F A C T S

International book features IE facultys green ergonomics

WITH THEIR CONCEPT OF GREEN ERGONOMICS, OR THE INTEGRATION OF ERGONOMIC AND ENVIRONMENTAL ATTRIBUTES IN DESIGNING PRODUCTS, two faculty members from
the Industrial Engineering Department were included in an international publication authored by researchers from 21 countries. Full Professor Dr. Rosemary Seva and Assistant Professor Alma Maria Jennifer Gutierrez co-authored a chapter in the Handbook of Human Factors in Consumer Product Design published by CRC Press. The two wrote the chapter Proposed Framework for Integrating Environmental Issues in Ergonomics to Product Development. Likewise, Seva, together with Prof. Martin Helander of Nanyang Technological University (Singapore), wrote the chapter Affective Design and Consumer Response. Seva and Gutierrez are the only Filipino researchers featured in the book, which covers the current state of the art methods and techniques of product ergonomics. The Institute for Scientific information (ISI) maintains a list of over 14,000 journals, from the arts and humanities to scientific journals. Listing is based on published selection criteria and is an important indicator of journal quality and impact. The ISI also publishes a list of highly cited researchers.

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Professor featured in documentary on Philippine history

In the documentary that explores the complex relationship between Filipinos and Americans, Timbreza discusses the sacrifices that Filipinos make for their families and cites as an example the case of Filipinos who have left the country to seek better opportunities and security in the USA. In October 2010, Timbreza launched his book, Pagpapahalaga ng Pamilya (Valuing the Family and Parental Responsibility). The book was published by Logos Publication Inc. under the Society of Divine Word (SVD), an international missionary congregation of priests and brothers in more than 50 countries.

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International book features IE facultys green ergonomics WB-funded childrens books by Filipino Department faculty

DLSU renames the College of Engineering

Term 2,
AY 2010-2011

Innovation in energy production Stress management through yoga

UNIVERSITY FELLOW DR. FLORENTINO TIMBREZA OF THE PHILOSOPHY DEPARTMENT WAS TAPPED as
a resource person in the documentary The Hidden Dream: The Filipino Experience with America from the Bataan Death March to the 21st Century produced and directed by Sheila Duenas Imme and Jon Imme.

Source: Vice Chancellor for Research report to the Academics Council, August 17, 2011
Source: www.webometrics.info

DLSU President and Chancellor Br. Narciso Erguiza FSC with Mr. John Gokongwei.

is published bi-weekly by the Office for Strategic Communications (AH-21F, intercom 144). Editorial deadline is 3 p.m. Tuesdays. Contributions should include the name, office and signature of the sender. Materials may be edited for clarity or space. 2401 may be accessed online through the URL: http://www.dlsu.edu.ph.
Executive Director | Ayi Magpayo Director for Operations | Johannes Leo Badillo Editorial Supervisor | Ma. Ruby Aonuevo Carlos Managing Editor | Lianne Mendoza lianne.mendoza@delasalle.ph Writers | Anne Alina, AA dela Cruz, Arfie Koc, Magsy Magbanua, Aaron Mamiit, Al Lopez de leon Creative Director | Peter Varona Art Directors | Ave Gaile Peraz, Luis De Vera Graphic Artist | Miguel Pabello Secretary | Virginia Umacob-Gases Office Assistant | Raymond Menor

2401 (twente fr,o, wun) is a landmark number along Taft Avenue. It is the location ID of De La Salle University, home to outstanding faculty and students, and birthplace of luminaries in business, public service, education, the arts, and science. And 2401 is the name of the official newsletter of DLSU, featuring developments and stories of interest about the University.

DE LA SALLE UNIVERSITY LAUNCHES the Gokongwei College of

Engineering in recognition of an invaluable academic partner, the Gokongwei Brothers Foundation Inc., which shares

the same commitment to the task of nation-building through excellence and service in education. As an organization that acknowledges see page 3

DLSU, from page 1 the role of education in the formation of tomorrows leaders, GBFI seeks to further advance DLSUs foothold in engineering education in the country. GBFI Trustee Lance Gokongwei announced the new college name during the 85th birthday celebration of his father, premier industrialist John Gokongwei, a DLSU alumnus. DLSU administrators led by President and Chancellor Br. Narciso Erguiza FSC attended the event. Gokongwei (MBA 77) was among the first batch of Lasallian MASTER (Mavens, Stewards, Trailblazers, and Entrepreneurs Resource), a special recognition bestowed by the University to some of its outstanding alumni in business last year. The Gokongwei Brothers Foundation donated P250 million for the exclusive use of the college. This will be used for faculty and facility development as well as for research and student scholarships.
Environmental advocates encourage students to support their cause. With them are (standing, from left) Mayor Alfredo Lim, Catherine Untalan of Miss Earth Foundation, LSIG Director Dr. Francisco Magno, and EVP for External Relations and Internationalization Dr. Alvin Culaba.

