Feedback commenced operations in June 1985 as a consumer market research firm (Feedback Management Services Private Limited).

In early 1992, Feedback Marketing Services Private Limited (FMS) started independent operations and Feedback Ventures and Collaboration (FVC) was spun off as a separate entity. With the opening up of the economy, FMS decided to focus on business to business research in addition to its consumer research portfolio. The work done by FMS went beyond conventional market research to tactical and strategic consulting. In June 2003, FMS decided to rename itself Feedback Business Consulting Services Private Limited (Feedback Consulting) to reflect its core nature of work. Currently, our 140 executives (many of them science, engineering and MBA graduates) operate out of 4 offices in India (Bangalore, Mumbai, Delhi, Chennai). Feedback has its own overseas representatives in US and Europe. Feedback Consulting has grown from a market research firm (B2B, Consumer, Customer satisfaction) to a full services firm with a business advisory focus. Feedback Consulting also represents overseas firms for their business interests in India. Feedback Consulting has a compelling value proposition to provide strategic advice and implementation assistance. Our approach is ground-up and our roots in market research provide a strong foundation for actionable ideas. This has resonated with our clients who are increasingly using us for these services. Our credibility stems from our diverse sector record (over 36 sectors), extensive experience (2400 engagements), tangible results (over US$6 billion investments in India) and exposure to leading firms (over 600). Our Services range from Market Research to Business Advisory. We also offer Execution Assistance in the Indian market. Our clients require Information (primary and secondary), Insights (from the collated information), Ideas (strategic inputs) and Implementation. Our services are structured to meet these needs. Location | Clients HQ

India North America Europe Middle East/ Asia Pac

About IMRB International

IMRB is the vision of Mr. Subhas Ghoshal, the legendary head of HTA (now JWT). We are born out of conviction that good advertising can only be built on sound consumer insight. We are the University of the Indian market research. We are one of the top 20 Market Research companies in the world. IMRB was set up in 1970, a full 37 years after BMRB was set up in UK by JWT. We are a part of WPP which is formed by Sir Martin Sorrell in 1985. WPP is a 8.68 billion; revenue company with 138,000 employees in 2400 offices across 107 countries. Kantar is WPPs research, insight & consultancy network. Kantar was founded in 1993, is now the worlds fourth largest research conglomerate. It boasts of $1.7 billion worth of revenue with offices in 160 offices across 95 countries.

How are we different?

We add value to clients - real value. We develop a learning culture that fosters innovation and we also contribute to academia and policy makers. We have developed a sustainable working environment that is good and fair to us and our clients. We have the largest team of researchers and analysts with around 4 decades of leadership in the region. We have 26 offices in 12 countries each of them equipped with specialized units by research methods and industry sector. We have 4.4 million customer interactions every year.

Our Methods and Philosophy

Our perspective is unique. Our approach is refreshing. And our solutions provide a comprehensive response to our clients needs, not packaged data but custom solutions for clients. We offer services with the integration of qualitative and quantitative tools. We are designed in India for India, our measures and scales are created to maximize sensitivity. We work together with TGI, Web-I, IMRB Retail, Market Pulse, ITOPS and ICUBE. Our passion is to drive your business growth by combining consumer understanding and brand knowledge with intuition and innovation.

Our Achievements - Our Goals

IMRB has demonstrated its vision and leadership in the Indian market by establishing several industry wide measurements and rating systems. Notable amongst these is our pioneering role in establishing Indias first TV rating system (TAM) and the creation of social economic classification (SEC) system in India. We have won several prestigious awards. Amongst them the most noteworthy being the MR Agency of the year from 2005-2009. We have presented cutting edge research for several years at international forums including ESOMAR and won awards for our efforts. We have also been awarded the WPPs Atticus award jointly with JWT.

Clients
Our top clients include BAT Group, Bharti Group, Cadbury, Ford Group, Frito Lay, Glaxo Smithkline, Heinz, Indian Airlines, Intel, ITC Group, Millward Brown, Nestle, Pepsi Group, Reckitt Benckiser, Research International, TVS Motors, Unilever Group, and VST and so on. A few words from two of our esteemed clients: As a team they produce thoughtful proposals, excellent fieldwork and presentations. They are constantly involved in the work. They feel like a version of our own office IMRB showed a high degree of professionalism, rigor and discipline. An excellent level of

client servicing, need fulfillment, pro-activeness and analytical focus.

