Growing consumer concerns regarding personal health care and an overall extra-cautious atmosphere pervading institutional and industrial

settings is expected to steer demand in the hand sanitizers industry, which is likely to exceed $402 million in business merely five years from now

ECONOMIC TIMES(APRIL 17 2011)

NEW DELHI: FMCG player Dabur today said it is entering into the hand sanitiser market under its 'Fem Care' brand to take on the likes of Reckitt Benckiser and Hindustan Unilever, which are currently dominating the market. The company said it is looking at a double digit market share in the estimated Rs 20 crore hand sanitiser market within the next three years . "We are doing test marketing of our hand sanitiser in metros like Delhi and Mumbai. In the next three-four months we want to take it across the country," Dabur India Body Care (Category Head) Gunjan Pandey told PTI.

There are 112 companies in india who are serving the hand sanitizer market. The instant hand sanitization market is still at a nascent stage in
India and is estimated to be Rs 20 crore.

Hand Sanitizers
US Market Trends Global threats in the past, such as SARS, outbreak of flu and bioterrorism have further exemplified the need, and importance of hand hygiene in preventing the spread of infections. All these factors have contributed to increasing use of hand sanitizers in non-traditional settings such as schools, colleges, corporates, restaurants, fast food chains and food processing plants, thereby marking the expansion of the market. Hand sanitizers hold the potential to merge into the mainstream market in the coming years, buoyed by the 'healthy adoption rates and ongoing research and developmental activities. These developments are expected

to bring in sophisticated products with superior effectiveness against transmission of many fatal and infectious diseases. Growth in the consumer market gained momentum when three leading U.S. agencies recommended use of alcohol-based hand sanitizers in personal and institutional settings. Agencies including the Centers for Disease Control and Prevention (CDC), the Association for Infection Control and Epidemiology, and the Department of Health and Human Services, advocate use of hand sanitizers to prevent cold and flu. These and other market data and trends are presented in "Hand Sanitizers: US Market Trends" by BizAcumen LLC. Our reports are designed to be most comprehensive in geographic coverage and vertical market analyses