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CHAPTER 1 OBJECTIVES OF THE STUDY Following are the main objectives of the study 1) To get through insight into

the consumer behavior and buying materials. 2) To find the potential market for "Bajaj XCD" in Davangere city 3) To know the consumer attitude towards "Bajaj XCD" 4) To determine factors that influence the consumer's buying decisions of "Bajaj XCD" 5) To study the competitive conditions is existence among different two wheeler's 6) To provide suitable suggestions for the improvement of marketing efficiency of "Bajaj XCD" 7) To know the problems found by the dealer who is engaged in marketing of "Bajaj XCD" SCOPE OF THE STUDY 1) To study the retreated to Davangere city. 2) The Scope of the study is to understand the problems of consumer's choice of two wheeler's

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3) The study is intended to know the potential market and the consumer attitude towards two wheeler's in Davangere City with special reference to Bajaj XCD 4) Comparison of marketing strategy by the Bajaj Auto with other firm. 5) Consumer survey can be confined to 50 responds only.

LIMITATION OF THE STUDY 1) The information provided by the company is assured to be authentic. 2) The data and opinion collected are assured to be objective. 3) This study was done through primary and secondary data 4) The information collected through questionnaire and interview is restricted to 50 responds. 5) Another limitation is time constraint 6) The opinion expressed by the respondents may have personal bios

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RESEARCH METHODOLOGY Responds were selected by using random sampling method, samples Of 50 respondents are selected for the purpose of the study. The respondents were selected mainly on the basis of occupation and qualification. Data is collected through 1) Primary Data 2) Secondary Data Primary Data: It is collected through survey technique by forming a systematically drafted questionnaire. Questionnaire is used as an instrument in Gathering and collecting the primary data. The questionnaire prepared contains relevant that are both close ended and open ended. 2) Secondary data: There data are collected from published sources as magazines, newspaper's books and also with the help of internet.

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Chapter 2: Company profile The background of Bajaj company: The Bajaj group is one of the top 10 business concerns in India its foot point stretcher three wheelers, lighting iron over a wide range of and home appliances industries, spanning automobiles 12 wheelers and the insurance, travel, and finance. It was founded in 1926 at a height of Indias movement for independent from the birth the group has on illustrious history the integrity dedications resourcefulness and determination today are often traced back of its bitch during there days of relentless devotion to a common case, Jomanlar founder of the group was a close confident and discipline of mahatma Gandhi in fact gandgiji had adopted and his him as his son. This in close the relationship deep involvement

independence movement did not leave Jamalal Bajaj with much time to spend on his newly launched business venture. His son Kamalanayan Bajaj when he was 27 took over

the rains of business in 1942 he to be close to Gandhi and it was only after independence in 1947 that he was able

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to give his full attention to the business. Kamalanayan Bajaj not only consolidated the group but also the flagship companies has gone up form 72 million to rs.47.18 billion (US $ 936 million) its product portfolio has expanded from one to and the brand has found a global market. He is one of the Indians must distinguished business leaders and internationally respected for his business acumen and entrepreneurial spirit. Management profile: Board of directors Rahul Bajaj Madura Bajaj Rajiv Bajaj Sanjiv Bajaj D.D.S. Mehta Kantikumar R.Podar Shekar Bajaj D.J Bajaj Roa J.N. Godrej S.H. Khan Mrs. Suman kirloskar Naresh Chandra Nonoo panmai Manish Kejriwal P. Murari Niraj Bajaj Committees of the board:Audit committee Chairman Vice chairman and whole time director Executive director Executive director Whole time director Director Director Director Director Director Director Director Director Director Director Director

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S.H. Khan D.J. Balaji Roa J.N. Godrej Naresh Chandra Nonoo pamnani SHARE HOLDERS AND

