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Introduction
Over the years, I have researched, created and applied literally hundreds of marketing strategies for my clients. These strategies have been worth billions of dollars in revenues and profits to myself, my associates and my clients. You can imagine that after 30 years in marketing that I have my favorites. Strategies I consistently rely on to massively increase your business and create a level of business momentum that is unstoppable. Outlined below are TOP TEN of my favorite and most successful strategies which you can adapt, adopt and apply to your business. I would think hard about their implications and ramifications on your business. They could be massively profitably, especially when you think strategically. You have two choices (actually only one): 1) Be impulsive, impetuous and tactical by opportunistically or randomly implementing any of these strategies. However, if you do, you relegate them to being mere tactics, and you will compromise their power to massively grow your business. Youre leaving massive amounts of money on the table. 2) Your other option is to think and implement strategically. Here you have a real choice: You can either pick the single most obvious strategy and turn it into a SUPER-strategy An overarching concept and plan which everything else comes under. OR you can treat a strategy as a pillar under your currently existing overarching SUPER-strategy, which I call a command/field strategy. Begin by picking just ONE of these strategies and begin by testing it. If you find it works, even marginally, you may want to consider implementing it as a master strategy or command/field strategy. If you do, I can guarantee that additional opportunities will become evident to roll out and fully exploit the advantage you have created. The success you build will be enduring and allow you to add more pillars as you progress. One word of caution: Although you can, it would be foolish to implement these tactically, willy nilly, or half heartedly. Again, their power lies in their being implemented strategically, once youve tested and debugged the individual details.
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Thats when I discovered the secret and power of developing a series of interconnected sub-strategies each connected and integrated to a single overarching theme or premise. Like pillars in the Parthenon in Greece, you want to develop and implement multiple marketing efforts which advance your company on a rock solid and calculated basis.
Maybe your first pillar should be to implement a referral system (since its the lowest cost), and then add additional pillars such as direct mail, email campaigns, salespeople, etc. Whatever makes business, financial and marketing sense. The only conditions are that you be willing to test and re-invest some of your profits into building additional pillars to increase your marketing foundation and grow your business. In my work today, I demand that my clients not think so mono-dimensionally and begin immediately to develop their own Parthenons so that theyll always have multiple sources of revenues which they can rely on.
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Jay Abrahams Top Ten Strategy Picks This strategy is not about repeatedly assaulting your prospect into submission. Its not about SPAM. Its about first developing a marketing premise which you want to offer the market. Then you nurturously educate, edify and inform your target audience with a series of communiqus designed to approach the subject from a variety of different perspectives. All will have some sort of call to action which you offer the opportunity to get more information or to order the product. If done correctly, the prospect will feel as they are guided to buy your product with overwhelming evidence that its the right thing for them to do. Theyll feel that you took the time, that you care, that you are willing to go that extra mile to make sure its the appropriate choice for them.
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In essence, you develop an extremely educational presentation (i.e. story) related to your product and industry. Its loaded with very relevant facts, figures, statistics, and other information designed to evoke a Wow, I didnt know that! from a prospect. If done well, this presentation indirectly shows where a prospect is vulnerable or in pain. Where he/she has an unidentified need. Then the remainder of the presentation is designed to show how that need can be filled using the products and services of the company. Im not doing the strategy justice with this brief overview, but I can tell you that the clients which have implemented this strategy have seen tremendous results. The key is implementing it throughout the entire company.
Summary
You should begin immediately to adopt the perspective that thinking strategically is one the most powerful assets you have at your command. Especially when 95% of all businesses either cant, wont or dont know how to. Think strategically should become your mantra in business. A way for your to garner and achieve all the success, growth, revenue and profits you desire. Now if you have a challenge thinking strategically or if you want to become better at it, you owe yourself a call to Carl Turner at 1(888)818-8878 or (310)944-9106. Or email him at cturner@covad.net. Our Strategy Home Study Course will reorient your mindset and give you the specific direction you need to be strategically successful.
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Jay Abrahams Top Ten Strategy Picks Lastly, regardless of which strategy you implement, I urge you adopt a more strategic mindset. I believe it may be one of your remaining competitive advantages in todays competitive business.
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