Académique Documents
Professionnel Documents
Culture Documents
Cordially,
Louis E. Lataif
Dean
• Team Learning is the ultimate vehicle along • Your success is directly related
the path to leadership. Team Learning enables to your ability to work as a
student teams to take on complex practical problems that
individuals can’t tackle alone. As teams learn how to solve leader and a team player.
the leadership problems associated with real-world issues,
team members hone their leadership skills by inspiring each
other to reach their common goal, and by challenging them-
selves to contribute effectively.
1
If you can see across an enterprise
• We teach you to anticipate the impact of a strategic decision across all functions of a business.
You’ll learn the fundamentals of each management discipline while understanding how critical it
is to have all the decisions within the organization aligned.
The BU MBA in the Graduate School of Management (GSM) is designed to offer both academic
excellence and a continually updated curriculum that addresses the dynamics of today’s global
business milieu. We place significant emphasis on conveying contemporary business perspectives
and issues, cultivating collaboration and teamwork values, and developing entrepreneurial skills.
In addition, we teach critical “soft skills,” including presentation techniques and coaching for
improved writing and speaking.
• Systemic thinking is a powerful tool to illuminate the big picture, solve problems, avoid creating
new ones, simplify issues, and optimize results.
• Our grads meet the needs of the business world. With an MBA from BU, you’ll be able to make the
best decisions for the overall organization, not just for a single department or project.
2
NAME
John Wynne
HOMETOWN
Arlington, Massachusetts
DEGREE PROGRAMS
Boston University
MS•MBA 2004
University of New Hampshire
BS Chemical Engineering 1995
“I chose BU because of its world-class students, outstanding faculty, and innovative curriculum.
And its unique MS•MBA program enabled me to graduate with a skill set that differentiated me in the eyes of employers.
I’m now an information management associate at Bristol-Myers Squibb.”
you can
lead across it.
3
If you don’t understand technology, you don’t understand business.
• We’ve put a stake in the ground. Boston The MS•MBA program is a unique opportunity • MS•MBA Field Project
University School of Management is the first to develop not only a strong foundation in busi- As a student in the MS•MBA program, you’ll
business school in the world to offer the ness fundamentals, but also extensive informa- work as a team member and consult with one of
MS•MBA—a Masters of Science in Information tion systems knowledge in the same amount of several well-known companies, working on-site
Systems and an MBA. You don’t need a tech- time it would take to earn a traditional MBA. during your last two semesters. Your group will
nical background to participate in this extraor- The mix of business and IT coursework is analyze a business challenge and develop a solu-
dinary program—just a desire to have a deep designed to show you how technology can be tion—a valuable opportunity to apply academic
comprehension of the interdependence of used strategically to solve business problems, principles to a real-world challenge, as well as
business processes and technology. positively impact product and service offerings, make important industry connections, and add
and increase profitability. to your resumé.
The dual degree MS•MBA program equips
you with a keen understanding of traditional Understanding the role of technology is essen-
business management and IT strategies. Our tial to an organization. Too often a decision is
goal: to educate a select set of students to made for today, without considering the impact
be the next builders and leaders of contem- on the future. The companies that think about
porary business. IT from a strategic point of view are the ones
that are thriving now. In the MS•MBA program,
you’ll learn from business and technology
thought leaders how to become tomorrow’s
most influential executives.
4
MS
“MS•MBA graduates are comfortable straddling the domains of business and technology.”
—John Chalykoff, Associate Dean, Academic Programs
•
MBA 5
WANTED:
FUTURE BUSINESS LEADERS WITH
AMBITION, COMMITMENT, AND VISION.
“Our applicants must be ready to capitalize on the challenges of a rapidly changing environment.”
—Evelyn Tate, Director of Graduate Admissions and Financial Aid
• Our most successful candidates already have practical experience and want to
build on that by adding strategic value in their current job or perhaps develop
the entrepreneurial skills needed to launch a new endeavor. They demonstrate
high personal motivation, intellectual curiosity, and creativity through a versatile
combination of strong academic preparation, professional accomplishment, and
leadership skills.
6
Calder Cruikshank joined Lindt & Sprungli’s Lindor brand as
a product manager intern during his MS·MBA summer. At
Lindt, he oversaw product development and analyzed the
market potential for new and existing Lindor creations. This
was an excellent match for Calder, who wanted to become more
involved in building and shaping businesses after his prior work
as a financial analyst at Johnson & Johnson.
