Vous êtes sur la page 1sur 4

Grazia Valentino-Boschi

Tel: +33 (0)1 48 24 59 55 (PREFERRED) or +44 (0)7980 555 178

Email: grazia@reallyglobal.com LinkedIn: http://www.linkedin.com/in/graziavalentinoboschi


KEY SKILLS & EXPERTISE Driving UK & international PR, messaging, positioning, branding, executive communications, issues-led & product campaigns, public affairs, internal communications, corporate reputation, agency management, SEO & social media EXPERIENCE LONDON, PARIS AND INTERNATIONALLY INDEPENDENT CONSULTANT - INTERNATIONAL PR AND CORPORATE COMMUNICATIONS Yahoo! interim head corporate & internal communications, EMEA
o o


o o o o o o o o o o o o o o o o o o

Corporate, financial, policy, philanthropic, internal communications plus product PR Public Policy EU directives, data retention, privacy, data protection, intermediary liability Message development esp. public policy & brand positioning Various audiences: international press, internal staff, executives, industry analysts and clients Government bodies, regulators & NGOs Story-telling Messaging, positioning & branding Messaging, talking points, proactive & reactive statements; reputation management Executive communications & financial results Guardian of the brand values & corporate positioning Identifying corporate objectives; tailoring communications to match those goals Managing virtual team in UK, Spain & Italy including agencies Driving & overseeing activity in Italy & Spain Identifying new ways to use social media to promote the brand & related products Developing & driving internal communications Yahoo! Safely CSR aimed at teenagers, educators and parents Crisis planning & communications Setting up & driving public policy activity in EMEA Drafting & issuing strategic communications & statements Identifying new ways to undertake proactive communications in Spain Creating positioning for EMEA VP for use at Davos Selection & hiring of new staff members Driving strategic and tactical activity across the region with a team of seven agencies covering some 25 countries Strategic planning with regional marketing managers to drive local activity in line with corporate objectives Driving Web 2.0 strategy across the region; Mentoring agencies to achieve high standards Guardian of the brand values & corporate positioning Managing network of regional agencies


NetApp - interim head PR, corporate communications and social media, EMEA

Seagate interim lead corporate communications, UK, France, Italy & Turkey o B2B & B2C audiences o Social media development Environmental Investment Organisation messaging & positioning; driving PR globally; not-for-profit company LogLogic - driving on-line corporate communications across EMEA, including SEO & SEM LogLogic - driving PR activities in France; launch of the company in the French market European Parliament strategic communications and social media coach media and other stakeholders Paratus Communications UK-based PR agency - consultant Paris Welcome - magazine copy writer

GRAZIA VALENTINO-BOSCHI - +33 1 48 24 59 55


Global NASDAQ-listed company- 15,000 employees worldwide products & services aimed at consumer and corporate markets PARIS-BASED Instrumental in repositioning brand Symantec in EMEA not only as a consumer brand but also as a viable corporate marquee Directed region covering 40+ countries, with an in-house team of 21, over 25 PR agencies and an annual budget nearing $5 million Set up and led internal communications in EMEA; change management implementation; M&A staff integration Drove all corporate activity throughout EMEA: acquisitions, earnings (SOX), CEO/CxO visits and crisis management Positioned EMEA in line with corporate objectives as well as generating real excitement for products and services Architected and executed EMEA-wide communications and PR programmes Maintaining positive consumer product awareness whilst raising corporate profile to encourage investors and FTSE-500 clients Planned and drove communications activities to support dedicated Government Relations activities, based on issues Drove PR excellence through direction, training and counsel of the PR team and spokespeople Expanded executive coverage: personality campaigns, corporate culture media engagements, & CEO/senior executive speaking opportunities on a variety of government and business topics to align Symantec leaders with other Silicon Valley luminaries Drove EMEA communications during mergers/acquisitions in 2004/2005 in line with Sarbanes-Oxley & SEC rules Communications lead on the European management board and European Operations Committee

