LAMPIRAN 4.

HASIL UJI VALIDITAS

Brand Image
Correlations

BI1 BI2 BI3 BI4 BI5 BI6 BI7 BI8 BI9 BI10 Brand
Image

Pearson Correlation 1 ,477** ,220 ,414** ,321** ,021 -,016 -,173 -,255* ,123 ,438**

BI1 Sig. (2-tailed) ,000 ,065 ,000 ,006 ,859 ,895 ,149 ,032 ,307 ,000

N 71 71 71 71 71 71 71 71 71 71 71
Pearson Correlation ,477** 1 ,460** ,247* ,091 ,140 -,103 ,028 ,033 -,094 ,445**
BI2 Sig. (2-tailed) ,000 ,000 ,038 ,449 ,246 ,391 ,815 ,785 ,436 ,000
N 71 71 71 71 71 71 71 71 71 71 71
Pearson Correlation ,220 ,460** 1 ,144 ,159 ,027 ,073 ,181 ,086 -,043 ,473**
BI3 Sig. (2-tailed) ,065 ,000 ,229 ,185 ,824 ,544 ,130 ,474 ,722 ,000
N 71 71 71 71 71 71 71 71 71 71 71
Pearson Correlation ,414 **
,247 *
,144 1 ,323 **
-,146 -,055 -,009 -,212 ,077 ,407**
BI4 Sig. (2-tailed) ,000 ,038 ,229 ,006 ,223 ,651 ,939 ,075 ,525 ,000
N 71 71 71 71 71 71 71 71 71 71 71
Pearson Correlation ,321 **
,091 ,159 ,323 **
1 ,235 *
,090 -,158 -,181 ,139 ,427**
BI5 Sig. (2-tailed) ,006 ,449 ,185 ,006 ,048 ,453 ,189 ,132 ,247 ,000
N 71 71 71 71 71 71 71 71 71 71 71
Pearson Correlation ,021 ,140 ,027 -,146 ,235 *
1 ,327 **
,056 ,285 *
,177 ,482**
BI6 Sig. (2-tailed) ,859 ,246 ,824 ,223 ,048 ,005 ,642 ,016 ,139 ,000
N 71 71 71 71 71 71 71 71 71 71 71
Pearson Correlation -,016 -,103 ,073 -,055 ,090 ,327 **
1 ,332 **
,113 ,316 **
,509**
BI7 Sig. (2-tailed) ,895 ,391 ,544 ,651 ,453 ,005 ,005 ,347 ,007 ,000
N 71 71 71 71 71 71 71 71 71 71 71
BI8 Pearson Correlation -,173 ,028 ,181 -,009 -,158 ,056 ,332 **
1 ,176 ,066 ,374**
 Sig. (2-tailed) ,149 ,815 ,130 ,939 ,189 ,642 ,005 ,141 ,583 ,001
N 71 71 71 71 71 71 71 71 71 71 71
Pearson Correlation -,255 *
,033 ,086 -,212 -,181 ,285 *
,113 ,176 1 ,209 ,329**
BI9 Sig. (2-tailed) ,032 ,785 ,474 ,075 ,132 ,016 ,347 ,141 ,081 ,005
N 71 71 71 71 71 71 71 71 71 71 71
Pearson Correlation ,123 -,094 -,043 ,077 ,139 ,177 ,316
**
,066 ,209 1 ,500**
BI10 Sig. (2-tailed) ,307 ,436 ,722 ,525 ,247 ,139 ,007 ,583 ,081 ,000
N 71 71 71 71 71 71 71 71 71 71 71
Pearson Correlation ,438 **
,445 **
,473**
,407**
,427**
,482
**
,509
**
,374 **
,329 **
,500 **
1

Brand Image Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000 ,000 ,000 ,001 ,005 ,000