Calder Cruikshank Mark Michaud summer was the effort several professors put in to exploring
the broad business implications of decisions rather than
HOMETOWN HOMETOWN
Hopewell, New Jersey Exeter, New Hampshire just focusing on the processes and end results. In several
DEGREE PROGRAMS
cases there was a sense that my professors had a vested
DEGREE PROGRAMS
Boston University Boston University interest in my academic and professional success beyond
MS•MBA 2005 MS•MBA 2005 the classroom. I believe that Boston University has already
Bucknell University Northeastern University prepared me to compete at a top level, regardless of my
Management 2000 English 1997
career path.
7
Alex Bonnet is already a seasoned busi-
ness executive. He’s held positions in
merger integrations with GE Medical
Systems Latin America and Philips Latin
America, as well as in marketing manage-
ment with Philips North Latin America. • I was president of the Entrepreneurship Club and I
He also started his own web services and helped found the BU MBA Mexican Alumni Club. I was
process management technology company. also affiliated with BU GSM’s Latin American MBA
Alex completed a summer internship with Club, and worked closely with BU’s Entrepreneurial
Univision, the leading Spanish-language Management Institute, a solid supporter of the
media company in the U.S. Entrepreneurship Club. I wanted to be a conduit for
others hoping to become entrepreneurs.
NAME
Alex Bonnet
HOMETOWN
Boston University
MBA 2004
Universidad Iberoamericana
8 BS Industrial Engineering 1998
“At BU I felt
that I could help
drive change,
which validated
my decision to
come here.”
9
HUB
WELCOME TO
Keith Figlioli founded the BU Biotechnology Association, a consortium that brings together management students with students from
Boston University’s College of Arts and Sciences, College of Engineering, and the Boston University Medical Center. The idea is to network,
share ideas, sponsor speakers, and explore entrepreneurial opportunities in the fast-growing biotech field.
Keith is now president of corporate development at Eclypsis Corporation.
As if everything Boston has to offer • 25 classrooms equipped with multi- • In-house Frederick S. Pardee
wasn’t enough, our progressively outfitted media and broadcast capabilities Management Library (92,000 volumes)
headquarters in the Management Building
• 373-seat lecture hall • Wireless access to the Internet
helps seal the deal:
and intranet
• 5 computer labs
• BreadWinners sandwich shop and
• Graduate Student Resource Center with
Starbucks café.
computers, printers, fax and copier
• Executive Leadership Center dedicated
to executive education programs 11
“We view learning as a partnership—
we as faculty provide the expertise, perspec-
tives, and knowledge, and students bring
their unique goals, experience, and energy.
The program is designed to facilitate interactive and personal
engagement between students and faculty. Our faculty is
committed to helping each student develop standard analyt-
ical business skills and unique, personal competencies.”
—Candida Brush
Associate Professor, Strategy and Policy Department
• When you enroll here, a partnership is formed. In keeping with the team learning approach, our faculty works intimately with
you—in the classroom, on research projects, in support of internships and field projects—to maximize your potential and guide
you in your pursuit of an optimal career track.
12
NAME NAME
13
• In tandem with educating future leaders, we’re also developing new and important
applications by working closely with business leaders and researchers from prestigious
institutions worldwide. Our research centers facilitate innovation through grants, forums,
and other initiatives that translate into ongoing relationships with businesses around the
globe and cutting-edge additions to our curriculum.
The Frederick S. Pardee Management Library spans three floors in the School; with more
than 92,000 volumes. Our electronic databases, indexes, and journals are growing steadily
and are accessible to you off-campus at any hour. The library features quiet areas, team
rooms, and carrels on all levels with laptop dataports or wireless access.
As a student in one of the world’s premiere research universities, you can take advan-
tage of the resources of fifteen separate Schools and Colleges and hundreds of research
centers without leaving the BU campus.
RE:SEARCH NAME
Mark Gaynor
Assistant Professor, Information Systems
14
• Our extraordinary faculty is comprised
of entrepreneurs, investment market
experts, applied researchers, inven-
tors, and authors of bestselling busi-
ness books and textbooks. They are
frequently quoted in national business
periodicals and work with business
leaders around the world. Scholars
and professionals are drawn to BU
because they are encouraged to
pursue entrepreneurial endeavors that
infuse their cases and coursework
with immediate relevance.
