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2 !atusa.com
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All disclaimers can be found in the Speci!cations section on page 110.
3
4 Introduction
6 The FIAT
500 History
8 Italian by Design
16 MultiAir
Power
30 Pop
38 Sport
48 Lounge
58 Cabrio
20 Safety
68 eco:Drive
70 Forward Care
74 Personalization
82 Accessories
106 Speci!cations
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We live in the moment
and that moment is a
gift. It is this very notion
that motivates us to
build great cars. It is this
very same notion that
motivates you to drive a
great car.
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The FIAT 500 is here.
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The icon. The legend. The FIAT 500.
The Cinquecento was a catalyst for profound change. It encouraged exploration. It was
a beacon of hope for millions; something the people of Italy could truly love. Pure.
Simple. It provided mobility but more importantly, it inspired personal freedom. No
doubt, it was the right car for the times.
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less is
genius
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The hardest part about designing a car is keeping it simple. Through simple, functional, responsible
engineering comes beauty. The 500 and 500c are everything you need and nothing you dont. We
didnt start by adding; we started by stripping away what was not needed. The 500 and 500c are
both beautiful expressions of simple, functional Italian design.
Roberto Giolito, FIAT Head of Design
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The concept was to recreate the perfect
suit for this new FIAT
chassis, while
preserving the stylish interior and sleek
contours. Reengineered for America, the
2012 FIAT 500 is as simple, beautiful and
iconic as the original. And its poised to be
the next global icon from Italy.
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Same spirit
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new expression.
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FIAT
Engine has
el ectrohydraul i c val ves for more
dynamic and direct control of air and
combustion. This improves power by
10% and torque by 15%, cylinder-by-
cylinder, stroke-by-stroke. It also helps
reduce pollutant emissions with an
added 10% fuel economy improvement
over conventional naturally-aspirated
engines. The award-winning 1.4L 16v
MultiAir Engine is unique only to the
FIAT
500. The
curve around styling helps other drivers to see you on winding
roads and busy city streets.
bi-Halogen
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The FIAT
500 features seven air bags, daytime running lamps, Electronic Stability Control, anti-lock disc
brakes, child seat anchor system, crumple zones and a tire pressure monitoring system. These are just a
handful of the safety and security technologies standard in the 500.
Wrapped in the comfort of safety.
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The FIAT
Hands-Free Communication
(2)
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The available TomTom
Navigation System
(3)
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The Tire Pressure Monitoring System keeps an eye on tire pressure in
each tire and tells you when and which tire is too low. You would be
surprised how much trouble you can avoid with this simple sensor.
And proper tire in"ation can help improve fuel economy too.
Tire Pressure Monitoring System
Standard on the FIAT
control capability.
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The Lounge is all about style. Intimate and comfortable, the FIAT
500 Lounge delivers all of the touches and details perfectly tailored
to those with an authentically sophisticated lifestyle.
LOUNGE
the
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The Lounge features a handsome, !xed glass roof thats perfect for sightseeing in the city. Or owners can opt for a
breath of fresh air from the optional sunroof. Other features that set the Lounge apart include the optional 15-inch
premium silver painted aluminum wheels and such luxury features as the standard automatic temperature control,
SIRIUS
Satellite Radio
(6)
and subtle chrome detailing on the front and rear fascia, side mirrors and moldings.
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The interior is built around its driver. Perfectly proportioned, its
simple and intuitive. The roomy and comfortable environment
elevates the drivers point of view for maximum control and
driving experience. The automatic transmission and available
premium heated leather seats add an extra level of luxury. The
Lounge also features unique 500 embroidered seatback logos
with leather trim on the shift knob and steering wheel.
The Environment
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CABRIO
With three soft-top colors to choose from
bordeaux, beige and nero and 14 body colors,
the FIAT
500 eco:Drive
ACCESSORIES
500,000 ways to
EXPRESS YOURSELF
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Shown on cover: 16-Inch Black Painted 5-Spoke Wheel with Red Wheel Pocket Insert, White Racing Stripe,
Chrome Mirror Covers, Chrome Fuel Filler Door, Chrome Hood Spear, Chrome Grille and Fog Light Surround.
