DESIGN OF QUESTION PAPER GRAPHIC DESIGN (Theory) Class XII Effective for Board Examination 2011 MAX MARKS

: 70 CLASS XII TIME ALLOWED: 3 HOURS

The weightage of the distribution of marks over different dimensions of the question paper shall be as follows: THEORY I. One Paper 3 Hours 70 marks

WEIGHTAGE TO CONTENT/SUBJECT UNITS 15 marks 30 marks 25 Marks

UNIT - I Design Practices and Processes UNIT II Principles and Elements of Design UNIT III Media and Design II. S.NO. Section A 01 02 03 04 Section B 05 06 07 WEIGHTAGE TO TYPE OF QUESTIONS Types of questions LC SAI SAII LA SA I SA II LA Total Marks for each question 01 03 05 08 03 05 08 No. of questions 05 04 03 01 04 02 01 20

Total marks 05 12 15 08 12 10 08 70

LC = Learning Checks SA-1&II = Short Answer Type Questions LA = Long Answer Type Questions

Sample Question Paper GRAPHIC DESIGN (Theory) Class XII (Effective for Board Examination 2011) General Instructions 1. The Question paper is divided into two sections A and B 2. Section A is theory part based on the textbook which has 17 questions having a weightage of 40 marks. 3. Questions 1-6 are of 1 mark each, students will have to attempt any 5. 4. Questions 7- 11 are of 3 marks each, students will have to attempt any 4, 5. Questions 12 15 are of 5 marks each, out of which students are required to answer any 3 6. Questions 16 and 17 are of 8 marks out of which student will attempt any one. 7. Section B is Application Based. There are 10 questions in this section. Section B has a weightage of 30 marks. 8. Question 18 - 22 carry 3 marks each, students will have to attempt any 4 questions. 9. Question 23 - 25 carry 5 marks each, students will have to attempt any 2 questions. 10. Question 26 - 27 carry 8 marks each, students will have to attempt any 1 question. 11. Each section is compulsory 12. As per the instructions given above, students will have to attempt 20 questions in all. Note: Students need to carry pencil colours for application based answers. SECTION A (ATTEMPT ANY 5 IN NOT MORE THAN 20 WORDS EACH) 1 MARK EACH 1. 2. 3. 4. In the field of communication information, what is media referred to? Give at least 2 examples of digital information media. What is service campaign? How is it different from social awareness campaign? Define thumbnail. What role does it play in any sketch? Why the review and assessment phase has to be followed once the design is launched?

5. 6.

What do you understand by the term integrated methods of advertising? Give example. Name four different types of drawing. (ATTEMPT ANY 4 IN NOT MORE THAN 50 WORDS EACH) 3 MARK EACH 7. What are the three aspects of design? Explain them by taking an example from real life.

8. 9.

How can a graphic designer contribute towards e-learning websites? Give one example of the same. What is prototype / dummy in design process? Also explain camera ready copy (CRC). 10.
11.

What are the principles and elements of design? Define all the three steps of planning and execution in design process. (ATTEMPT ANY 3 IN NOT MORE THAN 75 WORDS EACH) 5 MARK EACH

12.

Explain design processes. Also explain briefly all the five steps of the design processes. important

13. While designing an advertisement for print media, what are the things you need to keep in mind and why?
14. 15.

Differentiate between a product campaign and non-product campaign. What do you understand by additive colour theory? When all the three colours (red, blue and green) are used in 50 % intensities, what colour will be obtained? (ATTEMPT ANY 1 BETWEEN 150- 200 WORDS) 8 MARK EACH

16. 17.

Mention the traditional symbolic meaning of any four colours and also write how you perceive them. Justify your views with suitable examples. Which are the types of layouts? Define them by giving examples.

(SECTION B (ATTEMPT ANY 4)

18.

3 MARK EACH

Design a dangler for any stationery item/ art material on size 20x 20 cms. (a) Proportion of the dangler and its balance so that it hangs. (1) (b) Content of the dangler should be appropriate according to the product (1) (c) Visual communication should be according to principles of art. (1)

19.

20.

21. 22.

Sketch an image of size 10 x 10 cms. Separate the image in three different layers to explain the layer concept according to image editing software. (a) Creating the image (1) (b) Explaining the separation of layers and its process (2) Write a jingle on any social or global issue in Hindi or English which is related to youth. (a) The contents of the jingle (2) (b) The language and rhythm art. Design a signage for commonwealth games keeping in mind all the three aspects of design like aesthetic, teleology and semiotics. Draw two objects from your observation, one each from nature and man made which are similar in shape or texture. (ATTEMPT ANY 2) 5 MARK EACH

23. 24.

25.

