More info at: http://www.drinksector.com/toc.asp?idReport=169 Why buy this report?

* The 2011 USA Beer Market Insights report is a high level market research r eport on the USA beer industry. * This 154-page report provides an excellent way of gaining an in-depth unde rstanding of the dynamics and structure of the market. * The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distrib ution channels, market valuation and pricing. * Ideal for benchmarking total market vs retail audit and other data. * In-depth methodology provides consistent, reliable data which has been res earched and built from brand data upwards. * Data is compiled by an experienced on-the-ground industry analyst who conduc ts face-to-face interviews with key brewers, leading companies in allied industr ies, distributors and retailers. Description Comprising of textual analysis and data tables, this in-depth and exclusive coun try report provides a comprehensive view of the industry structure including ana lysis and profiles on trade mark owners and local operators. Brand volumes and m arket share are given by local definition, price segment, alcoholic strength and type. Consumption volumes are provided by pack mix (type, material, refillabili ty, pack size) and distribution channel (on- and off-premise). Other information includes market valuation/pricing data and new products are identified. All sup ported by market commentary. Key information provided in this report * Market background including legislation and taxation tables * Market update including current and emerging trends * Industry structure including leading brewers/importers * Brand analysis including new products activity in 2010 * Market segmentation data (mainstream, premium, super premium, discount; al coholic strength; local segmentation; beer type) * Domestic and imported brand volumes * Company volumes * Company profiles * Distribution channel analysis (on- vs off-premise) * Market valuation and pricing data, including beer consumption by price seg ment/distribution channel and selected consumer beer prices * Trade margin build-up model * Packaging trends including beer consumption by pack material, type, size, refillable vs non-refillable Available for immediate download in Acrobat pdf format. Executive Summary Section 1 Market Context Market Environment The Consumer Palate All Commercial Beverages Legislation and Taxation MARKET PARAMETER TABLES Table 1.1.1 Population Size and Growth, 1982-2012F

Table Table Table Table Table

1.2 1.3 1.3 1.3 1.3

Economic Indicators, 2002-2012F Average Monthly Temperatures (New York) 2005-2009 Average Monthly Temperatures (Los Angeles) 2005-2009 Average Monthly Temperatures (Denver) 2005-2009 Average Temperatures (New Orleans) 2005-2009

LEGISLATION AND TAXATION TABLES Table Table Table Table Table 1.5.1 1.5.2 State 1.5.3 1.5.4 Taxation Base Historical Excise Rates of Beer Taxes Legal Controls on Beer Tax Burden on Beer @5% Abv, 2010

Section 2 Market Background Briefing Table Table Table Table Table Beer Beer Beer Beer Beer Definitions Definitions Definitions Definitions Definitions by by by by by Type Type Type Type Type Local Segmentation Standard Price Segmentation Alcoholic Strength Speciality Beer Local, National and International

Section 3 Market Update Key Facts MARKET COMMENTARY Current and Emerging Trends Outlook Imports and Exports Segmentation BRANDS Top Ten Beer Brands, Volume, 2008-2010 Top Ten International Premium and Superpremium Beer Brands, Volume, 2008-2010 Licensed Brand Owners and Licensees Brand Analysis Private Label/Private Label Producers New Products Activity INDUSTRY STRUCTURE Chart Leading Brewers/Importer, 2010 Brewers PACKAGING Chart Beer Consumption by Pack Material/Type, 2010 Packaging Trends CHANNEL ANALYSIS Chart Beer Distribution by Channel, 2010 Chart Beer Consumption by Price Segment, 2010 Market Valuation and Pricing Table Beer Market Valuation (Local Currency), 2009-2011F Distribution Trends

DISTRIBUTION AND PRICING TABLES Table Table Table Table Table Table Table Table Table Table 3.4.1 Outlet Universe for Beer, Number/% Share, 2006-2010 3.4.2 Outlet Universe for Beer by Turnover, Number/% Share, 2006-2010 3.5.1 Leading Retail Groups for Beer Number/% Share, 2006-2010 3.5.2 Leading Retail Groups For Beer Turnover/% Share, 2006-2010 3.6.4 Top 50 US Food Retailers & Wholesalers, 2011 (By Value) 3.6.6 Leading Distributors and Drinks Wholesalers, 2010 3.9 Trade Margin Build-Up Model, 2010 3.10 Beer Consumption By Region/State, 2006-2010 3.10.1 Selected Consumer Beer Prices Off-Premise, 2009-2011 3.10.2 Selected Consumer Beer Prices On-Premise, 2009-2011

