MEDIA

KIT 2011
Media Contact: Hillary McCowen 415-287-0740 Hillary@health2con.com www.health2con.com

 CONFERENCE FACT SHEET

OVERVIEW

Health 2.0s original tag line of user-generated healthcare contains the germ of a compelling ideapatients are using new tools to guide their own care. Now, as doctors, patients, and health care organizations are all starting to use a new generation of online and mobile technologies, these tools are fundamentally changing the way health care works. The Health 2.0 Conference is the leading showcase of cutting-edge technologies in health care, including Online Communities, Search and lightweight Tools for consumers to manage their health and connect to providers online. Matthew Holt and Indu Subaiya collaborated to organize the first Health 2.0 conference in September 2007 in San Francisco. Health 2.0 has been featured in The New York Times, the Washington Post, the San Francisco Chronicle, the Huffington Post, on CNN, CBS News, and in the healthcare trade press. The Washington Post called the conference a high-energy gathering of great minds Now many conferences on, Health 2.0 has become the place to see and be seen for the leaders in health care technology. In addition Health 2.0 has set up a non-profit industry consortium, the Health 2.0 Accelerator, and a research consulting service, Health 2.0 Advisors. But above all Health 2.0 remains a venue where innovation in technology is introduced and ground-breaking ideas are shared to drive change in the health care system. UNIQUE CONFERENCE FORMAT The Health 2.0 conference focuses on what works in the context of the United Statess evolving healthcare system, and what the boundary-less online world means for consumers and physicians working in distinct healthcare systems. The unique conference format features rapid-fire technology demos, provocative keynotes, and interactive discussions. This year, pre-conference activities include a two-day code-a-thon! A signature of the Health 2.0 conferences, Launch!, enables start-ups to perform live demos of debuting technologies that will shape the future of healthcare. Also featured are Deep Dive sessions where sponsors choose a theme, invite up to ten participants, and moderate their own workshop session.

 BUILDING AN INTERNATIONAL COMMUNITY ONLINE In 2008, a Health 2.0 Group was created on LinkedIn as well as a vibrant Facebook page, both showcasing interesting developments from the Health 2.0 Blog. The Health 2.0 Blog is a group blog where anyone in the Health 2.0 Community is invited to contribute. The Health 2.0 Network is an active attendee list, ongoing social network, and messaging system for those who have been at the conferences, whether in Europe or the U.S. This tool fosters direct business connections and active involvement from the Health 2.0 community, no matter their geographical base.

FOUNDERS

Indu Subaiya, Co-Founder and CEO Matthew Holt, Co-Founder

CONFERENCE ORGANIZERS

Emily Ebert, Event Producer, Health 2.0 Hillary McCowen, Sales & Marketing Manager, Health 2.0 Jean-Luc Neptune, MD MBA, Senior Vice President, Health 2.0

CONTACT INFORMATION

Hillary McCowen Manger, Sales & Marketing Health 2.0 (415) 287-0740 Email: Hillary@health2con.com Twitter: @Health2con LinkedIn Group: Health 2.0 Facebook Page: Facebook.com/Health20

PRELIMINARY AGENDA
Agenda Saturday, September 24, 2011: Health 2.0 Developer Challenge Code-a-thon Sunday, September 25, 2011: Pre-Conferences Monday, September 26, 2011: Main Conference Day 1 Tuesday, September 27, 2011: Main Conference Day 2 Saturday, September 24, 2011 12:00 pm Saturday September 24th to 4:00pm Sunday 25th Health 2.0 Developer Challenge Code-a-thon

Health 2.0s live, daylong code-a-thon brings together developers, designers and raw data sets to build exciting new applications and tools for improved health care. Developers, designers and other stakeholders are given an overview of health care issues, tools and data sets, and are asked to design new tools for the health care space. Developers are encouraged to use OpenGov data sets as well as private data sets to create their application. At the end of the code-a-thon, developers present their application to the group, and the best solution receives an award. Also featured: Health 2.0 101 Session New to the Health 2.0 market? Need of an overview before diving into the conference? This year, for the first time ever, the Health 2.0 Developer Challenge Code-a-thon will feature both a Health 2.0 101 curriculum and tech talks from industry leaders! NOTE: This code-a-thon is scheduled for the weekend, with the prize-winner continuing on with the winners of other code-a-thons on Monday 26th & Tuesday 27th.