N 71 71 71 71 71 71 71 71 71 71 71

**. Correlation is significant at the 0.01 level (2-tailed).

*. Correlation is significant at the 0.05 level (2-tailed).
 INOVASI PELAYANAN

Correlations

IP1 IP2 IP3 IP4 IP5 IP6 IP7 IP8 IP9 IP10 Inovasi Pelayanan

Pearson Correlation 1 ,470 **

,569 **
-,105 ,094 -,005 ,087 -,004 ,014 ,036 ,402**

IP1 Sig. (2-tailed) ,000 ,000 ,383 ,437 ,967 ,472 ,973 ,907 ,767 ,001

N 71 71 71 71 71 71 71 71 71 71 71
Pearson Correlation ,470 **
1 ,446 **
,274 *
,243 *
,351 **
,203 ,205 ,142 ,110 ,639**
IP2 Sig. (2-tailed) ,000 ,000 ,021 ,041 ,003 ,089 ,086 ,237 ,363 ,000
N 71 71 71 71 71 71 71 71 71 71 71
Pearson Correlation ,569 **
,446 **
1 -,137 ,186 ,163 ,140 -,051 ,074 -,019 ,456**
IP3 Sig. (2-tailed) ,000 ,000 ,255 ,121 ,174 ,244 ,670 ,540 ,876 ,000
N 71 71 71 71 71 71 71 71 71 71 71
Pearson Correlation -,105 ,274 *
-,137 1 ,246 *
,259 *
,355 **
,387 **
,228 ,238 *
,496**
IP4 Sig. (2-tailed) ,383 ,021 ,255 ,038 ,029 ,002 ,001 ,055 ,046 ,000
N 71 71 71 71 71 71 71 71 71 71 71
Pearson Correlation ,094 ,243 *
,186 ,246 *
1 ,505 **
,131 ,267 *
,274 *
,114 ,563**
IP5 Sig. (2-tailed) ,437 ,041 ,121 ,038 ,000 ,276 ,024 ,021 ,346 ,000
N 71 71 71 71 71 71 71 71 71 71 71
Pearson Correlation -,005 ,351 **
,163 ,259 *
,505 **
1 ,207 ,259 *
,236 *
,154 ,587**
IP6 Sig. (2-tailed) ,967 ,003 ,174 ,029 ,000 ,083 ,029 ,048 ,199 ,000
N 71 71 71 71 71 71 71 71 71 71 71
Pearson Correlation ,087 ,203 ,140 ,355 **
,131 ,207 1 ,441 **
,407 **
,398 **
,631**
IP7 Sig. (2-tailed) ,472 ,089 ,244 ,002 ,276 ,083 ,000 ,000 ,001 ,000
N 71 71 71 71 71 71 71 71 71 71 71
Pearson Correlation -,004 ,205 -,051 ,387 **
,267 *
,259 *
,441 **
1 ,275 *
,209 ,547**
IP8 Sig. (2-tailed) ,973 ,086 ,670 ,001 ,024 ,029 ,000 ,021 ,080 ,000
N 71 71 71 71 71 71 71 71 71 71 71
 Pearson Correlation ,014 ,142 ,074 ,228 ,274* ,236* ,407** ,275* 1 ,336** ,557**
IP9 Sig. (2-tailed) ,907 ,237 ,540 ,055 ,021 ,048 ,000 ,021 ,004 ,000
N 71 71 71 71 71 71 71 71 71 71 71
Pearson Correlation ,036 ,110 -,019 ,238 *
,114 ,154 ,398**
,209 ,336 **
1 ,488**
IP10 Sig. (2-tailed) ,767 ,363 ,876 ,046 ,346 ,199 ,001 ,080 ,004 ,000
N 71 71 71 71 71 71 71 71 71 71 71
Pearson Correlation ,402
**
,639
**
,456 **
,496 **
,563
**
,587
**
,631**
,547 **
,557 **
,488**
1

Inovasi Pelayanan Sig. (2-tailed) ,001 ,000 ,000 ,000 ,000 ,000 ,000 ,000 ,000 ,000