Top Performer Award 2005 Developed, delivered and implemented EMEA PR strategy to secure both corporate and consumer product coverage o Moved to issues-led campaigns, whilst maintaining quality consumer product coverage - 18million customers globally o Raised corporate profile to encourage EMEA-based investors o Improved business coverage directly assisted sales in obtaining contracts with FTSE-500 companies o Financial/business media coverage rose threefold in key target markets Change management implementation following several high profile acquisitions; established internal communications in EMEA o Successful integration of new team members following acquisitions o Established and undertook senior-level media training to ensure consistency of messaging & delivery of content o Generated broader and more favourable M&A coverage in leading business and trade titles in EMEA than in the US o Successful integration of PR activity of acquired companies into overall programme Evolved and implemented successful media programmes to maintain quality coverage while identifying creative ways to engage business and broadcast media and assist in government relations activity, based on issues: o Wireless security/ Data retention/ Story behind the Box (changing negative to positive consumer media ink) Led consolidation of incumbent PR agencies following mergers to ensure best agencies retained and new agencies brought on board as necessary; maintained appropriate budget levels Developed programmes to focus less on product PR and more on business solutions, customer stories, thought leadership and opinion pieces

SENIOR PARTNER- Really Global Communications

Nov 2000 - Mar 2004 Responsible for working on a variety of new accounts won independently & in conjunction with Biss Lancaster (UK) Undertook pan-European media relations for a new web-based news service being launched via EU funding Strategic planning, implementation & reporting of a perception audit for Avnet to understand its European market position & subsequent branding & communications Drafting of European company presentations external & internal audiences & press releases Creation of Avnets key messages for use with all audiences. Drove client to identify true competitive USPs Strategic advice and input on Avnets European marketing plan Planned ArKaoss European and US communications rollout Interim board director and lead on sourcing and acquiring new business for Euro RSCG Biss Lancaster Presentation training for senior management at Alcatel Strategic input into pan-European relaunch of Time International Magazine Working with the Centre Pilates in Paris to create awareness of Pilates in this new market

GRAZIA VALENTINO-BOSCHI - +33 1 48 24 59 55


MANAGING DIRECTOR - FRANCE & SPAIN Porter Novelli (formerly Copithorne & Bellows) Part of Omnicom (NYSE: OMC), the worlds largest marketing services company

Jul 1998 - Nov 2000

Responsible for all areas of French business, including strategic development of the agency in France, new business, HR, IT and general marketing. Direct, hands-on responsibility for key European and global accounts Oversaw the day-to-day running of the Paris-based European headquarters, an office in Grenoble and an implant in Spain 28 people in total Management of a team of five in the UK on one key global account ACHIEVEMENTS: Developed business to meet projected French revenues for the year 1999 of $2.5m for France by: o proactive marketing to create awareness of the C&B offering o organically growing existing business and servicing business from the US sister offices o maintaining financial balance and keeping down costs Formalised HR process in Europe, instigated the creation of employee training programme Introduced more quality-orientated ways of working, successfully bringing creative communications methods to the French market

ACCOUNT DIRECTOR - Weber Shandwick Worldwide (WSW) LONDON, UK Feb 1996 - Jul 1998 International communications agency, division handling corporate, business-to-business, consumer and IT clients
Responsible for providing international strategic direction to clients and creating new media coverage opportunities On-going portfolio management of international accounts, billing approximately 500,000 per annum. Planned & drove activity on Adaptec account to reposition company; managed corporate communications across Europe Wrote Adaptec Reseller Newsletter, translated into five European languages; translated for use in various Asian countries Planned & drove activity on Cincinnati Bell Information Systems (CBIS) to reposition company & widen its market appeal Oversaw 10 15 members of staff, a number of pan-European and international clients; co-ordination of a number of international PR agencies on a variety of accounts In charge of the marketing activity for the London office. Member of senior staff committee. Part of the marketing steering committee for the Miller/Shandwick Technologies international brand Active part in new business sourcing and pitching ACHIEVEMENTS: Grew value of accounts from 200,000 to 500,000 through organic growth and new business Helped grow the company from eight people in 1996 to 25 in 1998 Directly responsible for helping grow Adaptecs networking business across Europe due to quality PR Headed PR campaign to launch vCard into Europe in 1996/1997