Sunday, September 25, 2011 Pre-Conference Workshops Health Law 2.0 11am 4pm

Health Law 2.0 will address the pressing legal issues facing both large and small companies working in Health 2.0 as innovative health technologies have enabled greater consumer access and control. These issues include privacy of health data, provider ratings, performance incentives, online advertising and more. Youll hear from top-notch legal minds on the impact for both users and vendors of Health 2.0 technology and services. Employers 2.0 11am 3pm

This session will look at how technology is changing the workplace and enabling employers to take a proactive role in the health of their employees. It will cover the integration of Wellness 2.0 tools into health benefits, new developments in worksite clinics, and how Health 2.0 tools are helping employees purchase care in a different way. Well also hear from innovative employers who are thinking outside the box regarding health and wellness services. Patients 2.0 11am 3pm

This meeting continues the dialogue started at previous Health 2.0s events. Over the last year Patients 2.0 has brought together hundreds of patients and advocates whove contributed stories about using, sharing and co-creating health data. This session aims to better define ways empowered patients can influence our current health system and shape future policy. Doctors 2.0 11am 3pm

A special showcase featuring the latest and greatest in tools and services that are transforming physician practices. From the iPad to the cloud, youll see the newest technologies in EMRs, scheduling, patient-physician communications, and discuss best practices in implementing these tools in the clinic.

Monday, September 26, 2011 The Opening Curtain Raiser 8:00am

Hosted by: Matthew Holt and Indu Subaiya, Health 2.0 Indu & Matthew will kick off the conference by reviewing the state of Health 2.0 and telling you what to expect at the conference and the year ahead. Keynote: Mark Smith, California Health Care Foundation Sponsored by:

8:20am

Mark Smith, President and Chief Executive Officer of the California Health Care Foundation will discuss his views on making healthcare cheaper and better. The audience can expect sound advice with a blend of humor. User-Generated Health: From Intelligent Communities to Self-Tracking, and the Quest for Personalized Health Platforms Sponsored by:

8:45am

Communities are evolving from simple support mechanisms to becoming personalized platforms for disease management, behavior change and data analytics. Well take a look at the themes of peer and professional support, self-tracking, information sharing and delivery, competition, real-time data streams, and carrot vs. stick and see the Health 2.0 tools and unplatforms that are driving consumer engagement and testing leading behavior change models to make the greatest real-world impact. Commentary from:

Thomas Goetz, Executive Editor, Wired Magazine Gary Wolf, Co-Founder, Quantified Self

And demos from:

Jordan Goldberg, CEO, stickK Ron Gutman, Founder and CEO, HealthTap David Metzler, Founder and CEO, OneRecovery Stead Burwell, CEO, Alliance Health Networks

Break and Sponsored Deep Dive Featuring:

10:00am

Employers, Payers and the Great Health 2.0 Awakening Sponsored by:

10:45am

Employers and insurers have been the sleeping giants of health care. But now they are increasingly active in guiding people they cover in wellness programs and in collaborating on the infrastructure for new delivery models. How are they using Health 2.0 as part of their awakening? Keynotes:

Mark Bertolini, Chairman, Chief Executive Officer and President, Aetna George Halvorson, Chairman and Chief Executive Officer, Kaiser Permanente

Joining them on the panel will be:

Louis Burns, CEO, Care Innovations Gio Colella, President, CEO and Co-Founder, Castlight

With Demos From:

Castlight Health Care Innovations Aetna

Lunch in the Exhibit Hall Sponsored Deep Dive Featuring:

12:00pm

Learn More About the Health 2.0 Developer Challenge Moderated by: Jean-Luc Neptune, Senior Vice President, Health 2.0

Lunchtime Design Workshop Including Case Studies From:

Doug Solomon, Chief Technology Officer, IDEO Alex Tam, Senior Interaction Designer, frog design Scott Summit, CTO, Bespoke Innovations Chris Haas, SVP, User Experience, Mad*Pow