N 71 71 71 71 71 71 71 71 71 71 71

**. Correlation is significant at the 0.01 level (2-tailed).

*. Correlation is significant at the 0.05 level (2-tailed).
 LOYALITAS KONSUMEN

Correlations

LK1 LK2 LK3 LK4 LK5 LK6 LK7 LK8 LK9 LK10 Loyalitas
Konsumen

Pearson Correlation 1 ,424 **

,350 **
,330 **
,244 *
,079 ,224 ,162 ,206 ,083 ,517

K1 Sig. (2-tailed) ,000 ,003 ,005 ,040 ,513 ,061 ,178 ,085 ,491 ,00

N 71 71 71 71 71 71 71 71 71 71 7
Pearson Correlation ,424 **
1 ,197 ,404 **
,129 ,273 *
,199 ,087 ,227 ,085 ,495
K2 Sig. (2-tailed) ,000 ,099 ,000 ,285 ,021 ,097 ,470 ,057 ,484 ,00
N 71 71 71 71 71 71 71 71 71 71 7
Pearson Correlation ,350 **
,197 1 ,347 **
,483 **
,293 *
,052 ,354 **
,356 **
,271 *
,651
K3 Sig. (2-tailed) ,003 ,099 ,003 ,000 ,013 ,664 ,002 ,002 ,022 ,00
N 71 71 71 71 71 71 71 71 71 71 7
Pearson Correlation ,330 **
,404 **
,347 **
1 ,372 **
,148 ,147 ,256 *
,273 *
,095 ,580
K4 Sig. (2-tailed) ,005 ,000 ,003 ,001 ,217 ,221 ,031 ,021 ,431 ,00
N 71 71 71 71 71 71 71 71 71 71 7
Pearson Correlation ,244 *
,129 ,483 **
,372 **
1 ,234 *
,333 **
,282 *
,383 **
,238 *
,643
K5 Sig. (2-tailed) ,040 ,285 ,000 ,001 ,050 ,005 ,017 ,001 ,045 ,00
N 71 71 71 71 71 71 71 71 71 71 7
Pearson Correlation ,079 ,273 *
,293 *
,148 ,234 *
1 ,307 **
,337 **
,243 *
,178 ,547
K6 Sig. (2-tailed) ,513 ,021 ,013 ,217 ,050 ,009 ,004 ,041 ,138 ,00
N 71 71 71 71 71 71 71 71 71 71 7
Pearson Correlation ,224 ,199 ,052 ,147 ,333 **
,307 **
1 ,382 **
,278 *
,327 **
,561
K7 Sig. (2-tailed) ,061 ,097 ,664 ,221 ,005 ,009 ,001 ,019 ,005 ,00
N 71 71 71 71 71 71 71 71 71 71 7
K8 Pearson Correlation ,162 ,087 ,354 **
,256 *
,282 *
,337 **
,382 **
1 ,407 **
,479 **
,645
Sig. (2-tailed) ,178 ,470 ,002 ,031 ,017 ,004 ,001 ,000 ,000 ,00
 N 71 71 71 71 71 71 71 71 71 71 7
Pearson Correlation ,206 ,227 ,356
**
,273 *
,383
**
,243 *
,278 *
,407 **
1 ,378
**
,636
K9 Sig. (2-tailed) ,085 ,057 ,002 ,021 ,001 ,041 ,019 ,000 ,001 ,00
N 71 71 71 71 71 71 71 71 71 71 7
Pearson Correlation ,083 ,085 ,271 *
,095 ,238 *
,178 ,327 **
,479 **
,378
**
1 ,540
K10 Sig. (2-tailed) ,491 ,484 ,022 ,431 ,045 ,138 ,005 ,000 ,001 ,00
N 71 71 71 71 71 71 71 71 71 71 7
Pearson Correlation ,517 **
,495 **
,651
**
,580
**
,643
**
,547 **
,561 **
,645 **
,636
**
,540
**

oyalitas Konsumen Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000 ,000 ,000 ,000 ,000 ,000

N 71 71 71 71 71 71 71 71 71 71 7

*. Correlation is significant at the 0.01 level (2-tailed).

Correlation is significant at the 0.05 level (2-tailed).