Design & Life | non-fat minizine | issue 02 Mar.

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 CONTENTS | Design & Life minizine

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D&L 8
News
We provide the news that you
don't want to miss. This is
Designers’
your basic protein.
Circle
From A to B, from B to C;
it is the world of designers;
it’s designers’ circle.

30

Design & Life

18 1/2
The Recipe
Design & Life | non-fat minizine | issue 02 Mar.13 / 07
Moment 22 Cooking is Art. There are no
rules. 1/2 recipe shows you
There are a lot of moments in the smartest way to cook.
one's life. We treasure each
precious moment.
D&L
Lifestyle

Only enjoy the life
can make a difference.


 D&L News | Design & Life minizine

D&L
News
We provide the news that you
don't want to miss. This is
your basic protein.

01.
And the winner goes to -- Helvetica!
Helvetica is a typeface, developed by Max Miedinger
with Eduard Hoffmann in 1957 for the Haas Type
Foundry in Münchenstein, Switzerland. Since then,
it has been used worldwide. It is all around us. The
award-winning director, Gary Hustwit, decided to
make a documentary film about Helvetica, that has
interviewed illustrious people in the design world,
including Erik Spiekermann, Matthew Carter, Massimo
Vignelli, Wim Crouwel, Hermann Zapf, Neville Brody,
Stefan Sagmeister, Michael Bierut, David Carson,
Paula Scher, and many more. Helvetica will have
its World Premiere at the South by Southwest Film
Festival in Austin, Texas, on March 13.


www.helveticafilm.com


 D&L News | Design & Life minizine

02.
Kaleidoscopic experience
Emperor Moth, a new Russian fashion label designed
by Katia Gomashvili, had commissioned famous
designer Ab Rogers to create a new store, including
all the branding and packaging, in Mayfair, London.
The store is fully mirrored and creates an unusual


shopping experience. With colorful clothes, dresses,
and decoration, shopping here is just like shopping in
a kaleidoscope.

www.abrogers.com/em/index.html
03.
A 9000-years-old beer
A 9000-years-old mixed fermented beverage of


rice, honey and fruit was revealed in a dig scene in
the Neolithic villiage of Jiahu, in Henan province,
Northern China. Archeologist Dr. Patrick MaGovern
contacted the winery, Dogfish Head, and re-create
the ancient beverage, Chateau Jiahu. With the label
designed by artist Tara McPherson, it is truly a unique
beer. Want a taste from 9000 years ago? Try it.

www.dogfish.com
www.taramcpherson.com
 Designer's Circle | Design & Life minizine

Designers’
Circle
From A to B, from B to C;
it is the world of designers;

i c i u s
it’s designers’ circle.

n J u re v
issue 02

N a t h a

Please introduce yourself.


I'm a 33 year old Australian artist based in Canada
with my wife and 3 kids. I'm addicted to green tea
and dark chocolate and like to stay up late.


 Designer's Circle | Design & Life minizine

Where do you live & what is your favorite cafe or

restaurant in the city?

Toronto, Canada. I like to eat at Terroni's on Queen

street (Italian restaurant) - it has beautiful wood fired
pizzas, great service and they like kids.

All the characters you designed are so unique and

dreamy! Each one has their own story. 
What inspires you the most?

Traveling. I'm a bit of a gypsy and get to see the

lives of many people and the places they inhabit. The
diversity is inspiring.

How did you start Scarygirl? Could you introduce

her a little bit?

She's had a mixed up sort of early life. Kind of

inspired by an illustration i did for a magazine years
ago combined with the attitude of my 2nd child (Arkie).
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She's sort of odd looking (Scarygirl that is) and has a
keen sense of adventure and a stubborn attitude (more
so as she ages in my head).

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Do you collect figures yourself? Who is your
favorite figure designer?

Many people have been kind enough to send me gifts

which make up most of my collection. I'm a huge fan
of Barbara Hepworth's figures though they are too
expensive for me to purchase at the moment.
 Designer's Circle | Design & Life minizine

What kind of music do you like? Who is your

favorite singer or band?

I don't have any one favorite but have been listening

to Air and The Knife a lot lately - really lovely.

Do you cook? What is your comfort food?

I cook nearly every night for the family. I do all kinds

of stuff (mostly suggested by Liz)...probably my best
comfort food would be Guinness stew with mashed
potato or homemade hummus with warmed pitta
bread and raw carrots.

Do you travel a lot? Which city do you like the

most? Why?

Yes, all the time. I felt very happy in Tokyo and

Berlin and of course my old hangout Melbourne...but
probably I felt the most excited and totally out of my
depth in Fez, Morocco (the oldest Medieval city in the
world). The people, the smells and the atmosphere
are wonderful.bread and raw carrots.

If you have 1 month vacation, where do you want

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to spend? Why ?

If I was by myself I'd like to do a road trip across

Canada - camping and exploring. With my family I'd
like to go to an excluded resort somewhere with a

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private beach...or back to Australia (sort of the same
thing :)
 Designer's Circle | Design & Life minizine

If you are going to open up a shop, what kind

of shop would that be? How are you going to
decorate it?

Either a tea shop with a gallery in the back (It would

be decorated with original sketches) or a Scarygirl
concept store - designed to look like the inside of her
treehouse.

What do you usually do in your leisure time?

I like to watch dvd's, listen to book's on CD - and

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of course draw. I don't get a lot of leisure time to do
anything major.

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What does design & life mean to you?

Purpose.
 Designer's Circle | Design & Life minizine

What project are you working on right now?

Quite a number. Working on my next solo show that

opens March 23rd at www.outregallery.com , creating
some spots for MTV's summer campaign, doing
character concepts for a Spanish tv series and
working on the next line of Scarygirl mini figures.

