Excursion Report on visiting BROSE Company at Shanghai

(02.03.2011)

AIMS

BHANU PARTAP SINGH

CONTENTS
When and with Whom: General information about the Brose Company: - History - Owners / shareholders - Business activity

Information about customers.

Visual observations while visiting the Company.

Source for Comapny information, Image and Logo is

http://www.brose.com/ww/en/pub/home.htm

When and with Whom: On 2nd of March 2011, my flight just landed on Shanghai
Airport in the morning and after reaching university i got the message about schedule from Ms. Ling that today all AIMS Student with Prof. Lindner should go for visiting the Brose company, Shanghai .Even i am so tired at that time after a long flight but i decided to go there.

General information about the Brose Company: History:

The founding years

Young Max Brose, whose parents run a carbody company in Wuppertal, is witness to how motorization is squeezing out coaches and carriages at a breathtaking speed. Convinced of the future viability of the automobile, the young salesman, at the age of 24, opens up a trading company for automobile accessories in Berlin in 1908, which he runs until the First World War. Together with his partner, Ernst Jhling, who he meets by chance at the end of the war, he will found the Metallwerk Max Brose & Co. in 1919, expanding his entrepreneurial activities to include the production of automobile components as well.

Owners / shareholders:
Michael Stoschek (63) is Chairman of the Brose Group. He had run the company for over 34 years before handing over the position of CEO to his successor, Jrgen Otto, in December 2005.

Members of the Shareholder Meeting Julia Stoschek Maximilian Stoschek Christine Volkmann Gabriele Volkmann Members of the Supervisory Board Dr. Wolf-Dieter Kirchner, Vorsitzender Franz-Josef Kortm Univ. Prof. Dr.-Ing. habil. Dipl.-Ing. Gnther Schuh

Business activity:
BROSE COMPANY is one of the leading suppliers of complex equipment through out the world market mainly for Automobile industry.Main products of the company is sytem for doors and seats, Electric motors and drives and other electronics equipments. After such difficult times as those prevailing in 2009,the orders from customers fall by up to 50 per cent, but global sales increased by 30 per cent in 2010 to 3.4 billion euros, with strong growth in all product areas. Sales of closure systems and motors went up by 30 per cent, while door systems and seat adjusters increased by up to 40 per cent.So even in tough time company keeps its growth in different areas of manufacturing. Brose hold 45 locations in world and now also continue with building plants and offices throughout Europe and around the world.

Information about customers:

Brose companys first preority is to satisfies its customers at best price at the correct time and anyone can guess about the quality of the company if he knows about the taste of the customer.Likewise the customers of Brose is BMW,Audi,Volkswagen,Ford,Tata,Mercedes-Benz and many others big names.

Visual observations while visiting the Company:

There we visited the main production plant where I saw how the different products for Automobile industry made by the one of the world global leader in the entire field. In comapny visit we met the Mr, Jrg Kraemer, HRD manager of Brose Asia.it was really very nice expereince for all of us and for the industrial experience and as well as our career prospectus point of view.I saw their very advanced mechanical machines and also CNC machines how they works and as per my previous experience i feels agian more confident.Mr. Jrg arranged a special presentation for us about the company profile and also techinical features of their products.This presentation is given by the one of the company representative.In this presentation we got the information how the company is going on high day by day and also this company also survives during the First and second world war. We also got the information about the progress of the company worldwide.In these days company mainly focuses on the Asian market and due fact that they installed new manufacturing plant in India as well because like China, india is also biggest market and management make research on it for about 2-3 years and finally instaaled their plant in Pune, India. During this visit, we also got some technical tips like How the Brushless motor is more benefetial than the Brushes motors. A DC Brushless Motor uses a permanent magnet external rotor, three phases of driving coils, one or more Hall effect devices to sense the position of the rotor, and the associated drive electronics. The coils are activated, one phase after the other, by the drive electronics as cued by the signals from the Hall effect sensors, they act as threephase synchronous motors containing their own variable frequency drive electronics.But this type of motor is expensive than Brushed motor.

Simple diagram for both motors. A Brushed Motor has a rotating set of wound wire coils called an armature which acts as an electromagnet with two poles. A mechanical rotary switch called a commutator reverses the direction of the electric current twice every cycle, to flow through the armature so that the poles of the electromagnet push and pull against the permanent magnets on the outside of the motor. As the poles of the armature electromagnet pass the poles of the permanent magnets, the commutator reverses the polarity of the armature electromagnet. During the instant of switching polarity, inertia keeps the classical motor going in the proper direction. I also saw some another manufacturing processes and the rooom where the employes checked the noise and vibration of products at very microscopic level which shows how they really works on maintainig the quality. It was a really very nice experience visiting the Brose company and and also encourage me to continue sharpen my knowledge in my entire field with the combination of Sensor and electronics Engineering.

Origin of images: http://www.eskyhelicopters.com