Vikasvardhansoni

+91-8827628267/9654820110(Mob) +91-1596244979(Res) soni.vikasvardhan@gmail.com e10vikass@iimidr.ac.in

ABSTRACT
MBA graduate from IIM Indore one year full time MBA (EPGP) program 2011. Currently I am looking for opportunities in marketing and strategy domains where I can put together my business skills, analytical insights and six years of solid professional experience towards value creation.

ACADEMIC HISTORY
Degree EPGP, One year MBA (Marketing and Finance) M.S (Software System) B.Tech (Computer Science) Course Type Full time Institution(s) IIM Indore, Joseph M. Katz Business School, University of Pittsburgh Birla Institute of Technology & Science, Pilani National Institute of Technology, Jalandhar Grades 2.95/4.3 Duration 2010-2011

Part time Full time

8.42/10 71%

2005-2007 2000-2004

SKILLS
More than 6 years of experience in development, testing and project management Technical skills using C++, SQL and Java on Linux and Windows for client-server, storage and EDA applications. Market research, financial modelling, data analytics, SPSS, strategy formulation and Business skills marketing planning.

PROFESSIONAL EXPERIENCE
Organization: Cadence Design Systems, Noida Department: Verification Acceleration Position: Member of technical staffDuration: Nov 2007- Aug 2010 Project Role y Accomplishments Analysed customer usage environment and crafted strategies to show value addition through IXERUN induction in their verification environment. Developed prototypes around the product for customer demonstration and proof of concept. Forged long term customer relation through consistent support, backward integration and training. Reduced customer s technical decision time and helped sales team in early deal closure. Analysed customer feedback for the product and suggested product improvements.

y IXERUN (July 2009 Aug 2010) Pre-sales Engineer y y y

Organi ation: Computer Associates CA Inc., Hyderabad Department: Storage Position: Software Engineer Duration: May 2006 Nov 2007 Project Role
y y y

Organi ation: Quark Media House India, Mohali Position: Software Engineer Project Automatic Updates (April 2005 April 2006

Department: CC R&D Duration: July 2004 April 2006

Role
y

roject planner and developer

y y y

ACADEMIC PROJEC S
Marketing and Analytics Projects, IIM Indore Project Details Indore cancer foundation y Developed a marketing plan to improve visibility of IC among urban masses. y Targeted upper middle class as customer segment and drafted an outreach strategy. MindSpark Corporation y Assisted marketing team at MindSpark Corporation with a marketing plan to create pan India presence. y Designed advertising program to create mass appeal.

Product Licensing (July 2004 April 2005

Software Developer

Accomplishments Led a team for design and development client side of the product. Worked with product manager in defining key times and performance parameters. Worked in SCRUM environment and represented R&D in scrum meetings. Conceptualized and implemented an improved machine locking mechanism that led to 30% reduction is customer calls for activation. Assisted marketing team with geography wise segmented data about licenses activated. Issue prioritization for various internal and e ternal customers.

Storage Resource Manager ndividual (May 2006 Nov Contributor 2007

Accomplishments Conceptuali ed, designed and developed client/server modules for storage reporting. Identified storage defining parameters and created database design using E- diagrams. Generated forecast reports for storage consumption.

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VA - o pil (Nov 20072009

Conce ualized and implemented enhancements for V de-compiler. Added support for system independence and system Verilog constructs. Us d Ext po in f o fo d lop nt L d a cross geographic team to pro ide 16X impro ement in verification time to a premier Cadence s customer. testing Prepared detailed design specification frameworks functional specifications and project planning documents

 

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Online knowledge sharing

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Dell

Future City (KA Z Business School

Did marketing research over the sustainability of an online knowledge portal. Conducted qualitative and quantitative research and used statistical techniques for data analysis Used statistical techniques such as cluster analysis, factor analysis and discriminant analysis for analysing customer satisfaction levels. Used ANP/AHP techniques to define metrics for various future city architectures and came up with best city design under the guidance of Dr.ThomasSaaty(Father of AHP/ANP).

Finance Projects, IIM Indore Project LIC Housing corporation

Panipat Jalandhar NH finance

Strategy Projects, IIM Indore Project ITC Strategy

SEBI Takeover code

Details y Analysed the corporate strategy of ITC India. y Used strategy frameworks such as BCG matrix to identify its core strengths and weaknesses and made strategic recommendations. y Critically analysed SEBI s takeover code and assessed the implication of the recent changes proposed by the TRAC committee.

EXTRA-CURRICULAR ACTIVITIES
1. 2. 3. 4. 5. 6. Stood third in the creativity competition organized at KATZ business school. Won King of Lyrics competition organized by Planetradiocity.com. Worked with NGO Gram JyotiSansthan in Delhi from Jan 2009 to Dec 2009. Worked with NGO Aspiring foundation in Delhi from Feb 2010 to Aug 2010. Team award for providing 16X improvement in ready to market for customer. Team award for upselling a new verification productto Cadence s customer.

Details y Used DCF and DDM valuation techniques for stock valuation. y Analysed debt- equity structure dividend policies and stock behaviour using fundamental and technical analysis to make trading recommendations. y Analysed how project-financing was used to finance the venture. y Analysed capital budgeting decisions using NPV IRR and ERR models.