3G Study: The World of 3nity

Increasing rural broadband penetration can contribute significantly to improvements in living standards in Indias villages. Download the complete report.

The World of 3nity

The recent auction of 3G spectrum and rollout of services by operators will see the delivery of a wide range of next generation services, such as video streaming, movie downloads, video calls, etc. which were not present till now. To provide critical insights to close in the strategy for deployment of 3G services, the eTech Group@IMRB, active in the area of Telecom related market research for several years now, has carried out a Syndicated Study on 3G Mobile Services in India christened The World Of 3nity. The first round of the study has been conducted amongst as many as 10,000 mobile subscribers and 1,520 establishments across top cities in India which are Delhi, Mumbai, Chennai, Kolkata, Pune, Ahmadabad, Bangalore and Hyderabad. The study also covers views of several industry experts on the India 3G market. Deepak Halan Group Business Director eTech Group - Telecom & e-governance Practice IMRB International said "Of the 10,000 mobile subscribers interviewed face to face, only 9% own a 3G enabled handset, but 82% are willing to switch to a new (3G enabled) handset to avail 3G services, provided it lies in the Rs. 4200- 6400 price band. This is in line with the fact that Indian handset manufacturers have already started offering 3G enabled handsets at 'middle class affordable' prices. 32% are aware of 3G mobile services. Amongst those who are aware, 93% (highest) associate video calling with 3G while 2% (lowest) associate adult content with the service" Here is what an industry expert had to say about other 3G services "Purely utilitarian stuff like traffic signal, map, directions, facilities, restaurants and purely entertainment stuff like gaming, infotainment will be very big. Casual gaming will dominate." The report also reveals even more interesting information - that while video calling may be the most awaited 3G application, the main reason why people would even consider subscribing to 3G services is that it is known to improve voice quality. 3G Mobile Services in India In case of SMEs, the mobile usage today, is more restricted to voice. Other than that messaging is also being used especially by small enterprises. However the awareness of specialized enterprise applications such as ERP and CRM on mobile was found to be abysmally low. In order to increase penetration of 3G amongst enterprises, it is important to create higher awareness about how they can utilize 3G for business purposes.

While 3G services have been introduced in the country with great pomp and ceremony, there is a fair amount of uncertainty about consumer behavior. To what extent are consumers aware of 3G services? How many are likely to shift to another operator to avail 3G services with MNP now in place? How much premium are subscribers willing to pay to gain 3G access? What is the optimal price range for a video call and for? Mobile TV monthly subscription? And what are the acceptability levels of pre/post paid mobile handset bundling concepts etc. The study conducted by IMRB International provides answers to all these questions and many more. The Consumer segment study was carried out using random sampling with a minimum quota for some aspects such as SEC A, B, C & D and subscribers of the 3G spectrum winners while the Business segment study was done purposively amongst those involved with mobile/telecom decision making. The fieldwork was completed in Dec 2010. On 2nd April 2011, all the cricket websites attracted a little more than 4 Mn fans. India is the new champion of the Cricket World Cup. The road to this achievement has been far from easy. After making it to the stage of Final-8; India had to win three crucial matches before they could lift the coveted award. In all these matches, they had to win against the past champion teams that had won the cup in last few years. The most important of them being the finals, which was played against Sri Lanka. While the team was gutting it out in the middle; millions of fans were releasing anxieties and passion on various media avenues. A presupposition that Television ratings would have soared can hardly be argued; but how did the Internet perform amidst this chaotic excitement? Read On! On 2nd April 2011, all the cricket websites attracted a little more than 4 Mn Indian fans. On an average, an Indian fan spent 38 Mins on these websites. The busiest timeslots during the day was between 12pm 6pm, wherein 3.0 Mn visitors navigated through Internet for accessing cricket-related content. In the other half of the match in the evening (6pm 12 am) there were a little more than 2 Mn fans that used Internet to get updates for the match.

