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Acknowledgement
Pratik thackar | ANN
answers and patient too. they were confident with their

Index Sr Particulars no 1 Executive

Summary

AHMEDABAD:

This

Page number 2 3 4 4 5 7 8 8 8 10 12

project report could not have been prepared, if not for the help and encouragement from various

people. We are appreciative to the institute for endowing us with this opportunity to come up with this project. We are thankful to our professor, Mrs. Paragi Shah, to give constant guidance and support throughout the project. We would like to extend our gratitude to the search engine, Google, to help us come up with various data for our analysis. . There are many more people we would like to thank; they are the people living in our society, they helped us with the questions asked and the answers given by them were up to the mark,

Project-an introduction 3 Product 4 Mission and vision 5 SWOT 6 7P 7 Research objective 8 Methodology 9 Questionnaire 10 Analysis 11 Conclusion

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Executive summary
Farnaaz Khan | ANN

preferences changing mercurial fashion

in

Ahmedabad: For many decades, the broadsheet dominated the media scene as the major news provider. Today, the Newspaper is not only vying with TV and Radio for a bigger share of the news dissemination market but is up against a more challenging form of news media i.e. the Internet. Facilitated by rapid technological penetration since 1990s, the Internet has opened up choices for the readers and users to access news and information round the clock at the click of a mouse. As a result, peoples media consumption habits are changing There is a widespread belief that the internet, as a new media form, is replacing the newspaper for accessing updated news and views. Interviews were conducted with Editors, and Web Managers of leading newspapers in the city to elicit their views about the future of newspapers and how internet was shaping the reading habits. The interviews with Editors yielded responses and opinions that negated any perceived threats to the industry from the internet. The prospects of Internet undercutting the newspapers significance anytime in the near future were remote. They however acknowledged that the young readers were becoming very demanding with their

These findings provide a suggestive picture that in India replacement of newspapers by the internet seems to be more of a distant prospect. At present the print media industry faces no perceptible threat. This threat, if it exists, will depend upon how the relative growth of technology and broadband speed in smaller towns affects the print medium since both are expected to grow phenomenally in the near future. As per the current scenario, the spread of literacy seems to have secured the future of newspapers. In the northern regions where literacy rate is showing an upward trend, it is believed that the print media prospects are bright since it is poised to achieve its optimal potential growth in these states. The southern region could witness a faster growth in the number of online users of news due to existing higher literacy levels and technological penetration. In Mumbai, the younger generation could be the first to move towards the enewspapers due to their internet usage habits and reading patterns. After Mumbai, Chennai could be the next city spawning a generation of enewspaper readers. Gujarat Times, the news agency that focuses to bring about the true news without fear or favor, is a new player that is unique in its own way, delivering news in two languages. The prospect of this type of a news paper is very

bright as the research conducted suggested. It will help to cover a larger market in the target region of Ahmedabad and nearby regions. Overall, Newspapers and this hybrid kind of newspaper can be seen as partners in an alliance which would help each other in mutually reinforcing their own readership base. This would not be at the cost of each other since a class distinction would be seen among those who would have made the transition to hybrid newspaper without however giving up the habit of reading its traditional print edition, and another section of readers mushrooming in the mofussil towns who just made it to the list of ever burgeoning newspaper readers.

