1.

EXECUTIVE SUMMARY

Selling of merchandise directly to the consumer is Retail marketing. Retailing began several thousand years ago with peddlers hawking their wares at the earliest marketplaces. It is extremely competitive, and the failure rate of retail establishments is relatively high. Price is the most important arena of competition, but other factors include convenience of location, selection and display of merchandise, attractiveness of the establishment, and reputation. The diversity of retailing is evident in the many forms it now takes, including vendsing machine. door-to-door and telephone sales, direct-mail marketing the Internet, discount houses, specialty stores, department stores supermarkets, and consumer cooperatives.

2. INTRODUCTION
2.1 RETAIL MARKETING:
Selling of merchandise directly to the consumer. Retailing began several thousand years ago with peddlers hawking their wares at the earliest marketplaces. It is extremely competitive, and the failure rate of retail establishments is relatively high. Price is the most important arena of competition, but other factors include convenience of location, selection and display of merchandise, attractiveness of the establishment, and reputation. The diversity of retailing is evident in the many forms it now takes, including vending machines, door-to-door and telephone sales, direct-mail marketing, the Internet, discount houses, specialty stores, department stores, supermarkets, and consumer cooperatives. Retail companies in India section in Naukri hubs analysis and report on Top 10 companies in retail Industry, Top Company in retail sector, branded retail companies, Top player in retail sector.

Shoppers' Stop Westside (Trent) Pantaloon (Big Bazaar) Lifestyle RPG Retail (Foodworld, Musicworld) Crossword Wills Lifestyle Globus Piramals ( Pyramid & Crosswords) Ebony Retail Holdings Ltd.

According to the 8th Annual Global Retail Development Index (GRDI) of AT Kearney, India retail industry is the most promising emerging market for investment. In 2007, the retail trade in India had a share of 8-10% in the GDP (Gross Domestic Product) of the country. In 2009, it rose to12%. It is also expected to reach 22% by 2010.According to a report by Northbride Capita, the India retail industry is expected to grow to US$ 700 billion by 2010. By the same time, the organized sector will be 20% of the total market share. It can be mentioned here that, the share of organized sector in 2007.

2.2 COMPANY PROFILE (BIG BAZAAR)

Pantaloon launched country's first hypermarket Big Bazaar. It has the following retail segments:

Food & Grocery: Big Bazaar, Food Bazaar Home Solutions: Hometown, Furniture Bazaar, Collection-i Consumer Electronics: e-zone Shoes: Shoe Factory Books, Music & Gifts: Depot Health & Beauty Care: Star, Sitara E-tailing: Futurebazaar.com Entertainment: Bowling Co.

In 2002, Food Bazaar, the supermarket chain was launched. In 2006, Future Capital Holdings, the company's financial arm launched real estate funds, "Kshitij" and "Horizon" and private equity fund "Indivision". The company is also planning forays into insurance and consumer credit. Food: In food business, the group offers a host of options. Food Bazaar - a chain of large supermarkets; Brew Bar - a beer bar; caf Bollywood - a national chain of eateries; Chamosa - a pan-Indian chain of snack counters, and Sports Bar - a bistro focused on the world of sports. Fashion: The group offers a variety of options in fashion. Its brands include aLL, Blue Sky, Central, Etam, Fashion Station, Gini & Jony, Navaras, Pantaloons, and Top10. Home & Electronics: Options include: Collection i - a lifestyle furniture store; Electronics Bazaar - offers branded electronic goods and appliances; e-zone - trendiest electronics items; Furniture Bazaar - entire range of Home Furniture; Home Town - one stop destination for all the home needs. Leisure & Entertainment: Options are: Bowling Co. - state-of-the-art premium family entertainment centre, offering multiple, novel and unique leisure and entertainment options; F 123 - offers a wide range of gaming options ranging from bowling and pool to redemption and interactive video games to bumper cars. Wellness & Beauty: Options are: Health Village - a state-of-the art spa and yoga centre; Star & Sitara: Beauty salon for men and women; Tulsi - provides access to the best allopathic, ayurvedic and homeopathic medicinal products; Turmeric - offers beauty products like colour cosmetics, fragrances, herbal and specialty skin items, hair products and bath accessories. Books & Music: Future Group's brand - "Depot" offers Books, CDs, and stationery items.

3. OBJECTIVES

To Analyse & understand the customer behavior in kids apparels department in Big Bazaar. To study on customer satisfaction and loyalty towards Big Bazaar.

