A WORLDWIDE VIRTUAL COURSE

on

Marketing Communication and Salesmanship

1. INTRODUCTION

After successful completion of two Worldwide e-courses, the Consortium for Educational Communication (CEC) India, is launching third Worldwide e-Course on Marketing Communication and Salesmanship developed by EMMRC Kolkata. The new information communication technology (ICT) has expanded its reach through a number of sectors. The vision, therefore, is to electronically reach out to a large number of participants, teachers and general public with quality educational material, so as to address the issues of accessing higher education with equity and quality. This, in turn, we believe, will contribute to overall vision of developing India as a knowledge superpower by 2020.

2.

THE REACH

The Consortium for Educational Communication is an Inter-University Centre of University Grants Commission of India, to address the educational needs of the country through the use of information and communication technology. CEC is coordinating with 17 Educational Multimedia Research Centres (EMMRCs), established by the UGC in various Universities across the country. The EMMRCs have produced more than 17,000 educational programmes in different subjects.

Since January 26, 2004, educational programmes are being disseminated through 24x7 Channel, launched by CEC known as VYAS Higher Education Channel. From March 2009 onwards, VYAS Channel is also available on Direct to Home (DTH) Bouquet of Doordarshan, as free to air channel on DD Direct Plus. Being free to air, the Vyas Channel is also shown by Dish TV, a private DTH operator.

In 2004, India launched an exclusive satellite for Education, called EDUSAT. The CEC has established CEC-EDUSAT Network that has about 100 Satellite Interactive Terminals (SITs) and 71 Receive only Terminals (ROTs) spread across the country, where live lectures can be watched by the participants. The National Beam transmission on EDUSAT can be viewed across the country, while Regional Beam transmission can only be viewed in specific areas/regions. The CEC has been rated as one of the best user agencies of National Beam by the ISRO, India. Besides educational programmes received directly from Satellite, the EDUSAT also provides real time video conferencing through two way audio video interactive communication, with the participants who are watching the Lectures. Congenial e-environment at CEC has already demonstrated that better teaching learning can take place using the delivery systems such as EDUSAT, Vyas Channel, Internet etc. 3. ABOUT THE COURSE

The course has been developed by EMMRC, St. Xaviers College (Autonomous), Kolkata. It is basically designed for students of Advertising Sales Promotion and Sales Management (vocational). The course deals with the first paper i.e. Marketing Communication. It deals with the topics such as nature and importance of communication, communication processes, methods of marketing communication, advertising, and setting up of targets and integrated communication in marketing. The resource persons Mr. Arnab Majumdar and Mrs. Sangeeta Sen are teachers as well as media personalities and are eminently knowledgeable about advertising and marketing. All the lectures are in simulated classroom format, with student participation. 4. OBJECTIVES OF E-COURSE To electronically reach out to masses so as to address the issues of accessing higher education with equity and quality. To enable participants to study anywhere, at their time and at their own pace. To meet the challenges of ever growing demand in the media world and marketing. To enable participants for self-learning. 5. COURSE DELIVERY

The Course Content has been prerecorded and will be available on internet in the form of e2

content. The subject expert shall be present in the EMMRC Kolkata Studio every week after the telecast to take up live interaction from the registered viewers through Video Conferencing, telephone etc. Contact numbers are given under segment 15. The participants can view the course content through the following mediums:

Simulcast: Internet (http://www.cec-ugc.nic.in) CEC EDUSAT Network (List of SITs mentioned in segment 15) Television : VYAS Higher Education Channel (available on DD Direct Plus, DTH Platform of Doordarshan and Dish TV, private DTH operator) The technical specification of the Higher Education Channel VYAS is given below:

INSAT 3 C, 74 deg. E, C-12 transponder, C Band 4165, Mhz Linear horz. Polarization, digital receiver, Gd4, Symbol rate 26000 SPS, FEC.;

Multicast: i) Multicast through Internet http://www.cec-ugc.nic.in. (All registered participants can watch the content, anywhere, any time and at his/her own pace. Foreign participants would receive the course content only through Internet). On purchase of complete courseware which would be availed on DVD from CEC, New Delhi, INDIA (refer segment 10)

ii)

6. ELIGIBILITY Any person, who has passed 10 + 2 (Higher Secondary) and has the basic knowledge of English, is eligible for the course. The course is especially designed for students of Advertising and Marketing with one or more papers on advertising. In addition to this, professionals in marketing and sales and even persons with a desire to hone their skills in marketing will definitely benefit from this course.