The Indian fans on the day of the finals match, between India and Sri Lanka (i.e. on April 2nd, 2011), visited different websites. About 1.73 Mn of them visited Espnstar.com/cwclive; followed by 1.7 Mn visiting the Espncricinfo.com. Cricket.yahoo.com attracted 1.6 Mn and nearly 0.3 Mn visited Cricbuzz.com. Overall, the time they spent on the above websites was quite varied. While an average Indian fan was glued to Espnstar.com/cwclive for 41 Mins, they were on Cricbuzz.com for nearly half an hour. An average fan spent 25 mins on Cricket.yahoo.com and 21 Mins on Espncricinfo.com. Internet in India is gradually evolving to provide different types of content and assuming an important media option. As indicated by Tarun Abhichandani, Group Business Director, eTech Group, IMRB International, "Almost 30% of the 14 million internet users accessed cricketing websites during the World Cup finals. With the next season of IPL scheduled to start in the next few days, it will be interesting to see how the numbers stack up".

Our Group
Our Lineage IMRB International is a division of Hindustan Thompson Associates (HTA) in India. IMRB is a member of the Kantar Group, one of the world largest research, information, insight and consultancy network and part of the WPP Group.

WPP is one of the world's largest communications services groups, employing 141,000 people in own and associate companies, working in over 2,400+ offices in 107 countries. WPP comprises leading companies in:

Advertising Media Investment Management Information, Insight & Consultancy Public Relations and Public Affairs Branding & Identity Healthcare Communications Direct, Promotion & Relationship Marketing Specialist Communications

For more info on WPP www.wpp.com

Kantar Group Kantar is one of the world largest research, information insight and consulting networks and part of the WPP Group. Kantar helps clients make better business decisions through a deeper understanding of their markets, their brands and their customers. Kantar brings together a diverse group of outstanding information, insight and consulting companies about 20 business operating in 70 countries worldwide. Each of these business is an expert in its field and can work either individually or together to help clients address business issues in a holistic and strategic way. For more info about Kantar Group www.kantargroup.com

Walker Information Global Network (WIGN) Walker is a consulting firm specializing in customer strategy. Helping business for more then 65 years, Walker's diverse team of consultants provides tailored, comprehensive solutions to help companies achieve their business objectives and grow shareholder value. Walker specializes in customer loyalty and related customer strategies, including innovation approaches to segmenting, valuing, obtaining serving, and retaining customers, Walker works with some of the world's most influential businesses as well as emerging organizations of all sizes. The walker global network, work with CSMM, a specialist unit of IMRB International, to provide a unique combination of local knowledge and global reach - all aimed at managing stakeholding relationship and improving business performance. For more info on WIGN

www.walkerinfo.com

Associates and Affiliate companies IMRB International has acted as a catalyst in the development of market research infrastructure in neighboring countries. We work with associate companies in Sri Lanka (Lanka Market Research Bureau) and in the Middle East (Arab Market Research Bureau), and through affiliates in Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Egypt, Tunisia, Nepal, Pakistan, Bangladesh and Myanmar. www.amrb-mena.com www.lmrbint.com

Yankee Group Yankee Group is the expert in navigating the global connectivity revolution. For more than 35 years, Yankee Group's strategic vision, research and analysis, quantified market intelligence and credible advice have been guiding innovation and empowering our clients to make critical business decisions. Headquartered in Boston, Yankee Group has a presence throughout North America, Europe, the Middle East, Africa, Latin America and Asia-Pacific. Yankee Group has partnered with IMRB to be their exclusive representative for India. This strategic partnership between IMRB International and Yankee Group will bring in an international perspective in the fields of telecommunications & wireless/mobile, consumer, media and entertainment and IT hardware, software and services.