15
Zvi Bodie is a Professor of Finance and Economics and a world-
renowned investment consultant. He holds a Ph.D. from the
Massachusetts Institute of Technology and has served on the
finance faculties at the Harvard Business School and MIT’s Sloan
School of Management. He’s the co-author of several books and
textbooks, including his latest “Worry-Free Investing: A Safe
Approach to Achieving Your Lifetime Financial Goals” (co-author
Michael Clowes) and the nation’s best-selling college textbook on
investing: “Investments” (co-authors Alex Kane and Alan Marcus).
NAME
Zvi Bodie
Professor, Finance and Economics Department
16
• There is hardly a subject that’s more interesting than how
to invest money. I teach advanced topics in investing,
where I show students how to build quantitative models
for things such as personal asset allocation and pension
funds. My students are a focused, experienced group—
lots of them are already working in the field. One of them
shares responsibility for investing the endowment fund
and the pension fund at Partners Healthcare.
17
As a leading authority on the link between business and IT strategies in
contemporary business, Venkat is one of the most highly-cited researchers in
the world. He received his Ph.D. in Strategic Management from Katz Graduate
School of Business, University of Pittsburgh. He has received many honors,
including the London Business School Innovation in Teaching Award and the
2003 IBM Faculty Award.
NAME
N. Venkat Venkatraman
BOLD VISION.” • More than other business schools, BU has grasped the importance of technology. BU has embarked on a bold vision:
David J. McGrath Jr. Professor of Management
Chairman, IS Department to educate a select set of students to be the builders and leaders for the network era. These managers will not be
technologists uncomfortable in other business domains. They will also not be business managers who shy away from
technology, because it might be seen as specialized and tangential to how organizations improve their bottom lines.
They will be cross-domain experts who examine business implications and alternative avenues of value creation.
Future leaders will be differentiated by their ability to master and apply technology creatively for business success.
18
INTERNSHIP = OPPORTUNITY
Taj Alavi was a brand management intern at Revlon in New York and part of the company’s MBA Summer Intern Class of 2003. She helped
develop a marketing strategy for a $170M category opportunity, co-led a multimillion dollar national promotion, and researched and recommended
pricing strategies for her product category. Taj is now back in California in the International Marketing group at Johnson & Johnson.
•This was my dream opportunity, in that it not only allowed me to confirm my consumer brand management career interests, but also allowed me to market products I
was passionate about. My days were packed. Meetings, day-to-day assignments, training, and my summer project made the hours fly by. The fact that everything I
worked on made an impact on my team’s decisions and our category’s business was thrilling.
My classroom experiences, from OB and Accounting to Product and Brand Management, were vital to my success this past summer. BU is the only business school
with a large marketing project that requires learning about AC Nielsen analytics and, as it turned out, there wasn’t anything I did without using AC Nielsen at Revlon.
To top it off, at BU we are required to work in pre-assigned teams. This practice enabled me to refine my team skills and blend right in as part of one of the busiest
Revlon teams—something that really made a difference in my performance and enabled me to create strong professional relationships.
NAME
Taj Alavi
HOMETOWN
Boston University
MBA 2004
University of California, Davis
BA Psychology 1998
19
NAME
Merline Cherian
TITLE
Systems Associate
COMPANY
Boston University
MS•MBA 2003
Vishwakarma Institute of Technology, Pune, India
Bachelor of Engineering in Electronics 1995
Merline Cherian has the distinction of being a member of the first MS•MBA graduating class. She currently
works in the Technology Group at Fidelity Brokerage Company. Her goal is to analyze business objectives
and provide technology solutions to Fidelity businesses in support of both enterprise-wide requirements and
individual business unit needs.
• In our group, we look at technology from a 10,000-foot view to understand the long term impact of
implementing one technology over another. I came from an engineering background—I was a hard-
core programmer. The MS•MBA program helped me understand the impact a small decision can
have on an entire group or customer base. Because of this degree, I have unusual credibility within
the organization. If you don’t understand technology you won’t understand what engineers are
recommending. If you are only technical, you can’t communicate with senior management.