By experimenting with the following parameters, create the typographic expressions size, space, style, position and width. Make a two dimensional composition on size 12 x 10 cms. Using basic elements like dots, lines, shapes and forms. Also identify the visual device used in the composition What are the three main groups by which English fonts are classified? Illustrate with the word school. 8 MARK EACH

(ATTEMPT ANY ONE)

26.

Design a new style of a vehicle graphic (publicity media) on size 15 x 10 cms. (a) Selecting the graphic image (2) (b) Assess the formal and functional aspects (4) (c) Content appropriateness for publicity media (2) Make an effective graphic visual of any word using typography.

27.

GRAPHIC DESIGN (Theory) Class XII Effective for Board Examination 2011 MAX MARKS: 70 CLASS XII ALLOWED: 3 HOURS

The weightage of the distribution of marks over different dimensions of the question paper shall be as follows: THEORY One Paper 3 Hours SECTION A (ATTEMPT ANY 5 IN NOT MORE THAN 20 WORDS EACH) MARK EACH 1 70 marks

1. In the field of communication information, what is media referred to? Give at least 2 examples of digital information media. Media refers to any media of communication that can pass on information to other people. Digital means of communication include internet and mobile phones etc. Or any other correct answer. 2. What is service campaign? How is it different from social awareness campaign? Service campaigns refer to campaigns by people who are providing services like transport postal or have no product to sell. While social awareness campaigns are launched by NGOs or government organizations to spread social awareness. Or any other correct answer. 3. Define thumbnail. What role does it play in any sketch? Thumbnails are small sketches which can literally be as small as your thumbnail. These help in planning an overall layout or composition. They can be quick sketches allowing rapid idea iteration. mark + mark=1 mark 4. Why the review and assessment phase has to be followed once the design is launched? Review and assessment is conducted by the designer or the third agency about the impact of the design. party

1 mark for the above answer or any other similar answer. 5. What do you understand by the term integrated methods of advertising? By the term integrated methods of advertising, we mean that it is not an advertisement actually, but in any event or a programme, it is highlighted that this part of the programme is sponsored by such and such company. Or any other correct answer 6. Name four different types of drawing. Drawing from (1) Memory, (2) Observation, (3) Dimensional Information and (4) Imagination (ATTEMPT ANY 4 IN NOT MORE THAN 50 WORDS EACH) MARK EACH 3

7. What are the three aspects of design? Also explain them by taking an example from real life. The three aspects of design are i.) Aesthetic ii.) Functional iii.) Semiotic If you are asked to design a signage system for a sports event such as Olympic Games or Asian games, then graphic designer has to consider the above mentioned aspects of design: i.) Form (Aesthetic) ii.) Teleology (Functional) iii.) Content (Semiotic) 5 marks for explaining the three aspects and 1.5 marks for supporting it with an example. 8. How can a graphic designer contribute Give one example of the same. towards elearning websites?

E learning sites can provide real class room effect to the user. It is here that a graphic designer can contribute. Moreover the right visuals at the right point also matter. Any important object placed at the wrong place will lose its importance. Therefore, it can be said that a graphic designer is responsible to create a site or ruin it. Or any other correct answer. 9. What is prototype / dummy in design process? Also explain camera ready copy (CRC). 6

Traditionally preparing a dummy or proto-type is called preparing an art work for a design. Normally a dummy for the print media is supposed to be of the same size. Then dummies for at least three chosen concepts are prepared, which look exactly like a final design and then presented before the client for the approval. Often client makes new suggestions, which are incorporated in the final design, which is called a camera ready copy (CRC). 1.5 marks for explaining each of the parts separately. 10. What are the principles and elements of design? Names of the 7 different principles. mark each for any six of them. Pattern, Rhythm, Contrast, Unity, Proportion, Balance and Harmony 11. Define all the three steps of planning and execution in design process. The three steps are as follows: 1. Concept Generation- This is the stage when the overall visual theme, treatment and visual language for the design are decided. 2. Assets creation/collection- Here the designer needs to collect all the required materials necessary to execute the design. 3. Visual composition- All the visual and textual assets have to be organized properly and arranged in such a way that overall a design should make an impact. 1 mark for explaining each point clearly. (ATTEMPT ANY 3 IN NOT MORE THAN 75 WORDS EACH) 12. 5 MARK EACH

Explain design processes. Also explain briefly all the five steps of the same. Design process is a multi stage process. It involves creative as well as noncreative phases. The five stages of this are as follows: Stage 1- Design brief

Identification of a design problem Requirement analysis Research Finalization of the brief.