Innovation Showcase: The Health 2.0 Developer Challenge

1:15pm

See what the buzz has been about! With over 20 online challenges and 6 code-a-thon events across the country, 2011 has been the year where the challenge model has brought innovation to health care. Under the rubric of the America COMPETES Act, ONC has contracted with Health 2.0 to run its Investing in Innovation i2 Challenge series. The Health 2.0 Developer Challenge continues with both HHS and private sector challenges come see the winners from both the online Challenges and the live code-a-thons. Parallel Tracks: 2:30pm

The Virtual Couch: Online Behavioral Health A Look at Patient Communities The Doctor Will See You Now: Health 2.0 in the MD Office Special Session: Health 2.0 Innovation Exchange Sponsored Presentation: Shape Up

Afternoon Break and Sponsored Deep Dive Featuring: Parallel Tracks: Health 2.0 in the Hospital Pharmacy, Medication and Care Compliance Doctors Like Me: Provider Search for Consumers Health 2.0 Tools Across Generations

3:30p

4:15pm

Special Session: Health 2.0 Innovation Exchange (continues over break) Yet More & Different Unmentionables Sponsored by: 5:15pm

Last year, in a first for Health 2.0 (or any health care technology conference) we plunged into issues that dont get talked about enough in health care sex, alcohol and your crappy boss. This year were going to take a deeper dive into a new set of unmentionables to see what Health 2.0 can do to change lives and behavior. Presentations and Commentary from:

Alexandra Drane, President, Eliza Wendy Lynch, Co-director of the Center for Consumer Choice in Health Care, Altarum Institute Peter Levin, Chief Technology Officer, Veterans Affairs Marcus Osborne, Senior Director, Healthcare Savings Programs and Global Sourcing, Walmart Ben Rubin, Chief Technology Officer and Co-Founder, Zeo

Cocktail Reception Sponsored by:

6:30pm

Mix and mingle in the exhibit hall, play games, catch-up with old friends and make new ones! Reception ends 7.30pm

Tuesday, September 27, 2011 Breakfast Sponsored by: Day 2 Kickoff 8:00am 8:10 am 7:15am

In Conversation with 3 CEOs

Well hear from 3 CEOs of companies that are transforming, and being transformed by, Health 2.0 in conversations about the future of their businesses. Hear from:

Anne Wojcicki, Co-Founder and CEO, 23andme Sona Mehring, Founder and CEO, CaringBridge West Shell, Chairman and CEO, Healthline 9:00 am

The Next Generation of Health 2.0 in the Doctors Office

SaaS and cloud-based medical record products and services are heading aggressively for physician offices. In parallel, the race for meaningful use dollars is on and legacy enterprise vendors are competing with startups offering more modular, lightweight tools across a variety of unplatforms. So whos going to win in the race to getting EMRs to the 70% of American practices that dont have them? And what services are needed is software even enough? Well be looking at the cutting edge in products for the clinic and hearing from the upstarts and the incumbentsand seeing if we can tell the difference. Morning Break and Sponsored Deep Dive Featuring:

10:00am

Parallel Tracks:

10:45am

Where Are They Now? A Look at the Rise and Fall of Health 2.0 Companies Health Hacking in the Garage: Physical Prototyping and Devices You Want Content with That? A Look at Health 2.0 Search and Content Permission Brokers and the Data Utility Layer

Data Drives Decisions: The New World of Analytics, Data Mining and How Big Data Will Transform Health Care 11:30 am

Moderated by: Paul Wallace, Senior Vice President and Director, Center for Comparative Effectiveness Research, The Lewin Group With federal dollars funding comparative-effectiveness research and health plans, providers, pharma, and consumer product companies mining vast amounts of health data how will our system become smarter? Well hear from the leaders in the new world of analytics and ask the question: Can Big Data result in better decisions for better health care outcomes? With Commentary From:

Carol McCall, Principal, Health Analytics Innovations

With Demos From:

Charlie Lougheed, President & CTO, Explorys

Lunch and Launch!

