Boise State

QUALTRICS LED TO AN EXPLOSION OF USE

University Information
As an emerging Metropolitan Research University of Distinction, Boise State University is committed to fostering an environment where exceptional research and creative activity thrive. The Boise State faculty conduct externally funded studies in Idaho and around the globe. Their research contributes to addressing some of the major health, environmental, technological and social issues of the day.

Solution
The university switched all surveys to Qualtrics and used the tool for their major research projects. Boise State used Qualtrics in the classroom and to help organize their administrative duties. After a year of use, Boise State happily renewed their university-wide license for their survey, research and administrative needs.

Testimonials
We recently took an internal survey of all the Qualtrics users at Boise State University about their experience with Qualtrics, and whether we should continue with it for the second year. The response was overwhelming about how effective it was to manage surveys, the super friendly interface to build surveys, and the customer support service that actually supports customers. We purchased it originally to support research, but throughout the year its versatility has led to an explosion of use for instruction and administrative applications that push the boundaries of surveys. Rob Anson, Associate Professor Boise State University, College of Business

Result
Switching to Qualtrics helped Boise State: Reduce costly alternatives, allowing them to accomplish more on a limited budget. Enjoy the same sophisticated logic, branching, and analysis for competitive research. Get users trained in the tool quickly, with Qualtrics impressive training and support.

Problem
With their emphasis on research, Boise State needed a solution for faculty research that would also accommodate student users and administrative applications.

QUALTRICS.COM

800.340.9194 sales@qualtrics

CASE STUDY | BOISE STATE

Expedia, Inc.
Company Information
Originally launched as Expedia Corporate Travel, Egencia is the fifth largest travel management company in the world. They have global operations spanning 14 countries worldwide. Egencia is committed to superior relations, offering corporate travel services and innovative technology.

EASE AND SOPHISTICATION FOR CUSTOMER SATISFACTION

reporting features for Qualtrics paralleled Egencias need for a sophisticated tool. Additionally, Qualtrics software gave them an intuitive interface and point-and-click functionality that was lacking in other options. The survey tool is the most important thing, but they really come through on support as well. Our account manager is a superstar who has helped me through a couple of tight spots over the years. Plus if hes not around, almost anyone else there is happy to jump in and try to help and they usually can. It has all the advanced functionality I need to create complex multi-language surveys with skip logic and all kinds of question types. Its so much faster and easier to create surveys than with any other system weve used. Plus, since the system is so intuitive, I can conduct quick group trainings so other employees can create their own surveys with minimal assistance. Jeremy Farkas, Marketing Manager Business Strategy & Analysis, Egencia, an Expedia Inc. Company

Result
Egencia now: Evaluates customer satisfaction, tracking trends and alerts. Enjoys a faster and easier survey creator. Experiments with new uses for Qualtrics. Cuts research costs and saves money.

Problem
Egenica needed an adaptable research solution to implement their customer satisfaction surveys. Because of the scope of their business and international presence, they needed a tool with sophistication but that was also user-friendly. They had tried other systems, but with more complicated interfaces. Egencia was looking for a flexible, practical solution.

Testimonials
Its great to get such a high quality product while saving money at the same time. Qualtrics had lower fees than a lot of alternatives we considered and its a better product. Thats a pretty good combination.

Solution
When Egencia found Qualtrics, it was the perfect fit for superior research. The multi-lingual capabilities, advanced functionality, and superior

QUALTRICS.COM

800.340.9194 sales@qualtrics

CASE STUDY | EXPEDIA, INC.

Macquarie University
INSPIRING INNOVATION WITHIN AN INTERNATIONAL RESEARCH INSTITUTION
University Information
Macquarie Universitys Business School in Sydney, Australia is a dynamic, innovative institution committed to excellence in research, teaching and global citizenship. With an ambitious school-wide spirit, Macquarie students and staff are internationally-recognized for their high quality research and their passion for discovery.

Solution
Students and staff at Macquarie view the world of research and technology as borderless, and needed an accompanying research tool with the same promise for unlimited potential and endless possibilities; that is exactly what they found with Qualtrics.

Testimonials
Qualtrics is an innovative tool that fits the philosophy of our university. We are always coming up with new techniques and ways to improve our research, and Qualtrics fits that mold. We walked away from an online demonstration saying: This is fantastic, we have to have this. All of the things that are difficult or impossible to do with other survey programs are actually delightfully easy with Qualtrics. Its truly impressive! We didnt recognize the problem with the online survey tool we had been using until we came across Qualtrics. We simply accepted what we were using before because we didnt know something like Qualtrics existed. Any questions we have had, we have found the answers on Qualtrics University. Hume Winzar Associate Professor in Business Macquarie University

Result
Using Qualtrics has given Macquarie University the following advantagesand more: An easy way to build professional, fun, creative surveys without a steep learning curve. Assistance in finding survey respondents, keeping respondents engaged and decreasing the number of abandoned surveys. Qualtrics University: students and faculty users benefit from free trainings, tutorials, tips, webinars, instructional videos and morea resource that was not available with any other survey software they had used prior to Qualtrics. Ability to make online surveys more interesting for both the researcher and the respondent.

