“MAMA”

(Behavioral Intention)

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Tanes P. 481-7633 Sec 423
Nicha S. 482-5137
Chanon S. 483-7538
Nongnut L. 484-6809
Suphathep S. 491-1813
Nodtaporn C. 491-2510
Wijitra J. 491-4204
Kitti S. 491-5493
Manoj G. 491-6894
Yanping C. 491-6896
 This questionaire is made in the purpose of doing a research in the subject Business Research (MGT 3940) of
Assumption university's student. The information in this document will be kept private and confidential.

1. What brand of instant noodle do you usually purchase? (Choose only 1 answer)
_____ Mama ______ 4-Me
_____ Wai Wai ______ Gung Ging
_____ Yum Yum ______ Others

2. How often do you purchase instant noodles? (Choose only 1 answer)

_____ 1 time per month _____ 3 times per month
_____ 2 times per month _____ More than 3 times

3. What is the factor that influences you to buy instant noodles? (Choose only 1 answer)
_____ Brand _____ Sales promotion _____ Design
_____ Price _____ Package _____ Premium
_____ Advertisement _____ Quality _____ Others

4. Where do you usually purchase instant noodles? (Choose only 1 answer)

_____ Department Store ______ Hypermarket (eg. Tesco Lotus)
_____ Supermarket ______ Others
_____ Convenient Shop

5. Through what media/s do you know the brand of instant noodles?(Choose only 1 answer)
_____ TV ______ Internet _____ Words of mouth
_____ Magazine ______ Advertisement Board _____ Others
_____ Radio ______ Sales person

6. How many units of instant noodles do you purchase each time? (Choose only 1 answer)
_____ 1 unit _____ 4 units ______ 1 dozen
_____ 2 units _____ 5 units ______ 2 dozens
_____ 3 units _____ 6 units

7. How much are you satisfied with the current brand?

Dissatisfied 1 2 3 4 5 Satisfied

8. What type of sales promotion motivates you to purchase the instant noodles?
(Choose only 1 answer)
_______ Discount _______ Buy 1 Get 1
_______ Sweeptake _______ Premium
_______ Coupon _______ Others

9. Have you ever purchased mama?

______ Yes (continue to Part 2,4,5) ______ No (continue to Part 3,4,5)
Part 2 For Mama's consumers

Attributes of instant noodles Definite Disagree Definite Agree

1 2 3 4 5
10.1 I like Mama's taste
10.2 I like that Mama takes short time for preparation
10.3 I like that Mama have a variety of tastes
10.4 I like the quality of Mama
10.5 I like that Mama has an attractive packaging
10.6 I like the size of Mama's package

Price Definite Disagree Definite Agree

1 2 3 4 5
11.1 Mama's price has an influence on my buying decision.
11.2 Mama's price suits with its quality
11.3 I think the price of Mama should be discounted.
11.4 I think the price has an affect on Mama's image.

Place Definite Disagree Definite Agree

1 2 3 4 5
12.1 I buy mama from department store.
12.2 I buy mama from supermarket.
12.3 I buy mama from convenient store. (eg. 7-11)
12.4 I buy mama from grocery Store.
12.5 I buy mama from hypermarket. (eg.Big C, Lotus)
12.6 I buy mama from warehouse club. (eg. Macro)

Sales Promotion Definite Disagree Definite Agree

1 2 3 4 5
13.1 I think buy 1 get 1 promotion is interesting.
13.2 Premium has an effect towards my purchasing intention.
13.3 Sampling has an influence on my purchasing intention.
13.4 Brand ambassador has an influence on my purchasing intention.

Image Definite Disagree Definite Agree

1 2 3 4 5
14.1 I chose to buy Mama because of the brand name.
14.2 Mama has high quality.
14.3 Mama is inexpensive.
14.4 Mama has a unique image.
14.5 Mama is credible.
14.6 Mama has good reputation.

Behavioral Intention Definite Disagree Definite Agree

1 2 3 4 5
14.1 I will purchase Mama again in the future.