Chairman Chairman Chairman Chairman Chairman INVESTORS GRIEVANCE

COMMITTEE: D.J. Balaji roa J.N. Godrej Naresh Chandra S.H. Khan Remuneration committee: D.J. Balaji roa S.H. Khan Naresh Chandra Chairman Chairman Chairman Chairman Chairman Chairman Chairman

Auditors International accounts Cost auditors

Dalal and shah Charted accountants KPMG A.R. Raman cost central bank of India Central bank of India State bank of India Citibank N4 Standard charted Grinloys bank Bank of America

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Registered under the Indian companies act vii of 1913: Registered office workers Workers Akrudi Pune 411035 Akrudi Pune 411035 Bajaj nagar Bajaj Nagar , waluj Chaka industrial Area, Aurangabad Pune-411501 Ch=kan Bajaj Auto is a major Indian automobile manufacturer. It is India's largest and the world's 4th largest two- and three-wheeler maker[citation
needed]

. It is based in Pune, Maharashtra, with plants in Akurdi and

Chakan (near Pune),Waluj (near Aurangabad) and Pantnagar in Uttaranchal. Bajaj Auto makes and exports motorscooters, motorcycles and the auto rickshaw. The Forbes Global 2000 list for the year 2005 ranked Bajaj Auto at 1946 [1]. Over the last decade, the company has successfully changed its image from a scooter manufacturer to a two wheeler manufacturer. Its product range encompasses Scooterettes, Scooters and Motorcycles. Its real growth in numbers has come in the last four years after successful introduction of a few models in the motorcycle segment.

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The company is headed by Rahul Bajaj who is worth more than US$1.5 billion[ Company's history Bajaj Auto came into existence on November 29, 1945 as M/s Bachraj Trading Corporation Private Limited. It started off by selling imported two- and three-wheelers in India. In 1959, it obtained license from the Government of India to manufacture two- and threewheelers and it went public in 1960. In 1970, it rolled out its 100,000th vehicle. In 1977, it managed to produce and sell 100,000 vehicles in a single financial year. In 1985, it started producing at Waluj in Aurangabad. In 1986, it managed to produce and sell 500,000 vehicles in a single financial year. In 1995, it rolled out its ten millionth vehicle and produced and sold 1 million vehicles in a year. Timeline of new releases

1971 - three-wheeler goods carrier 1972 - Bajaj Chetak 1976 - Bajaj Super 1977 - Rear engine Autorickshaw 1981 - Bajaj M-50 1986 - Bajaj M-80, Kawasaki Bajaj KB100 1991 - Kawasaki Bajaj 4S Champion 1994 - Bajaj Classic 1997 - Kawasaki Bajaj Boxer, Rear Engine Diesel Autorickshaw

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1998 - Kawasaki Bajaj Caliber, Bajaj Legend, India's first fourstroke scooter, Bajaj Spirit 2000 - Bajaj Saffire 2001 - Eliminator, Bajaj Pulsar 2003 - Caliber115, Bajaj Wind 125, Bajaj Pulsar 2004 - Bajaj CT 100, New Bajaj Chetak 4-stroke with Wonder Gear, Bajaj Discover DTS-i 2005 - Bajaj Wave, Bajaj Avenger, Bajaj Discover 2006 - Bajaj Platina 2007 - Bajaj Pulsar-200(Oil Cooled), Bajaj Kristal,Bajaj Pulsar 220 DTS-Fi(Fuel Injection) , XCD 125 DTS-Si (Pronounced Exceed 125 DTS-Si)

Products
Some of the models that Bajaj makes (or has made including prototypes) are: Scooters

Bajaj Kristal DTSi

Cars

Bajaj Lite concept

Motorcycles

Bajaj CT 100

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Bajaj Platina Bajaj Discover 110cc Bajaj Discover DTS-i 125cc Bajaj XCD 125 DTS-Si Bajaj Discover DTS-i 135cc Bajaj Pulsar 150 DTSi Bajaj Pulsar 200 DTSi Bajaj Pulsar 220 DTS-Fi BaJaJ Pulsar 300 Bajaj Discover 150 Bajaj XCD 125 sprint