IMRB International: The MR Agency of the Year, since 2005

We have offices or partners to deliver services in the following areas;

Market Market Market Market

Research Research Research Research

Bangalore Mumbai Delhi Chennai

Market Research Kolkata Market Research Pune

About Us
We Genesis Management & Market Research (P) Ltd., is the name of a winner who has a comprehensive research program in diverse areas encompassing consumer research, media research, financial research, opinion and policy research, Internet-related studies and qualitative & quantitative studies. Established in the year 1995, our company is under the directorship of Mr. Anil Dhaneshwar, whose intense market knowledge and deep insights of the same has led us to make ourselves at this point of success. We have began our journey into the field of research as a modest outfit under the label, Genesis Consultants in 1993. This enterprise was initiated by persons who had a long ranging experience in the field of consulting and knew the ABC of the entire research process. Fact Sheet Company Details Year of Establishment Legal Status of Firm Income Tax Registration No. Service Tax Registration No. Nature of Business 1995 Private Ltd. Co. Registered under Indian Companies Act 1956 AAACG6695C MR/PUNE-VI/013/GENESYS

Service Provider

Services Offered Our company offered consultancy services to various clients & market researches in diversified areas. These consultancy services and the research programs are based on diversified fields. Some of the services and the related field in which our company deal can be summarized as follows:

Market Research Services Customer Satisfaction Studies Demand Potential Studies

Market Research for Automobile, Chemical & other Industrial Products Internet Research Studies On Banking & Insurance Media & Tracking Studies Health & Hospitality Studies Knowledge Process Outsourcing Market Research Outsourcing. Share:

Market Studies
We offer market studies such as customer satisfaction studies, demand potential studies, media & tracking studies, health & hospitality studies, studies on banking & insurance, chemical & other industrial products and knowledge process outsourcing. Our range of market studies includes :

About Us
We R S Market Research Solutions Pvt. Ltd are the leading service providers in the field of conducting professional market research services be it quantitative & qualitative. Backed by experienced staff at different levels, the market research services offered by us includes advertising research, industrial research, social research, rural research, tele research, consumer research, census and mapping, qualitative research, quantitative research and others. Established in the year 2002, at Delhi, our business operations are being ably founded by Sanjeev Sharma & Ruchi Sharma and later on joined by Harsh Pandey There extensive experience in the research field as well as dedicated service support of industry professionals allow us to consistently deliver highly accurate results as per client's expectations. Today, we hold expertise in providing both primary and secondary research based services. It helps us to provide improvised marketing research study designs & analytical expertise that help in successfully meeting clients customized research needs. Further our own offices at Delhi, Mumbai, Kolkata, Chennai, Bangalore and 6 Tier II & 8 Tier III cities has also enabled us to deliver competitively priced solutions to a wide range of clients. Fact Sheet Company Details

Year of Establishment Legal Status of Firm Turnover Income Tax Registration No. Service Tax Registration No. Nature of Business Major Markets Team & Staff

2008 Private Ltd. Co. Registered under Indian Companies Act 1956 US$ 1-10 Million (or Rs. 4-40 Crore Approx.) AADCR8709D AADCR8709D ST 001

Service Provider East Asia Middle East 101 to 500 People

Total Number of Employees Clients

We successfully meet the diverse research based requirements of varied clients. Further our well spread presence in each & every state of the India through our associations with other prominent research organizations also help us to effectively meet the emerging research based solutions demands of the growing market. Service Range Our strategically located corporate office as well as service support from different branch locations spread all across major cities help us in providing clients effective, balanced and authentic research solutions. Our process expertise allow us to offer clients solutions for different type of researches including:

Advertising Research Industrial Research Social Research Rural Research Tele Research Consumer Research Census and Mapping Qualitative Research Quantitative Research

The service support of experienced industry professionals also allow us to successfully monitor and handle the specific process requirements of primary and secondary type of research.

