Académique Documents
Professionnel Documents
Culture Documents
2007
2006
Aceite comestible
Aceite de Oliva
Alimento para mascotas
Atn
Avena
Barra alimenticia
Caf soluble
Caf tostado y molido
Cereales preparados
Chiles en conserva
Consom
Fcula de maz y atole
Frmula para beb
Frijoles procesados
Gelatina preparada
Leche condensada
Leche en polvo
Leche saborizada
Margarina
Mayonesa
Miel de abeja y miel procesada
Modificadores de leche
Mole
Mostaza
Pan de caja
Pan de dulce empacado
Pur de tomate
Sal comestible
Salsa botanera
Salsa casera
Salsa catsup
Sopa preparada y pasta para sopa
Tortillas y tostadas
Vegetales en conserva
Yoghurt, bebidas lcteas y Pettit swiss
Fuente: Nielsen
6,869,108
493,376
2,405,328
3,641,020
697,090
2,189,080
4,688,058
538,585
7,588,667
2,743,291
2,128,793
550,231
3,146,198
1,490,648
1,457,823
1,101,087
3,322,778
1,638,195
1,115,782
2,909,576
331,845
1,850,159
533,717
148,001
8,276,202
6,870,495
950,297
623,753
971,162
525,495
785,076
4,292,514
3,519,229
1,769,173
14,831,047
6,108,691
479,881
2,176,761
3,374,931
615,914
2,120,597
4,293,864
491,630
7,079,505
2,659,150
1,977,056
545,441
2,920,929
1,382,315
1,482,887
1,027,458
3,074,030
1,381,750
1,092,706
2,809,810
324,413
1,896,922
518,022
140,986
7,650,683
6,608,628
889,769
562,506
871,899
484,681
712,178
4,091,090
3,055,719
1,689,714
14,300,702
VARIACIN %
2007 - 2006
12.4
2.8
10.5
7.9
13.2
3.2
9.2
9.6
7.2
3.2
7.7
0.9
7.7
7.8
-1.7
7.2
8.1
18.6
2.1
3.6
2.3
-2.5
3.0
5.0
8.2
4.0
6.8
10.9
11.4
8.4
10.2
4.9
15.2
4.7
3.7
Mole
Modificadores de leche
Mayonesa
Margarina
Leche saborizada
Leche en polvo
Leche condensada
Gelatina preparada
Frijoles procesados
Consom
Chiles en conserva
Cereales preparados
Caf soluble
Barra alimenticia
Avena
Atn
Aceite de Oliva
Aceite comestible
16,000,000
14,000,000
12,000,000
10,000,000
8,000,000
6,000,000
4,000,000
2,000,000
AUTOSERVICIOS
TRADICIONALES
62.2
89.1
95.2
67.4
66.6
49.6
58.4
61.8
79.2
45.3
62.9
33.1
89.8
52.8
59.3
55.4
80.1
59.7
67.1
68.9
78.9
74.1
51.8
68.8
49.3
18.5
69.3
42.8
46.9
59.6
63.5
54.1
47.4
61.7
63.9
34.8
4.7
28.3
27.1
48.2
37.7
33.8
15.4
52.4
33.0
64.2
45.1
40.2
41.1
12.6
38.9
31.6
28.1
15.4
20.6
46.2
28.1
49.5
81.1
27.9
55.4
52.0
38.3
33.5
43.8
52.0
34.9
35.5
FARMACIAS
GOBIERNO
3.1
6.2
4.8
4.4
6.3
2.2
3.8
4.4
5.4
2.3
4.1
2.7
10.2
2.1
0.4
3.5
7.2
1.3
1.3
3.0
5.7
5.3
2.0
3.1
1.2
0.4
2.8
1.7
1.1
2.1
3.0
2.1
0.6
3.4
0.7
Vegetales en conserva
Tortillas y tostadas
Salsa catsup
Salsa casera
Salsa botanera
Sal comestible
Pur de tomate
Pan de caja
Mostaza
Mole
2,145,575
