Veer Narmad South Gujarat University, Surat

Syllabus for - Behavioral Science

S.Y.BBA SEMESTERIII Effective from June 2011

Objectives To make the students understand why human beings react as they do and the importance of behaviour in shaping the personality. To help develop a sense of empathy while dealing with people for organizational excellence. To help develop credibility and transparency when two or more persons communicate with each other. To mould the young people at appropriate age to transform them into good citizens. Pedagogic Tools Lecture, Case Study, Group Discussion, Role play, Practical Exercises, Presentation and Assignment Evaluations Technique External Assessment : 70 marks Internal Assessment : 30 marks (Internal test-10marks, Assignment & Viva 10marks, Attendance & Class Participation-10 marks)

CONTENTS Chapter I Topics INTRODUCTION: Definition and concept of Organisation Behaviour Importance of Organisation Behaviour Contributing disciplines to Behavioural Science Shortcomings of Oba Contextual perspectives of OB PERCEPTION: Meaning and Definition Sensation vs. perception Perception Process Factors affecting Perception Perceptual Distortion Perception and Organisation How to improve perception MOTIVATION :Theories & Principles: Nature of motivation Importance of motivation Theories of motivation-( Early theories & content theories in detail, a brief view of process theories) Weightage 10%

II

20%

III

15%

IV

ATTITUDES & PERSONALITY Concept and Meaning of Attitudes Factors affecting formation of Attitudes Types of job Attitudes Characteristics of Attitudes Functions of Attitudes Attitudes and Behaviour Concept of Personality Determinants of Personality Personality and Behaviour GROUP DYNAMICS: Concept and Meaning Process of Formation of Groups Types of Groups Usefulness of Groups in Organisation Pitfalls of groups Determinants of group behavior Group Structuring (leadership, roles, cohesiveness, size, norms, tasks, status congruence) Difference between groups and teams CONFLICT MANAGEMENT: Concept and Meaning Process Development of Conflict Ego States (Transaction Analysis) Levels of Conflict Conflict Resolution Managerial Implication

25%

15%

VI

15%

Note: At least 20% of the question paper should carry case study or applied questions. SUGGESTED TEXT BOOK: Organisational Behaviour BOOKS FOR REFERENCE: 1. Organisational Behaviour 2. Organisational Behaviour 3. Organisational Behaviour 4. Organisational Behaviour 5. Organisational Behaviour

K.Ashwathappa L.M.Prasad Stephen Robbins Hellriegel, Slocum, Woodman S.S. Khankha Fred Luthans

Himalaya Publishing House Sultan Chand and Sons Pearson Education South Western Publlication S. Chand & Co. McGraw Hill International