7. FEES INR 1,000/-, in Cash or Demand Draft drawn in favor of Director, CEC, and payable at New Delhi. SC/ST/OBC candidates will be given 50% fee concession against submission of SC/ST/OBC certificate (copy). Foreign nationals are exempted from paying registration fee. 3

8. REGISTRATION Participants are required to go through the following procedure: (A) Log on to CEC website http://www.cec-ugc.nic.in and read the instructions carefully given under the head e-course (B) Duly fill in the online form for provisional registration. (C) Get the registration validated by submitting the following to CEC, SITs or Media Centres (see list in segment 15): (i) Photocopy of 10+2 (higher secondary) certificate (ii) SC/ST/OBC certificate (copy) (iii) Auto generated provisional registration slip (iv) DD/Cash payment receipt. For submission of the above, a person may visit CEC or Media Centre personally or, write to Course Coordinator, Consortium for Educational Communication, IUAC Campus, Aruna Asaf Ali Marg, New Delhi- 110067 (India) along with the documents (i), (ii), (iii), (iv) mentioned above. Each registered participant shall be provided with a Course Enrolment Number. All communication to registered participants will be done only through email. 9. TELECAST VIEWING

The course content shall be reaching live through modes such as DTH / EDUSAT / Net Streaming as explained in segment 5. The participants are required to watch the programmes either at home or at institutions set up for the purpose. The e-Course content besides other educational programmes would reach through CEC-UGC's 24x7 VYAS Higher Education Channel. A list of SITs is enclosed (see segment 15), where the course programmes through EDUSAT network can be watched by the registered participants and wherein they can also interact live through video conferencing mode with the experts available in EMMRC Kolkata studio.

The participant shall also be encouraged to ask questions during live transmission to seek solution of his/her difficulties as per segment 15 below. General public can also enjoy viewing the educational programmes and Virtual Courses, brought out by CEC, by receiving it 4

on their TV sets through DTH reception system of DD Direct Plus and Dish TV.

10.

LEARNING MATERIAL

The learning text material can be downloaded from our website. All delivered lectures shall also be available in DVDs. The price of DVD set for the course will be Rs.2,000/, for any Individual or Institution and Rs.1000/for registered participants. Participants or Institutions may place an order along with Cash/Demand Draft of above mentioned amount in favor of Director CEC, payable at New Delhi.

11.

ASSIGNMENT EVALUATION & CERTIFICATION

After completion of the course the participants will be asked to perform the multiple choice assignment. The assignment has to be submitted Online. The assignment will be assessed and consequently Certificate of Participation will be awarded.

12.

COURSE DURATION

The course will commence on 5th September, 2011 and will be completed by 14th October, 2011. The last date for the online submission of assignments will be 15th November, 2011. The successful participants will be awarded Certificate of Participation by the end of December, 2011.

13.

CONTENT TELECAST SCHEDULE

The e-course content would be telecast 4 (four) days a week (Monday to Thursday) on (i) 24x7 Vyas Higher Education Channel, available on DD Direct Plus and Dish TV (ii) CEC-EDUSAT network between 11:00-11:30 am and (iii) Internet. It will be re-telecast in 24 hour cycle at 05:00 05.30 pm, 11.00 - 11:30 pm, and 05:00 05:30 am on Vyas Higher Education Channel. A live interactive session with the expert will be taken up on Fridays (09th September 2011, 16th September 2011, 23rd September 2011, 30th September 2011, and 14th October 2011) between 11:00 am to 12:00 Noon. Content Telecast Schedule: 5

About 65 hours of classroom teaching have been condensed into about 11 hours of video programmes in 21 episodes of half hour duration each. The telecast schedule and dates of interactive sessions are as follows. Lesson 1: Lesson 2: Lesson 3: Lesson 4: The Market The Marketing Mix Consumer Behaviour - I Consumer Behaviour - 2 05th 06th 07th 08th September 2011 September 2011 September 2011 September 2011

Live Interactive Session Lesson 5: Lesson 6: Lesson 7: Lesson 8: Personal Factors Buying Behaviours Communication Model Effects of Communication

09th September 2011 12th 13th 14th 15th September 2011 September 2011 September 2011 September 2011

Live Interactive Session Lesson 9: Lesson 10: Lesson 11: Lesson 12: Product Personality Product Life Cycle Product Promotion - Sale Product Promotion - Advertising

16th September 2011 19th 20th 21st 22nd September 2011 September 2011 September 2011 September 2011

Live Interactive Session Lesson 13: Lesson 14: Lesson 15: Lesson 16: Advertising Campaign Advertising Budget Advertising Message Choice of Media

23rd September 2011 26th 27th 28th 29th September 2011 September 2011 September 2011 September 2011

Live Interactive Session Lesson 17: Lesson 18: Lesson 19: Lesson 20: Lesson 21: Advertising and Sales Effectiveness Market Segmentation Market Segment Evaluation Pricing Strategy Distribution

30th September 2011 03rd October 2011 04th October 2011 05th October 2011 10th October 2011 11th October 2011 14th October 2011

Live Interactive Session 14. SYNOPSES OF THE PROGRAMMES

I.

