Académique Documents
Professionnel Documents
Culture Documents
Submitted to: Dr. Anita Tripathy Lal Professor, Fore School Of Management.
Submitted By:
KAPIL GOYAL FORE School Of Management 201057 Date: September 12, 2011
2
Acknowledgement
I am indebted to Dr. Anita Tripathy Lal , my project guide who has provided her valuable help in reviewing the project at various stages and providing her constructive comments regularly. I am also thankful to Mr. Vikas Kanwar (Specialist CD-core) for his full support in providing the relevant data whenever required and for giving his precious time. Also I would like to thank all the people, who in some way or the other, contribute towards and provided the moral and motivational support to complete this project on time.
EXECUTIVE SUMMARY
TABLE OF CONTENTS
S.NO. TOPIC PAGE NO.
1.
INTRODUCTION
1.1 Relevance and significance of the study--------------------------------9 1.2 Literature Review-------------------------------------------------------------10-11 1.3 Purpose of the study ---------------------------------------------------------12 1.4 Objectives of the study-------------------------------------------------------12 1.5 Brief outline of the chapters-------------------------------------------------13
2.
METHODOLOGY
2.1 Universe of the study-------------------------------------------------------15-16 2.2 Locale of the study----------------------------------------------------------16 2.3 Sample size--------------------------------------------------------------------17-18 2.4 Data Collection---------------------------------------------------------------19 2.5 Data analysis------------------------------------------------------------------19 2.6 Field Experience--------------------------------------------------------------19
3.
ANALYSIS 3.1 Introduction ----------------------------------------------------------------20-21 3.2 Internal communication in the organization -------------------------21 3.3 Importance of internal communication--------------------------------21 3.4 Ways of internal Communication ------------------------------------21-24 3.5 Barriers of internal communication-------------------------------------25-26
4.
ANALYSIS II
4.1 Introduction------------------------------------------------------------------------------27-28 4.2 Types of External Communication---------------------------------------------------28 4.3 Forms of External Communication---------------------------------------------------29
5.
5.1 Major findings of the study------------------------------------------------------31 5.2 Suggestions based on findings--------------------------------------------------32-33 5.3 Limitations of the study---------------------------------------------------------33 5.4 Further scope of the study ------------------------------------------------------34 5.5 Conclusion -------------------------------------------------------------------------34 6. 7. REFERENCES-----------------------------------------------------------------35-36 BIBLIOGRAPHY-------------------------------------------------------------37-38
TABLE OF TABLES
S. No. 1 2 3 4 5 6 7 9 12
Name of the Table Profile of Organization Profile of Respondent Methods of employee recruitment Process of employee recruitment Training program for employees Channels of Communication Frequency of Meetings Forms of External Communication Forms of Written Personal Communication
Table No. 2.1 2.2 3.1 3.2 3.3 3.4 3.5 4.1 4.2
Chapter No. 2 2 3 3 3 3 3 4 4
Take note that a little mistake in giving out the information because of wrongfully conveying the message in any ways can cause damage to the business and worse can cost millions to the company. A business cannot afford to lose money due to a mistake. As much as possible, precautions should be undertaken to avoid such losing of money due to things like improperly conveying the message. It is advisable that when a person in the business organization is communicating either through a co-employee or a client, knowing what needs to be done is the right ingredient in order to communicate effectively.