12:30pm

Since its inception in 2008, Launch! has introduced over 45 new companies and products, including Unity Medical, Remedy Ventures, The Carrot, and the WSJs 2010 top (and not just in health!) start-up company, Castlight Health. Come see the next greatest Health 2.0 technologies in this exciting session. Data Utility Layer, Unplatforms and Now Personal Sensors, Too! 2:00pm

Dont blink but while you were working at your mHealth strategy, were going beyond the smartphone. In our rush to get digital, weve ignored the analog world. Hardware that measures a variety of human activities is back and transforming consumer engagement. Increasingly, peoples data is automatically being added to the Data Utility Layer from a multitude of devices, including automatic updates from wearable sensors. Is this the year when unplatforms go mainstream? With Demos and Commentary From:

Nate McLemore, GM, Business Development, Microsoft Health Solutions Group Julee Thompson, Chief Healthcare Executive, Sprint Cdric Hutchings, Co-Founder, Withings Jason Jacobs, CEO and Founder, RunKeeper Christine Robins, CEO, BodyMedia

 Parallel Tracks:

3:15pm

Level Up (for Your Health): Gaming and Health 2.0 Self Management Devices, Tools and Trackers Getting to Know YOU: Genomics, Proteomics and DIY DNA Afternoon Break and Sponsored Deep Dive Patients 2.0 4:00pm 4:45pm

Moderated by: Jane Sarasohn-Kahn, Think-Health We introduced Patients 2.0 in June 2010. Since then, weve seen hundreds take up the manifesto for disruptive innovation of the health system the bottom-line of which was to Recognize Our Impact (ROI) as patients who have a stake in their own as well as fellow patients health and health care. Well convene an expert patient-led panel to discuss the Patients 2.0 movement and provide their reactions to what theyve seen at the conference. With Commentary From:

Farzad Mostashari, National Coordinator for Health Information Technology

Wrap Up and Special Guest Cocktail Reception

5:45pm 6:15pm

Indu Subaiya
Co-Founder and CEO

Indu Subaiya, MD, MBA, is a healthcare consultant and entrepreneur who started following Web 2.0 trends and their impact on health as she embarked on designing a prototype for a medical record-sharing website. In December 2006, she co-founded Health 2.0: User Generated Healthcare, a first-of-its-kind forum showcasing leading edge digital media, web and mobile technologies in healthcare. Health 2.0 has now evolved into an annual event on two continents, with a worldwide community and network of participants from all sectors involved in healthcare. Additionally, she is the creator and director of the Health 2.0 Developer Challenge, which seeks to bring the Health 2.0 Community together for rapid application development. Indu started her career in health technology assessment as the director of outcomes research at Quorum Consulting, Inc. where she conducted Phase III-IV quality of life and pharmacoeconomic studies and advised life science clients on commercialization and reimbursement strategies. She then served as vice president of healthcare and biomedical research at Gerson Lehrman Group, an investment research firm where she facilitated due diligence research in the life sciences sector for investment fund managers. Most recently she was entrepreneur-in-residence at Physic Ventures, where she helped evaluate companies in the consumer health space and incubated a start-up focused on online medical records. Indu received her MD from Stony Brook University School of Medicine at the State University of New York, an MBA from the Haas School of Business at the University of California, Berkeley, and a BS in Science and Technology Studies from Cornell University. Indu is also vice president of the Society for Participatory Medicine.

Matthew Holt
Matthew Holt has followed the use of technology in health care since the early 1990s, and his industry thought leadership has been sought after by companies from every part of the healthcare industry. Matthew co-founded the Health 2.0 Conference in December 2006, a first- -of-its-kind forum showcasing leading edge digital media, web and mobile technologies in healthcare. Health 2.0 has now evolved into an annual event on two continents, with a worldwide community and network of participants from all sectors involved in healthcare. He is also a founding principal of the associated consulting firm Health 2.0 Advisors, whose mission is to use the Health 2.0s knowledge, connections, and leadership to help companies build novel, sustainable, value---creating companies and products that thrive in the evolving health landscape. In parallel, he founded and authors The Health Care Blog, which is one of the best read blogs in healthcare. Prior to founding Health 2.0, Matthew spent more than 15 years in health care as a researcher, generalist forecaster, and strategist at renowned forecasting and survey research organizations. He conducted in-depth studies about many aspects of health care for public release and private clients as well as being a regular speaker and presenter at industry events. Matthews last role as vice president of strategy and business development at i-Beacon, a data analysis and Internet tools provider, which helped healthcare companies better understand consumers. Before joining i-Beacon, he was at Harris Interactive, the leading healthcare survey research company. And prior to 1998, Matthew was at Institute for the Future, the leading forecasting think tank, where he ran the healthcare information technology practice.

Co-Founder