THE MARKET

Marketing involves the determination of the customers needs and wants and then trying to satisfy them in the most efficient way such that the competitors cannot match it. To do it effectively Market Research is conducted to find out about the customers response to a particular product. The areas of dissatisfaction are 6

eliminated by new product development. Thus consumer is all-important. But this was not the trend in the early 20th Century. Then the companies were interested in mass production, providing affordable prices and easy accessibility to the consumers. There are four elements of marketing product, price, placement and promotion. The price determines if the product is affordable to the consumer. Essentially everything about the product must be communicated to the customer. For this, promotion is vial. Otherwise the customer remains ignorant about the product and the whole purpose of marketing is defeated.

II.

THE MARKETING MIX

The Marketing Mix comprising of the 4 elements Product, Price, Placement and Promotion is important because it is through the various combinations of these elements that an effective market strategy is developed. A product is developed after market research. Once the product comes into shape then its price, placement and promotion are decided. Pricing depends on the nature of the product. Accordingly either the Penetrative Pricing or Skimming the Milk Pricing Policy is adopted. The Distribution Channel network allows for cost effective and timely transportation of the product. Finally Promotion is a must, because the customer has to be informed about the product.

III.

CONSUMER BEHAVIOUR -1

To practice efficient and effective marketing activities a marketer must study consumer behaviour. In a world where the markets are so lar ge and varied the marketer often uses the 7 Os Model of Consumer Research to get acquainted with his market. Consumer behaviour operates on the Stimuli-Response Model. There are many types of Stimuli that enter into the consumers consciousness. These stimuli interact with two aspects of the consumers being his characteristics and his decision making process. The decision making process involves 5 steps from indentifying his problem to postpurchase reaction. It is the interplay of these three elements. Stimuli, Buyer Characteristics and Decision Making Process that decides whether a consumer will buy a product or not.

IV.

CONSUMER BEHAVIOUR 2

The basic Consumer behaviour theory runs on the Stimuli-Response Model. According to the model when a stimuli reaches the consumers level of consciousness it interacts with 2 elements namely the consumers Characteristics and the Buyer Decision Process to result in the purchase of the product or denying purchase of the product. 7

There are 4 factors that influence the Consumers Characteristics Cultural, Social, Personal and Psychological. The Cultural and Social Factors are dealt comprehensively. The cultural factor has 3 elements culture, Sub-culture and Social class. To market a product successfully the marketer has to be familiar with the class and the sub-class well. The social factor also has 3 elements Reference Groups, Family and Status. Reference Groups have a direct as well as indirect influence on the individual buying decision. The Opinion Leader of the Reference Group plays a powerful role in influencing a persons choice decision. Each member of the family in varying degree plays an important part in the purchase decision of a product depending upon the nature of the product. Thus the marketer must identify who is making the purchase decision and thus make the product appealing to him.

V.

PERSONAL FACTORS

The Personal factors of Consumer Characteristics include 5 elements age and stage in Life, Occupation, Economic Circumstances. Personality and Self Concept and Life Style. A marketer should take into account the age and the different occupational background of his target. The brand image should conform to the self-image of the target. Also he should know about the Spend ability of income of the target. To counteract the propensity to save by the target the marketer offers Hire Purchase Schemes and Credit Purchase Schemes. The Psychological Factors are not tangible. But the marketer must understand the impact of such factors. There are 4 elements of the Psychological Factor Motivation, Perception, Learning, Attitude and Belief. Based on motivation a person embarks on an action to buy or not to buy a particular product. His action would depend on his perceiving the product in a particular way. Through repeated campaign the marketer takes care of the Perception factor. The marketer must be able to influence both the psychological and personal factors to be successful in marketing his product.

VI. BUYING BEHAVIOUR

There are four types of buying behaviour observed in consumers. Complex, Habitual, Dissonance Reducing and Variety Seeking Buying Behaviour. These are evident in the way the consumer goes on in the task of purchasing products. But before he purchases he goes through five psychologica l stages in order to reach a decision to purchase a product or not. This is called the Buyer Decision Process. The choice decision is influenced by many people around. The consumer may not only be the buyer of a product but may act as an initiator or an influence or decider i.e. he plays many roles simultaneously. All these must be kept in mind when formulating a marketing strategy.

VII.

COMMUNICATION MODEL

There is a basic model which is applicable in all types of communication whether it be a one to one interaction or a mass communication. There are nine elements in this model. There is a Sender and a Recipient of the message, the Message itself and the Media through which it has to be sent. Besides these there are four functional areas. Encoding, Decoding, Response and Feedback. For the message to be successfully communicated it is essential that the signs and symbols used by the sender be comprehended by the recipient. Human memory recalls only those items which have been attended to or rehearsed and so marketers use catchy and broad headlines to draw the attention of the people. The last element noise is the barrier to communication. Noise may be Semantic or Psychological. It must be minimized to enhance effective communication.