I chose BU because it was one of the only programs where I could leverage my existing technical
capabilities while making a foray into, for me, an unknown business environment. I liked the idea
that I would be learning how to manage information systems in conjunction with the core business
fundamentals such as accounting, finance, and economics. Being the very first MS•MBA class, we
were pioneers, and the faculty and administration encouraged us to provide feedback on the
curriculum to help them refine the program for future students. This School really takes contin-
uous improvement very seriously.
20
Harvey Boshart is an associate in the Private Client Services group at Lehman Brothers in
Boston and has earned Chartered Financial Analyst designation. He is a member of a team of
advisors that provides financial counsel to family offices, foundations, and ultra high net worth
clients throughout the country, including six of the wealthiest Americans on the Forbes 400 list.
Prior to pursuing his MBA at BU, he was an officer in the U.S. Army.
Lehman Brothers
The School’s diverse culture was incredibly conducive to
DEGREE PROGRAMS
networking, and my classmates were entrepreneurial, but not Boston University
proprietary—I attribute that to the team learning approach. It MBA 2000
fosters a spirit of collaboration and develops your ability to work Clarkson University
successfully in the real world with all types of people. BS Civil Engineering 1995
21
Selected Companies Recruiting Boston University MBAs
NAME
• BU’s MS•MBA program is aligned with the kind of expertise our client business Justin Sowers
units need: MBAs who have a deep understanding of the link between business TITLE
and technology strategy. There’s no magic formula for identifying the ideal Director, Global Business Technology
candidate, but we have aptitude indicators that help us recognize people with COMPANY
strategic technical depth and true business process understanding. Individuals Pfizer Inc.
with such a skillset are probably going to succeed here. In our experience, BU
MS•MBA students epitomize this profile—they are entrepreneurial in mindset,
independent thinkers, down to earth, and business-minded, with a comfortable
confidence in technology-related matters. 23
Unilever Bestfoods North America is a leading
manufacturer of food products in the United States
and Canada. The company’s brands include Lipton
tea, Ragu pasta sauces, Hellmann’s mayonnaise,
and Skippy peanut butter. Jay Hughes is respon-
sible for the company’s financial planning and
analysis, performance reporting, accounting opera-
tions, and corporate risk management activities.
NAME
Jay Hughes
TITLE
Internships facilitated by the Feld Career Center enable you to connect what you’re doing academically
to what you may be doing in your future career. They’re also terrific networking opportuni-
ties—you and the employer get to take each other for a test drive.
25
NAME
Jason Fowler
HOMETOWN
Kingston, Massachusetts
DEGREE PROGRAMS
Boston University
Health Care Management MBA 2004
Northeastern University
BS Business Administration and Finance 1997
“BU is
Jason Fowler completed an internship in the finance neuro-
logical division of Minneapolis-based Medtronic, Inc., the
world leader in medical technology for people with chronic
disease, as well as a corporate sponsor of Jason’s marathon
racing endeavors. He was tasked with analyzing the neuro-
logical division’s sales incentive and compensation programs,
consulting on European revenue projections for the
company’s drug pumps, and contributing to the company’s
strategic planning process.
• My internship at Medtronic confirmed that I wanted to pursue a career combining finance and
medical devices—a unique industry with limited players, so making this connection during my
studies was important. I was able to directly apply the financial skills and organizational behavior
concepts I had learned in my courses. In turn, my work experience put it all together for me and
motivated me to learn more so that I could apply that when I entered the work force. During my
internship I received an offer to return to Medtronic as a principal financial analyst, and I took it.
The quality and diversity of students at BU has made this entire experience—in and out of the
classroom—special for me. GSM’s academics are incredibly solid and we have talented professors
who are making the learning experience that much more unique.
26
where aggressive, proactive self-starters succeed.”
NAME
Marc Powell
HOMETOWN
Boston University
MBA 2005
Cal State Northridge
BS, Business Administration 1999
Because of his interest in media and entertainment, Marc Powell is using some of his MBA elective courses to take classes in the College of Communications.
In his summer internship, he served as a Graduate Associate in the Walt Disney Company’s Partnership Marketing department. There, he worked closely with
Fortune 500 companies to develop promotional marketing strategies for live action and animated films.
•I came to Boston University to enhance my experience with a quality education in an amazing city. Having lived most of my life in Los Angeles, the opportunity to
live in such a historic city was hard to pass up.