Problem
Macquarie needed a more comprehensive, cutting-edge research tool that fit the mold of the institutions innovative philosophy. In addition, there was a steep learning curve for the survey software they had been using, and the faculty felt this was a huge waste of time for new students. As an internationally renowned research institution, Macquarie University was also looking for the best online survey program on the market.

QUALTRICS.COM

800.340.9194 sales@qualtrics.com

CASE STUDY | MACQUARIE UNIVERSITY

National League of Cities

IMPLEMENTING A TOOL FOR NATIONWIDE SURVEYS
Company Information
The National League of Cities is the oldest and largest national organization representing municipal governments throughout the United States. Its mission is to strengthen and promote cities as centers of opportunity, leadership, and governance. Working in partnership with the 49 state municipal leagues, the National League of Cities serves as a resource to and an advocate for the more than 19,000 cities, villages, and towns it represents. More than 1,600 municipalities of all sizes pay dues to NLC and actively participate as leaders and voting members in the organization. and the value of cities through survey research. The problem facing the National League of Cities was finding a simple survey solution to conduct its extensive research studies.

Result
National League of Cities now: Conducts their research projects using the flexible, professional and robust features of Qualtrics. Gets the most reliable results for their important survey series each year.

Solution
Qualtrics plays an important role in helping streamline the survey process. The National League of Cities conducts two survey series each yearthe State of Americas Cities survey and the City Fiscal Conditions survey. Together, these series serve as the principal source of information on issues important to cities and their local leaders. The National League of Cities uses Qualtrics as its survey tool to gather this information from mayors, council members, finance officers and other local officials. Qualtrics is also used to compile and analyze survey data.

Testimonials
Qualtrics is user-friendly. The Quick Survey Builder feature makes creating a survey very easy. The support team is very responsive. Christiana McFarland Research Manager National League of Cities, Washington D.C.

Problem
A key objective of the National League of Cities is to increase knowledge about cities, city issues

QUALTRICS.COM

800.340.9194 sales@qualtrics

CASE STUDY | NATIONAL LEAGUE OF CITIES

Orlando Magic

IMMEDIATE RESULTS WITH ON-THE-GROUND SURVEYS

Company Information
The Orlando Magic has been Orlandos NBA franchise since 1989. Winning four division championships and various other accolades, the Magic is a celebrated team in the NBA. In addition to their basketball success, the Orlando Magic provides more than 5,000 volunteer hours annually through their community relations programs.

Solution
After teaming up with Qualtrics, the Orlando Magic researchers wandered the arena during games and quickly asked attendees about different aspects of their experience. For example, a researcher would ask an attendant, How do you like the in-game music? These responses were recorded on the fly with an iPod Touch. The results were immediately reported to managers to make adjustments throughout the game. The real-time results and easy visual analysis from Qualtrics made survey data instantly actionable.

Result
Improved each attendants experience through Qualtrics on-the-ground surveys. Turned around analysis immediately through easy-to-use smart phone research.

Testimonials
If there is some kind of issue, you can respond to it almost immediately. We have several different surveys that we run. We get fans opinions of different entitiesthe mascot, the PA announcer, etc. Especially with in-game music, we were finding areas that we can improve. Jordan Kolosey Market Research Coordinator, Orlando Magic

Problem
The Orlando Magic wanted to improve the atmosphere of their events, specifically their basketball games. The event coordinators wanted a way to conduct on-the-ground surveys to report the preferences and opinions of thousands of attendants during the game.

QUALTRICS.COM

800.340.9194 sales@qualtrics

CASE STUDY | ORLANDO MAGIC

Princeton Survey Research Center

University Information
The Princeton University Survey Research Center (SRC) is a resource for Princeton University students, faculty and administration. The SRC has three principal objectives: consultation, education and project management. The SRC assists with research across all disciplines and has led Princeton University to become globally recognized for their outstanding research.

Solution
The SRC switched to Qualtrics for four main reasons. (1) Qualtrics has far more capabilities than other solutions. (2) It is very user-friendly. SRC wanted a system that they could give students access to therefore conduct surveys on their own. (3) Qualtrics is secure. SRC needed a survey solution where respondents information is protected and not associated with their private information. (4) Qualtrics ability to do online experiments that require randomization.

Testimonials
The features are the most important. We really needed Qualtrics because it has so much to offer. I dont think I have even explored half of what it has. Qualtrics is phenomenal. So far everything is excellent. One student who was doing a survey had a complicated randomization that she needed for her survey. I told her to talk to [Qualtrics support]. We would have

Problem
SRC had been looking for about two years for survey software that would fit their extensive research needs. They had tried previous survey options, but none that fit all of their requirements. Other solutions had been easy to use, but the advanced capabilities were confusing. Overall, they needed a solution for both faculty and students to use.

had to get another program or create a new program for her. Instead, she talked to support SRC can now upload panels and send out and Qualtrics was able to get [the randomizasurveys, without connecting the data to personal tion] taken care of for her. information. SRC enjoys a very user-friendly interface for Its easy to use. You can do almost anything survey creation. and everything with surveys. SRC benefits from Qualtrics customer support who answers any additional research questions. Naila Rahman, Assistant Director Princeton Survey Research Center Princeton University

Result

QUALTRICS.COM

2250 N. UNIVERSITY PKWY, 48, PROVO, UT 84604

CASE STUDY | PRINCETON SURVEY RESEARCH CENTER