VIII. EFFECTS OF COMMUNICATION

Any successful marketing communication affects the consumer in three levels cognitive, Affective and Behavioural stages and it is by passing through these stages that the consumer reaches the stage of buyer readiness. There are different models of communication effects but all aim to take the recipient through the different stages of buyer readiness. The Attention-Interest-Desire-Action or simply the AIDA Model, the Hierarchy of Effects Model, the Innovation-Adaption Model and the Communication Model are some of the models.

There are eight steps to designing an effective communication program. Once the target audience is identified and the objectives determined, the message must address the key issues of structure, content, format and source. Establishing the total budget and creating a proper mix of the communication tools are essential too. Thus coordination of the integrated marketing communication process is extremely important. 9

IX.

PRODUCT PERSONALITY

Product is the most essential element of any trade without which there can be no marketing. But people do not buy a product for its basic constituents but seek it for the set of benefits that accompany it. In todays world the associated features are what makes a product attractive to customers. However the core product cannot be compromised with. The brand and logo gives the product a unique identity which the customers begin to get loyal to. Attractive packaging helps a great deal to attract customers to make on the spot purchase decision especially of non-durables. Thus besides the core product itself, the associate features, brand name and logo and packaging together make up the Product Personality. Price, Place and Promotion too form a part of the Product Personality. Thus market competition plays a very important role in the development of the product from a generic one to a potential product.

X.

PRODUCT LIFE CYCLE

The Product Life Cycle (PLC) depicts the sales volume over a period of time. It shows how the market interacts with a service or product during a period of time. It can be represented by a bell-shaped curve there is an initial rise that reaches a peak and then declines. This behaviour of the market varies with the different products and services available in the market. The product in the marked can be categorized into four stages Market Pioneering Stage, Market Growth Stage, Market Maturity Stage and Market Decline Stage. Each stage requires a different set of approach to the various aspects of marketing. The Product Life-Cycle plays a very important in effective marketing strategy.

XI. PRODUCT SALES

PROMOTION

The Promotion element of the market mix is important because the consumer must know what is

available to him so that h can choose which suits his preference best. The promotional tools include Sales 10

that

Promotion, Advertising, Personal Selling, Public Relations and Publicity. Sales Promotion is short term tools that are designed to stimulate quicker and greater purchase. It is to attract those who tend to switch brands according to incentives. It is practiced by share competitors as they cannot match the advertising budget of market leaders and are looking to enlarge its share in the market. Thus the promotion planner must first establish the sales promotion objectives as it will vary with the type of target and then choose the tools. It is then that he develops the entire programme that includes determining the size of the incentive offer, conditions of participation, duration of the promotion among other things. After the programme is presented, implemented and has completed its run, it is evaluated. The potential costs and problems are identified. Thus sales promotions play a very important role in the promotion mix.

XII.

PRODUCT PROMOTION ADVERTISING

Advertising is a paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor. It is directed either at the consumers or businesses. While product advertising focuses on a particular brand, institutional advertising presents information about the business or creates a positive opinion about an organization. Primary Demand Advertising may be used either when the product is at the introductory stage or throughout the product life-cycle. Selective Demand Advertising may be Competitive, Comparative or Co-operative. The first two forms are employed as a means of emphasizing the special features and benefits vis--vis other brands offering the same product. The latter however promotes products of two or more firms who share the cost of advertising.

XIII. ADVERTISING CAMPAIGN

Developing an advertising campaign requires a series of well coordinated tasks from setting the overall promotional goal to determining the budget to evaluating its effectiveness. The immediate objective of advertising is to lead the prospective buyer through the various stages of buyer readiness. Besides it also supports personal selling and improves dealer relation. Thus it maybe informative, persuasive or reminding.

Determining an ideal budget for an advertising campaign is always a challenge for the management. The factors that affect the budget must be considered in great details to ensure that they do not overspend or under spend.

XIV. ADVERTISING BUDGET

11

There are four commonly used methods of establishing an advertising budget Gross Margin Method, Percentage of Sales Method, Comparative Parity Method and Objective and Task Method. In case of the Gross Margin Method the companies set their promotional expenditures at what they think they can afford, after production and distribution cost have been deducted from the income. It ignores the role of promotion as an investment. In the Percentage of Sales Method companies set their advertising budget at a specified percentage of sales. In case of Comparative Parity Method companies set their budget to achieve share parity with their competitors. The objective and Task method requires the marketing personnel to develop the budget by estimating the cost of performing the tasks that need to be done to achieve the objectives set at the very onset. The Objective and Task Method is the most effective method, as it requires the advertiser to first determine the objectives of the advertisement campaign and establish the cost of the activities that are required to be performed to achieve those objectives.