6
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Tag it as your own
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CHROME MIRROR COVERS.
Bring on the earrings. Chrome
Mi rror Covers are bright
additions that are easily installed
on front side of exterior
rear view mirrors.
4
BODYSIDE GRAPHIC.
Statements made atop a painted
canvas . . . all graphics are made
of the highest quali ty 3M
TM
material. Available in an arsenal
of standout designs.
5
BODYSIDE MOLDINGS.
Add a little more de!nition to a
toned body. Moldings add even
more personality to the FIAT
500.
Painted to match any body color.
6
BODYSIDE MOLDING INSERT.
Bodyside Moldi ng I nser ts
come in standout colors and
stand-apart themes. Shown in
Red/White/Green.
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ITALIAN FLAG
FENDER BADGE.
Proudly "y the Italian Tricolor. This
quality emblem is de!nitely the
trademark of the true enthusiast.
1
16-INCH GLOSS BLACK
17-SPOKE WHEEL.
1
Take it up a notch, an inch
at a time. This unique wheel
features a 17-spoke design
and gloss Black !nish.
2
CHROME FUEL
FILLER DOOR.
Youll see it more than youll use
it. This unique, one-piece design
replaces the existing fuel door
and is easily installed. Its the little
things that make a big statement.
1 Late availability
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5
4
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FRONT AND REAR
FASCIA KIT.
Do we detect a little attitude?
Fascia kits for Pop or Lounge
models add a little more
substance and amp up the
FIAT
500 persona.
3
CHROME HOOD SPEAR.
Its a nod to the cars past in the
form of a chrome accent that
stands out i n front. A direct
descendent of the original design.
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2
CHROME GRILLE AND FOG
LIGHT SURROUND.
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Highlight your grille and fog lamps
with a "ash of chrome, and take
functional to a much better place.
Street Art
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1 Late availability.
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BODYSIDE MOLDINGS.
Fur ther proof that they leave
the factory primed for an owner
to make them theirs, these
moldings make each FIAT
500
custom. Shown wi th Black
Checker/Red Dot Bodyside
Molding Inser t.
6
REAR SPOILER.
Get down with the force. This
FIAT 500 Rear Spoiler adds
attitude and aerodynamic
ef!ciency in equal doses.
Standard on Spor t model,
available as a mopar accessory
on Pop and Lounge models.
4
16-INCH BLACK PAINTED
5-SPOKE WHEEL.
1
These cast-aluminum wheels
make a statement without relying
on the brilliance of brightwork.
Shown with Chrome Pocket
Wheel Inser ts.
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BLACK DOUBLE
THIN STRIPE
(Available in White)
RED DOUBLE
RACING STRIPE
Top Shop
RED DOUBLE
THIN STRIPE
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CANADIAN FLAG
ITALIAN FLAG
MEXICAN FLAG
AMERICAN FLAG
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ROOF GRAPHICS.
This is a car that was built to season to taste. Each and every graphic adds a dose of spice to your speci!c order.
All graphics are made of the highest quality 3M
TM
material.
1. RED CHECKER
2. BLACK CHECKER
3. BLACK BAR CODE
4. RED/WHITE/BLUE
5. RED/WHITE/GREEN
6. BLACK DOUBLE RACING STRIPES
WHITE DOUBLE RACING STRIPES
(Not shown.)
WHITE BAR CODE (Not shown.)
7. RED RACING STRIPE
8. BLACK RACING STRIPE
9. RED/WHITE/BLUE
10. RED/WHITE/GREEN
WHITE RACING STRIPE (Not shown.)
BODYSIDE GRAPHICS.
Think of them as tattoos that can be removed when its time to meet the parents for the !rst time. Bodyside Graphics for
FIAT
are professionally installed to last as long as you want, and can be removed when youre ready for a new look.
Second Skins
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5
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BODYSIDE MOLDING INSERTS.
As a general rule, its dif!cult to get excited about moldings, but these bodyside combinations are exceptions to the rule.
