ETA B

the

UNBOXING MOTIVES
B Y M I I K K A L E I N O N E N

WORLDof

What motivates us in the future as employees, citizens and consumers?

WORLD

This is the

of human MOTIVES.

It can be devided in two.

IMMATERIAL MOTIVES MATERIAL MOTIVES

For example: Maslow's Hierarchy of Needs

Self-actualization Esteem Love and belonging

Safety needs

Physiological needs

IMMATERIAL MATERIAL

Defining Qualities?

Scarcity

Abundance Scarcity

Are raw materials a limited resource?

Are ideas a limited resource?

Are raw materials a limited resource?

Business models for

1920's

Business models for

2020's
Business models for

1920's

Fundaments of Scarcity Strategy:

Fundaments of Scarcity Strategy:

1 Gather

Fundaments of Scarcity Strategy:

2 Protect

Fundaments of Scarcity Strategy:

3 Repeat

Fundaments of Abundance Strategy:

1 Trust

Fundaments of Abundance Strategy:

2 Share

Fundaments of Abundance Strategy:

3 Combine

How can companies learn to work in the contradiction of abundance and scarcity?

MOTIVE PROFILING in the world of

ABUNDANCE AND SCARCITY

People want to protect what is valuable.

People want to create new.

People are motivated on three levels:

People are motivated on three levels:

Me

People are motivated on three levels:

Me and my group

Me

People are motivated on three levels: Me and the world Me and my group

Me

Me and the world Me and my group

Me Maintaining Creating

FOR EXAMPLE:

Me and the world Me and my group

Environmental Thinking

Revolutionary Creativity

Well-being

Status

Me

Health

Wealth

Maintaining

Creating

MOTIVE PROFILE

Some examples

Me and the world Me and my group

Me Maintaining Creating

MOTIVE PROFILE

Someone with a sudden illness

Me and the world Me and my group

Me Maintaining Creating

MOTIVE PROFILE

Successful startup

Me and the world Me and my group

Me Maintaining Creating

MOTIVE PROFILE

Someone with financial problems

Me and the world Me and my group

Me Maintaining Creating

MOTIVE PROFILE

Bonus rewarding plans

Me and the world Me and my group

Me Maintaining Creating

MOTIVE PROFILE

Me and the world Me and my group

How can companies use motive profiling?

Me Maintaining Creating

MOTIVE PROFILE

FOR EXAMPLE:

Me and the world Me and my group

True creativity lives here. To tap into this resource companies have to learn to motive their personnel the right way.

Me Maintaining Creating

MOTIVE PROFILE

Company strategy profiling

Me and the world Me and my group

Me Maintaining Creating

MOTIVE PROFILE

Company strategy profiling

Management view: "This is how we think our strategy motivates our people."

Me and the world Me and my group

Me Maintaining Creating

MOTIVE PROFILE

Company strategy profiling

Management view: "This is how we think our strategy motivates our people."

Me and the world

Employee view: "This is how the strategy Me and motivates us."

my group

Me Maintaining Creating

MOTIVE PROFILE

Recruiting

Me and the world Me and my group

Me Maintaining Creating

MOTIVE PROFILE

Recruiting

Me and the world Me and my group

Desired profile.

Me Maintaining

Creating

MOTIVE PROFILE

Recruiting

Me and the world Me and my group

Applicant profile.

Me Maintaining

Desired profile.

Creating

MOTIVE PROFILE

Company creativity mapping

Me and the world Me and my group

Me Maintaining Creating

MOTIVE PROFILE

FOR EXAMPLE:
Social status lives here. To sell luxury products you have to motivate your customers here.

Me and the world Me and my group

Me Maintaining Creating

MOTIVE PROFILE

Company social motivator maps

Me and the world Me and my group

Present Goal

Me Maintaining Creating

Abundance Scarcity

IMMATERIAL MOTIVES MATERIAL MOTIVES

GOODMACHINE
B Y M I I K K A L E I N O N E N

PROJECT