cricket match as a Caption and won the Final match at graduation level. Participates in Football match and won the Runner Prize at graduation level.

Extra Curricular Activities: Listening to music, meeting people, traveling, cooking. Assistant General Secretary of school Union Body and took active part in Organizing Schools culture events.

Personal Information:
Date of Birth Fathers Name Mother Name Hobbies Gender Marital Status Languages Known Address Package Brother

13th November 1981 Shri. Mangala Singh (Engineer) Shushila Singh Listening songs, Reading, Trekking, Cooking, Male Single English, Hindi, Kanada J-3, Ho.No-181, DDA Flats, Kalkaji, Delhi Rs. 6 lacs/annum 2 (1 Elder married, 1 younger)

Date:

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