11. RED CHECKER
12. BLACK CHECKER
13. BLACK CHECKER/RED DOT
14. RED CHECKER/BLACK DOT
15. RED/WHITE/GREEN 500 LOGO
16. RED 500 LOGO
17. BLACK 500 LOGO
18. RED LINE BLACK 500 LOGO
19. BAR CODE
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18
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14 12
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17 19
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Wheels Up
2
3
1 Does not accept Wheel Pocket Inserts.
2 Late availability.
PREMIUM WHEELS.
Each custom wheel is machined to match exact speci!cations
of the FIAT
LEATHER INTERIORS.
Create an interior thats all your own with Katzkin
leather seats. Packages offer premium leather-trim
seats with embroideries, piping, two-tones, suede
and many different colors. Ask your FIAT
Studio
for more information.
3
PREMIUM CARPET FLOOR MATS.
Tough enough to take a pounding, yet plush
enough to rival grandmas carpet. These Black
24-ounce luxury "oor mats are custom-!t for the
interior and feature the 500 logo. The rubber-
nibbed backing keeps the mats !rmly in place.
Thank you, nibs.
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3
5
6
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FIAT
SOUND SYSTEM.
This dog de!nitely knows how
to bark. The KICKER ampli!er
and subwoofer are speci!cally
designed for FIAT 500. KICKER
par ts install easily; no cutting or
soldering is required.
4
FRONT END COVER.
Lets say you want to protect
your vehicle like a new mom with
a set of triplets in the sun: this
Front End Cover protects against
bugs, dir t, and other road
debris. Designed to securely fit
the contours of the front end,
this two-piece construction allows
the hood to be opened without
removing the cover.
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GARMIN
nvi
3790T.
Garmins top-of-the-line system is
an ultra-thin Bluetooth
wireless-
based navigator with everything
needed for convenient travel:
speech recognition, nuRoute
technology, 3-D terrain view, lane
assist with junction view, FM
lifetime traf!c, preloaded street
maps for North America, spoken
street names, Where Am I? locator,
plus photo navigation, ecoRoute
and pedestrian navigation options,
all on a widescreen multi-touch
glass display.
GARMIN nvi 3760T.
FIAT
technology with Traf!cTrends
and
myTrends,
automatic self-learning,
and arrival time estimate. (Not shown.)
2
Wired In
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AMBIENT LIGHTING.
You cant control traf!c, but you
can control the mood inside the
cabin. These LED lights mount
under the dash to add a perfect
amount of accent lighting to
both the driver and front-
passenger footwells. Eight color
settings and low/high lighting
intensity let you select one
perfect interior ambience.
ELECTRONIC VEHICLE
TRACKING SYSTEM (EVTS).
Thieves, think twice. EVTS works
24/7 with nationwide coverage to
keep track of your vehicle using a
GPS-enabled real-time tracking
system. It also monitors the speed,
history and security of your vehicle.
Optional upgrades include
Emergency Service Dispatch and
OnCall
phone capability
s s s s s
Bose
Energy Ef!ciency Series (EES) premium high-performance audio system with six
speakers and subwoofer
p s s p s
eco:Drive
TM
Application s s s s s
SIRIUS
Control s s s s s
SAFETY & SECURITY
Air Bags (7)
Advanced multi-stage driver - and front-passenger s s s s s
Driver- and front-passenger seat-mounted side air bags (pelvic-thorax) s s s s s
Driver in"atable knee air bag s s s s s
Front and rear side-curtain s s s s s
Brake assist and all-speed traction control system s s s s s
Brake/Park interlock (with six-speed automatic transmission) s s s s s
Child Seat Anchor System (LATCH) s s s s s
Clutch-brake interlock (with !ve-speed manual transmission) s s s
Electronic Brake-Force Distribution (EBD) s s s s s
Electronic Stability Control (ESC) s s s s s
Energy management system and Intelligent Battery Sensor (IBS) s s s s s
Hill start assist s s s s s
Reactive head restraints front s s s s s
Rear park assist p s s
Sentry Key