Customer Motivation Survey Questionnaire Introduction: The increasing standard of living of the Filipinos brought new changes on our

lifestyles both good and bad, one of the challenges that we faced today is the escalating prevalence rate of lifestyle diseases as a byproduct of our lifestyle choices. People are progressively more aware on the maintenance of their optimum level of wealth, with the various health awareness campaigns promoted by different sectors in the society it is imperative to answer the needs of those individuals who puts their health as one of their priorities. The group decided to create a study in order to address the issue and also to test the viability of a health restaurant (Nourriture Appetit) as a profitable business venture in Cagayan de Oro City. We are humbly requesting you to answer all the questions with all truthfulness on this survey and to provide us with the opinions in the Comments and Suggestion section. We thank you in advance for your assistance. All responses are highly regarded as confidential. ---------------------------------------------------------------------------------------------------------------------------------------------------------Instruction: Please check the box that you think is your best choice. PROFILE: Name (optional): _________________________________________________________ Address: ________________________________________________________ 1) Marital Status: 2) Gender: 3) Age Range: Married Male 20 to 25 yrs. old 31 to 40 yrs. old 51 to 60 yrs. old 4) Religion: Christian Islam Others (please specify) _____________ 5) Salary/ Income Bracket: Php 10,000.00 and below Php 10,001.00 to Php 15,000.00 Php 15,001.00 to Php 20,000.00 Single Female 26 to 30 yrs. old 41 to 50 yrs. old 60 yrs. old and above

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Php 20,001.00 to Php 25,000.00 Php 25,001.00 to Php 30,000.00 Php 30,001.00 to Php 40,000.00 Php 40,001.00 and above

6) Occupation:

Self-employed Private Employee

Government Employee Others (please specify) ___________

7) Health Goals (check each one as appropriate): Loss Weight Gain Weight Maintain a Healthy Lifestyle

Manage diabetes through diet Manage hypertension through diet

Others (please specify) ____________________

CONSUMER PREFERENCES: 1) When you eat in a restaurant, what type of food do you normally choose? (check each one as appropriate) Vegetarian Main Dish/ Entrees Meaty Main Dish Fried Foods Soups/ Appetizers Salads Others (please specify) __________ 2) How do you want the food to be served? Buffet Style Platter Style Individualized Serving Sandwiches Fresh Fruits Desserts Pasta

3) Are you concerned about the types of food you eat (i.e. do you consider whether they are healthy for you? Most of the time Sometimes Never

4) Would you like more information about Yes No

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the ingredients used in our dishes? how our dishes are prepared and cooked? 5) Do you usually come alone when you visit a restaurant? Yes No

If No, who are your usual companions (check each one as appropriate) Friends Children Officemates Relatives Partner/ Spouse Parents

Others (please specify) ____________

6) How often do you eat in a restaurant? Everyday Once a week Thrice a week Twice a week

Others (please specify) _______________________

7) What specific time of the day would you likely visit a restaurant? Breakfast Afternoon Snacks Morning Snacks Dinner Lunch

8) What are your usual reasons for eating out? (check each one as appropriate) Special Occasions (e.g. Birthday, Anniversary) Celebration for promotion/career advancement Despedida or Bienvenida Party 9) What are your reasons in patronizing a certain restaurant? Quality of food Magnificent Ambience Friendly atmosphere Reasonable price Near your house/office Others (please specify) _____________ Bonding with friends Bonding with Family Others (please specify) ____________________

10) In a Health Restaurant like Nourriture Appetit, would you prefer to have a professional who would assess your health status periodically? If yes, who would this professional be? A Nutrition and Dietetics A Nurse

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11)

How much are you willing to spend on a restaurant per meal, per person? Php 200.00 and below Php 501.00 to Php. 1,000.00 Php. 201.00 to Php 500.00 Php 1,001.00 and above

12) Would you like to have a delivery service? No Yes

BENEFITS THAT A CUSTOMER MAY GAIN IN PATRONIZING A RESTAURANT: 1) What do you think are the benefits that you will gain in patronizing a health restaurant? (Check each one as appropriate) Weight Loss Easy access on healthy Foods Weight Gain Improved health Status

Assurance that the food served are unadulterated and wholesome

Others (please specify) _________________________________________________________________ 2) What are your personal values that a health restaurant, in general, will project? Sense of community Peer-like Atmosphere Increase health awareness Status Symbol Family like atmosphere

Others (please specify) _________________________________________________________________

MARKETING STRATEGIES: 1.) Please choose below the best promotional and marketing activities/strategies that you think Nourriture Appetite should undertake (check each one as appropriate): Radio Advertisements: what time of the day (please specify) ___________________________ TV Advertisements: what time of the day (please specify) _____________________________ Promotions through social media such as Facebook and Twitter Posters/ Fliers News paper Print-outs Direct Mail Marketing Sponsorship on health

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Spa and doctor referral Awareness events Giving Discount Coupons Giving Freebies Buy one, get one Raffle Draws Others (please specify) ______________________________________

---- Thank you for taking the time to help us with our research ---2nd Year MBA, SY 2011-2012

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