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Project
Introduction about the industry
Abhishek Barot| ANN Ahmedabad: India is the world's largest democracy. Its mass media culture, a system that has evolved over centuries, is comprised of a complex framework. Modernization has transformed this into a communications network that sustains the pulse of a democracy of about 1.1 billion people. India's newspaper evolution is nearly unmatched in world press history. India's newspaper industry and its Westernizationor mondialisation as French would call itgo hand in hand. India's press is a metaphor for its advancement in the globalized world. Media industry in India is among the fastest growing industries of the present Indian economy. The media industry has benefited a lot from the Indian current economic growth coupled by the rising earnings levels in India. The media industry is presently in a critical stage of revolution. Since 2006, the media industry has enjoyed a good time in terms of growth and development as it has been characterized by realignment, consolidation and expansion in many sectors of the media industry. In addition, the media industry is anticipated to grow up faster than GDP growth of India and subsequently more spending is being expected in the media industry. The printing press preceded the advent of printed news in India by about 100 years. It was in 1674 that the first printing apparatus was established in Bombay followed by Madras in 1772. India's first newspaper, Calcutta General Advertise, also known as the Hicky's Bengal Gazette was established in January 1780, and the first Hindi daily, Samachar Sudha Varshan , began in 1854. The evolution of the Indian media since has been fraught with developmental difficulties; illiteracy, colonial constraints and repression, poverty, and apathy thwart interest in news and media. Within this framework, it is instructive to examine India's press in two broad analytical sections: pre-colonial times and the colonial, independent press (which may, again be classified into two: preceding and following the Emergency rule imposed by Indira Gandhi's government in 1975). The post-Emergency phase, which continues at the present, may be the third independent phase of India's newspaper revolution (Jeffrey). Brief History The first major newspaper in IndiaThe Bengal Gazettewas started in 1780 under the British Raj. Other newspapers such as The India Gazette, The Calcutta Gazette, The Madras Courier (1785), The Bombay Herald (1789) etc. soon followed. These newspapers carried news of the areas under the British rule. The Times of India was founded in 1838 as The Bombay Times and Journal of Commerce by Bennett, Coleman and Company, a colonial enterprise now owned by an Indian conglomerate. The Times Group publishes The Economic Times (launched in 1961), Navbharat Times (Hindi language), and the Maharashtra Times (Marathi language). During the 1950s 214 daily newspapers were published in the country. Out of these, 44 were English language dailies while the rest were published in various regional languages. This number rose to 2,856 dailies in 1990 with 209 English dailies. The total number of newspapers published in the country reached 35,595 newspapers by 1993 (3,805 dailies). The country consumed 99 million newspaper copies as of 2007making it the second largest market in the world for newspapers. Media industry in India remains among the fastest growing industries of the present Indian economy, industry has benefited a lot from the Indian rapid economic growth coupled by the rising earnings levels in India. Good laws and liberations of the market are other factors which have enhanced the print media industry, though there is high competition in the industry there is room for new players and expansion of the current players. The television and the print media are the biggest segments of the industry. Of late FDI in India is a rise and the country is positioned has a major market global for the print media industry.

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Product of the company
Mittal Mistry| ANN

Ahmedabad: The core product of the company is Gujarat Times. It is a hybrid newspaper which will have two languages in one newspaper i.e. English and Gujarati. It is first of its kind and will be circulated in and around Ahmedabad district. The company has following boards of directors: Mittal Mistry , CEO Farnaaz Khan, Chairperson Abhishek Barot Rahul Lalchandani Pratik Thaker Janak Odedra The printing press is situated and based in Ahmedabad. The bankers of the company are SBI and HDFC.

MISSION:
Pratik Thaker| ANN

VISION:
Pratik Thaker| ANN

Ahmedabad: To provide accurate news to the customers at a fair value and to bring about a revolution in the society through the medium of news, and at the same time to take care of the environment.

To expand the customer base and to cover a larger audience and include more factual news to enhance the customer knowledge.

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SWOT
Janak Odedra | ANN Ahmedabad:
Strengths The media industry is a strong and well developed industry which is currently growing at high rate; this aspect gives the industry a lot of strength. With the increase in the level of education and media industry has a well educated and skilled workforce with innovative ideas and technology which is an added positive aspect of the industry. The competitiveness of the media industry has enabled the industry to grow technically both vertically and horizontally, which is another positive aspect in the industry. Ahmedabad also offers strategic location and market in terms of its high population which is a boost to the industry. No direct competition as this form of newspaper as it will be first of its kind. 1. It will be able to cover a larger market as it will have to two languages in one. The cost of production will be low due to mass production. 3. It will attract more advertisement as it will be targeted towards a larger audience. 4. The distribution channel is something that has been extensively worked upon. Weakness Among the weakness in the industry, a current weakness may be inability to adhere to ethical standards in the industry which has lead to lawsuits filed against some media industries. The industry also has been slow in its growth only picking up in the recent past, thus its innovation and marketing strategies may be not competitive on the global arena. 1. There are already established players in the market, an indirect competition. This kind of product cannot be patented. There is a question mark over the acceptability of the product. The cost of project and the risk is relatively higher. 2. Opportunity According to the industry experts the industry still has room to expand within Ahmedabad as the market is wide. Media services are being sought with many organizations and thus this offers the industry to increase its market share. The high technological innovation which is happening everyday also presents a good opportunity for the media industry to utilize the latest technology in expanding its product mix or improving existing ones hence reaching or increasing its market. 1. This kind of newspaper doesnt exist, big opportunity to make it big in small time. The return is high in this industry. A good network of reporters and a highly efficient team will capture the eye balls in quick time.

2. 3.

2. 3.

Threats Though Ahmedabad can be said to be stable political, the city is known for frequent changes in government administration and instability in

4.