XV. ADVERTISING MESSAGE

The objective of the ad message is two-fold: to hold the attention of the target audience and to influence them in a desired way. For this purpose the appeal of the product is highlighted. Creative people use several methods to generate the possible ad appeals both inductively and deductively. With four types of rewards from a product and three types of experiences there can be twelve types of ad messages. The company must be able to come up with an optimum number of alternative ads. The ads must be rated on desirability, exclusivity and credibility. The message impact however depends not only on what is said but how it is said. But sadly even with the most creative ads the brand managers reject them as they are not willing to take risks. As a result most ads tend to look alike.

XVI. CHOICE OF MEDIA

There are many factors that influence the choice of the media. Cost of the Media can be a crucial factor and is calculated by a standard measure called the CPT or the Cost Per Thousand. Besides the advertisers must evaluate the advantages and drawbacks of each of the media.

12

The dilemma regarding the optimum number of exposures to the target audience is dependent on the Reach. Frequency and Impact of the exposure. Adjustments should be made for audience quality, audience attention probability, editorial quality and ads placement policies and extra services. Media timing is crucial too. Advertisers may face macro scheduling or micro scheduling problems. The timing pattern should consider the buyers turnover, purchase frequency and forgetting rate. Thus with the abundant media choices the planners must be able to decide how to allocate the budget to the media that cost less and reach the target most effectively.

XVII. ADVERTISING EFFECTIVENESS

AND

SALES

A lot of money is spent on advertising. But it is difficult to measure the sales effectiveness of advertising. Yet its knowledge is essential for future planning. There are two methods to achieve this end direct test and indirect test. While the direct test measures the sales volume due to a particular ad campaign, the latter measures the rate at which people see or remember an advertisement of a particular brand. Thus most measurements of advertising effectiveness try to assess the communication effect of an ad or its potential effect on awareness and preferences. Public relation is not free advertising or publicity. It is a deliberate and sustained effort to maintain mutual understanding between an organization and its public. Thus it covers a wider field than selling or marketing.

XVIII. MARKET SEGMENTATION

It is not possible for a company to cater to all customers in the market. So it is practical to divide every market into easily identifiable categories to satisfy the customers effectively. A market can be broadly segmented on the basis of consumer characteristics and consumer responses to benefits. Market segmentation requires a great deal of research. Exploratory interviews are conducted to gain insight into consumer attitudes and behaviour. Then questionnaires are formulated, data collected and analyzed in order to recognize the distinguishing features of the segments created. However, not all segmentation is effective. To be truly useful market segments should be measurable, substantial, accessible, differentiable and actionable. Thus effective marketing requires research, segmentation and targeting the consumers strategically.

XIX. MARKET SEGMENT EVALUATION

13

It is imperative to evaluate the market segment. In doing so the segment size, structural attractiveness and the companys objectives and resources must be considered. After evaluation of the different segments, the company must decide which segment to serve and how to do so. It can consider five patterns for this purpose. Large firms however have the option of full market coverage which they can do in two ways differentiated marketing and undifferentiated marketing. Apart from the traditional considerations there are some other aspects that need to be looked into while evaluating and selecting segments. They are the ethical choice of market targets, segment interrelationship and segment-by-segment invasion plans.

XX. PRICE STRATEGY

Pricing is the only element in marketing that produces revenue. So the company must decide pricing strategy judicially. There are six factors that determine the pricing policy of a company. The objectives of the company must be analyzed. The demand is estimated and normally demand and price are inversely related. Price Elasticity of Demand measures the responsiveness of quantity demanded to a change in price. After estimating the total cost the company will want to charge a price that covers its total cost. Given the customers demand schedule, the cost function and competitors price, the company is now ready to select a price. There are some price-setting methods too. But in selecting the final price, the company must consider some additional factors Psychological pricing, company pricing policy, influence of other marketing mix elements and impact of price on other parties.

XXI. DISTRIBUTION
The role of distribution is getting the product from the producers to its target consumers. Most distribution channels are indirect where there is at least one level of middleman. Those that consist of only producers and consumers and no middlemen are called Direct Distribution. There are various factors that affect the choice of channels market considerations. Product considerations, Middleman considerations and company considerations. The company must also consider the number of middlemen to be used at the wholesale and retail level. Sometimes however there can be a conflict between manufacture-

distributor and between the wholesalers and retailers. However for smooth running of the business the manufacturer, the wholesaler, the agents and the retailers should work in cooperation and with mutual understanding. 15. PARTICIPANTS INTERACTION WITH EXPERT 14

The transmission of programmes shall originate from the CEC and besides DTH Platform of the DD Direct plus/ Dish TV can simultaneously be watched on CECEDUSAT network and Net Streaming via CEC website (www.cecugc.nic.in). Participants can seek clarifications and ask questions live to the subject expert available at EMMRC, Kolkata studio as per the schedule of Interactive Sessions mentioned above in segment 13, using telephones (landline) 033 2287 4869, 033 2280 0627, (mobile) 098301 93882, 094332 48174, (fax) 033 2289 1373, videoconferencing chat lines of EDUSAT network etc. Participants can visit the EDUSAT terminal setup at various locations including CEC, Delhi and the 17 Media Centres of the UGC as well as the other institutes where SIT terminals have been set up. Lists of such centres and institutes are given below:

