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B.A.

(Hons) Design for Visual Communication

Module: Investigation and Practice 2


Module Code: VC202-802-16 (20 credits)

Lecturer: Katherine Szeto Date: 24/8/2006

Assignment 2: Daily Rituals

Introduction: The word ritual implies something that one practices as


part of a religious ceremony.
However, rituals are not necessarily spiritual. Ritual
can also refer to a procedure, state or condition that is
regularly followed. A routine.
While our modern lifestyles have afforded us less time
to matters of spirituality and ceremony, new rituals
have arisen in their place.
Think about the different acts you perform daily. They
can range from your grabbing a cup of coffee from the
Starbucks on your street every morning before you
catch your bus, or your need to read the sports section
of the paper before you have dinner every night.

Brief: Develop a new design concept that will explore a


specific target group in its performance of their daily
modern rituals.

You will choose a slice of the Shanghai population (eg.


12-14 year old teenage boys; 55+ women, etc.). DO
NOT CHOOSE THE GROUP IN WHICH YOU BELONG.

You will then need to discover and explore what rituals


they perform while going about their daily lives.

You will need to investigate this using different tools,


from observation to questionnaires to online research.

Use your research to come up with a design concept --


it can be realised as any visual communication product
-- that documents, explores and makes visible their
daily ritual(s) to a general public.

Your end product can be anything. Eg. publication,


installation, photo essay, packaging design, etc. Go
beyond the expected. Be creative!
Learning Outcomes: Understand the issues involved in preparing a design
concept for delivery across a broad spectrum of
graphic media.

Apply a higher level of independence in resolving a


design problem.

Find solutions to creative problems utilizing appropriate


visual approaches.

Identify and evaluate emerging design trends through


visual research.

Synthesise research findings in order to help solve


visual communications problems, which relate to
broader aspects of contemporary design practice.

Manage a graphic design project using a systematic


process.

Expand upon creative and production skills applicable


to a variety of graphic and communication media.

Implement typographic and image generating


strategies appropriate to solving a visual
communication problem.

Work Required: Students must submit:


1. 1 sketchbook;
2. 1 portfolio presentation
3. final outcome

You are also required to present your project to the class, using
visuals, in Week 10.

Deadline: Sketchbook, portfolio and outcome due September 13th 2006


(week 10)
Presentation of project in class September 14.

Assessment Strategy: Documentation of brainstorming and ideas generation.


(20%)
Design processses involved in solving visual
communication problems. (20%)
Research files. (20%)
Stages of visual development through sketchbook/
screenshots. (20%)
Final design outcome, which reflects a high standard of
finish and functionality. (20%)

Project Weighting This project is worth 50% (fifty percent) of the total
within the Module: Investigation and Practice 2 module mark.