Discontinued Models

Bajaj Sunny Bajaj Chetak Bajaj Cub Bajaj Super Kawasaki Eliminator Bajaj Kawasaki Wind 125 Bajaj Kawasaki 4s Champion Bajaj Kawasaki KB 100 RTZ Bajaj Boxer Bajaj Caliber Bajaj Wind

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Company Branches of Bajaj auto Ltd.: Bajaj auto is the flagship company of the Bajaj group companies. The group comprises of 27 companies and was founded in the year 1926. The Bajaj group mainly deals with Bajaj auto ltd. Two and three wheelers Maharashtra Scooters, finance steels, sugar, alcohols, Electrical, lamps, travelling, consumer care in insurance like general insurance and life insurance.

Sales Performance

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Q2
Rs. In Million
200809

Q2
200708

H1
200809

H1
200708

Full year
200809

Sales and income and window power Total turnover Gross profit after interest Before depreciation and taxation Profit before taxation Profit before taxation Profit after tax Earning, purchase for the period. Segment and Brands Products Motorcycles 4S

24,36 0 1424 __ 5,056 4.439 1.250 3189 31.4

18,66 9 1,362 __ 4518 4.028 1120 2.090 8 28.6

46,38 6 2370 __ 9.613 8.399 250 5849 57.7

35,04 1 2,290 __ 8.020 7.068 2.070 4.998 49.2

76,67 9 4,385 __ 17944 15.80 7 4791 11.06 1 111.0

Brands 4S Champion Bajaj Avenger Bajaj Platina Bajaj CT 100 Bajaj Discover

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Bajaj Pulsar Bajaj Wind 125 Caliber KB RTZ Scooters

Bajaj Pulsar DTSi Bajaj XCD 125 Caliber115 KB100

Bajaj Sonic Boxer Kawasaki Bajaj Eliminator KB125

Bajaj Chetak Bajaj Kristal Dtsi Bajaj Wave

Awards & Accolades 2005

Bajaj Discover DTS-i was chosen as Bike of the Year and Indigenous Design of the Year by Overdrive Awards.

2004

Bajaj Auto was chosen as Bike Maker of the Year by ICICI Bank Overdrive Awards. DTS-i Technology was chosen as Auto Tech of the Year by ICICI Bank Overdrive Awards. Bajaj Pulsar DTS-i became Bike of the Year by ICICI Bank Overdrive Awards. Wind 125 chosen as the Two Wheeler of the Year by CNBC AUTOCAR Awards.

Wind 125 chosen as the Bike of the Year by Business Standard Motoring. Bajaj Pulsar 180 DTS-i chosen as Wheels Viewers Choice Two Wheeler of the Year and

2003

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Best Two Wheeler by BBC World Wheels Award.

Bajaj Pulsar 150 DTS-i chosen as Best Two Wheeler between Rs. 45,000 to Rs. 55,000 by BBC World Wheels Award. Bajaj Boxer AT KTEC chosen as Best Two Wheeler under Rs. 30,000 by BBC World Wheels Award. Bajaj Pulsar chosen as Motorcycle Total Customer Satisfaction Study by NFO Automotive.

Bajaj Pulsar chosen as Bike of the Year by ICICI Bank OVERDRIVE Awards. Bajaj Pulsar chosen as Most Exciting Bike of the Year by OVERDRIVE Awards.

2002

Bajaj Eliminator chosen as Bike of the Year by OVERDRIVE Awards. Bajaj Eliminator chosen as Most Exciting Bike of the Year by OVERDRIVE Awards.