About us
Established in the year 2001, at Pune, India, we Global Research Services

Pvt Ltd., are one of the leading service providers in the field of conducting both
quantitative & qualitative professional market research services. Backed by experienced staff handling field activities at different levels. We are a Private Ltd Company and all our business operations are well handled by our Directors Mr. Ravi Dhanawade and Mr. Prashant Jambhale. Driven by their visionary business approach, we have gained recognition as a leading organization in the field of market research, business research, Internet-based research, Internet media analysis (IMA), forms processing, database management, market surveys, secondary & primary data collection, document scanning, mailing list development, data cleansing as well as checking. Today, we have gained expertise in providing both primary & secondary research based services. Our expertise in providing improvised marketing research studies designs as well as our analytical knowledge also helps us in successfully meeting clients customized research needs. Further, the services of young, highly qualified & experienced researchers having valuable experience in the market research, socioeconomic research, and implementation of development programs and conducting social surveys also help us in achieving optimum end results. Global Research Services provides its services to all Industry sector pan India, The industry are as diversified as FMCG, Automobile, Pharmaceuticals, Healthcare, Industrial, Engineering, Financial Institutions, Media, IT/ITES, Hospitality, Advertising and GRS also provides its services to Government sponsored programmers in Social sector. Our Business Philosophy To understand the needs of the client & help them successfully identifies the best solutions in the perspective of optimal cost-benefit ratio. Working towards this aim, we offer high technology infrastructure facilities backed by with cutting edge tools as well as strategic inputs and resources that assist our customers in redefining and repositioning their market position and make positive growth in todays competitive business environment. Our Work Methodology

We work towards promoting our goals & business objectives and intend to undertake aid, advance, advice, encourage, promote & implement the following: Primary (field survey) & secondary data-based research Quantitative & qualitative research Activities which promote quality of life Propagate & work for protection of consumer rights Collaborate and cooperate with organizations/institutions based in the country and abroad and meet their specific business requirements We also focus available manpower & resources on providing socio-economic development of people, who are in real need of social, financial & motivational support. To attain this goal, we intend to undertake: Research primarily focusing on sustainable development Action-oriented research To coordinate, assist & help government, NGOs and development agencies in program Implementation To innovate tools & techniques to facilitate accomplishment of development programs To facilitate participation of people in development programs Potential activities capable of improving the quality of human lives in rural & urban areas Programs related to social welfare

Fact Sheet
Company Details Year of Establishment 2001

Limited Legal Status of Liability/Corporation Firm (Privately Held) Turnover Nature of Business US$ 0.25-1 Million (or Rs. 1-4 Crore Approx.)

Service Provider

Team & Staff Total Employees Our Presence OFFICES:

11 to 25 People

Pune Mumbai Bangalore Ahmadabad Delhi Nagpur

ASSOCIATES:

Kolkatta Lucknow Chennai Hyderabad Jaipur

Bhopal Service Portfolio We are a leading name engaged in offering a wide range of marketing services, which cater to various requirements of our clients. Our service range includes Qualitative Research, Quantitative Research, Moderation Services, Transcription Services, Online Translations Services and Online Interpretation Services. The salient features of our services are enlisted below:

Use of high end technology Proper analysis Accurate results Interpretive technologies

Our Expertise Accurate Results

On Time service Delivery Quality assurance

Market Research Services

We hold an industrial experience of 11 years in offering a wide range of market research services. These services are primarily based over the data collection and are conducted by experienced filed investigators and executives. We are a reckoned name in the country as we employ latest methodologies while rendering our services that help our clients in conducting proper marketing of their brands. Our service range includes:

Qualitative Research Quantitative Research Analytical Service Industrial Research Services

About Us Superior market research is established in the year 2003, a market research firm in India, owned and operated by highly qualified professionals with many years of experience in the industry. Lakshmi narasimman and anitha have built a reputation within the field of market research for maintaining the highest standards regarding all aspects of project coordination to the presentation. We possess well trained and certified professionals, who form a multi-disciplinary team & experienced in mr would be guiding us for the projects across locations in India. We are into various chains of activities in the mr industry with mnc''s and as well India based corporate. Products & Services

Cati Interview Services Insurance Market Research Services Online Survey Services Primary Market Data Collection Services Secondary Market Data Collection Services Socio Economic Project Services Students Project Consultancy Services

Fact Sheet

Year of Establishment: 2003 Legal Status of Firm: Partnership Nature of Business: Service Provider, Other Number of Employees: Upto 10 People Turnover: Upto US$ 0.25 Million (or Upto Rs. 1 Crore Approx.) Major Markets: Indian Subcontinent