In a nutshell business communication improves: Organizational environment Management-employee relations The external and internal communication network Functionalisation The complexity of business activities Globalization and the language problem Participation and delegation 9
1.2
Literature Review
Pettinger, 2000: Vecchio, Hearn and Southey, 1994). A seminal component of the functioning of organizations is organizational communication. Communication drives relationships and frames behaviors of people in the workplace and is a significant factor in the effectiveness of organizations Aggestam, Maria; Lund U.; maria.aggestam@fek.lu.seKeenan, James; Fairfield U.; jkeenan@stagweb.fairfield.edu Languaging is found to be an important factor underrepresented in traditional conflict-building paradigms in management science. Confrontational language in particular appears strongly associated with confrontation as a type of individual and group behavior. Confrontation is characterized by the simultaneous low concern for the interests of others with a heightened concern for self-interests. Reflecting recent research in embeddedness, the case analysis also attempted to understand confrontation as social action contingent on and embedded cognitively, culturally, politically and structurally in community and interorganization relations.(Buchanan, Claydon& Doyle, 1999). The difficulty of communicating during organizational change has intensified with the prevalence of continuously changing organizations.(Eisenberg, Andrews, Murphy, &Laine-Timmerman, 1999; Lewis &Seibold, 1996) Hall(2002,p.165) proposes that effective communication should consist of accurate information with the appropriate emotional overtones to all members who need the communication content.This assumes neither too much nor too little information is in the system and that it is clear from the outset who can utilize what is available. It is broadly recognized that effective communication also results in a number of positive outcomes for managers. These include increased productivity, reduced absenteeism, and greater commitment to organizational goals (Clampitt and Downs, 1993; Pincus, 1986). In turn, communication practices that succeed in maintaining an informed and empowered workforce offer many benefits to staff such as improved morale and better working relationships (Brooks, Callicoat& Siegerdt,1979,p.134). Likert(1967,p.29) described communication satisfaction as an intervening variable of job satisfaction, influenced by causal variables such as leadership strategies, organizational structure and climate. 10
Subsequent studies have also reported that communication satisfaction plays an important role in overall job satisfaction (Carriere& Bourque, 2009;Pettit, Goris& Vaught,1997;Trombetta & Rogers,1989;Walther, 1988). Subsequently, studies have also reported that job satisfaction and performance is directly associated with communication satisfaction (Carriere and Bourque, 2009; Petit, Goris& Vaught, 1997). It is also recognised that effective communication results in positive outcomes in an organization. This includes productivity, reduced absenteeism and huge retention rate jump (CLAMPITT & DOWNS, 1993; Pincus, 1986). Hence we see that different scholars have acknowledged the importance and role of effective business communication.
11
12
13
14
Chapter 2 Methodology
In the 1st chapter a brief overview about business communication was given.The methodology chapter will deal with the universe of the study initially.Then we will narrow down the study to the locale and the sample of the study.In the end various methods of data collection and data analysis will be discussed.
In todays scenario Telcom companies are present in every part of world.Telecom industry is an integral part of nearly every major global industry.The Telecom industry has become one of the most robust industries in the world. Telecom is the industry which has changed the economic facet, has an increased productivity, particularly in all first, second and third world countries, therefore is a key driver of global economic growth. Economies of scale and insatiable demand from both consumers and enterprises characterize this rapidly growing sector.Telecom industry include everything from setting and designing the systems, to the maintaining the network and optimising the KPIs.Implementation, study and development of Telecom and management systems. 15
Owing to its easy accessibility and the wide range of products available for network optimisation, the demand for MS services has increased
substantially over the years. The Telecom has emerged as a major global source of both growth and employment.In Telecom sector effective business communication is very important and almost all the business is run on communication between the employees and clients so a small mistake can cost heavily. Hence I have chosen Telecom Industry as my area of interest for this topic.The business involvement extends from technology research, through development of networks and applications, all the way to running and evolving operations.
Networks Network infrastructure provides the fundamentals for people to communicate. Increasing mobile data traffic and use of the internet creates demand for high- performing and costefficient networks that deliver the best user experience. We were a driver in the development of 2G and 3G technology. Now we are taking one step further with 4G/LTE and the evolution towards all-IP. Our technology expertise, broad product portfolio and the worlds largest installed base enable us to meet the network evolution needs of mobile and fixed operators. Sony Ericsson Sony Ericsson offers exciting consumer experience through mobile phones, accessories, content and applications. For Ericsson, the joint venture provides a valuable link to the consumer. More than 40 percent of the worlds mobile traffic passes through network equipment supplied by Ericsson The networks they support for operators serve more than two billion subscribers The networks they manage for operators serve more than 750 million subscribers They have 27,000 granted patents, comprising one of the industrys strongest portfolios They have over 45,000 service professionals They have customers in more than 180 countries They have been in the telecoms market for 135 years
Being an MNC company with such a large workforce effective business communication is very important for Ericsson.
I have selected a senior deployment operations manager Mr. Vikas Kanwar who is working for Ericsson since 4 years and is a respected and senior employee with over 8 years of work experience. As there was a time constraint during the course of study so convenient sampling was used.
