HYPOTHESIS:

a. Sales executives need more training. b. Maximum customers of HDFC Bank belong to less than 5 lakh income group.

QUESTIONS:1. What is your occupation? a) Software b) Govt service c) Business d) Other (...)

Figure:1

20%

Software
45% 8%

Govt service Business Other

27%

Interpretation:From the graph it can be see that: a) 20%respondents occupation is Software. b) 8% respondents occupation is Govt services. c) 27% respondents occupation is Business. d) 45% respondents occupation is Other.

Analysis: Maximum customers are belong to other occupations( such as house wifes,contractors,builders ,etc) so,there is more scope for company get the potential customers from other occupation group.

2. Are you doing banking with HDFC Bank? a) Yes b) No (which bank

Figure:2

31% Yes No 69%

Interpretation:From the graph it can be see that: a) 69.33% respondents are doing banking with HDFC Bank. b) 30.67% respondents are not doing banking with HDFC Bank. Analysis: Maximum customers doing banking with have HDFC Bank. So there is scope for company to acquire whole market and increase the Business of company

4. Do you have saving account in HDFC? a) Yes b) No (please specify)

Interpretation:From the graph it can be see that: a) 39% respondents have saving account in HDFC Bank. b) 61% respondents have saving account in other Banks. Analysis: Maximum customers dont have account with HDFC Bank. So there is huge potential for Business of company.

5. Which other services of HDFC Bank you are using? a) Salary account b) Current account c) Credit card d) Loan (.) e) Other..

Interpretation:From the graph it can be see that: a) 53.49%respondents have saving account in HDFC Bank. b) 17% respondents have current account in HDFC Bank. c) 10.56% respondents are using credit card of HDFC Bank. d) 12% respondents have taken loan from HDFC Bank.

d) 7.39% respondents are using other facilities of HDFC Bank. Analysis: More than 50% customers have saving account with HDFC Bank. This shows that customers trust on HDFC Bank and there are huge chances to convince the remaining customers for opening the saving account in HDFC Bank.

6. What is you annual income? Below 2 lakh 2.10 to 3.50 lakh 3.50 to 5 lakh 5 to 12 lakh 12 lakh & above

Interpretation:From the graph and table it can be see that: a) 26% respondents annual income is below 2 lakh.

b) 38% respondents annual income is between 2.10 to 3.50 lakh. c) 25% respondents annual income is between 3.50 to 5 lakh. d) 8% respondents annual income is between 5lakh to 12 lakh. e) 3% respondents annual income is between 12lakh and above. Analysis: There are huge chunk of customer from 2.1 to 3.5 lakh income range so maximum prospects can be created from this group. 7. Do you have a joint account/s in HDFC Bank? With a) Spouse b) Kids c) Parents/Senior citizen d) other.

Interpretation:From the graph and table it can be see that: a) 29%respondents have joint saving account with spouse. b) 6%respondents have joint saving account with kids. c) 10%respondents have joint saving account with parents/senior citizens.

d) 3%respondents have joint saving account with other. e) 52%respondents dont have joint saving account with anybody. Analysis: There are more than 50% HDFC customers who dont have joint saving account with anybody so, there are huge scope to convince them for opening the joint saving account in HDFC Bank. 8. Among the following advance facilities of HDFC Bank, how many are you aware of? Internet banking Mobile banking Online trading InstaAlert Bills payment

Interpretation:From the graph and table it can be see that: a) 72% respondents are aware about internet banking while 28% respondents are not. b) 79% respondents are aware about mobile banking while 21% respondents are not. c) 53% respondents are aware about online banking while 47% respondents are not. d) 69% respondents are aware about inata alert while 31% respondents are not. e) 80% respondents are aware about bills payment through bank while 20% respondents are not.

Analysis: This graph shows that customers are aware and using various advance facilities of HDFC Bank and there is much scope to this facilities to attract the customers for opening the account in HDFC Bank.

9. Rank the following factors from 1 to 6 based on their importance according to you while opening the saving account? a) Per day ATM Cash Withdraw /Pt of Sale limit b) Free Demat account c) Payable at par cheque d) Bills payment facilities e) Free net banking, mobile banking f) Accidental insurance plan

11. How much amount you withdraw at a time from ATM/Bank? 100Rs to 1000Rs 1000Rs to Rs5000 5000Rs to 10k

Above 10k

Figure:5
60 50 40 30 20 10 0 100 Rs to 1000Rs 1000 Rs to 5000Rs 5000Rsto 10,000Rs Above 10,000Rs

Interpretation:From the graph and table it can be see that: a) 29.49% respondents withdraw the amount between 100Rs to 1000Rs at a time from ATM. b) 48.33% respondents think saving account products of HDFC are very good. c) 19.7% respondents think saving account products of HDFC are good.

d) 2.4% respondents think saving account products of HDFC are average. Analysis: From this graph, we can say that there is need of effective advertising of saving account products and try to find the causes of customers dissatisfaction and to reach the level of their expectation.

12. What is your opinion about saving account products of HDFC Bank? a) Excellent b) Very good c) Good d) Average e) Poor

35 30 25 20 15 10 5 0 Excellent Very good Good Average Poor

Figure:7

Interpretation:From the graph and table it can be see that: a) 30% respondents think saving account products of HDFC are excellent. b) 33% respondents think saving account products of HDFC are very good. c) 14% respondents think saving account products of HDFC are good. d) 16% respondents think saving account products of HDFC are average. e) 7% respondents think saving account products of HDFC are poor.

Analysis: From this graph, we can say that there is need of effective advertising of saving account products and try to find the causes of customers dissatisfaction and to reach the level of their expectation.

13. Did you get enough information from the sales executive, when contacted? a) Yes b) No c) Sometime

Interpretation:From the graph and table it can be see that: a) 59 % respondents got the enough information from the sales executives of HDFC Bank. b) 11% respondents not get the enough information from the sales executives of HDFC Bank. c) 30%respondents sometimes got the enough information from the sales executives of HDFC Bank.

Analysis: The sales executives somewhere become unable to satisfy the customers by providing them enough information and hence there is need of educating and providing them thorough knowledge about products of the bank.

14. Do you think sales executives need more training? a) Strongly agree b) Agree c) Disagree d) Strongly disagree e) Undecided

35 30 25 20 15 10 5 0 Strongly agree Agree Strongly disagree Disagree Undecided

Figure:9

Interpretation:From the graph and table it can be see that: a) 22.56% respondents are strongly agree for the need of more training to the sales executives of HDFC Bank. b) 35% respondents are agree for the need of more training to the sales executives of HDFC Bank.

c) 5.87% respondents are strongly disagree for the need of more training to the sales executives of HDFC Bank d) 6.6% respondents are disagree for the need of more training to the sales executives of HDFC Bank. e) 30% respondents are undecided about the need more of training to the sales executives of HDFC Bank. Analysis: Tt shows that effective communication and good behaviour of sales executive is one of the essential factor and for that more training programmes to train the sales executive is require to satisfy the customers.