LIST OF MEDIA CENTRES

1. Dr. Vasant kumar M. Bhatt Director I/c, EM2RC, Guru Nanak Bhavan Gujarat University, Navrangpura, AHMEDABAD-380009. emrcabadad1@bsnl.in Dr. Someshwar Bhowmik Director I/c, EM2RC, St. Xaviers College, 50, Circus Avenue, KOLKATA-700 017. director@emrc.org Mr. Krishna Rao Gandhe Director I/c, EM2RC, EFLU, HYDERABAD-500 007. emedia@emmrc-eflu.org 5. Dr. Shobhna Bai Director , EM2RC, Madurai Kamaraj University, Palkalai Nagar, MADURAI 625021. emmrc.mdu@yhoo.co.in Dr. Sameeran D. Walvekar Director, EM2RC, University of Pune, Ganeshkind Road, PUNE-411 007. emrc@unipune.ernet.in sameeran@unipune.ernet.in Dr. N. Premchand Singh Director, EM2RC, Manipur University, Canchipur IMPHAL-795 003. emmrcimp@yahoo.co.in Mr. M. V. Narayanan Director I/c, EM2RC, University of Calicut, CALICUT-673635. emmrccalicut@yahoo.co.in 15

2.

6.

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Prof. N. S. Shekawat Director I/c, EM2RC MBM Engineering College Campus Jai Narain Vyas University, JODHPUR 342011. emrcjod@dataone.in

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emmrc1@gmail.com 9. Dr. I. Arul Aram Director, EM2RC, Anna University, Guindy CHENNAI-600 025. emmrcchennai@annauni.edu Dr. V. Jagadeeshwar Rao Director I/c, EM2RC, Osmania University, HYDERABAD-500 007. emmrcou@yahoo.co.in Dr. Gurmeet Singh Maan Director I/c, EM2RC, Punjabi University, PATIALA-147002. emmrc.patiala@gmail.com Dr. Prabhakar Singh Director, EM2RC, Devi Ahilya Vishwavidyalaya, Bhanwar Kuan, Agra Bombay Road INDORE-452 001. head.avrc@dauniv.ac.in director@emrcdav.edu.in Prof. Balasubraminan Director, EM2RC, University of Mysore, Manasagangotri, MYSORE-570 006 16. 14. Prof. Obaid Siddiqui Director I/c, MCRC, Jamia Millia Islamia, Maulana Mohammed Ali Jauhar Marg, NEW DELHI-110025 director.mcrc@gmail.com

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15.

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Prof. Bikas Mohanty Director I/c, EM2RC, Department of Biotechnology, Indian Institute of Technology, ROORKEE-247667 (Uttranchal) avrc@iitr.ernet.in director.merc@gmail.com Dr. Shahid Rasool Director, EM2RC, Kashmir University, Hazratbal SRINAGAR-190 006. emmrc@kashmiruniversity.net Dr. J.D. Sharma Director I/c, EM2RC, Dr. Harisingh Gour Vishwavidyalaya SAGAR-470 003. jdsharma29@yahoo.com avrcsagar@rediffmail.com

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17.

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List of Satellite Interactive Terminals (SITs)

1. Prof. Seyed Hasnain Vice-Chancellor, University of Hyderabad Central University P.O. Hyderabad 500046. 4. 2. Dr. M. Ranganathan Registrar I/c, University of Madras Chepauk, Chennai 600005 Tamil Nadu 5. 3. Mr. Pradeep K. Ghosh Registrar, Jadavpur University 188, Raja S C Mallik Road Jadavpur, Kolkata 700032 Prof. B.B. Bhattacharya, Vice Chancellor, Jawaharlal Nehru University New Mehrauli Road New Delhi 110067 Dr. Beela Satyanarayana Vice -Chancellor, 16

Andhra University Visakhapatnam - 530 003 6. Dr. Chandra Krishnamurthy, Vice Chancellor, Shreemati Nathibai Damodar Thackersey Women's University 1, Nathibai Thackersey Road, Mumbai 400020 Prof. Shiv Kumar Panday, Vice Chancellor, Pt. Ravishankar Shukla University Amanaka, G. E. Road, Raipur 492010 Chattisgarh Dr. B. G. Patel, Vice Chancellor, Sardar Patel University Vallabh Vidyanagar 388120 Gujarat Dr. Manju Sinha Principal Vice Chancellor Ranchi Womens College Circular Road Ranchi 834001 Jharkhand Prof. Binayak Rath Vice Chancellor Utkal University Vani Vihar Bhubaneswar 751004 Orissa Prof. S. P. Singh, Vice Chancellor Hemwanti Nandan Bahuguna Garhwal University Srinagar Garhwal 246174 Uttarakhand Dr. Rajbir Singh, Vice Chancellor Babasaheb Bhimrao Ambedkar Bihar University , Muzaffarpur 842001(Bihar)

13.