17
18
19
Introduction In todays world of business, an organizations survival depends on employee communication. When communication is ineffective, the organization suffers. All communication is complex and multidimensional with plenty of room for conflict and misunderstandings. Organizational communication is no different with organizational issues often adding unique complications to the mix during the communication process. For an organization to be successful, it must have employees capable of sending and receiving information quickly, clearly, effectively, and error free. Mistakes caused by miscommunication cost organizations thousands of dollars due to missed deadlines, lost time, and wasted product. In order to have effective employee communication in the workplace, one must understand organizational communication structure and how that communication structure facilitates internal communication. With a basic understanding of organizational communication, one will be able to improve communication skills and recognize communication problems that arise during employee communication in the workplace. 20
Internal communication is a subset of effective business communication, which is built around this simple foundation: communication is a dialogue, not a monologue. In fact, communication is a dual listening process. So Internal Communication, in a business context, is the dialogic process between employees and employer, and employees and employees. So many times that latter process is forgotten by strategists and PR professionals it should always be remembered that communicationbetween employees is very often far more powerful than any communication from employer to employee. Whereas the top-down, employer-driven communication is great for setting a communication agenda or discussion point, it is the peer-to-peer employee communications that determine the tone of the response back to the employer. So, to sum up, Internal Communication is the conversations that businesses have with their staff and those staff has with each other.
Recruitment
Recruitment involves the utilization of organizational practices to influence the number and types of individuals who are willing to apply for job vacancies . Recruitment can focus on the internal labor market (i.e., pursuing staff already employed by the organization) or the external labor market (i.e., pursuing applicants from outside the organization). Internal candidates can be recruited through internal job postings, word-ofmouth, or internship programs.
21
METHODS OF RECRUITING
2. Outsource it to search consultants 3. Visit professional institutes 4. Ask employees for their contacts
No
Yes
Yes
Yes
Yes
No
It can be inferred from the table that the company primarily focus on the institutes for the recruiting process while to recruit junior executives it use other means of communication. Table 3.2 Process of Selection Once the potential applicants are identified, the next step is to evaluate their qualification ,qualities, experiences, capabilities, etc..& make the selection. It is the process of offering jobs to the desired applicants. Selection means choosing a few from those who apply, It is picking up of applicants or candidates with prerequisite qualifications and qualities to fill jobs in the organization
22
Different Levels of Executives Selection Process Junior Level Written Test Interview Middle Level Yes Yes Yes Senior Level Yes -
We can see that for senior level a prerequisite is required and if the candidate fulfills that criterion then he has to go through an interview process for the selection.For all the other levels written test and interviews are considered for the selection process. Table 3.3 : Induction Period An induction programme is the process used within many businesses to welcome new employees to the company and prepare them for their new role. Induction training should include development of theoretical and practical skills, but also meet interaction needs that exist among the new employees.
AREA OF SERVICE Financial Accounting NO. DAYS OF One Day OF One week Two week One month Any Other Yes Sales Marketing Yes & Information Technology Yes Customer Service Yes -
TRAINING
As most of the people comes from the technical background so they dont have much of the knowledge about the financing activities to be performed, so they give maximum time 23
to their finance accounting induction program.They already carry some of the knowledge about the IT industry so relatively less time is given to the IT induction program.
COMMUNIATION
Yes -
Monthy meetings are held in the organisation to strengthen the bonding in between the employees at the senior level and low level employee level.Also certain issues are 24
discussed in the meetings to take the organisation to a higher level which shoes the participative nature of the employees in the organisation. .
Ineffective or poor communication is frustrating for employees, and becomes a source of a conflict. Managers inability to clearly express their thoughts, ideas and demands leads to employees inability to perform work well, according to the companys demands. 25
If a manager is able to communicate their ideas clearly, so that employees definitely know what is asked of them, the subordinates will, consequently, perform their jobs correspondingly. On contrast, an aggressive way of managing reports results in employees getting more and more frustrated, often guessing what their real faults were. A good style of management, as well as a positive approach to communication, ensures that an employee and a supervisor understand each other, and are more effective at the workplace. Effective communication in the workplace provides employees with a clear understanding of what is demanded from them, with knowledge of what to do and what to expect. For organizations, such a communication style creates effective performance of the staff, and, consequently, increases customer loyalty and profit.
Thus we can say that internal communication is very important because it provides clear, concise, and consistent message to the employees. These when communicated educate employees, enabling them to appreciate the value of their organizations vision, programs or projects and is a significant element in engaging the employees keeping them focused, productive and committed. Internal communication is more than the art and technique of effectively imparting thoughts, information, and ideas to large numbers of people. It has become the single, most important element that enables an organization to share their vision and galvanize their work force to action that moves the organization forward.