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some regions or sectors, this issue negatively affects the media and it is threat to the media. Also government legislations in city are known to some extend as hindering the growth of industry especially for foreign companies. Again, the acceptability or the absence of it is a huge threat to the firm. 2. This is a new firm with relatively less experience in the industry. 3. The entry is not restricted in the industry. To understand SWOT of the company, it will be a good idea to do a PESTEL analysis of the Industry. PESTLE stands for: political, economic, social/cultural, technological, legal, environmental. Political Over the past year the media industry has continued to witness increased growth rate. There is a rise in political interest because of the recognition of the media industry as major contributor in the GDP and has an economic importance to the overall economic growth of the country. Policy stage, changes of administration, or political principles have changed along the media industry making it to be freer than before. Economic In the past few years the media industry has witnessed an 1. improved growth in the industry, this is attributed to Indias positive economic growth in recent years. The industry is expected to grow by 16% in the current year. Improved competition in other sectors also boots the media industry as these sectors services of the media industry such as promotion. Social aspect Media plays a big role in forming the information dissemination to the people of India, which of late, due to globalization has developed a high interest for information. The impact of intense media attention has brought about a more revolution in the social aspect and created a society which is more enlightened and which appreciates the industry. Even though the Indians are known to be conservative and traditional their attitude towards the media industry is very positive. (Johnson, 2001) Technological advances Modern information, technological advancement in media is making the industry players adapt faster to the new environments they are participating in. The technological advancement taking place in the industry is high and this calls for an increased spending and research so as to be innovative in the industry. Legal environment The media industry in India is hot highly regulated as such, but there are laws and regulations which are enforced for the industry to comply with. However, in the recent past the government has come to lessen the laws so as not to hinder competition in the face of increasing global challenges from the external markets. Legislations such as anti-piracy laws have been enacted and the government tries to enforce that fully even though it is difficult

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Rahul lalchandani | ANN

GUJARAT TIMES
begins with a meeting of the paper's editors, who determine the amount of editorial copy in an issue based on the advertising space that has already been sold. A specific number of pages are agreed upon, and the editorial assignments are made to the various departments. The section of national and international news, generally the first part of the paper, is compiled from correspondents who send in their stories electronically, usually via computer modem, to their editor's computer. There, the editor checks the stories, sometimes rewriting them or increasing or decreasing their length. We are an organization that employs reporters in various part of district to compile stories and items quickly for dissemination over telephone wires. Research process Registration process Reporting process Printing process Delivery process Re Cycle Process Feedback process PEOPLE: Well journalists, staff, and distributor. trained efficient trained Media people at large Journalists Administrative Staff Advertisers Sponsors Brokers PROMOTION: Advertisement Hording Gifts through coupons Event organisation Advertisement in local bus transport system C.S.R( taking back the newspaper for re cycle process) Word- of-mouth Various social related Campaigns. Physical environment: News paper is the ultimate physical environment of the service as it is delivered customers home. Main corporate office and regional branches are well maintained and fully equipped

7Ps
PRICE: The price will be very competitive keeping in mind the competitors price. (Rs. 3) PRODUCT:

News through the medium of tabloid.

Gujarat Times comes with several specific supplements, such entertainment times, sports times along with special edition from the editors in the Sunday daily. It also gives following supplements: GT Wellness (Sunday) solutions to health issues and guidance to better living GT Education (Mondays) Women times (Wednesdays) Concentrates on women's interest areas GT MOVIES (Fridays) Focus on latest happenings/events in movie world.

PLACE: Ahmadabad district (Available all over Ahmedabad, also in website form which allows it to penetrate in remote village and outside district.)

PROCESS: The process of producing a daily edition of a large city newspaper

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Research objective
Mittal Mistry | ANN Ahmedabad:
The main intention of conducting the survey is to know the acceptability of the hybrid newspaper and to study the reading pattern of the target customers and learn about their behavioral aspects. [ ] Price [ ] Favorite content [ ] Attractive display [ ] Favorite adds on [ ] Reliability content 3. Which sections do you like the most? [] Political [ ] Global [ ] Sports [ ] Business [ ] Entertainment [ ] Editorial [ ] Regional [ ] Weekly [ ] Monthly [ ] Half yearly [ ] Yearly 9. Are you attracted towards the additional gifts offered by the local newspaper? [ ] Yes [ ] No [ ] Sometimes 10. Would you prefer reading a multi language newspaper? [ ] Yes [ ] No [ ] Cant say 11. Do you consider newspaper as a part of social service? [ ] Yes [ ] No [ ] Cant say