Contact Details

Company Name: Superior Market Research Contact Person: Mr. Manager. Telephone: + (91)-(44)-26259250 Mobile / Cell Phone: + (91)-9789997144 Send SMS Address: No. 3/ 1087, 40th Street, Korattur Nagar, Chennai, Tamil Nadu - 600 080 (India)

About Us Service provider for representation, market research, training and education, logistics distribution and publications. Products & Services

Logistics And Distribution Service Market Research Service Publications Service Representation Services Training And Education Service

Fact Sheet

Year of Establishment: 2002 Legal Status of Firm: Limited Liability/Corporation (Privately Held) Nature of Business: Service Provider Number of Employees: 26 to 50 People Major Markets: Indian Subcontinent

Contact Details

Company Name: SCS Group Contact Person: Mr. Sumit Saran Telephone: + (91)-(124)-4344500

Mobile / Cell Phone: + (91)-9811309932 Fax No: + (91)-(124)-4344501 Address: No. 651, Pace City-2, Sector 37, Gurgaon, Haryana - 122 004 (India)

Related Categories

Secondary Research Service Customer Satisfaction Studies Consumer Research Services International Market Research Data Mining Research Online Survey Service Telecom Market Research Customized Project Reports

About Nielsen Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com By Business Issue Clients work with our services on a daily basis to make fundamental, fact-based decisions about core business activities.

Brand Dynamics Category Dynamics Competition/Competitive Analysis Consumer Loyalty Distribution Market Dynamics New Brand Launch Industry Expertise

New Product Introductions Pricing Product Opportunities Promotion Efficiency/Effectiveness Retail Performance Understanding the Consumer

Whatever your business needs, Nielsen professionals have the knowledge and expertise across a variety of industry sectors, built over more than 80 years addressing clients' business issues and delivering consumer insights to support our clients' growth.

Advertising Automotive Consumer Package Goods Financial Services Government & Social Media Online Retailing Telecommunications

Travel & Tourism The automotive industry is complex and dynamic, and increasing globalization and technological change have presented a whole new set of challenges to manufacturers, suppliers and service providers. Around the world, consumers are demanding an abundance of premium high tech features on vehicles, while at the same time expecting cheaper prices, parts, accessories and maintenance fees. Working in the consumers favour is global over-capacity, leaving manufacturers and dealers in a situation of fierce competition and decreasing margins. Against this difficult background, manufacturers have attempted to achieve growth through company mergers and acquisitions, and by implementing global strategies. As the vehicles on offer around the world become increasingly similar in design, features and price, it will be the companies that quickly pick up on new trends, such as internet shopping and other alternative sales strategies, who will gain a competitive edge. Your competitive advantage With a clear understanding of the current environment, Nielsens team of automotive research experts work in partnership with clients to offer actionable insights into the market of today and the future. Internet & Online Research The Internet has brought about a revolution in how companies interact with their customers, business partners and suppliers. An effective web presence is the basis for strengthening customer relationships and building a stronger brand. Increased loyalty, an enhanced understanding of customer needs, as well as increased sales at lower cost, are just some of the benefits of conducting business on the Internet. As the Internet arena becomes increasingly competitive, dot.coms and traditional companies are turning to market research to better understand what their customers want from the Internet.

Market research can provide guidance on what people like and what they dont on websites. Companies can use market research to understand how users behave offline and what content is most appropriate to their needs. Companies can also use market research to better reach their target audiences to formulate and fine tune their on and offline advertising strategies. Nielsen Modelling and Analytics will help you create competitive advantage. Modelling & Analytics Solutions:

Handlers Analysis Price Relative Test Brand Overlap New Launch Monitor Impact of Assortment Size Shelf Space Health Pricing Analytics