Please skip Part 3 and continue to Part 4 & 5

Part 3 For other brands' consumers

15. What brand of instant noodle do you purchase? (Choose only 1 answer)
______ Wai wai ______ Gung Ging _____ Others
______ Yum yum ______ 4-Me

16. Please give your opinion about instant noodles?

1. Definite Disagree 2. Agree 3. Nomal 4. Disagree 5. Definite Agree

Important Attribution Definite Disagree Definite Agree

1 2 3 4 5
16.1 Price is an important attribute of instant noodles.
16.2 Package is an important attribute of instant noodles.
16.3 Color of package is an important attribute of instant noodles.
16.4 Variety of products is an important attribute of instant noodles.
16.5 Quality of noodle is an important attribute of instant noodles.
16.6 Sales promotion is an important attribute of instant noodles.
16.7 Advertisement is an important attribute of instant noodles.
16.8 Convenience is an important attribute of instant noodles.
16.9 Reputation is an important attribute of instant noodles.
16.10 Brand recognition is an important attribute of instant noodles.

17. Please give your opinion why you did not choose MAMA.
1. Definite Disagree 2. Agree 3. Nomal 4. Disagree 5. Definite Disagree

The reason why you do not choose MAMA Definite Disagree Definite Agree
1 2 3 4 5
17.1 I think Mama's price is too expensive.
17.2 I think Mama has unattractive packaging.
17.3 I think Mama has unattractive sales promotion.
17.4 I think Mama has low variety of choice
17.5 I think Mama has low quality.
17.6 I think Mama is difficult to find.
17.7 I think the brand is not well known.

18.Would you be interested if mama launches new advertisments and new customer support
program?
Dissatisfied 1 2 3 4 5 Satisfied

19. Which types of sales promotion attracts you to buy MAMA?

______ Buy 1 Get 1 ______ Discount ______ Coupon
______ Premium ______ Sweeptakes ______ Others………………….

20. If MAMA has improve their image and package in the future, will you purchase MAMA?
Not Buy 1 2 3 4 5 Buy

Please continue to Part 4 & 5

Part 4 Media and Lifestyle

21. Which TV channel do you usually watch? (Choose only 1 answer)

_____ Channel 3 _____ Channel 5 ______ Channel 7
_____ Channel 9 _____ Channel TITV ______ Channel UBC
_____ Others………………..

22. What time do you usually watch TV? (choose only 1 answer)
_____ 6.01 - 12.00 a.m _____ 12.01 - 18.00 p.m
_____ 18.01 - 24.00 p.m. _____ 24.01 - 05.59 a.m

23. Which radio station do you usually listen to?

_____ 89.0 _____ 91.5 _____ 93.5
_____ 94.0 _____ 97.5 _____ 102.5
_____ 103.5 _____ 104.5 _____ 105.5
_____ 106.5 _____ 107.0 _____ Others……………………

24. What time do you usually listen to the radio? (choose only 1 answer)
_____ 6.01 - 12.00 a.m _____ 12.01 - 18.00 p.m
_____ 18.01 - 24.00 p.m. _____ 24.01 - 05.59 a.m

25. What magazines do you prefer to read?

____ Cleo ____ Seventeen ____ Cosmo
____ Elle ____ FHM ____ Maxim
____ Other …………………

26. What is your favourite activity during your free time?

_____ Watch movie _____ Play sport
_____ Shopping _____ Internet
_____ Other………………..

Part 5 Personal Information

27. Gender
______ Male ______ Female

28. Age
_____ Less than 18 _____ 18-22 _____ 23-25 _____More than 25

29. Occupation
_____ Student _____ Employee ______ others…………………..
_____ Housewife _____ Specialist (doctor, lawyer)

30. Income
_____ Less than 5,000B _____ 5,001 - 10,000B
_____ 10,001-15,000B _____ 15,001-20,000B
_____ More than 20,000B

31. Education
_____ Lower than bachelor degree _____ Bachelor degree
_____ Master degree _____ Doctor degree

Please continue to the next page

 This questionaire is made in the purpose of doing a research in the subject Business Research
(MGT 3940) of Assumption university's student. The information in this document will be kept
private and confidential.

1. Please identify the attribute which has an affect on your purchasing intention of instant noodles.

Attribute Absoultely not Important Slightly not important Neutral Important Very important

1 2 3 4 5

Package

Noodles

Package image

Brand image

Advertisement

Quality

Brand

2. Please evaluate the score for each brand of instant noodle. (1= very bad, 10= very good)

Attribute Wai wai Gung ging Yum yum For me MAMA

Package

Noodles

Package image

Brand image

Advertisement

Quality

Brand

Thank You for Your Contribution