2001

Financials at a Glance
(Rs. in Million)

Quarter Quarter Ended Ended 31.12.09 31.12.08

Nine Months Ended

Nine Months Ended

Year Ended 31.03.10

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31.12.09 31.12.08 (Audited) Segment Revenue Automotive Insurance Investment & Others Total Less: Inter segment Revenue Net Sales/Income from operations Segment Results Automotive Insurance Investment & Others Total Less: Interest Total Profit Before Tax Capital Employed Automotive Insurance Investment & Others 9916.9 3853.7 7931.6 3625.1 9916.9 3853.7 53308.0 7931.6 3625.1 46392.0 9084.9 3355.7 47354.6 3069.5 (259.3) 927.8 3738.0 1.4 3736.6 1863.5 59.8 856.4 2779.7 2.7 2777.0 8067.0 (363.9) 3139.3 10842.4 2.8 10839.6 5217.6 451.5 2683.8 8352.9 5.0 8347.9 7233.4 402.1 3877.8 11513.3 6.7 11506.6 30877.5 19823.9 79094.0 52728.1 77468.8 57.3 39.2 211.6 245.4 290.7 20020.4 16071.8 9839.6 1074.8 2917.4 873.9 55054.0 20847.3 3404.3 79305.6 42852.1 7303.1 2818.3 52973.5 59338.9 14325.4 4095.2 77759.5

30934.8 19863.1

53308.0 46392.0

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Unallocable Total

1069.3

329.1

1069.3 68147.9

329.1 58277.8

(1729.9) 58065.3

68147.9 58277.8

CHAPTER 3 Product profile:Introduction Bajaj has always taken the credit for starting motor cycle revolution with its popular model Boxer when it was launched it gives buyer peace of mind with its unique fuel efficiency riding comfort and most of all its reliability and in any road condition. Bajaj xcd is a superb Example of redefining the Indian motor cycle One has to look a very long way in time to find a motor cycle from in Indian two wheeler manufacturer. Which spoke if not screamed performance sure the rairyy Yamaha, RD-350 is not what he have in mind for on affordable performance bike if one looks at the Yamaha R-

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X-100 and also towards the Suzuki Shogun. We found there was something undesirable about their appeal performance, engine response especially in the former and sheer out right thirst form the letter were hall marks of these two. The Bajajs XCD is the right answer to the starved of performance in the Indian bikers. Its that tension filled lines hinting at a racy from being kept on a least are evident the movement one sets eyes on it. This is as attitude to which is a must have for a true biker especially if it also offers or posture which sets the joins of the man at the controls a fire. The XCDs riding position is sportiest yet on an Indian machine with the right hint body of mass up front via the near flat handle bars tank and the knees straddling it in a most sensuous manner and one have superbly positioned fort resets plus gear and brake levers which equate to a terrific riding position. But many bikers with stylish looks have faired to stir thing up in a bikers mind when the ignition key it turned on and the kick starter fires the motor cycle is nothing without power and in this the XCDs stands out in a class of its one. Keeping things simple in the engine department is one ingredient to help it along compared to sensible engineering which has seen the engine come up with strong intervals backed up with less power sapping friction between moving parts. The XCD bike is fully loaded with alloy rims this is a rock solid member of the best looking bike in India. It XCD equipped gas charged shock

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absorber and thicker section near type have made the discover good manner even better. A buyer in this segment will not go on this classy Bajaj. Technology:The gleaming all new Bajaj XCD is here now right travel at a new speed with the platinum silver and sleek chrome graphics. Youll be amazed how hard everyone tries just to catch a fleeting glimpse of the matt finished black silencer with chrome heat shields make your world glow with the multi to cal reflector.

Special features:The special features of Bajaj XCD are as follows. Premium alloy wheels:New aluminum alloy die cost wheels are fitted on Bajaj XCD up grade bike Advantages of alloy wheels:1. They are light weight compared to convetional wheels, means reduction in the rotating mass (unstrung weight), which is near the suspension, resulting in a smooth drive. 2. These wheels could dissipate a greater amount of heat caused by the friction from the brakes, which otherwise could cause cracks in the

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wheels 3. And the spokes, I believe, are merely for visual appeal as you suggested. Since the alloy can be taken to any form and it will still retain its strength, depending on the cars, the number of spokes differ. 4. There are small amounts of rigid metal present in the alloy of these wheels which makes them stronger, resulting in a longer life. Higher in weight. Stronger and high resistive to impact. Enhance aesthetic and study look of the bike. Rust free. Easy to clean and maintain Its very attractive.