Promotional Evaluation What We Do Nielsen tailors research solutions to individual client needs. For common research needs Nielsen has a suite of internationally recognized proprietary research products and methodologies providing powerful comparative and normative data. Other research requirements are idiosyncratic and depend on a particular organizations prerogatives and strategic goals. In this case specific, ad hoc research may be necessary, designed to address a particular market issue or set of issues. Often a combination of the two is necessary. All Nielsen research is conducted and delivered by a team of research and client service professionals with specialized industry, business issue or methodological expertise. Aside from providing market data, Nielsen endeavors to add value to clients business by translating the data into actionable market and business insights. Where We Are Nielsens operations span more than 100 countries. Headquartered in New York, our major regional business centers are located in Schaumburg, Illinois; Wavre, Belgium; Hong Kong; Sydney, Australia; Buenos Aires, Argentina; and Nicosia, Cyprus. Our Leadership meets the leaders of todays Nielsen. Our History Founded in 1923 by Arthur Charles Nielsen, Sr., Nielsen introduced consumer marketers to many innovative research methods and techniques that today are standard industry practice, including the first objective and reliable methodology for measuring retail sales and competitive

market shares. Mr. Nielsen also founded our sister company, Nielsen Media Research, the global leader in television audience measurement and other media research services. The Nielsen Code In 1931, Arthur C. Nielsen, Sr. wrote the Nielsen Code, defining the principles that would guide Nielsen to global leadership in marketing research. The Code remains relevant today and continues to guide our business. Where We Are Nielsens operations span more than 100 countries. Headquartered in New York, our major regional business centres are located in Schaumburg, Illinois; Wavre, Belgium; Hong Kong; Sydney, Australia; Buenos Aires, Argentina; and Nicosia, Cyprus. Our Leadership Meet The Nielsen Company's South Asia Leadership Team. Piyush Mathur President, India Region

Justin Sargent Managing Director-Consumer, India Region

Farshad Family Managing Director-Media, India Region

Sheen Sunny Akkara Executive Director, Human Resources, India Region

Samipendra Chaudhury Senior Vice President-Finance, India Region

Roosevelt D'Souza Executive Director, Retail Measurement Services, India Region

Radhika Chandok Executive Director-RMS Product Leadership, India Region

Dipita Chakraborty Executive Director, Retailer & Shopper Practice, India Region

Adrian Terron Vice President, Global Communications & Marketing, India Region

Sathish Kumar Executive Director - Infrastructure, India Region

India Press Releases 17th July 2011 India Indian Consumer Confidence dips in second quarter Discretionary spends drop, savings take a hit on the back of higher household expenses Though confident about local job prospects, satisfied with their state of personal finances, Indians tighten their purse strings 7th July 2011 India 80% FMCG categories register higher growth in rural markets than urban Study identifies All Terrain Categories that are growing in both rural and urban markets 29th June 2011 India

Optimism and hope rank high for urban Indian women Women across the globe believe they have greater opportunities than their mothers; Women in emerging markets even more optimistic about the future, believe outlook different for their daughters Women still prefer to get information about new products on TV; Quality most important driver of brand loyalty 31st May 2011 India Brands, IPL teams innovate on Social Media networks to raise buzz surrounding the tournament Telecom, FMCG and Automobiles lead online discussions IPL Team Mumbai Indians tops share of voice on social media

India
TNS India is the countrys leading and fastest growing customised market research group, offering clients a wide range of market research insights and solutions

Indias leading market research company

TNS India offers a range of comprehensive market research services catering for local and international clients that want to get a deep understanding of both urban and rural India life.

Market Research Expertise

TNS India offers clients a wide range of customised quantitative and qualitative market research techniques and solutions, including proprietary market feedback models covering areas of brand health, tracking, and segmentation and advertising effectiveness. Our strength lies in our approach to service we were the first and currently only Indian market research organization to receive ISO certification for our operations.

Our Industry Sector focus

We work in and across most of the major business sectors: FMCG; Technology; Finance; Media; Healthcare; Automotive; Political & Social.

Market research services and solutions

TNS India has 4 full client service offices, as well as 21 field centres. This gives us comprehensive coverage of both urban and rural India.