26
External Communication
The exchange of information and messages between other organizations, groups, or individuals that are not a part of it. an organization and
Without proper external communication, you will not be able to coordinate complex jobs involving a number of work centers and divisions. You must develop good lines and methods of communication external to the shop. Running systems tests may involve several work centers aboard ship and, in some cases, other ships or activities. Unless you can effectively communicateyour requirements to each work center, you will be unable to successfully complete the systems tests. Much of your external communication is in the form of correspondence. The correspondence will be of little value unless you have an effective way of keeping track of the information and ensuring that it gets to the ultimate users. You should develop controls to ensure that information gets to and from the people who will benefit the most from it. If you do this, you, the shop supervisor, will be the winner.
27
Frequency Press Release Press Conference Type of Product launch External Advertisements Communication Public Notices Tenders Magazines Brochures Newsletters Mail Coupons Weekly _ _ _ _ _ Yes _ Fortnightly _ _ _ _ _ _ _ _ _ _ Monthly _ _ Yes Yes Yes _ _ _ Any Other Yes Yes Yes _ _ _ _ Yes _ _
Various mediums of external communication are implemented in Ericsson India Ltd.like press release, press conferences, newsletters, etc. The frequency of these mediums depends on the advertising scheme of the company to let know of the people about the strategies being incorporated in the company to achieve its long term and short term goals in the prescribed time constraint.
There are certain written forms of communication which are followed in an organization. Their usage depends upon the number of people and also the hierarchy in which the communications is to be done.
28
Ericsson India Ltd. implements different forms of communication like memos, circulars, notices and orders to communicate with the various outside agencies to let them know about the organizations requirements and other functioning and happenings in the company.
Business communication, also called organizational communication, refers to any exchange of information that takes place using channels at work. Organizational communication that discriminates, and the breaching of confidentiality, may lead to legal consequences.
Impact The legal issues related to business communication create the need for companies to monitor information exchanges, like email and Internet activity. According to the American Bar Association, companies have the right to review such communications as long as the workers don't have the expectation of privacy.
Expectation of Privacy To avoid accusations of fourth amendment violations, the American Bar Association recommends documenting in writing any rights to privacy that the worker has. These should include information like the proper use of business communication channels and punishment for violating company policy. It advises to incorporate this written information into a personnel manual or employee handbook that requires a worker's signature. 29
Significance Electronic communications, such as email and voice mail, may be included as evidence in a court of law. Without a signed agreement about acceptable use of business communication channels, even personal messages sent through workplace channels leave a company legally responsible for the content of the messages.
Considerations Swift actions by a company to address inappropriate organizational communication may reduce the risks of legal consequences. A company could respond with appropriate discipline, an office-wide memo and training. All these legal aspects of communication are taken care of in Ericsson India Ltd so that they do not have to face any legal action. It spoils the image of the company not only in the domestic market but also in the international market.
30
Findings:
Some of the major findings of the study are under stated: In business, communication is everything.Business communication focuses on strategic business issues and takes care of them. It has to be written in a manner which can be comprehended.In Ericssson India Ltd. Business communication plays an important role as it is a service and manufacturing industry and interpersonal relationship plays a major role in the organization. Research spanning several decades has consistently ranked communication skills as crucial for managers. Typically, managers spend 75 to 80 percent of their time engaged in some form of written or oral communication. Although often termed a soft skill, communication in Ericsson India Ltd. provides the critical link between core functions. Training regarding Business Communication is mandatory for all employees which are joining Ericsson India Ltd. All four channels of communication are used frequently in the organization. In Ericsson India all the legal aspects of the communication are taken care of. The form of communication used at Ericsson India Ltd. was participative in nature.It means that the employees are free to put their ideas forward for the improvement in the working structure of the organization. There are certain forms of written communication being used at Ericsson India Ltd. wherein the E-mail prevails the most. 31
SUGGESTIONS: Business communication basically means the communication between businessmen and their employees and partners and clients. Everything that is done in a business has to be precise and effective and business communication is an extremely important aspect of any business. The most important thing to comprehend about business communication is that it keeps things clear between you and your client as well as your business partners. There are many effective business communication skills that can be helpful and some of the best are mentioned below. Maintain positivity
It is always important that you should remain positive while you are communicating with your business employees, partners and customers and clients. To remain positive actually means to always put your message across to your audience in a very positive manner even if the message is something they wont like. If you can remain positive in your approach while delivering the message, the messages overall negativity can be cut down immensely.