I think it will be great if there is furniture in your

dreamy style. Do you think about to design or

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create in different fields?

I'd love to do this. Industrial design was something I

was thinking of pursuing around the same time as a
career in illustration. It would be great to design an
entire environment.

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This chapter is designer's circle. We hope you can
introduce one of your friends who is a designer,
and will be interviewed in the next issue!
Could you introduce him(her) a little bit ?

Do you want to contact my friends Mike and Katie

(TADO)?

next on Designers' Circle : TADO

 The Moment | Design & Life minizine

The
Moment
There are a lot of moments in
one's life. We treasure each
precious moment.

a l o n e .
but not lonely.
on the balcony,
you, & you,
a cup of b l a c k c o f f e e
with deep blue sky, with wind touching your face

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and maybe, if lucky enough
Chet Baker from the small live house , f a r a w a y

PANTONE 547 U + PANTONE 400 U + PANTONE 7504 U

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 The Moment | Design & Life minizine

MAXIM Roasted Intant Coffee 80g

www.agf.co.jp

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Marc Johnson, Shades of Jade
Marc Johnson, born in Omaha, Nebraska on 21 October 1953, is an American jazz bassist, composer and bandleader.

20
www.ecmrecords.com
 D&L Lifestyle | Design & Life minizine

D&L
Lifestyle
Only enjoy the life
can make a difference.

23
Modern Japanese apparel

the UNIQUE
22 UNIQLO
IMAGES COPYRIGHT © UNIQLO Inc. All rights reserved.

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Uniqlo, the most popular casual apparel retailer in Japan, is best known for two key attributes: quality and basics.
Their mission is to provide fashionable, high quality, basic casual wear at affordable prices in the market. It be-
came the leading clothing retailer chain in Japan and the 2nd large ready-to-wear company in the world. The
success develops upon great-controlled strategy of good quality, low cost, from product planning, throughout
manufacture, distribute, and sales.
D&L Lifestyle | Design & Life minizine
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Good marketing is also a key. Uniqlo targets young generation, and offers casual wear with style and personality.
A good assortment of T-shirt is a strong brand image. They also know how to extinguish themselves from
common T-shirt shop. The affordable price is to distinguish Beams T, another famous T-shirts retailer in Japan.
Cooperating with young designers to make trendy wear, and holding T-shirt design campaigns build brand loyalty.
From T-shirts, sweaters to denim, outerwear to trendy accessories, all of them come in astonishing variety colors
and styles.
 D&L Lifestyle | Design & Life minizine

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The flagship of UNIQLO
The well-known designer, Kashiwa Sato was invited to be Uniqlo’s creative director for the global flagship in
SOHO, NYC. The concept of this shop, which opened up in 2006, is “Japanese Modern”. Designed by renowned
architect Masamichi Katayama, the shop creates a unique and pleasant experience of modern Japanese retailer
culture that is wonderful, bright and organized. The completion of SOHO flagship is a good start to transform
Uniqlo into a global chain store. It’s good to hear that SOHO flagship will offer impressive, fashion-forward trendy
pieces along with basic lines. In the capital of fashion, Uniqlo knows the best way to survive is to be “Unique”.
Mr. Sato also redesigned the logo of Uniqlo for recognition of its nationality. This new logo also reflects the
project concept of SOHO flagship: “Japanese modern”.
Kashiwa Sato
PHOTOGRAPHY / MARTIN HOLTKAMP
COPYRIGHT © TOKION MAGAZINE, JAPAN. All rights reserved.
 D&L Lifestyle | Design & Life minizine

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Container store in NYC
The Uniqlo container store is a fun marketing idea to announce the arrival of Uniqlo. Imagining that blue and
yellow container loaded on the street that you can walk in and shop; how amazing shopping experience it is!
Container stores represent the theme of Uniqlo, fresh and unique. There are lots of T-shirt shops in the world and
Uniqlo makes itself outshine others.
 1/2 Recipe | Design & Life minizine

1/2
Recipe
Cooking is Art. There are no
rules. 1/2 recipe shows you
the smartest way to cook.

31

Mashed
I love to cook and collect recipes, but I never exactly follow the steps. For me, cooking should be playful. I always
put my imagination to someone’s recipe and bring it to my vision.

30
Potato
My cooking rules are easy and healthy. Modern people are always busy, and I believe, with 1/2 effort, 1/2 steps,
1/2 fat, 1/2 time of cooking, will also bring you to a lovely cooking experience and healthier dish. That’s why I
called this chapter “1/2 Recipe”. Cooking is art. Let’s play.
Text, Recipe / Small
Photography / Shibo
 1/2 Recip | Design & Life minizine

Hint !

It is difficult to find someone who doesn’t like potato. There are lots of classic potato dishes, such as French fries,
baked potato, potato wedges, and mashed potato. One of the most popular side dish in the dinner is mashed
potato. It’s perfect to go with grilled sirloin steak; the smoky flavor is a perfect match for smooth buttery mashed
potato. If you cook it at home on Friday night, a big bowl of mashed potato will be a great companion to movies
all the night.

3 X Idaho potatoes

10g of butter stick

MASHED
1/2 mug of milk
POTATO
Pitch salt and pepper

33
S
STEP boi l i n g wate
r.

e s into i l t ender.
otat o un t lk.
Put p m i n utes, t o w ith fo
5 ta
1. for 1 sh po
Cook a utter
.

32
ter , m b
of w a r, a n d
eppe re.
r a i n out n d p h e t extu
D lt a ooth
t
2. o w i th sa t o s m
at es
i x u p pot e r a l tim
M se v
3. milk
Add

It's that easy! & enjoy yor dinner!

 )
n e soon..
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