Prof. Varu Sahni Vice Chancellor University of Jammu Dhanvantri Library Jammu Tawi 180006. Prof. Sanjib Ghosh Principal, Presidency College 86/1 College Street Kolkata 700073. Dr. S. Ramachandran Principal, PSG College of Arts & Science Avinashi Road Civil Aerodrome Post Coimbatore 641014 Tamil Nadu Dr. Devdas Chhotray Vice Chancellor, Ravenshaw University Cuttack 753003 Orissa Dr. Sister Doris D Souza A.C. Principal, Patna Womens College Bailey Road, Patna 800020 Dr. Shamshada Mian Principal, Govt. Degree College Khwaja Bagh Baramulla 193101 Jammu & Kashmir Dr. B. Yasho Varma Principal, S D M College Ujire 574240 Belthangady Taluk (D K) Karnataka Prof. Aditya Shastri Vice Chancellor, Banasthali University P. O. Banasthali Vidyapith Dist. Tonk

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Rajasthan 30402. 21. Dr. Tripathi Principal, Govt. Arts, Science and Commerce College, Daman Viavapi 396210. Dr. S. Swaminathan Vice Chancellor, Bharathiar University Coimbatore 641046. Tamil Nadu Prof. A. R. Kidwai Director, Academic Staff College Aligarh Muslim University Aligarh 202002. Uttar Pradesh Prof. B. B. Bansal Director, Academic Staff College Banaras Hindu University Varanasi 221005. Uttar Pradesh

28.

Dr. Gauri Shankar Parasher Director, Academic Staff College Rashtrasant Tukadoji Maharaj Nagpur University Justice Niyogi Bunglow Subhash Nagar, Nagpur 440012. Prof. R. C. Sobti Director, Academic Staff College Punjab University Chandigarh Dr. Hariharan Director, Academic Staff College Tagore Arts College Campus Lawspet, Pondicherry 605008 Dr. R. Mehra Director, Academic Staff College Maharshi Dayanand Saraswati University Ajmer 305001(Rajasthan) Dr. Jacob John Kattakayam Director, Academic Staff College University of Kerala Kariavattom 695681 Trivandrum Kerala Dr. Krishna Shanti Director, Academic Staff College University of Mumbai 1st Floor, Ranade Bhavan Vidyanagari Campus Kalina, Santacruz (East) Mumbai 400098. Prof. V. K. Dadwal Dean & Director, Indian Institute of Remote Sensing (National Remote Sensing Agency) P. B. No. 135, Kalidas Road, Dehradun 248001

22.

29.

23.

30.

31. 24.

32. 25. Dr. M. M. Sangodkar Registrar, Academic Staff College Goa University Teleigao Plateau P.O. Bambolim 403206 Goa 33. 26. Dr. Kulwant Singh Pathania, Deputy Director, Academic Staff College Himachal Pradesh University Summer Hill Shimla 171005 Himachal Pradesh Dr. M. P. Mathur Director, Academic Staff College Kurukshetra University Kurukshetra 132119 Haryana 34.

27.

35.

Dr. N. Muthiah Principal, Sri Ramkrishan Mission Vidyalaya College of Education Sri Ramkrishna Vidyalaya Coimbatore 641020 Prof. K. G. Bhatacharya Director, ASC- UGC Academic Staff College Guwahati University Guwahati 781014 Assam Prof. K. C. Belliappa Vice Chancellor, Rajiv Gandhi University Rono Hills, Itanagar Arunachal Pradesh Prof. Kannan Vice Chancellor, NU Kohima, Nagaland University P.B. 341, Lumani, Kohima - 797001 Nagaland Prof. Pramod Tandon Vice Chancellor, North Eastern Hill University P.O. NEHU Campus, Mawkynroh Umshing, Shillong - 793022 Meghalaya Prof. A. N. Rai Vice Chancellor, Mizoram University Mizoram P.B. No. 190 Aizwal - 796012 Dr. C. B. Sunwar, Principal, Sikkam Govt. College Tandong, Gangtok - 737102 Prof. M. K. Choudhary Vice Chancellor, Deptt. of Computer Science & Engg., Tezpur University

Assam - 784028 43. Prof. A. Saha Vice Chancellor, Tripura University Suryamani Nagar - 799130 Agartala Prof. S. S. Khare Pro Vice Chancellor, NEHU Tura Campus, Chandmari - 794003 Meghalaya Dr. Alok Sen Registrar, Assam University Duragakona Silchar 7880011 Assam Prof. K. K. Deka Vice Chancellor, Dibrugarh University Dibrugarh 786004, Assam Dr. S. N. Mishra Kuteer P. G. College Chakke, Jaunpur U. P. 222146 Dr. Vidya Kant Tiwari K. K. P. G. College, Pakka Talab Choraha, Etawa - 206001 Uttar Pradesh Dr. P. S. Sharma Institute of Oriental Philosophy (I.O.P.) Raman Reti, Vrindaban, Mathura 281121 Uttar Pradesh Dr. S. B. Dwivedi Badri Vishal College Near Roadways Bus Stand Farukhabad - 209625 Uttar Pradesh Dr. S. P. Singh National P. G. College Lucknow 2

36.