Double shock absorbers: Enhanced damping action of rear suspension. Give smooth ride on extreme road conditions.

Superb mileage:

The XCD gives a wonderful mileage it gives 108 KM/liter

Technical specification:Engine Bore * stroke Engine displacement Compression ratio NOBLE COLLEGE 4 stoke, single cylinder natural air cooled. 53.0mm X45.0m 99.27cc 9.5 0.3

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Idling speed Maximum Net power Maximum Net Torque Ignition System. Spark Plug Spark Plug gap Lubricant /lubrication Front brake Rear brake

1300 150 R.P.M ( in warm condition) 603K.W @ 7500 R.P.M. 8.05 N.M @ 4500 R.P.M. Digital C P I Champion PRZ9HC. microUR3AC. 0.6 to 0.7 M.M Wet sump forced. Mech. Expanding shoe and drum type. Mech exp. Shoe and drum type.

Fuel capacity Fuel Reserve Usable reserve Dimensions:Length Width Height Wheel base Min turning radius Ground clearance Tyre pleasure 1990 M.M 770M.M. 1090 M.M 1275 M.M 2040 M.M 160. M.M Front = 1.75 kg/cm (25 PSI) Rear(solo)=200kg/cm( 28.psi) Rear( pillin)= 225 kg/cm2(32PSI) 13.0 liter 2.5 liter 1.75 liter

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Electrical system:Electrical system 12 volts AC+DC Head lamp 35/35 WHS 1 Turn single lamp 10W Natural indicating lamp 10W High burn indicator lamp 3W Speedometer lamp 3W Fuel gage 3W Horn 12v DC-2A Battery 12v DC-Ah Vehicle kerb weight 113 Kg Gross vehicle weight 243.kg Maximum speed 90km/hr(with a single rider68 kg) Climbing ability 25% (14%) 90km/hr. with a single rider 68 Comparison with splendor + Performance and specification Bajaj XCD Splendor +

Ground Fuel tank capacity Kreb weight Price Engine Eng displacement Max power(net) Bare stroke Compression ratio Idling speed Front brake Rare brake Fuel tank capacity Fuel NOBLE COLLEGE

1275 mm 13 lit 113.kg 37.865 4 stroke single cylindered natural cooled 97.27.cc 6.03kw@ 7500 RPM 53.MM 45.0 m 9.5 0.5:1 1350 1500RPM Mech expanding shoe and drum type Mech expanding shoe and drum type

159mm 10.5lit 109kg 48000 Single cylinder 97.2 cc 7.5PS @% 8000 52.3/54.8 RP 9.0 0.1:0 -----------Air cooled Telescope hydraulic fork

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Reserve Useable reserve

13.0m lit 2.5lit 1.75 lit.

hydraulic spring.

A large 13 lit. Fuel tank that saves frequent visits to the petrol 17.5 inch wheels. A sound and reliable battery. Key cover in ignition and fuel tank. Four speed gear box. L shaped Kick start. Torque expansion chamber for exhaust ( Bajaj patented) Rider controls switch to shift between power and economy Rubber pad on foot brake. Telescopic front suspensions increase rider comfort. Twin SNS adjustable rear suspensions (Bajaj patented) comfort TRICS III (throttle responsive ignition control system) engine

pump.

modes (patent pending).

for both the rider and the pillion rider. wakes up instantly even in chilling climates. Looks Scintillating chrome streaked blades on side panels. Striking matt back epoxy finished silencer that contrasts sharply Graphite tinted engine and crankcase that provides a mellow