410,615
1,711,489
5,868,555
774,178
1,104,063
2,156,129
381,428
1,913,888
6,019,795
782,999
933,190
AUTOSERVICIOS
-0.5
7.7
-10.6
-2.5
-1.1
18.3
55.1
75.9
64.8
64.8
72.5
75.9
7,000,000
6,000,000
5,000,000
4,000,000
3,000,000
2,000,000
1,000,000
0
Brandy
Cordiales
Ron
Tequila
Vodka
TRADICIONALES
FARMACIAS
43.5
23.9
33.0
34.2
26.5
23.6
1.4
0.3
2.2
1.0
0.9
0.5
Series1
Whisky
GOBIERNO
9,227,869
3,193,511
3,342,427
890,645
8,298,208
3,007,127
3,006,205
835,993
11.2
6.2
11.2
6.5
26.6
36.4
52.2
55.7
10,000,000
9,000,000
8,000,000
7,000,000
6,000,000
5,000,000
Series1
4,000,000
3,000,000
2,000,000
1,000,000
0
Agua embotellada
Bebidas
isotnicas
5.3
0.5
1.0
3.0
1.3
1,271,390
699,876
139,143
4,188,732
3,698,348
157,110
4,448,999
254,955
815,129
1,903,973
2,458,201
4,046,015
1,898,884
10,625,777
840,345
507,983
3,726,563
6,492,153
2,942,444
1,006,939
1,227,677
669,333
136,389
3,594,448
3,546,795
171,186
4,001,145
243,536
677,371
1,806,272
2,309,921
3,972,870
1,745,658
10,315,507
788,868
500,558
3,584,572
6,589,493
2,921,510
932,084
3.6
4.6
2.0
16.5
4.3
-8.2
11.2
4.7
20.3
5.4
6.4
1.8
8.8
3.0
6.5
1.5
4.0
-1.5
0.7
8.0
73.5
39.2
82.7
79.5
69.8
83.7
79.9
63.1
70.9
86.8
59.3
69.3
83.8
68.0
56.0
77.5
59.6
75.7
77.9
82.0
2.4
16.7
28.2
25.9
12.1
6.8
24.4
11.6
14.6
60.0
14.0
14.6
8.1
15.3
16.2
29.3
25.1
9.3
8.5
13.6
13.6
25.0
9.6
12.5
8.9
18.8
13.3
3.6
0.8
3.4
3.5
5.4
1.0
3.9
7.6
4.0
3.9
4.1
4.9
2.6
6.3
19.0
6.1
3.5
3.8
3.3
4.7
12,000,000
10,000,000
8,000,000
6,000,000
4,000,000
2,000,000
0
1,173,637
191,624
399,371
2,605,613
70,324
11,297,064
2,369,114
458,704
1,461,003
4,610,350
592,546
8,617,718
2,103,201
2,080,190
431,392
4,411,601
982,165
194,692
399,778
2,373,648
64,227
11,138,501
2,236,733
429,213
1,493,201
4,411,634
591,877
8,199,900
2,068,755
1,986,875
438,489
4,295,501
19.5
-1.6
-0.1
9.8
9.5
1.4
5.9
6.9
-2.2
4.5
0.1
5.1
1.7
4.7
-1.6
2.7
95.6
95.8
54.1
57.1
94.6
57.6
60.5
86.2
59.6
64.9
93.0
68.4
43.5
67.7
62.9
65.0
40.6
39.7
38.2
35.2
8.6
36.4
30.8
27.5
44.2
28.1
31.3
31.3
11.0
4.4
4.2
5.3
3.3
5.4
4.2
4.3
5.2
4.0
4.2
7.0
4.1
1.2
4.2
5.8
3.7
4,436,292
3,924,391
13.0
54.3
37.6
FARMACI GOBIERN
AS
O
7.3
0.8
Analgsicos
Jeringas desechables
Multivitamnicos
Remedios para la gripe
Remedios para la tos
Solucin para lentes contacto
Ungento muscular
5,000,000
4,500,000
4,000,000
3,500,000
3,000,000
2,500,000
2,000,000
1,500,000
1,000,000
500,000
0
4,316,692
300,910
929,318
1,165,757
996,280
97,868
230,238
3,909,664
305,764
921,491
1,151,253
970,863
105,018
190,396
10.4
-1.6
0.8
1.3
2.6
-6.8
20.9
19.2