44.

37.

45.

38.

46.

47. 39.

48.

40.

49.

41.

50.

42.

51.

Rana Partap Marg, Lucknow - 2266001 Uttar Pradesh 52. Smt. Shashi Bhardwaj Shahu Ram Sawarup Mahila P. G. College, Shyamgunj Bereilly - 243003 Uttar Pradesh Dr. Sri Krishan Kapoor Agresen P.G. College Mauranipur Jhanshi - 208204 Uttar Pradesh Dr. S. N. Lal M.G.P.G. College, M. G. Road, Gorkhpur - 273001 Uttar Pradesh 62. 55. Dr. H. K. Sharma K.K. Jain P. G. College Khatauli Muzaffar Nagar - 251201 Uttar Pradesh Dr. J. D. Mitra Principal Virangana Rani Avanti Bai Govt. Girls Degree College, Anand Ashram Civil Line Bareilly - 243001 Uttar Pradesh Dr. Ranjana Singh Principal Govt. Girls P.G. College, Banda 210001. Uttar Pradesh Dr. Tara Devi Principal Ramabai Rajkiya Mahila P. G. Govt. College, Akbarpur Ambedkarnagar, Uttar Pradesh Dr. C. S.Khana

Principal Govt. P. G. College, 1-1, Sector -39, Noida - 201301 Uttar Pradesh 60. Dr. O.P. Saxena Principal Netaji Subhash Chandra Bose Govt. Girls Degree Sector D, Aliganj, Lucknow - 226024 Uttar Pradesh Dr. R. S. Sukla Principal Govt. College, Obra, Sonbhadra - 231219 Uttar Pradesh Dr. R. K. Tiwari Principal K.N. Govt. College, Gyanpur, Sant Ravidasnagar - 221304 Distt. Bhadohi Uttar Pradesh Prof. M. G. Mittal Principal D.A.V. (PG) College, Arya Samraj Road, Muzaffarnagar 251001 Uttar Pradesh Dr. Uma Kanti Tiwari Principal Acharya Narendra Dev Nagar Nigam Mahila Mahavidyalaya, Harsh Nagar, Kanpur 208012. Uttar Pradesh Dr. Aman Ullah Khan Principal Halim Muslim PG College, Halim Road, Kanpur 208001. Uttar Pradesh

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Contact Persons

Dr. Sunil Mehru, Joint Director (Software) Coordinator, e-Course Consortium for Educational Communication Aruna Asaf Ali Marg New Delhi 110 067 (INDIA) Tel.: +91-11-65545262 (Dir) +91-11-26897418-19 Fax :+91-11-26897416 e-mail : drsunilmehru@gmail.com

Dr. Someswar Bhowmik Director i/c, EMMRC St. Xaviers Autonomous College 50 Circus Avenue Kolkata 700017 (INDIA). Tel: +91-33-22874869, 22800627 Fax: +91-33-22891373 e-mail : director@emrc.org

16.

AWARD OF CERTIFICATE

The registered participants on successful completion of the assignment for the e-course shall be awarded Certificate of Participation by Consortium for Educational Communication.

The Vision 2020 envisages India to be a knowledge superpower. This is an effort therefore to reach to masses electronically and address the issues of providing higher education with equity and quality.

Overall Supervision & Guidance: Ms. Rita Dhar Coordination Team: Ms. Geetanjali Singh Ms. Ruchika Bhatnagar Ms. Ankita Arora Web-Support Team: Ms. Ritu Chawla Mr. Vinay Ranjan Shukla Mr. Arun Kumar Mr. Mahroj Alam Support Team: Mrs. Josie Mathew Ms. Jayaja Krishnan Mr. Nageshwar Nath Mr. Mukesh Prasad Multimedia Team (Kolkata): Mr. Kalipada Mondal Mr. Debashish Iyer EDUSAT Team (CEC): Mr. K. V. Mohan Mr. Vinod Kumar Mr. Amrendra Kumar EDUSAT Team (Kolkata): Ms. Aparna Shome Mr. Birendar Toppo Mr. Janmajay Singh Mr. Chandan Gharai Mr. Sashi Sekhar Das Mr. Satyanaryan Sahoo

Patron: Dr. Tilak R. Kem

Director, CEC

e-Course Coordinator : Dr. Sunil Mehru

Joint Director, Software