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o o o

Flamboyant alloy metal wheels (optional) that give an imported Stylish chrome heat shield and annular chrome rings on the Clear head lens. Attractive lens blinkers and MFR lens. Sleek rear panels with flowing polymer coated grab rail design. Smart twin pod instrument cluster. Speed and fuel gauges with concentric circles looks like etched Brushed aluminum cap topping the fuel tank. Control Strong pick up, can travel uphill in third gear with a single rider Automatic transmission bike can be controlled simply by Exhaus TEC-Torque expansion chamber for exhaust system

look to, and match with, the rest of the bikes get up. console

glass.

and on2nd gear with two riders. accelerator and a brake. helps enhanced torque at low revolutions bike can be run at low speeds without stalling the engine or jerking. o o o Engine power highest at 8.2bhp. at 7500rpm while engine torque Ride control switch for throttle control Rubber pad on foot brake. is 0.82 kg at 4500 rpm.

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o o o o

Good brakes, including 130 mm drum brakes (optional) for both 100cc keeps you front over speeding. Digital CDI &TRICS III ignition allows instant engine start up Mesh type four speed gearboxes.

front and rear wheels.

even in chilling weather.

Comfort: Easy handling and braking. Upright and relaxed riding posture. Bigger dimensions improve stability and ride quality. Wheelbase is four centimeter longer than CT-100. L shaped kick start easier than C shaped ones. Longer front forks. 130 mm drum brakes (optional) for both front and rear Twin SNS (spring-N-spring) rear suspension makes it more Telescopic front suspensions. Horn sound is good and appealing, not irritating. Gear changing is easy with 4 frontal gears to speed up and Levers, grips mirrors and switchgears are of the finest

wheels. comfortable both for the rider and the pillion rider.

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Nimble handling adequate cornering, and quick turning.

Mileage and economy. Mileage in new bikes starts with around 60km/l and known to

reach 75-80 km/l by third servicing. 108km/l under standard test conditions of the manufacturer. Ride control switch allows fuel saving mode. Proven highest mileage in 100cc category. Four stroke air cooled single cylinder 99.27 cc squared under

engine burns fuel more efficiently and generates more power and better torque. Low end torque aids in gaining high mileage, Fuel gauge allows greater control over fuel consumption. Tires are good and long lasting. Low maintenance costs. Unique oil indicator.

Economic both in the short run (Price) and in the long run (mileage and maintenance)

0BJECTIVES OF ADVERTISING The main goal of advertising is to stimulate exchange-sell goods and services and create more consumption. NOBLE COLLEGE

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Make consumers aware of the brand or product and create on

intention to buy."Change the attitude of the consumers from disinterest in a product to a state of interest and desire to buy.
Inform the market of a new product or an improved product or

of an existing product and its uses or entirely new idea to have a large market share.
Build an image of the product in the market and create a

permanent market. Help personal selling through non-personal communication. Support other sales promotion efforts.

Force middlemen to handle the product.

Publicize some change in the market strategy.


Counteract prejudice or substitution.

Group of customers. Advertising supports a sales man's call or uncovers Potential customers.

CHAPTER 6 ANALYSIS AND INATERPITATION OF SURVEY DATA Consumer survey analysis :NOBLE COLLEGE

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TABLE 1 The table showing occupation of the respondents. Occupation Student Business Profession Employee Total No. of respondents 30 11 5 4 50 Percentage 60 22 10 8 100

Graph showing occupation of the respondents.

