MARK E.

GALLANT
Colleyville, TX 76034

(817) 308-4595 (C) (817) 788-9104 (H) markegallant@gmail.com

CAREER SUMMARY
Results oriented Marketing Vice President and business executive with over 25 years of leadership, from small, entrepreneurial start-ups to managing multi-national marketing operations and strategy across numerous market channels Provided insight into the strategic objectives of multiple companies and worked closely with stakeholders to establish and successfully operate 5 in-house creative marketing teams to drive all marketing functions Developed key marketing programs and relationships in national home center, distributor, hardware, and builder channels, including The Home Depot, Lowes, Norandex, ABC, Lansing, Ace, Cotter, DR Horton, Lennar, and KB Home Special expertise in developing comprehensive marketing strategy with corresponding communication tactics that deliver impactful, measurable results Skilled communicator of complex issues and ideas to a wide range of audiences, enhancing employee engagement and teamwork

Summary of Qualifications
Strategic Planning & Execution Market Research / Forecasting Product Development Process New Channel Development Sales Leadership Brand Strategy & Development International Experience Acquisitions / Alliances P&L / Budget Management Talent Development Communications Planning Startup / Turnarounds National Accounts Leadership Advertising / Promotions Public & Investor Relations

PROFESSIONAL EXPERIENCE ATRIUM COMPANIES Dallas, Texas

2006 - Present North Americas largest producer of vinyl and aluminum windows and patio doors, with over 4,000 employees and revenues approaching $600 million SVP MARKETING 2010 - Present VP MARKETING 2006 - 2010 Marketing team leader supporting 20 plants with marketing strategy, brand management, marketing communications, national accounts leadership, channel strategy, and product development leadership across 7 brands and 20+ private label brands Launched integrated marketing programs promoting 2 new specialty lines targeting both noise reduction and coastal hurricane markets, with results that substantially increased market penetration while yielding 200% higher average selling prices Developed a comprehensive architect specification program that drove a 325% increase in architect project-specified Atrium products. Program included AutoCAD details, BIM objects, targeted promotions, and continuing education curriculum Created and launched 12 new websites driving stronger awareness across Atrium brands and channels all within budget Created Presidents Circle top sales talent recognition program that drove reward and incentive-driven sales accomplishment Launched a dealer quote and configure software promotion program that drove stronger dealer loyalty and sales closure A member of the executive team which led the company through a pre-planned Chapter 11 reorganization caused by history making downturn in the housing industry in and out of Chapter 11 within 100 days due to careful planning and timely, effective communications to key employee, customer and vendor audiences so as to limit disruption to the business, both short and long term Established a comprehensive sales and product knowledge training program that utilized multiple resources in tandem

MILGARD MANUFACTURING, INC Tacoma, Washington

2003 - 2006 Wholly-owned by MASCO CORPORATION Taylor, Michigan Responsible for all corporate and regional marketing communications activity for an $840 million national window manufacturer with 19 plants nationwide SENIOR MARKETING MANAGER CORPORATE MARKETING COMMUNICATIONS Led marketing team, via in-house communications agency structure, that achieved all initiatives on time and below budget Created and launched comprehensive new approaches for company advertising, public relations, sales collateral, web, trade shows, and dealer showroom merchandising that gained wide appeal with both internal and external audiences Launched significant new fiberglass product line marketing support program, resulting in 300+ % increased trade inquiry A key member of a new product development team that utilized the Stage Gate process to bring concepts to reality Honored at end of first year as Corporate Employee of the Year for completing substantial marketing achievements Created channel strategy and tactics to increase reach with builders, architects, dealers, remodelers, and homeowners Established solid company sales leader relationships, aiding Milgards growth to #1 market share in the Western U.S.

Mark E. Gallant

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UNIVERSITY OF WASHINGTON ALUMNI ASSOCIATION Seattle, Washington

1998 - 2002 Provided leadership to connect over 300,000 alumni back to one of the nations largest public research universities through effective use of marketing communications, database management, research, member services, online strategies and brand development DIRECTOR STRATEGIC PLANNING, INFORMATION AND MEMBERSHIP SERVICES Led a 12-member professional communications team focused on marketing, public relations, publishing, membership service, corporate sponsorships, web-based services, and graphic design Oversaw publication of an award-winning, quarterly university alumni magazine with global reach to 250,000 households Created and implemented a strategic plan driving future growth and direction of a $4 million annual budget not-for-profit organization with 35 employees Partnered in close collaboration with the office of development, university relations, computing and communications, intercollegiate athletics, and the university president preparing the launch of a major university fundraising campaign that raised $1.5 billion over a subsequent 8-year period

DOOR TO DOOR STORAGE, INC Kent, Washington

1996 - 1998 Senior executive in young, rapid growth consumer services company responsible for the companys strategic direction to drive market acceptance of a new concept in household goods storage and transportation via portable containerized storage units CHIEF OPERATING OFFICER, DIRECTOR OF MARKETING Led all marketing, operations, sales, customer service, brand development, recruitment, training, safety, human resources, market expansion, real estate, and capital assets procurement for a national market rollout of an innovative household storage and moving solution Key executive team member reporting to CEO, charged with successfully raising over $11 million through 3 private financing rounds within a 24-month period, with a corresponding 4-fold share value increase Created and executed the companys brand identity, strategic positioning, advertising, public relations, market research, graphic standards, promotions, and pricing for the new business concept that launched in 4 major West Coast markets

WHITE LIGHTNING PRODUCTS Bellevue, Washington

1994 - 1996 Subsidiary of THE SHERWIN-WILLIAMS COMPANY Cleveland, Ohio Led the sales and marketing team of 19 employees and 21 manufacturer representative firms covering North America, Central America, Europe, Russia and the Far East, with revenue increasing from $14 million to over $28 million within 2 years BUSINESS UNIT LEADER ADHESIVES AND SEALANTS DIVISION VICE PRESIDENT, SALES AND MARKETING Created marketing strategy that elevated a strong Southeastern U.S. brand to national brand awareness within 2 years, with distribution established through over 100 North American distributors and numerous national accounts, such as: The Home Depot, Lowes, Cotter, Ace, HWI, Servistar, and Distribution America Served on executive team that led the company and negotiated the sale of this privately-held company to a major international corporation, resulting in a 200% increase in stock valuation over a 40-month period through a tax-free stock exchange transaction deemed most favorable to the investors Led the sales and marketing team through a 100% sales volume increase within 1 year, facilitated by a new factory startup Created and launched a private label product line for The Sherwin-Williams paint store national chain with 2,200 outlets, handling complete oversight for merchandising, product training and promotional launch strategy

Prior Positions:
Corporate Marketing Manager, Milgard Manufacturing (Window manufacturer), Tacoma, Washington Senior Account Executive, Cole & Weber Advertising (an Ogilvy and Mather subsidiary), Seattle, Washington Import / Export Manager, Gilbert & Bennett Manufacturing (wire / wood fencing products), Georgetown, CT Senior Buyer / Merchandiser, Ernst Home Centers (76-store retail chain), Seattle, Washington Outside Sales Representative, Boise Cascade Corporation (wholesale building products), Maltby, Washington 1989 - 1994 1988 - 1989 1986 - 1988 1984 - 1986 1979 - 1984

EDUCATION
MBA, UNIVERSITY OF PUGET SOUND, Tacoma, Washington BBA, UNIVERSITY OF WASHINGTON, Seattle, Washington 1984 1979 Major: Finance Major: Marketing