Know your audience One of the most important business communication skills is to actually completely acknowledge your audience.As Ericsson India Ltd. Deals with the variety of the customers.So before providing them the services it must be aware of the behaviour and background of the audience.. This means that you should always investigate about the cultural background of your audience and the type of personality that they posses. It is important that you also comprehend the mode of communication. You can always change your tone and approach by taking inputs from the body language of your audience but if you are actually communicating through a letter then the knowledge of the type of your audience becomes the key. The knowledge of your audience also includes the kind of people that you are talking too. You can always use known and common acronyms and technical jargon if the people that you are communicating with belong to a field similar to yours. However, be ready to not include heavy and technical words in your conversation- not even to impress your audience- if your audience actually is not related to your field. If you find the use of such technical words necessary then you should also explain the meaning of those words in the conversation.
32
Communication sessions Although the listening and the communication skills are fairly good at Ericsson India Ltd., but still the employees can be provided with Communication sessions because listening and written skills play a very important role in the communication process.
Motivational Sessions: The employees should be motivated to come up with new ideas and suggestions so that there can be free flow of information in the organization.
Avoid use of disclaimers The business information which is shared in organization ought to be definitive, true and fair. So while communicating the business information there should be no place for ifs and buts and the intent should be crystal clear.
5.3
LIMITATIONS
During research and making this project some limitations that could affect the effectiveness of the study are: The sample size was very small to justify the conclusions made through the study Survey sample was not only small but also done from a particular area or a branch which may not reflect that the same practices happens at the company level as well. Time limitation is a big factor in the overall lack of depth in terms of content and analysis. The study may not cover all the aspects of business communication. The study is subject to human error.
33
As it is said that no study is a complete end in itself, so this study being no exception has a lot of scope of improvement. So there are some areas which exhibit a scope of improvement in this study like a number of companies could have been taken into consideration for a more effective analysis and outcome. Also, the sample size in this study was 1 as due to time constraint it was possible to interview just one respondent so for a better understanding of the business communication process in the organization the sample size could be increased. The interview schedule was specific and very much to the point so for a more comprehensive understanding more detailed information could be sought from the respondent.
5.5 Conclusion
Thus using the tabular details we come to know that Ericsson India Ltd. lays a great emphasis on the business communication processes and tries to incorporate all measures that would facilitate this process for the betterment of the organization. We come across certain interesting facts which reveal that they mostly focus on ways that save much of their time and resources which makes them a smart and intelligent organization setting effective benchmarks in the service industry.
34
References
Skills Ethics, and Technologies. Belmont, CA: Wadsworth. Communication Skills. Retrieved January 23, 2010 http://www.leehopkins.net/2006/07/06/what-is-internal-communication http://www.bnet.com/topics/external+communication http://www.ecologia.org/ems/iso14000/standards/extcomm.html http://communicationtheory.org/kinds-types-of-communication-employed-bybusiness-organisations/ Article Source: http://EzineArticles.com/3464611 http://ezinearticles.com/?Internal-Vs-External-Communication---HowInteraction-Occurs-Within-Organizations&id=3464611 http://www.au.af.mil/au/awc/awcgate/doe/benchmark/ch13.pdf http://www.entrepreneur.com/tradejournals/article/66770046.html http://guides.aug.edu/content.php?pid=198442&sid=1659850 http://www.ilit.org/dissertation/files/litrevex1.pdf http://en.wikipedia.org/wiki/Communication#Nonverbal_communication .http://www.ilit.org/dissertation/files/litrevex1.pdf Larry Perry, B AppSc (Hons) Charles Sturt University Herta, A Murthy, Hildebrabdt, W Herbert and Thomas, P Jane. 2010. Effective Business Communication. VerDerMolen, Henk T and Gramsbergen-hooqland, Yvonne. Communication in organization. Taylor and Francis, publishers. Bisen, vikram and Priya. 2009.Business communication
.
2005.
