Objective Questions for S.Y.B.B.A. Marketing Management 1. What is the full form of the MM and PM? Ans.

MM stands for Marketing mix and PM stands for Promotion mix. 2. State the elements of promotion mix. Ans. 1 Advertising 2 Sales promotions 3 Personal selling & Direct marketing 4 Publicity & Public Relating 3. What are the Objective of Advertising? Ans. 1 To inform 2 To Retain 3 To Remind 4 To Influence 4. What is the full form of DAGMAR ? Ans. DAGMAR stand for Designing Advertising Goal for Measuring Advertising Result . 5. What do you mean by Advertising? Ans. Advertising is a paid form a non-personal presentation and promotion of pro ducts and services by an identify sponsor. 6. There is no benefit of Advertising to customers. Agree or Disagree. Ans. So many benefits are there of Advertising to the customer like, 1 Where it available, 2 What is the price, 3 What extra benefits are there of the product, and so many others. 7. State the Objection against Advertising. Ans. 1 Economic Objection 2 Social Objection 3 Ethical Objection 8. State different Medias available for Advertising. Ans. The following medias are available for Advertising, 1 Electronic Media 2 Print Media 3 Outdoor Media 9. What are included in Print Media ? Ans. The following are included in Print Media, 1 News paper 2 Magazine 3 Hand bill 4 Pamphlets. 10. What do you mean by Mural Advertising ? Ans. Advertising on the Wall is called Mural Advertising. 11. What do you mean by Sales Promotion ? Ans. It is a short term incentive offer by the marketer to increase sales that i s offer to Channel members, sales man and customers. 12. State Physical Characteristics of successful salesman. Ans. 1 Health 2 Appearance 3 Voice 4 Dress 5 Neatness 13) 14) 15) 16) 17) 18) 19) A Complete Man since 1925 is the punch line of Raymond. Connecting India is the punch line of BSNL. An Idea can change your life is the punch line of IDEA. Dimag ki batti jlade is the punch line of Mentos brand name. Dubara Mat Puchna is the punch line of Cloremint. The Test of India is the punch line of Amul. State the human characteristics of successful sales man. Maturity Tactfulness, Straight-forward, Loyalty. 20) State the situations conductive for personal selling i. Product situation

ii. iii. iv.

Market situation Company situation Consumer behavior situation

21) Personal selling is suitable or increasing sales of each & every product. T RUE OR FALSE False, Personal selling is not suitable increasing sales of each & ever y product. Some factor are there which fever personal selling. i. Nature of product ii. Per unit cost of product iii. Expectation from customer before buying product. 22) How many terms are there that we can use in place of sales man. Agent, Sales person, Sales executive, marketing executive, Sales engineer, Sal es representative, Marketing representative. 23) Sales promotion motives the product towards the buyer while Advertising mov es the buyer towards the product. 24) State various modern method of sales promotion. i. Consumer sales promotion ii. Trade sales promotion iii. Sales-force promotion method. 25) Publicity is best promotion tool for increasing sale of industrial product True or False. False, publicity is more suitable for some services & non-profit organization. 26) What is full-form of BOGOF? Buy One Get One Free. 27) Wholesaler and Retailer are intermediary between marketer & customer. 28) Draw the format of 0-livel, 1-level, 2-level, 3-level, 4-level marketing ch annel. 0-level channel Marketer Customer 1-level channel Marketer Retailer Customer 2-level channel Marketer Wholesaler Retailer Customer 3-level channel Marketer Distributor Wholesaler Retailer Customer 4-level channel Marketer Agent Distributor Wholesaler Retailer Customer 29) State different function perform by marketing channel member i. ii. iii. iv. v. vi. vii. viii. Buying Carrying inventory Selling Transporting Financing Promoting Negotiating Information { Marketing Research}

30) What do you mean by intensive distribution? Stocking the products in as many out lets as possible e.g. Toothpaste, Shope, Cold-drinks. 31) State major Logistics function i. ii. iii. iv. Order processing Warehousing Inventory management Transportation

32) State the function perform by retailers.

i. ii. iii. iv. v. vi. vii. viii. ix.

Physical Possession flow Total flow Promotion Negotiation Financing Risk bearing Order flow Payment flow Information flow

33) State different types of distribution strategy i. ii. iii. iv. v. Intensive Distribution Policy Selective Distribution Policy Exclusive Distribution Policy Consignment selling Franchise selling policy

34) What is full-form of P.D.S? Physical Distribution System 35) What do you mean by Direct Marketing? It is define as direct communication with carefully targeted individual cons umer to obtain an immediate response & cultivate lasting customer relationship. 36) What is full-form of M.L.M & I, D.S.A M.L.A Multi Level Marketing I.D.S.A Indian Direct Selling Association