18.6
44.4
17.5
20.4
63.1
29.8
16.4
26.3
63.4
80.4
54.4
55.7
78.9
35.9
69.4
1.0
1.0
1.2
0.5
0.8
1.0
0.9
Multivitamnicos
Compuestos qumicos elaborados con el fin de proporcionar un complemento vitamnico y mineral para la
Biometrix, Calanda, Centrum, Clusivol, Dynamisan, Emulsin de Scott, Incremin, Multisanostol, One-a-d
Seven Seas, Stresstab, Sopradyn, Supradyn, Teragran, Teragramax, Tegrasen, Unicap, Vital Orange y V
INFORMACIN DE MERCADO
VENTAS TOTALES EN VOLUMEN
Volumen Variacin %
(vs. ao anterior)
2007
2006
2005
2004
2003
Fuente: Nielsen Retail Index
ND: No Disponible
278,000
294,941
267,862
250,518
268,156
-5.7
10.1
6.9
-6.6
ND
VOL
2003
2004
Ventas
Autoservicios
Farmacias
Gobierno
268,156
116,586
145,236
6,335
100
43.5
54.2
2.4
250,518
123,286
120,164
7,068
100
49.2
48.0
2.8
Autoservicios
2003
2004
7,893
26,135
14,410
13,054
41,223
13,871
8,910
6.8
22.4
12.4
11.2
35.4
11.9
7.6
8,802
23,488
14,653
13,735
45,788
16,819
9,638
7.1
19.1
11.9
11.1
37.1
13.6
7.8
Pacfico
Norte
Oeste Centro
Centro
Valle de Mxico
Sureste
Monterrey
Guadalajara
Farmacias
Pacfico
Norte
Oeste Centro
Centro
Valle de Mxico
Sureste
Monterrey
Guadalajara
6,545
5.6
6,973
5.7
2003
2004
24,074
22,662
25,233
25,537
23,388
24,343
4,805
6,759
16.6
15.6
17.4
17.6
16.1
16.8
3.3
4.7
18,790
22,562
20,971
19,520
17,919
20,403
4,803
6,743
15.6
18.8
17.5
16.2
14.9
17.0
4.0
5.6
VA
2003
2004
Ventas
Autoservicios
Farmacias
Gobierno
703,893
281,161
410,558
12,174
100
39.9
58.3
1.7
664,909
290,010
359,517
15,383
100
43.6
54.1
2.3
Autoservicios
2003
2004
20,445
68,419
34,413
30,045
93,355
34,484
23,782
15,969
7.3
24.3
12.2
10.7
33.2
12.3
8.5
5.7
23,944
60,967
33,198
31,872
98,814
41,217
25,909
16,391
8.3
21.0
11.4
11.0
34.1
14.2
8.9
5.7
2003
2004
68,045
65,771
73,070
71,971
65,936
65,766
14,999
19,599
16.6
16.0
17.8
17.5
16.1
16.0
3.7
4.8
56,294
64,567
63,964
60,734
52,579
61,379
14,142
19,693
15.7
18.0
17.8
16.9
14.6
17.1
3.9
5.5
Pacfico
Norte
Oeste Centro
Centro
Valle de Mxico
Sureste
Monterrey
Guadalajara
Farmacias
Pacfico
Norte
Oeste Centro
Centro
Valle de Mxico
Sureste
Monterrey
Guadalajara
Fuente: Nielsen Retail Index
ND: No Disponible
Ene-Feb
Mar-Abr
May-Jun
Jul-Ago
Sep-Oct
Nov-Dic
Total
Valor
Volumen
17.5
16.2
17.4
16.6
16.4
15.9
100
17.7
16.0
16.5
16.8
16.8
16.1
100
Unidades: Porcentaje
Adulto
Infantil
Total
Volumen
Valor
79.5
20.5
100
76.0
24.0
100
Unidades: Porcentaje
Los 3 lderes
Dems
Volumen
Valor
65.9
34.1
70.5
29.5
Total
100
100
Unidades: Porcentaje
Total Mxico
Total
Radio
TV
100
0.17
93.72
Peridicos
0
