Harold W. Hale Jr.

St. Pete Beach, Florida 33706 (727) 289-9173 Cell (727) 421-3772 hhale495@yahoo.com http://www.linkedin.com/pub/harold-hale/4/792/1b

SENIOR MANAGEMENT
Accomplished, resourceful, innovative professional with over 20 years Financial, Operations and General Management experience within a broad range of companies and products. Held P&L responsibilities. Expertise in initiating projects and programs that boost efficiency and productivity while improving cash flow. A Turnaround Champion with proven skills in management, organization, budgeting, troubleshooting, motivation, initiation, creativity and improvement of operations through policies that promote a team-based work atmosphere, creative thinking, superior customer service and a positive result for the corporate bottom line.

SELECTED RESPONSIBILITIES AND ACCOMPLISHMENTS

Managed all aspects of a company including development of business and marketing plans, recruitment, hiring and training of staff, budgeting, P&L, scheduling work and activities, establishing policies and procedures, performance evaluation, and motivation of employees. Increased operating free cash flow in a distressed company by implementing processes to manage cash along with a focus on the key financial and business metrics. Operating cash grew from $843k to over $7m in 2 years. Upgraded company technologies while reducing operating costs by negotiating $1.8M in 3-year term Cap Leases for equipment acquisitions to facilitate company growth in IT and Call Center areas. As part of this negotiation, reduced yearly maintenance agreements $120K. Reduced operating costs by centralizing the accounting, purchasing, IT and HR departments of the 5 companies comprising the corporation. Restructured the departments into a Shared Services Unit resulting in an annual savings of $2.2M. Enhanced morale and employee retention through promotion of a team-based work atmosphere. Provided assignments of increased responsibility along with new opportunities for training and performance incentives. Restructured the performance appraisal program, established competitive benefits, profit sharing and 401(k) plans. Employee turnover was reduced from over 25% per year to less than 4%. Served on over 6 corporate acquisition teams. Performed due diligence financial analysis, and the go no-go decisions that led to the successful merger, transition, and incorporation of these companies into our business portfolio. Improved cash flow through creation of a new tool that tracked leading and lagging metrics on a monthly basis of all the corporations companies. Decisions were made that increased profitability by $1.2M.

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Turned around sales revenue by developing a comprehensive marketing plan that took into account, demographics, lead generation, the competition, and proven marketing techniques. Established weekly pipeline reports to track progress along with new performance incentives. New business was successfully increased 45% over the next 2 years. Established corporate lines of credit and renegotiated the companys debt structure to allow for building and equipment acquisitions for needed expansion. Corporate cash flows were stabilized allowing the company to grow. Turned around a company suffering from poor performance. Reviewed workflow, restructured the companys overhead, adjusted staff, and put in place new policies that reduced operating expenses by over 50%. The changes made reversed the previous years losses significantly. Leveraged the combined buying power of the corporations companies by centralizing the differing benefits plans that had been in place. Brought quality and consistency to the benefits within all the companies while reducing healthcare insurance costs 14%. Researched best practices and technologies available to initiate a new on-line newsletters, postcards and inserts product area in response to our competition. Succeeded in stabilizing sales in traditional markets with the 24% increase in sales off this new market segment.

EXPERIENCE
THINK DIRECT MARKETING GROUP, INC. Chief Financial Officer MARKETING COMMUNICATION, INC. (TAYLOR CORPORATION) Senior Vice President / Chief Financial Officer PROGRESSIVE COMMUNICATION INTERNATIONAL (TAYLOR CORPORATION) Senior Vice President / General Manager FIRST MARKETING COMPANY (TAYLOR CORPORATION) Senior Vice President, CFO /Director of Operations MARKETING GENERAL, INC. (TAYLOR CORPORATION) Vice President / General Manager OVERTON & ASSOCIATES Executive Vice President 2008 - 2011 2005 - 2008 2002 - 2005 1999 - 2002 1995 - 1999

1981 - 1995

EDUCATION/PROFESSIONAL TRAINING
BS, Accounting, Virginia Commonwealth University Additional coursework in Conflict Resolution, Budgeting, P&L, Negotiation, Team Building, Safety, Hazmat, Sexual Harassment, Diversity, Sales and Sales Management, and Six Sigma (Yellow Belt).

ABLE TO TRAVEL AND/OR RELOCATE