Our sister company, TNS Lanka offers professional market research services and consultancy on the Sri Lankan market. We operate as sector specialists in the Indian market covering FMCG, Automotive, and Technology, Finance, B to B as well as the Social sector. Our researchers use state of the art methodologies and deep understanding of the sector domain to provide timely and accurate recommendations to our clients business. Additionally, our Proprietary Business Solutions give a leading edge to our clients in their marketing decisions.

TNS Indias Social Research Unit

The Social Research Unit (SRU) of TNS India is one of the largest social research agencies in India covering 16 locations across the country. The Social Research team includes multi disciplinary team of experts drawn from relevant fields of social sciences as well as applied sciences like demography and statistics. Social Research Unit of TNS-India has vast experience with a number of national and international organizations and completed about 400 research assignments in social / development sector. The social research team has conducted studies for prestigious clients including all the major multilateral and bilateral donor agencies operating in India and their parastatals, various key ministries of the Government of India and many State governments. The Social Research Unit at TNS has experience in conducting a wide spectrum of studies including formative research, M & E studies, large scale demographic surveys, tracer studies, institutional reform studies, need assessment studies, impact assessment and evaluation studies, socio economic surveys, communications strategy development, census and habitation surveys, policy level document preparation, customer satisfaction surveys and capacity building of different stakeholder groups. Further to this, our experience include the successful use of variety of research techniques including structured questionnaire survey, ethnographic techniques, focus group discussions, in depth interviews, participant and non-participant observation, LFAs, costbenefit analysis, SWOT analysis, cohort analysis, RRAs and PRAs.

Social Research Unit

Research Issues Covered by Social Research Unit
1. Civil Reforms

7. Livelihood

Impact evaluation reforms Restructuring at Micro & macro levels Mechanism towards better governance Policy formulation on reform principles

Rural Credit Employment Generation measures Identifying the livelihood opportunities Different livelihood opportunity sectors Micro-enterprises development Rural industries

Rural Marketing

Micro Finance development 8. Women Development and Child issues 2. Governance issues

Service delivery mechanism Performance indicators Role of stakeholder groups Monitoring indicators Evaluation of governance system

Women & Childcare Women Empowerment Rural Employment Self Help Group Micro-finance Child Health and Nutrition Gender equity Policy analysis Child Rights Child Education

3. Social Infrastructure Development

Child Protection 9. Rural Water Supply and Sanitation

Social and economic impact assessment Environmental impact assessment Operation and maintenance

Pre-Feasibility and Feasibility studies Community mobilsation processes Sector studies Reform studies Impact of WATSAN programmed Water quality surveillance study O & M studies

4. Disaster Management

10. Social Marketing

Impact assessment Impact evaluation Role of stakeholder groups

Social Marketing of condoms Developmental MIS Social marketing and socio-economic development

Rehabilitation and resettlement plan 5. Health

11. Information Education and Communication

Reproductive Health Health and Nutrition HIV/AIDS Immunization Evaluation of governance system Micro-Nutrient Programmed RTI and STI related diseases Hygiene promotion User satisfaction survey

Communication and Media Research Impact assessment of IEC tools

 Promotional strategies 6. Education

12. Other

Education & Literacy Impact assessment of education programmed Student and teachers attendance

Tribal Development Petroleum Conservation Backward Areas Development Population studies

Our global reach

With market research operations spanning over 80 countries, TNS boasts a powerful global network. In each country we combine the benefits of industry specialization & research expertise, to deliver powerful insights. TNS is the only custom market research company organized around our clients' industry sectors we speak our clients language.

Consumer (FMCG)

The worlds leading provider of customised research solutions

Technology

Staying ahead of a changing world

Political and Social

Inspiring the World's leading Policy makers

Finance

Over 40 years of solving common sector marketing problems

Automotive

N1 market information and insights supplier to the automotive industry

TNS industry sector specialists get to the heart of our clients business issues to deliver market research with actionable insights and seamless, consistent results. Our industry focus At TNS, our world-leading industry market research experts focus exclusively on researching specific industry sector issues and understand inside out the challenges our clients face.

TNS industry sector specialists get to the heart of our clients business issues to deliver market research with actionable insights and seamless, consistent results.

Our industry focus Automotive Consumer (FMCG) Finance Political and Social Technology Our industry events