Questionnaire
Personal information Name : Age : Sex : Address: Income bracket [] Below 5000 [] 5000-10000 [] 10000-20000 [] 20000 or above Preference: 1. Which subscribe? papers do you

4. At what time do you prefer to read the news? [ ] Morning [ ] Afternoon [ ] Evening 5. Are you happy with the distribution channel of the newspaper? [ ] Yes [ ] No [ ] Sometimes 6. Do you prefer any other sources of news? [ ] Radio [ ] Internet [ ] Television [ ] Other sources 7. What should be an ideal size of a newspaper? [ ] 15-20 pages [ ] 20-25 pages [ ] 25-30 pages [ ] 30-35 pages 8. Which kind of subscriptions do you prefer? [ ] Daily

Methodology
Sources of data: The two sources of collecting data are primary data and secondary data. Primary data: Data collected directly from the respondents. Secondary data: Data collected from the internet, Media etc Data collection: Data is collected through structured questionnaire which included relevant questions related to the study. The questionnaire method was used to obtain primary data. There are open ended in nature.

[ ] Times of India [ ] Indian express [ ] Gujarat Samachar [ ] Divya Bhaskar [ ] Any other 2. Reasons for preference

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The research has been conducted in Gujarat and was mainly targeted in the major eight cities of the state viz. Ahmedabad, Surat, Rajkot, Vadodara, Jamnagar, Anand, Bhuj, Nadiad. The respondents were chosen on a stratified random sampling method. The questionnaire were send through mails to various groups, some were met in person at public junction and were asked the question orally. The size of the sample was 2000 respondents. The respondents were taken in the age bracket of 1840. They were usually male as they are the one who are the decision maker and influencer in the p The study will be confined only to Ahmedabad city. Respondents in the sample size may give biased answers. The respondents are restricted to 50 only

The secondary data was collected for the media industry and its current economic position in the market from the government websites which gave publicly available data of the industry. The information like the growth in the past five years, the rise in the income in the past decade, the competitors rise and fall, the intensification of the internet technology in the state were taken into consideration. Targeted groups: Businessman. Professionals. Students. Housewives.

Limitations of the study: Every study has one or the other limitations, which limits the study. The following are the limitations of the study:

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Analysis
Pratik thaker | ANN
SIZE OF THE NEWSPAPER 15-20 PAGES 20-25 PAGES 25-30 PAGES 30-35 PAGES

SATISFACTION WITH DISTRIBUTION SERVICE

YES NO SOMETIMES

Almost everyone are satisfied with the distribution channel that is currently prevailing in the market. However there is a strong 30% that is not satisfied. This section should also be considered.
PREFER READING A MULTI LANGUAGE NEWSPAPER

Majority of the respondents chosen were of the opinion that the size of the newspaper should be of 30-35 pages followed by 25 to 30 pages. This means that the customer would not mind reading a newspaper with more than 30 pages.
CLASSIFICATION AS PER SECTIONS

YES NO CANT SAY

POLITICAL GLOBAL SPORTS BUSINESS ENTERTAINMENT EDITORIAL REGIONAL

As per the acceptability part goes, most of the respondent are positive about using this kind of a project.

Interestingly 24% of the people wanted to read the regional news followed by 23% entertainment. Political news found 12.5% takers. This data help us to know on what section to give more weightage.

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TYPE OF SUBSCRIPTION

Reasons for Preference

Other Sources of News

Price
WEEKLY MONTHLY HALF YEARLY YEARLY

Favourite Content Attractive Display Favourite Add-Ons Reliability Content

Radio Internet Television Other Sources

Another interesting aspect found was that people are more than ready to pay yearly for subscription. This is a bit of shocking, but it would mean higher revenue for the firm.

Price and content pay the most important role in the minds of the customers when they choose a newspaper. This should be kept in mind when launching the newspaper.

There is a growing trend among the masses to read more online papers and news. Television also is a major competitor in this segment.

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Conclusion
Abhishek Barot| ANN

The project gives an insight about the preference of the newspaper readers of Ahmedabad. The readers preference for a newspaper is affected largely by the price of the newspaper and the no of paper offered against it. People do prefer a newspaper offering news in two languages. As in many homes people usually have to subscribe two newspapers, one in Gujarati and other in English. As this paper will satisfy their needs and so it will enable to reduce their monthly budget spent in newspaper. It will even help people who want to improve their English. Thereby through our project we conclude that this type of a hybrid newspaper will prove to be a huge success in Gujarat.