New Age
35
Professional Context: Skills Ethics, and Technologies. Belmont, CA: Wadsworth. "Communication Skills." Retrieved January 23, 2010 http://childabusemd.com/law/confidential-communication.shtml 2005 September http://www.blurtit.com/q743432.htmlpage(7-8) http://www.ask.com/questions-about/Legal-Aspects-of-BusinessCommunicationpage(5-6) http://wiki.answers.com/Q/What_Are_The_Legal_Aspects_Of_Business_Commu nication http://www.ceoconsultant.com/business/importance-effective-businesscommunication/page(7) http://www.managementstudyguide.com/business_communication.htmpage(8-9) http://communicationtheory.org/kinds-types-of-communication-employed-bybusiness-organisations/
36
Bibliography
Astbury, Valerie (1994) The use of turn-taking resources in a Khmer-Australian English conversation. ARAL series S, 11:173-184. **** Aston, G. (1995). Say 'Thank you': Some pragmatic constraints in conversational closings. Applied Linguistics, 16(1), 57-86. Au, K. H.-P., & Mason, J. M. (1983). Cultural congruence in classroom participation structures: Achieving a balance of rights. Discourse Processes, 6(2), 145-167. Bardovi-Harlig, K., & Hartford, B. S. (Eds.). (1995a). The construction of discourse by nonnative speakers [Special Issue]. Studies in Second Language Acquisition, 17(2). Bal, C. (1994). Keeping the peace: A cross-cultural comparison of questions and requests in Australian English and French. Multilingua, 13, 1/2: 35-58. Besnier, N. (1989). Information withholding as a manipulative and collusive strategy in Nukulaelae gossip. Language in Society, 18, 315-341. Biber, D. (1995). [Review of B. V. Street (Ed.) Cross-cultural approaches to literacy]. Language in Society 24(3), 447-451. Blom, J.-P., &Gumperz, J. J. (1972/1986). Social meaning in linguistic structure: Code-switching in Norway. In J. J. Gumperz& D. Hymes (Eds.), Directions in sociolinguistics: The ethnography of communication, (2nd ed., pp. 407-434). Oxford: Basil Blackwell Chick, J. K. (1996). Intercultural communication. In S. L. McKay & N. H. Hornberger (Eds.), Sociolinguistics and language teaching, (pp. 329-348). Cambridge: Cambridge University Press. Clarke, CC, Lipp, GD (1998) Conflict resolution for contrasting
cultures. Training and Development, 52: 15. Clyne,.M 1994. Intercultural communication at work. CUP
37
Cordella, M. (1990). Apologizing in Chilean Spanish and Australian English: A cross-cultural perspective. Australian Review of Applied Linguistics, Series S, 7: 66-92.
Cordella, M. (1995). Complimenting behaviour in Australian English and Spanish speech. Multilingua, 14, 3: 235-252. Coupland, N., Giles, H. and Wiemann, J. M. (1991). "Miscommunication" and Problematic Talk. Newbury Park, CA: Sage. Davis, KA and Henze, RC (1998) Applying ethnographic perspectives to issues in cross-cultural pragmatics. Journal of Pragmatics, 30: 399-419. Day, Dennis (1998) "Being ascribed and resisting membership of an ethnic group" In C. Antaki& S Widdicombe, Identities in talk, London: Sage. Firth, Alan & Johannes Wagner (1998): SLA Property, No Trespassing! A Response. Modern Language Journal, Vol 82.1. **** Garcez, P. M. (1998). Invisible culture and cultural variation in language use: Why language educators should care. Linguagem e Ensino, 1(1), 33-86. Garcez, P. M. (1997). Microethnography. In N. H. Hornberger& D. Corson (Eds.), The encyclopedia of language and education, (vol. 8, Research methods in language and education, pp. 187-196). Dordrecht/Boston/London: Kluwer.
Garcez, P. M. (1993). Point-making styles in cross-cultural business negotiation: A microethnographic study. English for Specific Purposes, 12(2), 103-120. Garcez, P. M. (1996). Brazilian manufacturers and U.S. importers doing business: The co-construction of arguing sequences in negotiation. Unpublished Ph.D. dissertation, University of Pennsylvania, Philadelphia.
Graham,
J.
L.
(1983).
Brazilian,
Japanese,
and
American
business
negotiations. Journal of International Business Studies, 14(1), 47-61. Light, T. (1988) Towards understandingreadings in cross-cultural communication, 2nd edition. Modern Language Journal, 72: 217-218. Maynard, S. K. (1990). Conversation management in contrast: Listener response in Japanese and American English. Journal of Pragmatics, 14: 397-412.
38
McGregor,
G.
(1997).
[Review
of
E.
Figueroa
Sociolinguistic
metatheory]. Language in Society 26(1), 137-143. Moerman, M. (1988). Talking culture: Ethnography and conversation
39