Academically, the school has provided a terrifically supportive program with the goal of facilitating student success. I have also found the school to be supportive
when it comes to networking. When launching the Media & Entertainment Club, Dean Mike Lawson and my advisor, Sandy Harper, directed me to the appropriate
parties to facilitate the club’s launch and to attract quality speakers. This summer, I worked at the Walt Disney Studios in theatrical marketing and I was able to
use many of my textbook learnings and implement them in a real world setting.
27
The MBA and MS•MBA curricula During the first year, full-time MBA and MS•MBA students take the same core courses and also have
are complementary. Companies need functional special- an elective. In June following the second semester, MS•MBA students take Summer Intensives—three
ists in finance, marketing, and operations. They also courses in three weeks—followed by an online Object-Oriented Programming course and a full internship.
need managers who understand how a company’s IT For second year MS•MBA students, the emphasis is on courses related to Information Systems, as well as a
strategy affects business operations. Field Project that spans both semesters, and electives in a chosen concentration. MBA students focus on
the electives associated with their chosen concentration.
28
29
• Our dual degree programs, offered in conjunction with other Schools
within Boston University, meet the needs of students who seek
management careers in specialized areas or specific industries.
30
path with dual degrees.
JD/MBA in MBA/MA in MBA/MPH in MD/MBA
Law and Management Medical Sciences Management and Public Health
The combined MD/MBA program
Recognizing that the worlds of law The Master of Arts in Medical The MBA/MPH dual degree is conducted under the joint
and business have become Sciences Degree Program of the program is offered by the Health auspices of the School of
increasingly interdependent and Division of Graduate Medical Services Department of the Medicine and the Graduate
complex, the School of Law and Sciences of Boston University School of Public Health and the School of Management. This
the School of Management offer a School of Medicine responds to Health Care Management five-year program is designed
dual degree program spanning the recognized need for gener- Program in the School of specifically for students inter-
both fields. Separate admission is alist graduate study in the Management. The goal of this ested in both medicine and the
required for each program. medical sciences to provide rigorous program is to provide business aspects of medicine.
students with the background students with a solid foundation Students will complete the first
essential for the pursuit of a in both management and public three years of the medical
variety of careers in the health health in an integrated, struc- school curriculum and then
professions. Separate admission tured curriculum that focuses on spend their fourth year fully
is required to each program. the U.S. health care system. integrated into the MBA program
Separate admission is required to at the School of Management.
each program. Separate admission is required
to each program.
31
32
Keep your day job.
• We offer two options for How quickly you complete your MBA Self-Paced and PE-MBA students
depends on how many courses you can take full advantage of the
part-time study: the Self- take per semester. Most students School’s state-of-the-art facilities:
Paced and Professional choose to take two courses at a time
Evening MBA programs. during at least part of the program. • Extended library and computer
Every part-time student is assigned lab hours
Both enable you to expe-
an academic advisor who can help
rience a world-class • MBA program advisors who are
you choose your classes so that your available to help you with prag-
MBA, while you keep schoolwork fits into your real life matic and administrative issues
your day job. With the schedule. In PE-MBA, you benefit
same faculty, curriculum, from being part of a cohort of 50-55 • Evening and weekend parking at a
students who form a micro-commu- discounted fee in the School of
and electives as full-time
nity and support network during the Management’s garage
students, you work core curriculum (in which you take
toward your degree two courses at a time). When the two • A Starbucks in the building that’s
open late during the week
with a schedule that courses are coordinated, you can
accommodates your work as part of the same team in
The part-time programs will enable
more than one course, taking advan-
professional and tage of the relationship that you’ve
you to build on your management
skills, and attain a new level of
personal commitments. already established.
leadership, professionalism, and
personal growth.
33
• Carve out your own path.
speci
Do you have a specific career track
in mind? Our specialized master’s
programs will prepare you to lead
and manage with the financial, opera-
tional, leadership, and entrepreneurial
Our specialty programs include:
• MBA and MS•MBA degrees in
Health Care Management, Public
and Nonprofit Management,
International Management
• MS degree in Investment
skills tailored to your interest.