Stage 2- Creative Process . Preparation/Observation . Exploration . Analysis and selection 7

Stage 3 Planning and Execution

Theme / concept generation Asset Creation / Collection Visual Design

Stage 4 Prototype/Dummy Stage 5 Implementation

Report Review and Assessment

1 mark for defining each stage. 13. While designing an advertisement for print media, what are the important things you need to keep in mind and why? While designing for the print media the size and other things have to be kept in mind. Two things that largely contribute to final result are the type of or method of printing which could be, offset, digital or screen and the type of paper used. (2 marks)

Explain the difference between the printing methods and importance to keep the method in mind. (1.5 marks ) Explain the need to understand different types of paper. (1.5 marks)

14. Differentiate between a product campaign and non-product campaign. A non-product campaign is the campaign that has no product to sell. It may be about the services provided by a company, or to spread social awareness or to educate the general public or for promoting a particular political party. While a product campaign has a simple straight forward aim to sell a particular product. Or any other correct answer 15. What do you understand by additive colour theory? When all the three colours (red, blue and green) are used in 50 % intensities, what colour will be obtained? As per the additive colour theory there are three primary colour bands of wavelengths of light called Red, Blue and Green. When equal parts of each of the three bands are combined together, then white light is generated. The additive colour was recognized by James Clark Maxwell and describes how we perceive colours and how they are created. When all the three colours Red, Blue and Green are added in 50% intensities we will get Grey colour. Or any other correct answer (ATTEMPT ANY 1 BETWEEN 150- 200 WORDS) 8 MARK EACH 8

16. Mention the traditional symbolic meaning of any four colours and also write how you perceive them, justify your views with suitable examples. 1. White: White is considered to be the symbol of light. (Give at least 4 more symbolism of Colour White, mentioned in the book) , 2. Black: black symbolizes power. (Give at least 4 more symbolism of Colour Black, mentioned in the book) , 3. Grey: Grey stands for Humility. (Give at least 4 more symbolism of Colour grey, mentioned in the book) , 4. Red: Red stands for strength. (Give at least 4 more symbolism of Colour Red, mentioned in the book) , Also, write your view of the four colours with suitable example like: White symbolizes calmness for me as white has quality to reflect back all colours and remains unaffected. Note: 2 marks for each colour including both the traditional symbolism and your view 17. Which are the types of layouts? Define them by giving examples. Layouts in design can be classified into 3 types, which are

Text dominant: (Explain with suitable example) Image dominant: (Explain with suitable example) Image and text: (Explain with suitable example) Or any other correct answer

SECTION B (ATTEMPT ANY 4) 3 MARK EACH

18. Design a dangler for any stationery item/ art material on size 20x 20 cms. Creating the image (1) Explaining the separation of layers and its process (2) 19. Sketch an image of size 10 x 10 cms. Separate the image in three different layers to explain the layer concept according to image editting software Creating the image (1) Explaining the separation of layers and its process (2) 20. Write a jingle on any social or global issue in Hindi or English which is related to youth. The contents of the jingle (2) The language and rhythm art. (1) 21. Design a signage for commonwealth games keeping in mind all the three aspects of design like aesthetic, teleology and semiotics. 1.5 marks for designing the signage on the above theme and mark each for inculcating all the 3 aspects in the design. 9

22. Draw two objects from your observation, one each from nature and manmade which are similar in shape or texture. Students will use pencil to draw a natural and one man-made object from observation having similarity in shape or texture. Like a bird and an aero plane or a screw and horns of an antelope (ATTEMPT ANY 2) 5 MARK EACH

23. By experimenting with the following parameters, create the typographic expressions Size, space, style, position and width. Choose any 2 words and with both alphabets and graphic image communicate the characteristics and meaning of the word. For example, choose the parameter Size, and word could be big--- you can create it like this:

B
or or

ig

24. Make a two dimensional composition on size 12 x 10 cms. using basic elements like dots, lines, shapes and forms. Also identify the visual device used in the composition Focusing on any one of the three visual devices and applying them with elements like line, dot, shapes and form, make a visual composition with pencil. For example, make a simple view, arrangement of objects on a table, abstract form etc. Relative device or Relational devices like position, numbers, spacing, alignment etc.

Affective device like view point, focus, medium, symbols, ornamentation etc.

Intuitive device like modification, optimization, synthesis etc.

10

25.

What are the three main groups by which English fonts are classified? Illustrate with the word school.

SCHOOL
SCHOOL

(serif)
(Script)

SCHOOL (Sans Serif)

Or any other correct answer (ATTEMPT ANY ONE) 22. 8 MARK EACH

Design a new style of a vehicle graphic (publicity media) on size 15 x 10 cms. a. Selecting the graphic image (2) b. Assess the formal and functional aspects(4) c. Content appropriateness for publicity media (2) 27. Make an effective graphic visual of any word using typography. Choose any word and create a design using both graphic image (3) typography supporting the word or portraying the meaning of the word such as the following: (5)

Or any other correct answer.

11