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Press Release

BrandTailors becomes the undisputed leader of Romanian branding industry in 2010


Bucharest - September 13th, 201 1

BrandTailors - strategic brand consulting and design firm - registered a Euro 742.000 turnover figure for 2010, thus becoming the leader of Romanian brand consultancy industry.
Beatrice Dani Managing Partner
According to the data published on the Romanian Ministry of Finance website, BrandTailors last year turnover figure increased by 42% compared to 2009, up to Euro 742.000. With an approximate 10% ahead the next ranked player, BrandTailors regained the first position on the Romanian brand consultancy industry, after losing it in 2007.

Since the end of 2010 I was certain about gaining a higher position in the ranking once the official results would have been public and here is the confirmation. Last year was a very good one for our company, which in 2010 launched 20 projects for reputed clients such as PepsiCo, Albalact, LaDorna, Kandia or Antena1. Beatrice Dani Managing Partner

In a branding services market growing with 1 in 2010, the 42% turnover increase turns BrandTailors into the 5% company with the most spectacular evolution among top 3 players in the Romanian brand consultancy industry. Consequently, BrandTailors new economic results secure an approximately 20% value share out of the total market. Companys management estimates that 201 turnover figure will register a similar level as for 2010. Starting the 1 beginning of 201 the company has launched eight projects for brands such as Smartree, Kandia or Naturlich and 1 expects to announce another 1 projects by the end of the year, both for long-time business partners, as well as for 5 the newly acquired clients: TetraPak, Scandia Foods or Interstar Chim. In 201 BrandTailors focus on consolidating companys team of professionals and building a new management 1, structure paid off. As a result, during the first six months, two new heads of department were appointed, namely Alina Cranga - Client Service Coordinator and Andreea Florea - Brand Strategy Coordinator. By the end of the year, new people will join the management team led by Beatrice Danis.

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At the risk of leaving behind the companys financial performance, I consider that the investment in building a young management team from the companys employees helped and will help BrandTailors evolve in terms of working processes, thus decisively contributing to create a sustainable organisational structure able to turn on the long run BrandTailors into an undisputed leader of the Romanian brand consultancy industry.

Beatrice Dani Managing Partner

Follow us on LinkedIn There are some words that mean everything to us, BrandTailors professionals: strategy, vision, methodology and effectiveness. These words have guided our steps over the last seven years, whilst we have completed over 90 projects and changed the paradigm for over 40 product and service categories. This is what sets us apart, BrandTailors, the first brand strategy consulting and design firm in Romania that applies and promotes a strategic approach as basis for the branding process. Our professional approach has enabled us to gain an outstanding client portfolio. The list has grown year after year and looking back we are proud to have partnered with reputable companies such as The Coca-Cola Company, GlaxoSmithKline, Intersnak, Pepsico, Lactalis, Tetra Pak, Albalact, Caroli Foods, Kandia, Azuga Waters, Titan, iriac Holdings, Intact Media Group, Smartree or Petrom, to have revitalized famous brands such as Kandia, Mgura, ROM, Silvana, Zuzu, Fulga, Rarul, Lptic LaDorna, Perla Covasnei, Eurovita, Antena 1, UTV, Europa FM, Radio 21, BCR Open Romnia or Class Living and created ground breaking brands, namely Azuga Apa de Izvor, HapiHap, Grania, Generis, KandOr, Vibe FM or Naturlich. As true explorers, we have always believed that our role within Romanian branding industry is to redefine its boundaries by stepping off the beaten track and charting out new territories. Looking back now, we pride ourselves with being the pioneers that separated product and services branding operation in order to set unparallel effectiveness standards. To this respect, in 2009 we took a step ahead the pack and established Community BrandTailors, the first Romanian digital branding consultancy. Early this year, we re-launched our website following a novel on-line communication strategy based exclusively on social networks. Follow us on Twitter

15 Henri Coanda St, 1st Floor 010667, Bucharest1 Phone: (+4)-031-620-84-84 Fax: (+4)-031-620-84-87

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