DATA TABLES Commercial Beverage Consumption Per Capita, Litres, 2000-2011F Commercial Beverage Consumption Per Capita, % Share, 2000-2011F Commercial Beverage Consumption Per Capita, Growth, 2000-2011F Commercial Beverage Consumption, Million Litres, 2000-2011F Alcoholic Beverage Consumption Per Capita Litres of Pure Alcohol (LPA) Per Capit a, 2000-2011F Beer Production/Trade/Consumption, Volume, 2000-2011F Beer Production/Trade/Consumption, Growth, 2000-2011F Consumption of FABs and Cider, 1999-2011F Beer Foreign Trade By Country (Imports), 2007-2011F Beer Foreign Trade By Country (Exports), 2007-2011F Beer Market Valuation (Local Currency), 2009-2011F Beer Consumption by Local Definition, 2007-2011F Beer Consumption by Type Standard Price Segmentation, 2007-2011F Beer Consumption by Alcoholic Strength, 2007-2011F Beer Consumption by Type, 2007-2011F Beer Consumption by Geographic Scope, 2007-2011F Beer All Trademarks, 2006-2010 Beer Brands by Local Definition, 2006-2010 Beer Brands by Standard Price Segmentation, 2006-2010 Beer Brands by Alcoholic Strength, 2006-2010 Beer Brands by Type, 2006-2010 Imported Beer Brands by Origin, 2006-2010 Licensed Beer Brands, 2006-2010 Beer Private label Brands, 2006-2010 Beer Trademark Owners, 2006-2010 Beer Local Operators, 2006-2010 Leading Brewers/Importers, 2006-2010 Beer Consumption by Pack Type/Size, 2007-2011F Beer Distribution by Channel Off-Premise v On-Premise, 2007-2011F Section 4 Brewer Profiles ANHEUSER-BUSCH Ownership/Shareholders Company History Strategic Information Other Beverage Interests Company Data Chart - Production History, 000s HL, 2006-2010 Chart Breweries, Capacity, 000s HL Chart - Full Brand List, ABV%, Pack Type Chart Anheuser-Busch Brands Volumes, 2006-2010

BOSTON BEER COMPANY Ownership/Shareholders Company History Strategic Information Company Data Chart - Production History, 000s HL, 2006-2010 Chart Breweries, Capacity, 000s HL Chart - Full Brand List, ABV%, Pack Type Chart Boston Beer Co - Brand Volumes, 2006-2010 MILLERCOORS Ownership/Shareholders Company History Strategic Information Company Data Chart MillerCoors Production History, 000s HL, 2008-2010 Chart MillerCoors Production History, 000s HL, 2006-2007 Chart Molson Coors Brewing Company Production History, 000s HL, 2006-2007 Chart Breweries, Capacity, 000s HL Chart - Full Brand List, ABV%, Pack Type Chart MillerCoors Brand Volumes, 2008-2010 Chart Miller Brewing Brand Volumes, 2006-2010 Chart Molson Coors Brewing Company Brand Volumes, 2006-2010 NORTH AMERICAN BREWERIES Ownership/Shareholders Company History Strategic Information Company Data Chart - Production History, 2009-2010 Chart Breweries, Capacity, 000s HL Chart - North American Breweries Full Brand List, ABV%, Pack Type Chart - North American Breweries Brand Volumes, 2006-2010 PABST BREWING COMPANY Ownership/Shareholders Company History Strategic Information Company Data Chart - Production History, 2006-2010 Chart Breweries, Capacity, 000s HL Chart - Carlsberg Importers Full Brand List, ABV%, Pack Type Chart Pabst Brand Volumes, 2006-2010 SMALLER BREWERS (Company, Brands, 2009 Volume 000s HL, Comment) Crown Imports LLC Diageo Guinness USA Heineken USA Yuengling & Company Methodology

Beer Attributes Definitions Product Definitions Packaging Definitions Glossary Map More info at: http://www.drinksector.com/toc.asp?idReport=169