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Cultural influences 1

Running Head: Cultural influences on conducting business in India and Middle East

Cultural influences on conducting business in India and Middle East

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Cultural influences 1 Cultural influences on conducting business in India and Middle East It is difficult to promote business in the complex ethnicity of the potential Indian and Middle Eastern public. The socio economic and political factors tracing the multi-capacities of their workmen are an important agenda of establishing their need as a whole citizen unit. Furthermore, the countries held up in this criterion have diverse range and variation of population breeding within them. These people differ from each other on the basis of religion, cast, creed, language and socio-economic privileges imparted to them according to their social statuses. Therefore, the behavior modification required of conducting business in India and Middle East depends on the ethical acceptance of its natives or citizens to the ever changing trends of technology and demand. Thus, strategizing behavior modification as an essential for the business propositioned to the client in India or Middle East. Moreover, the target cities under consideration from India would be Delhi, Bombay, Bangalore and Hyderabad etc presenting a culturally educated class, whereas the Middle East presents a whole new range of countries, based majorly on Islamic population presenting rich assortment of natural resources for promotion of national industries. Let us have a comparative look on factors promoting cultural influences on Indian and Middle Eastern business trends. Communication The foremost form of any business venture is effective communication, which includes language, gestures and actions. The cultural implications on the aesthetics of language are manifold: language is a very important aspect of international business (Havaldar, 2010). Therefore, during business dealing, the culture of language should be given prior importance as it is the medium of communicating the essence of the deal or business transaction in any country or region. Furthermore, the language of India includes the various different languages based on its

Cultural influences 1 various regions. E.g. Marathas, Gujarati and Punjabi. In addition to these native languages, a vast majority of Indian population has shown the inclusion of English language in most of its sectors, predominantly the Academia. Therefore, conducting business in India represents inter-cultural values in communication and dealing which should be notified as a strictly sensitive case against conducting business activity with the client of the region. In comparison to this, the bunch of Middle Eastern countries including Saudi Arabia, Turkey, Iran and Egypt etc show an elemental interest in the usage of native language during business interaction, which in contrast to the Indian population shows a high rating towards fundamental national language and culture development. Despite this internal social regulation business is conducted as in other countries also. But the trademark remains intact which is definite cultural influence on the prioritizing national code of communication used mainly by Iran as a developmental strategy. However, it has been noted that English is usually the language of international business transactions and commerce both target areas. Religion and Philosophy Religious and ethical beliefs, norms and actions play a significant role in forming the society of any region. Therefore, while studying the cultural influences, one must not forget to consider these factors. Religion, in India, represents a compound whole of diversities which conclude sometimes in internal clash with each other. So keeping in mind the ethnic and social belief of religious differentiation and conflict, one can assert its dynamic influence on the development of business strategy. On the other hand, Middle Eastern countries, though majorly Islamic states by nature posses varying ranges of ethnic diversity which can be affirmed as great influences of culture on

Cultural influences 1 trade and business industry. The demographic affects on societal laws mould the native thinking accordingly which set ethnic boundaries within states of the same religious culture. Hierarchy Hierarchy is one of the biggest similarities of cultural influence on business transaction and trade development with India and Middle Eastern states. It plays a key role of influence being a cultural tradition having solid historical grounds. Hierarchy in the Indian region shows the state Rajas and Maharajas, mostly the feudal lords etc that control small portions of the countrys land and its people e.g. the work is done manually by the underprivileged class for which they are rewarded or not etc. The beliefs of these traditional inheritors are rigid and somewhat backward who do not allow for the deviation from the norm in business culture and relative fields, thus changing the consumption patterns of its population (Havaldar, 2010). In contrast to this feature, however, we see the hierarchy of Saudi Arabia etc whose government runs on absolute monarchy. This allows for the authority of the King to be manifold than that of Indian princes. Luckily, the history of these countries reflects a just rule of keeping human rights at the forefront and establishing effective business dealings with other countries and helping them in times of crisis through provision of basic or secondary aid. This is the historical and political context of cultural influence on the business trends of both target areas. National resources National resources play a vital role in shaping the countrys business or economic metabolism. Their influence on the native culture consequently shapes the native or cultural influence on commerce accordingly. Therefore, keeping in mind the above mentioned criterion,

Cultural influences 1 Indian geographical resource material should be analyzed in terms of its technical usefulness for future planning. As the above line or argument already establishes a cause consequence pattern working within a region or state which leads one thing to another and subsequently to the effect of cultural influence or future business dealing. As India is a developing country, more of the rural input represents the conservative mindset that eventually becomes the driver of cultural influence. In opposition to this, it can be noted that the Middle Eastern capacity of urban development is great as compared to India. This is due to the fact that there is efficient usage of resources to determine national income and funds for nation wide activity. Therefore, the cultural influence is less as compared to India as the countries are comparatively greater and fast in developmental momentum of their resources as compared to India. Conclusion Culture is a very important factor in international marketing Culture dictates the modes of dealing (Havaldar, 2010). Regionalism, ethics, aesthetics, religious and political hierarchies all influence cultural which in turn influences the economic market of business and commerce of the countrys dealing with each other. Middle Eastern countries appear as a more convincing balance of cultural influence and socio-political factors on business as compared to India whose statistics and data are somewhat influenced more by their intuition rather than fact. Therefore, it becomes obvious that by tailoring behavior and etiquettes on cultural norms is a latent rather than manifest function of behavior which should be given room to license.

Cultural influences 1 References

Havaldar, Krishna. K. 2010. Buisness Marketing: Texts and Cases. New Delhi: Tata McGraw Hill Education Private Limited.

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