Management
34
NAME
Arden Reamer
HOMETOWN
Brookline, Massachusetts
•Public and Nonprofit MBA: DEGREE PROGRAMS
Boston University
for the social entrepreneur. Public and Nonprofit Management MBA 2004
Seattle University
Nonprofit organizations and government agencies are expected to run as efficiently, if not MA Education 1998
more so, as private-sector companies. At the same time, there are significant distinctions. Syracuse University
This program combines the critical thinking and managerial skills necessary to solve prob- BA English and Textual Studies 1993
lems in the public and nonprofit sectors, where efficiency and effectiveness are particularly
essential. You’ll also learn to navigate the complex political and social waters that can
heavily impact nonprofit organizations (while you study alongside more business-oriented
students, with whose businesses nonprofits must often interact).
alize
•Health Care Management MBA:
at the very heart of the matter.
The health care industry is undergoing a challenging, but exciting transformation. It repre-
sents tremendous opportunity if you want to develop advanced skills in this area within a
I chose Boston University’s MBA program because it
is superior in all ways. The Public and Nonprofit
program has the perfect mix of specific core
concentration classes combined with general MBA
classes. I also chose BU because my mother gradu-
ated from the MBA Health Care program in 1983.
business context. There’s no better place to pursue an executive position in the industry— BU has a very special role in my family. I feel as if
Boston is recognized as the nation’s center of health care innovation. attending BU has significantly impacted my life,
and I hope to use my degree to continue to make a
Our nationally acclaimed Health Care Management MBA emphasizes the importance of inte- difference in the lives of others.
grating access, quality, and cost-containment objectives in health care decision-making, as
well as mastering an understanding of the social, economic, and political contexts in which
decisions are made.
35
MAP YOUR
OWN ROUTE
• Our MBA elective concentrations enable you to create a personalized portfolio of
business knowledge and skills in your second year. You’ll hone your ability to
analyze and communicate while building expertise in your chosen discipline.
You have the flexibility to select from a wide range of electives in the areas of entre-
preneurship, finance, information systems, international management, marketing,
operations and technology, organizational behavior, and strategy and policy.
We also offer a wide range of cross-disciplinary electives enabling you to construct a
custom concentration that incorporates the best practices of multiple industry
sectors and markets.
36
School of Management Faculty
ACCOUNTING Allen Michel, PhD, N. Venkatraman, PhD, Jay S. Kim, PhD, STRATEGY & POLICY
Cornell University University of Pittsburgh Ohio State University
Patricia Doherty, MS, Nicholas Argyres, PhD,
printing: www.shrierworks.com, www.dynagraf.com
Bentley College Jacob Oded, PhD, Stephanie Watts, DBA, Jeffrey Miller, PhD, University of California
Carnegie-Mellon University Boston University Purdue University
Feng Gu, PhD, Jeffrey F. Beatty, JD,
Washington University Keith Osher, MBA, George Wyner, PhD, Paul E. Morrison, DBA, Boston University
University of Chicago Massachusetts Institute of Harvard University
Moshe Hagigi, PhD, Candida G. Brush, DBA,
Technology
New York University Michael Salinger, PhD, Erol Pekoz, PhD, Boston University
Massachusetts Institute of Bin Zhu, PhD, University of Arizona University of California
Samuel Hanna, PhD, Kabrina Chang, JD,
Technology
University of Pittsburgh Zhong Justin Ren, PhD, New England School of Law
William Samuelson, PhD, University of Pennsylvania
Jane Kapral, MS, MARKETING Stephen Davidson, PhD,
Harvard University
University of Massachusetts Joseph Restuccia, DPH, University of Chicago
Lisa Abendroth, PhD,
Donald Santini, DBA, University of California
Alison Kirby Jones, PhD, Duke University Jeffrey L. Furman, PhD,
Boston University
Stanford University Stephen R. Rosenthal, PhD, Massachusetts Institute of
Paul Berger, PhD,
Israel Shaked, DBA, University of California Technology
Krishnagopal Menon, PhD, Massachusetts Institute of
Harvard University
Pennsylvania State University Technology Michael Shwartz, PhD, Isin Guler, PhD,
Donald Smith, PhD, University of Michigan University of Pennsylvania
Nishi Sinha, PhD, Purdue University C.B. Bhattacharya, PhD,
University of California
University of Pennsylvania Sean Willems, PhD, Kenneth Hatten, PhD,
Kumar Sivakumar, PhD,
Yu Wang, PhD, Massachusetts Institute of Purdue University
photography: www.robertseveri.com