Here the above table address that our of 50 respondents 60% are students 22% are business 10% are profession and 8% are employees. Table 2 showing that monthly income of the respondents:Income in rupees NOBLE COLLEGE No. of respondents
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Percentage

Below -5000 5000-10.000 10000-15000 15000 and above Total

14 15 7 14 50

28 30 14 28 100

Graph showing the income per month of respondents :-

Out of 50 respondents the income level of 28% is below 5000 and is below 5000 is 30% of 5000-10000 and 14% is 10000-15000 and 28% is 15000 and above. Table number 3 The table showing the classification of respondents on the basis of source of information:Source of information Advertisements Dealers Friends NOBLE COLLEGE No. of Respondents 30 10 7 Percentage 60% 20% 14%

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News papers 3 6% Total 50 100 Graph showing the classification of recordations on the basis of source of information

Table Number 4 The table showing the factor influencing the purchase of Bajaj Platina Factors Price Brand Image Performance Outlook and design Technology Total No. of respondents 6 6 19 13 6 50 Percentage 12 12 38 26 12 100

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Graph showing the influencing factor where purchasing a Bajaj Platina

Out of 50 respondents price influenced 12% brand image 12% performance 38% out look and design 26% and technology 12% Table 5 The table addresses the inferior factor:Showing consumer opinion regarding price:Price High Reasonable Low Total No. of respondents 12 36 2 50 Percentage 24 72 4 100

THE GRAPH SHOWING CONSUMER OPINION REGARDING PRICE:-

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out of 50 respondents 24% says that the price is high and 4% says is low and the range remaining 72% says is reasonable. Table 6 Showing the superior factor and inferior factor in XCD Factor Low period Performance Outlook and design After sales and service Total No. of respondents 3 24 10 4 41 Percentage% 6 48 20 8 82

The graph showing the inferior factor:-

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Out of the respondents found inferior factor in that in 2% found that the highly period 2% low performance 8% found that outlook and design and 6% found sales and service. CHAPTER 7 SUGGESSTIONS AND CONCLUSIONS:1) As the bike suffers from the few problems like fuel efficiency. The respondents suggest that the company should take steps to improve the fuel efficiency and other problems of the bike. 2) Some respondents are the opinion that their is problem of good grip in the tyers used. Hence that they recommended for charge to provide better road grip.

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3)

Respondents suggest that the company should take initiative in selling up more number of authorized services centers in different locality of the city.

4)

Respondents feel that the price are Bajaj Platina model is high and suggested that Is should be brought down so that more people can purchase it.

5)

Few of the respondents are of the opinion that the owners sales service of the dealer is not up to their expectation. Hence that the dealers should consider bringing improvement is their services to their consumers.

6) 7)

Frequent changes of model are not like by the respondents. It is also suggested that company should open an retail outlets in different part of city for the distribution of spare parts.

Questionnaire

Please mention whatever [ ] applicable. 1. 2. Name : Address :

3) Occupation NOBLE COLLEGE


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a) Student c) Profession

b) Business e) Employee

Others please specify___________________ 4) Income of family per month. a) Below 5000 c) 10,000-15,000 b) 5000-10,000 c) 15000 & above

5) Do you have any two wheelers (Bike?) a) Yes 6) If yes which bike you are having a) Bajaj XCD d) Passion b) Hero Honda d) Pulsor b) No

9) If yes how did you come to know about this product? a) Advertisement c) Friends b) dealer d) News papers

10) What factor do you consider while purchasing Bajaj XCD vehicle? a) Price c) Performance and mileage e) Technology 11) What is your opinion about the price of Bajaj XCD a) High b) Reasonable c) Low b) Brand image

d) Design and outlook

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12) If yes which superior factor do you consider? a) Performance c) After sales and service b) Low priced d d) Outlook and design

13) Do you have complaint in Bajaj XCD Bike? a) Yes b) No

14) What is your opinion about the after sales and service from dealer? a) Satisfactory 15) Your suggestions to the company? ------------------------------------------------------------------------------16) Your suggestions to the dealer ----------------------------------------------------------------------------Place: - Date :signature, b) unsatisfactory

Biblography Marketing management = Philip kotler C.N Sonnataki Marketing salesmanship = Ramaswamy. and advertising Encyclopedia NOBLE COLLEGE = Britannica Encyclopedia

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Website Magzines

= =

WWW.bajajautos.com Auto car march 2008.

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