We are conducting a survey about soap and would like to know your views and opinions.

Would
you mind spending a few minutes helping us by completing this questionnaire?

We'd like to know your views about HUL please could you helping us by answering these few
questions?

Q1.

Can I check, are you the person responsible for purchasing soap?
Yes............................................................................
No - CLOSE ...............................................................

Q2.

Do you work in any of the following industries? (IF YES CLOSE)

Market research ......................................................
Advertising or Marketing .........................................
A business that makes or sells soap ........................

Q3.

What is the name of the company/business you work for?

__________________
__________________

Q4.

Can I check do you use soap at all?

Yes............................................................................
No ............................................................................

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4/14/2012

Q5.

When did you last buy soap?

In the past month ....................................................
2-3 months ago ........................................................
4-6 months ago ........................................................
7-12 months ago ......................................................
1-2 years ago ...........................................................
More than 2 years ago.............................................

Q6.

How much of the business you do, uses soap from HUL?
0-10% .......................................................................
11-25% .....................................................................
26-50% .....................................................................
51-75% .....................................................................
76-90% .....................................................................
91-100% ...................................................................

Q7.

When did you last used any soap?

In last week ..............................................................
2-3 weeks ago ..........................................................
About 4-6 weeks ago ...............................................
Two to three months ago ........................................
Last year...................................................................
Longer ago than last year ........................................

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4/14/2012

Q8.

How frequently do you clean soap?

Daily .........................................................................
2-3 times a week .....................................................
Once a week ............................................................
2-3 times a month ...................................................
Once a month ..........................................................
Once every three months ........................................
Once or twice a year ................................................
Less frequently.........................................................

Q9.

Which brands of soap can you think of? (DON'T READ OUT LIST)
LUx ...........................................................................
Cinthol......................................................................
Dove .........................................................................
Liril ...........................................................................
Lifebuoy ...................................................................
Medimix ...................................................................
Santoor ....................................................................
None of these ..........................................................

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4/14/2012

Q10. Which the following brands of soap have you heard of?
LUx ...........................................................................
Cinthol......................................................................
Dove .........................................................................
Liril ...........................................................................
Lifebuoy ...................................................................
Medimix ...................................................................
Santoor ....................................................................
None of these ..........................................................

Q11. Which of the following soap have you used at all in the past?
LUx ...........................................................................
Cinthol......................................................................
Dove .........................................................................
Liril ...........................................................................
Lifebuoy ...................................................................
Medimix ...................................................................
Santoor ....................................................................
None of these ..........................................................

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4/14/2012

Q12. And which of the following soap have you used in the past year?
LUx ...........................................................................
Cinthol......................................................................
Dove .........................................................................
Liril ...........................................................................
Lifebuoy ...................................................................
Medimix ...................................................................
Santoor ....................................................................
None of these ..........................................................

Q13. And which of the following soap have you used in the past but do not use now?
LUx ...........................................................................
Cinthol......................................................................
Dove .........................................................................
Liril ...........................................................................
Lifebuoy ...................................................................
Medimix ...................................................................
Santoor ....................................................................
None of these ..........................................................

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Q14. And how many of each of the following brands of soap do you own?
LUx ........................................................................... ____
Cinthol...................................................................... ____
Dove ......................................................................... ____
Liril ........................................................................... ____
Lifebuoy ................................................................... ____
Medimix ................................................................... ____
Santoor ....................................................................

____

Q15. How many soap have you used in the past year?
.................................................................................

Q16. And how many of each of the following brands have you used in the past year?
LUx ........................................................................... ____
Cinthol...................................................................... ____
Dove ......................................................................... ____
Liril ........................................................................... ____
Lifebuoy ................................................................... ____
Medimix ................................................................... ____
Santoor ....................................................................

dobney.com Questionnaire Wizard (2000)

____

4/14/2012

Q17. Which is your favourite soap?

LUx ...........................................................................
Cinthol......................................................................
Dove .........................................................................
Liril ...........................................................................
Lifebuoy ...................................................................
Medimix ...................................................................
Santoor ....................................................................
Other (PLEASE WRITE IN)_______ ...........................

Q18. Whereabouts do you buy soap?

Kirana shop ..............................................................
Big bazaar ................................................................
More ........................................................................
Supermarket ............................................................
DMart.......................................................................
Chemists ..................................................................
Other (PLEASE WRITE IN)_________ .......................

Q19. Why is that?

__________________
__________________

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4/14/2012

Q20. How satisfied are you overall with LUx?

