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ACTUAL
Subscribers
1.672M
$98M
$100M $101.3M
Revenue
$35.0M
$37.0M $38.4M
Adjusted EBITDA
EPS(1)
(Fully diluted)
(1) No guidance was given for EPS
$0.33
Total Subscribers
1,672,000
1,615,000
1,377,000 1,395,000
1,311,000
1,212,000 1,028,000 1,066,000
846,000
861,000
894,000
914,000
959,000
991,000
Q1'08
Q2'08
Q3'08
Q4'08
Q1'09
Q2'09
Q3'09
Q4'09
Q1'10
Q2'10
Q3'10
Q4'10
Q1'11
Q2'11
322,000 279,000 291,000 252,000 203,000 160,000 127,000 139,000 144,000 160,000 165,000
189,000 146,000
Q1'08
Q2'08
Q3'08
Q4'08
Q1'09
Q2'09
Q3'09
Q4'09
Q1'10
Q2'10
Q3'10
Q4'10
Q1'11
Q2'11
220,000
146,000
99,000
38,000
18,000
Q1'08
Q2'08
Q3'08
Q4'08
Q1'09
Q2'09
Q3'09
Q4'09
Q1'10
Q2'10
Q3'10
Q4'10
Q1'11
Q2'11
21% 21% 22% 23% 24% 24% 25% 25% 29% 30% 30% 29% 33% 33%
75% 74% 73% 72% 70% 70% 70% 68% 63% 61% 61% 62% 57% 57%
4%
Q1'08
4%
Q2'08
5%
Q3'08
5%
Q4'08
5%
Q1'09
5%
Q2'09
5%
Q3'09
6%
Q4'09
6%
Q1'10
7%
Q2'10
7%
Q3'10
7%
Q4'10
8%
Q1'11
8%
Q2'11
4.5%
3.8% 4.0% 3.6%
4.3%
Q1'08
Q2'08
Q3'08
Q4'08
Q1'09
Q2'09
Q3'09
Q4'09
Q1'10
Q2'10
Q3'10
Q4'10
Q1'11
Q2'11
Note: Monthly churn is a measure representing the number of subscribers that cancel in the quarter divided by the sum of beginning subscribers and gross subscriber additions during the quarter, divided by three.
SAC
Marketing Expense
$96.87 $83.91 $66.22 $59.95 $85.21 $79.26 $73.27 $62.23 $70.55 $69.57 $74.04 $81.58 $69.56 $81.23
Q1'08
Q2'08
Q3'08
Q4'08
Q1'09
Q2'09
Q3'09
Q4'09
Q1'10
Q2'10
Q3'10
Q4'10
Q1'11
Q2'11
Note: Subscriber acquisition cost is external marketing and advertising expense, divided by gross subscriber additions in the quarter.
10
$17.75
$17.78
$16.19 $15.68
$16.33
$16.45
$16.46
$16.42
$16.48
$16.67
$16.70
Q1'08
Q2'08
Q3'08
Q4'08
Q1'09
Q2'09
Q3'09
Q4'09
Q1'10
Q2'10
Q3'10
Q4'10
Q1'11
Q2'11
Note: Average monthly revenue per subscriber, or ARPU, is total subscription revenues earned in the quarter from subscriptions to one of the Ancestry.com Web sites divided by the average number of subscribers in the quarter, divided by three. The average number of subscribers for the quarter is calculated by taking the average of the beginning and ending number of subscribers for the quarter.
11
$ 53.2 $ 54.6 $ 57.0 $ 60.1 $ 64.4 $ 74.5 $ 79.3 $ 82.7 $91.0 $101.3
13% 14% 14% 15% 21% 36% 39% 38% 41% 36%
43.3
79%
45.6
80%
47.8
79%
51.4
80%
62.0
83%
66.9
84%
68.6
83%
75.3
83%
85.4
84%
18.4
34%
17.9
31%
18.7
31%
17.0
26%
25.3
34%
29.0
37%
29.7
36%
25.6
28%
38.4
38%
3.5
4.7
4.0
9.1
4.0
8.5
11.8
12.6
9.0
16.6
$ 0.09 $ 0.12 $ 0.10 $ 0.20 $ 0.08 $ 0.18 $ 0.24 $ 0.25 $0.18 $0.33
12
Business Outlook
Q3 2011 Revenue Adjusted EBITDA Total subscribers $102.0 to $104.0 M $38.0 to $40.0 M Approximately 1,700,000 FY 2011 $398 to $402 M $140 to $144 M Approximately 1,710,000-1,730,000
13