Unidades: Porcentaje
Promeco
Bayer de Mxico
Wyeth
Lab Schering Plough
Merck de Mxico
Glaxo Smithkline
Altana Pharma
Fuente: IBOPE AGB
1
2
3
4
5
6
7
0
0
0
0
0
0
100
29
27.6
19.1
14.7
8
1.1
0.4
0
0
0
0
0
0
0
AS NIELSEN
VOLUMEN
2005
%
2006
2007
267,862
128,630
132,780
6,452
100
48.0
49.6
2.4
294,941
148,642
141,064
5,235
100
50.4
47.8
1.8
278,000
136,171
137,969
3,859
100
49.0
49.6
1.4
2005
2006
2007
9,476
22,474
15,201
13,075
48,980
19,424
8,708
7.4
17.5
11.8
10.2
38.1
15.1
6.8
11,691
23,984
16,259
18,157
57,687
20,863
8,705
7.9
16.1
10.9
12.2
38.8
14.0
5.9
10,591
19,444
15,230
16,741
56,697
17,469
6,820
7.8
14.3
11.2
12.3
41.6
12.8
5.0
7,363
5.7
7,183
4.8
6,726
4.9
2005
2006
2007
22,735
25,124
25,262
18,985
19,154
21,520
5,401
8,621
17.1
18.9
19.0
14.3
14.4
16.2
4.1
6.5
27,075
31,294
24,986
18,133
18,780
20,797
5,264
10,002
19.2
22.2
17.7
12.9
13.3
14.7
3.7
7.1
30,656
26,976
24,468
18,215
18,632
19,022
4,249
9,751
22.2
19.6
17.7
13.2
13.5
13.8
3.1
7.1
2005
2006
2007
780,318
329,477
435,013
15,828
100
42.2
55.7
2.0
921,491
411,730
495,433
14,329
100
44.7
53.8
1.6
929,318
412,479
505,225
11,614
100
44.4
54.4
1.2
2005
2006
2007
27,177
63,048
36,988
33,472
118,796
49,995
24,320
18,100
8.2
19.1
11.2
10.2
36.1
15.2
7.4
5.5
35,604
70,881
42,976
49,411
154,656
58,202
25,817
18,870
8.6
17.2
10.4
12.0
37.6
14.1
6.3
4.6
34,805
61,845
45,668
50,025
166,207
53,929
21,757
19,937
8.4
15.0
11.1
12.1
40.3
13.1
5.3
4.8
2005
2006
2007
74,908
76,365
82,979
65,360
62,442
72,959
16,272
27,723
17.2
17.6
19.1
15.0
14.4
16.8
3.7
6.4
97,010
102,395
87,153
68,620
67,316
72,939
17,072
32,434
19.6
20.7
17.6
13.9
13.6
14.7
3.4
6.5
112,863
91,088
88,993
72,091
70,637
69,553
15,647
32,787
22.3
18.0
17.6
14.3
14.0
13.8
3.1
6.5
VALOR
Miles de Pesos
17.4
16.2
16
16.5
16.8
16.6
Valor
16.8
16.4
Sep-Oct Nov-Dic
Volumen
Unidades
34.1%
16.1
15.9
Valor
29.5%
65.9%
Revistas
6.09
des: Porcentaje
a de Inversin (%)
Revistas
44.5
36.2
14.6
4.5
0.3
0
0
Total
29.9
28.1
18.8
14.1
7.5
1
0.5
70.5%
SECTOR
2007
31,672,494,028
28,971,809,617
28,791,118,384
18,971,642,691
16,395,196,067
13,196,260,446
10,146,614,116
11,121,439,766
7,067,065,767
6,117,567,187
4,567,950,069
4,178,604,802
4,544,520,282
2,257,707,669
7,523,419,788
3,255,438,044
3,301,588,150
1,543,515,171
1,292,060,970
1,335,264,084
621,708,291
672,513,481
714,781,041
706,443,430
33,810,825
146,730,316
209,147,264,482
15.14%
13.85%
13.77%
9.07%
7.84%
6.31%
4.85%
5.32%
3.38%
2.93%
2.18%
2.00%
2.17%
1.08%
3.60%
1.56%
1.58%
0.74%
0.62%
0.64%
0.30%
0.32%
0.34%
0.34%
0.02%
0.07%
100%