Very satisfied ...........................................................
Quite satisfied ..........................................................
Neither satisfied nor dissatisfied .............................
Quite dissatisfied .....................................................
Very dissatisfied .......................................................

Q21. How satisfied are you with the Performance of LUx?

Very satisfied ...........................................................
Quite satisfied ..........................................................
Neither satisfied nor dissatisfied .............................
Quite dissatisfied .....................................................
Very dissatisfied .......................................................

Q22. How satisfied are you with the Fragrance of LUx?

Very satisfied ...........................................................
Quite satisfied ..........................................................
Neither satisfied nor dissatisfied .............................
Quite dissatisfied .....................................................
Very dissatisfied .......................................................

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4/14/2012

Q23. How satisfied are you with the Freshness of LUx?

Very satisfied ...........................................................
Quite satisfied ..........................................................
Neither satisfied nor dissatisfied .............................
Quite dissatisfied .....................................................
Very dissatisfied .......................................................

Q24. How satisfied are you with the availability of LUx?

Very satisfied ...........................................................
Quite satisfied ..........................................................
Neither satisfied nor dissatisfied .............................
Quite dissatisfied .....................................................
Very dissatisfied .......................................................

Q25. How satisfied are you with the price of LUx?

Very satisfied ...........................................................
Quite satisfied ..........................................................
Neither satisfied nor dissatisfied .............................
Quite dissatisfied .....................................................
Very dissatisfied .......................................................

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4/14/2012

Q26. How satisfied are you with the quality of LUx?

Very satisfied ...........................................................
Quite satisfied ..........................................................
Neither satisfied nor dissatisfied .............................
Quite dissatisfied .....................................................
Very dissatisfied .......................................................

Q27. How would you rate LUx compared to Cinthol overall?

LUx is a lot better.....................................................
LUx is a little better..................................................
They are about the same .........................................
Cinthol is a little better ............................................
Cinthol is a lot better ...............................................

Q28. How would you rate LUx compared to Cinthol on Performance?

LUx is a lot better.....................................................
LUx is a little better..................................................
They are about the same .........................................
Cinthol is a little better ............................................
Cinthol is a lot better ...............................................

dobney.com Questionnaire Wizard (2000)

4/14/2012

Q29. How would you rate LUx compared to Cinthol on Fragrance?

LUx is a lot better.....................................................
LUx is a little better..................................................
They are about the same .........................................
Cinthol is a little better ............................................
Cinthol is a lot better ...............................................

Q30. How would you rate LUx compared to Cinthol on Freshness?

LUx is a lot better.....................................................
LUx is a little better..................................................
They are about the same .........................................
Cinthol is a little better ............................................
Cinthol is a lot better ...............................................

Q31. How would you rate LUx compared to Cinthol on availability?

LUx is a lot better.....................................................
LUx is a little better..................................................
They are about the same .........................................
Cinthol is a little better ............................................
Cinthol is a lot better ...............................................

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4/14/2012

Q32. How would you rate LUx compared to Cinthol on price?

LUx is a lot better.....................................................
LUx is a little better..................................................
They are about the same .........................................
Cinthol is a little better ............................................
Cinthol is a lot better ...............................................

Q33. How would you rate LUx compared to Cinthol on quality?

LUx is a lot better.....................................................
LUx is a little better..................................................
They are about the same .........................................
Cinthol is a little better ............................................
Cinthol is a lot better ...............................................

We would like to know a little more about you to help us understand how different people like
different products and services

Q34. Are you...?

Male .........................................................................
Female .....................................................................

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4/14/2012

Q35. How old are you?

15-19 ........................................................................
20-24 ........................................................................
25-34 ........................................................................
35-44 ........................................................................
45-54 ........................................................................
55-64 ........................................................................
65+ ...........................................................................

Q36. Which of these best describes your job?

Managerial ...............................................................
Professional .............................................................
Clerical .....................................................................
Skilled Trades ...........................................................
Manual worker ........................................................
Student ....................................................................
Retired .....................................................................
Unemployed ............................................................
Home maker ............................................................
Other PLEASE WRITE IN ______ ..............................

Q37. Which of these best describes you

Married/Living with partner ....................................
Single/Widowed/Divorced ......................................

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4/14/2012

Q38. Which of these best describes your home?

Owned freehold .......................................................
Owned leasehold .....................................................
Privately rented .......................................................
Rented from council or housing assocation ............
Share parent/relative's home ..................................

dobney.com Questionnaire Wizard (2000)

4/14/2012