J.

DAVID VANDERSTEEN
Orlando, FL 32819 832-594-3968 dave.vandersteen@yahoo.com

DIRECTOR / MANAGER MERCHANT PAYMENTS / CREDIT CARDS

Growth Strategies / Process Improvement / Cost Containment / Partnerships / International Contracts / Negotiations / Brand Strategy / Program Development / B2B / B2C / Team Leadership Developing and executing high impact strategies, I managed a multi-billion dollar international business for Shell Oil Corp., marketing cards and payment products. Formulating solutions to complex issues, I have a steady record in identifying innovative methods to enhance card usage and revenue. Through strongly complementary skills in planning, negotiating and problem analysis / resolution, I consistently cut costs while ensuring the achievement of company goals. I regularly conceived and implemented programs and other initiatives that enabled significant sales, profit and market share gains. Driving state-of-the-art credit and merchant payment operations Establishing strategic plans and objectives to meet revenue and profit goals Reversing negative trends and maximizing productivity Developing multi-divisional operations and introducing new products and services Ensuring long term and quality relationships with partners Getting more done with less Functioning as a change agent to drive continuous improvement

I hold an MBA in Finance from the University of San Francisco and BS in Marketing from Florida State University. I also attended the University of Pennsylvania, Wharton School of Business, for course study on product development and strategic alliances. I am an excellent analytical strategist and problem solver.

SELECTED ACCOMPLISHMENTS
Developed customer value proposition, driving sales. Created new customer value proposition (CVP) for Shell cobranded card, replacing complex previous message. Working with bank partner, Chase, created simple CVP of 5% discount on gasoline and 1% on all other purchases. Generated 26% increase in fuel sales in first year. Created European cross-border agreement for credit card transactions. Pursued opportunity at Shell to reduce costs of process transactions in Europe. Negotiated an agreement with Barclays Bank to provide the routing of 80% of all Shells credit card transactions for all the countries. Achieved $8M reduction in costs. Improved performance of Shell Prepaid Card. Researched issues and branding to determine new initiatives to improve sales of Shell Prepaid Card. Relaunched the prepaid product as the new Shell Gift Card, with enhanced card designs and improved marketing materials. Doubled sales in one year, quadrupled over next two years. Negotiated and secured global gift card agreement. Shell did not have a standardized gift card program for consumers in Europe. Formulated and implemented a successful cross border functioning European gift card program. Launched program initially with two countries, generating $10M increase in revenue. Resolved operational issues and increased customer satisfaction. Shortly after the launch of the Shell MasterCard, a number of complaints were coming in from customers regarding operational issues. Prioritized and developed solutions to each and every complaint. Resolved more than 100 issues within short six month time frame. Generated $24M reduction in cost of card acceptance. Spearheaded initiative at Shell to leverage global transaction volumes and test the marketplace for more competitive providers of card processing costs. Developed global RFP to reduce the costs of card acceptance. Produced significant reduction over five year period.

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Created Chip/PIN rollout out strategy. European card associations were pressing individual countries to spend millions and update all electronic point of purchase terminals. Developed plan and guided Shell teams in Europe on implementation, for both Shell terminals and others. Met all time requirements and at reduced costs from initial estimates. Leveraged offerings to produce savings. Presented an inclusive RFP to the marketplace leveraging Shells credit card transaction business with its prepaid transactions to attain reduced processing costs and improved services for the Shell Gift Card program. Achieved $4M reduction in costs and 25% increase in gift card sales. CAREER HISTORY Principal, JDV Cards Consulting, 2009 to Present. Built consulting relationships with major clients and advised senior MasterCard executives on operational and marketing dynamics of Card acceptance within domestic and international oil industry / markets. Defined, developed and supported strategic targeting within oil industry to establish new and enhanced business relationships. Shell Oil Corporation - Houston, TX and London, England Global Director, Merchant Business, 2005 to 2008. Oversaw strategic development of Shell Card acceptance operations in US, Europe and Asia Pacific. Served as lead negotiator and liaison with VISA, MC and AMEX for retail operations. Built global collaboration efforts to ensure all operational improvements and cost containment strategies were implemented successfully throughout the organization. Developed critical strategic plan to manage EMV (Chip & PIN) convergence costs of $200M+ throughout Europe and Asia Pacific. Spearheaded all-inclusive, comprehensive global card acceptance strategy improving acceptance procedures from initial card swipe to retailer reimbursement. Reduced costs $28M through re-negotiation of merchant service fees and card processing in Europe and U.S.

Director, European Payment Card Development, 2001 to 2005. Managed strategic development of new card payment programs for European operations. Implemented cost reduction strategies in European Merchant Service Fees (MSF) with credit card providers VISA, MC and AMEX. Analyzed opportunities and advised Shell Europe on consumer card ventures. Implemented operations in nine countries representing 85% of Shell Europes total credit card transactions. Controlled $9M budget. Generated projected cost savings of close to $60M from directing strategic development project initiated to streamline payments by improving operational work stream. Negotiated new agreements with AMEX in eight countries to minimize fees by 2.5M+ Euros. Slashed MSF costs 8M+ Euros by leading first oil industry Pan-European cross border acquiring agreement.

Director, US Card Marketing, 1998 to 2001. Led operations and program development for private label portfolio and Shell Gift Card program including activation, usage, solicitation, statement merchandising, and telemarketing. Created new and enhanced products, and collaborated with retail operations on launches. Drove and negotiated successful sale of $258M Shell Private Label portfolio to Citibank with $15M premium payment. Overhauled Customer Value Proposition (CVP) to double prepaid card sales to $13M+.

Manager, Shell MasterCard, 1992 to 1997. Responsible for all marketing programs, promotions, operations and customer service within the Shell cobranded relationship with Chase.

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Expeditiously coordinated the resolution of over 100 launch operation and customer service issues. Created a positive win/win operational and working relationship within this strategic relationship.

Responsible for the annual marketing budget ($6.5M) which included media campaigns, all acquisition, usage and marketing programs/promotions.

Western Region Pricing Manager, 1990 to 1991. Directed the daily pricing of retail and wholesale gasoline prices throughout Shells Western geographic region. Used daily market research, market surveys, crude oil trends and competitive prices to formulate price points in order to meet sales and profitability targets. Annually met or exceeded both Sales and Profit goals.

Manager, Electronic Point of Sale Equipment, 1988 to 1990. Provided the leadership and tactical deployment of Shells first modern electronic point of sale terminal to over 15,000 locations domestically. Worked collaboratively with IT, Finance and Retail to deploy VeriFone terminals within the entire retail infrastructure within dial-up or leased line connectivity. Created the parameters for classification as either dial-up or leased line implementation.

Sales Management/Manager, 1980 to 1988. Lead the sales team and sales efforts within Shells retail sales organizations in the Tampa, FL and San Francisco, CA district regions. Responsible for the profitable operation and gasoline sales for over 350 retail locations.

Ranked either #1 or #2 within 5 sales teams and districts on an annual basis meeting and/or exceeding sales, promotions and internal profitability targets.