ACCOUNT MANAGER: Kinross & Render, London, UK

Other companies worked for: Citibank International marketing manager First Public Relations Senior account executive (from account executive) Hyatt Hotels International reservations agent
QUALIFICATIONS BA, University of Hull (UK). French with German and Politics Certificate and Diploma of the Chartered Institute of Marketing RSA Exercise to Music

1994 - 1996

Industry sectors and selection of companies Business-toBusiness Consumer leisure, lifestyle, travel & misc - Hyatt Hotels - Lunn Poly -Trusthouse Forte /Distinctive Restaurants - Wheelers - State of New York - Hawaii Visitors Bureau - Tourism Authority of Thailand Consumer technology, telecoms & multimedia - HP - Nortel Networks - Agfa - Adaptec (Roxio) - McAfee - Dell - ArKaos - BBC World Service - Internet Content Rating Association - Esubstance - Yahoo! Multimedia & broadcast Hi-Tech and Telecoms (both B2B & B2C) - HP - Hughes Network Systems - Nortel Networks - Agfa - Cincinnati Bell - Adaptec - NetApp - Esubstance - McAfee - Dell - Itron - Fluke Corporate Finance

- Federation of Small Businesses - Confederation of British Glass Industries - Iggesund Paperboard - Olivetti - Finance - Govt Workflow - Retail - CSG - Thurrock Borough

- BBC World Service - Internet Content Rating Assoc. - ArKaos - Time Intl

- Agfa - Barclays Commercial Services - Company Barclaycard - Company Barclaycard Purchasing Card - Corus - Nortel Networks

- Citibank - Barclays Commercial Services - Company Barclaycard - Company Barclaycard Purchasing Card

Council - Research International - Gordon Simmonds Research - Opinion Research Corporation - Corus - ICL Consultancy - Perot Systems

- Hotel Sofitel Intl - Forza Fitness - THAI Airways - Crazy Larrys Nightclub - Mount Charlotte/ Thistle Hotels - Highlife Value Breaks - Tupperware - Khun Akorn Thai Restaurant - Three Cities in California - Centre Pilates de Paris

- IBM - Lucent - Siemens - Apple

- Centron - Avnet - IBM - Lucent - Siemens - Apple - Yahoo

- CBIS - HP - Olivetti - Time Intl - McAfee - Hughes Network Systems - Avnet - Perot Systems - ICL Consultancy - Adaptec - Thurrock Borough Council - Siemens - Lucent - IBM - Apple - Yahoo - ArKaos

An exc ellent opportunity has arisen for a Senior Public R el ations Manag er to joi n the group mar keti ng department. As senior p ublic rel ations manag er you will provi de str ategic and operational communi cati ons s upport and advice to s takehol ders throughout the organis ation, whil st leading the development and i mplementation of the public r elati ons s trategies.

The sui table c andidate will also be c onfident i n managing the organis ati ons rel ati ons hi p with their PR agenc y and will wor k with key medi a s takehol ders to i mpr ove the organis ati ons reputation and s tanding.

The seni or public rel ations manag er will als o ass ume res ponsi bility for maki ng key operati onal and commercial decisions that have vast i mpact Candidate R equirements:

Ideal candi dates will have s ubstantial experience withi n c orporate communications or Public rel ati ons within a l arge i nternational organis ati on.

A broad knowledge acr oss a wi de range of c ommunications and disci plines wi th particul ar expertis e i n one or more of thos e areas is als o ess ential .

The rol e woul d s uit c andi dates who have the ability to lead teams in ac hievi ng critic al busi ness obj ecti ves through the deplo yment of a full range of oper ati onal s kills, and who is abl e to appl y leadi ng edge knowl edge in their own ar ea of expertis e.