4. METHODOLOGY

The adoption of the proper methodology is an essential and important step in conducting and survey or research study. In this study the research descriptive study. Data Collection Method: 1. The Methodology used in the project is data collection by directly approaching the customers and getting feedback from the customers. 2. Data was collected with the help of Questionnaire which has been drafted by organization.

5. TABULATION OF FINDINGS
As a part of the project work I have contacted and taken response from 147 respondents. Following were the questions put forth and response has taken from respondent:1. How do you feel about the quality of Big Bazaar products?

S.No.
1 2 3 4 5

Response
Excellent Very good Good Fair Poor

No. of Respondent in %
20% 27% 48% 4% 1%

Fig. no.1

2. Where do you normally shop from?

S.No.
1 2 3 4 5 6 7

Names of the shop

JC brother Chandana Brother HYD Central Brand Factory RC brother Big Bazaar Others

No. of Respondent in %
18% 13% 16% 9% 15% 18% 11%

Fig. no.2

It was found that 18% of the respondents mentioned that they are normally shop from Big Bazaar and 16% of them are shop in Hyderabad central.

3. How do you feel about the customer services providing in Big Bazaar?

S.No.

Response
1 Excellent 2 Very good 3 Good 4 Fair 5 Poor

No. of Respondent in %
0% 20% 65% 15% 0%

Fig. no.3-

20% of the respondents mentioned that the customer services providing by organization are very good, 65% said good and 15% felt that the services are fair.

4. How do you rate the pricing of Big Bazaar products?

S.No.
1 2 3 4

Response
High Medium Low Worthy for Quality

No. of Respondent in %
0.1 0.2 0.15 0.55

Fig.no.4-

10% of the respondent said that the price of Big Bazaar product is high, 20% of the respondents said that the price is of medium and 55% of the respondents said that the price is worthy for quality

5. Overall satisfaction that you got by Big Bazaar?

S.No
1 2 3 4 5

Response
Extremely satisfied Satisfied Neither Dissatisfied Extremely dissatisfied

No. of Respondent in%

60% 40% 0% 0% 0%

Fig. no.5-

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6. How do you feel about the store services of Big Bazaar?

Response
Excellent Very good Good Fair Poor

No. of Respondent in %
0% 20% 65% 15% 0%

No of customers met in a day(147)

0 29 96 22 0

Total

100%

147

Fig.no.6-

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6. SUGGESTIONS

The company has to provide more and skilled employee in kids department. Maintain good quality irrespective of the cost. Provide some more colors in kids boys jeans for easy to match the cloths. Improve in the routine stock and provide some more stock in the kids apparel. Provide more numbers of branded co-ordinate cloths. Concentrate on the brands & quality of the product. Sales persons should have knowledge about the competitors. Number of cash counters should be increased.

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7. PERSONAL LEARNINGS

Gained knowledge about retail industry. Learned to deal with different kinds of people. Learned to convince the customers. Learned to manage the time without disturbing their personal instance. Appreciable contacts which improved my personality a lot. Understanding about the corporate culture and team cohesiveness.

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8. CONCLUSION
The objective of my project was to analyse & understand the customer behavior in kids apparels department in Big Bazaar. It was being achieved by directly approaching from the customers those who were walking in the kids apparel department in Big Bazaar. It was found that 55% of the respondents said that the price is worthy for quality and out of 147 customers 96 customers were feels good about the store services of Big Bazaar. At last I would like to conclude my project by mentioning that it was a very good learning experience for me getting training at Big Bazaar. I learnt at Big Bazaar how to handle customers, how to behave with the customers, what strategies we have to use to increase the sales and how to work in team to ultimately fulfill the organizations goal.

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REFERENCES

WEBSITES REFFERED: www.bigbazaar.com www.futurebazaar.com www.pantaloonsindia.com www.retailindia.com

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ANNEXURE

QUESTIONNAIRE:

1. Where do you normally shop? S.No.

1 2 3 4 5 6 7

Names of the shop Tick any one

JC brother Chandana Brother HYD Central Brand Factory RC brother Big Bazaar Others

2. How do feel the following qualities of our store stall?

Good Courteousness Grooming Efficiency & knowledge Ok Bad

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3. How do you rate the following in our products?

Good Range Price Quality Availability Ok Bad

4. How would you rate the following in our store Ambience?

Good Music Temperature Lighting Cleanliness Ok Bad

5. Would you to visit our store again?

Sure

Maybe

Never

6. Tell us little more about yourself. Name: -----------------------Age Sex : ------------------------: ------------------------

Contact no. : -------------------------Email id: ------------------------17

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