Promoting environmental citizenship

Innovation in energy production

CHEMICAL ENGINEERING FULL PROFESSOR AND UNIVERSITY FELLOW DR. RAYMOND GIRARD TAN IS DEVELOPING COMPUTER MODELS for
environment-friendly energy production processes. Tan is a researcher on a field that is internationally known as process systems engineering. His study deals with applying computational techniques to solve problems such as the rate of carbon emission in industry. His works, which have been published locally and internationally, shows new methods and algorithms and computational procedures that he himself developed. With no existing bio refinery, the challenge for them is to figure out a viable design that can generate and sustain the production of this alternative energy. Currently, he is collaborating with colleagues from the United States, Malaysia, Hungary, India, and UK. They are dealing with innovative concepts such as bio refinery, which is being developed in a bid to produce bio mass instead of oil. Biomass can be used as raw material for creating various industry products.

Stress management through yoga

DLSU FACULTY AND STAFF HELD A STRESS MANAGEMENT WORKSHOP,
one of the activities under the Universitys Animo Wellness Program, last June 29 July 1 at the Yuchengco Hall. The workshop gave an overview of the effects of stress on the body and discussed ways on how to combat it via simple yoga exercises. Marc Anthony Preclaro, a traditional yoga instructor and resource speaker for the National Yoga Club (NYC), spearheaded the activity. He was joined by fellow NYC member Ma. Estela Balagtas, who taught the participants simple breathing and For inquiries on the program, call Magsy Magbanua at 524-4611 local 374. Faculty and staff who will attend these activities will receive corresponding stamps in their Animo Wellness passport, and more chances of winning a weekend treat at The Farm in San Benito in Batangas, plus other exciting prizes. stretching routines that could help in fighting off stress. Animo Wellness is a university-wide campaign that aims to encourage Lasallians to take charge of their health and participate in its various activities, including a Wellness Fair in October.

DLSU CENTENNIAL

MERCHANDISE

Limited Aluminum Sports Bottles

TO ENCOURAGE ENGAGEMENT IN ENVIRONMENTAL ISSUES,

the La Salle Institute of Governance together with Miss Earth Foundation organized the forum Fostering Beauty and Responsibility through Environmental Citizenship. The forum tackled environmental citizenship, a concept that promotes responsibility toward action on behalf of the environment.

Beauty pageant winners and environmental advocates Miss Earth 2010 Nicole Faria, Miss Earth Water 2010 Watsoporn Wattanakorn, and Miss Earth Air 2010 Victoria Schukina addressed the forum with LSIG director Dr. Franciso Magno, who talked about Partnerships for Environmental Citizenship. Responses were given by Manila Mayor Alfredo Lim and DENR Environmental Education and Information Division Chief Elenida Basug.

Php 320
DR. TAN

Php 320 Php 180

DLSU to host conference on computer-assisted language learning

THE DLSU DEPARTMENT OF ENGLISH AND APPLIED LINGUISTICS (DEAL) WILL HOST the 5th International Conference
on Globalization and Localization in Computer-Assisted Language Learning (GLoCALL) this October 27-29 at Century Park Hotel, Manila. Two of the most prestigious organizations in computer-assisted language learning in Asiathe Asia-Pacific Association for Computer-Assisted Language Learning (APACALL) and the Pacific Association for ComputerAssisted Language Learning (PacCALL)will jointly sponsor the event. For inquiries, email the organizers at glocall2011@gmail.com or call DEAL at 524-4611 local 530, and ask for Dr. Danilo Dayag or Dr. Shirley Dita. Dr. Rachel Edita Roxas, dean of the College of Computer Studies, will be among the plenary speakers.
Faculty and staff learn basic yoga techniques.

DLSU CENTENNIAL MERCHANDISE are available at the Centennial Offce at LS102 or STRATCOM Office, 21st flr. Br. Andrew Gonzalez Hall. Part of the proceeds will go to the One La Salle Scholarship Fund. For inquiries, call Fina at local 374. You may also e-mail: lianne. mendoza@delasalle.ph

The conference serves to highlight the global impact of information and communication technologies (ICT) in instruction and research, particularly in the Asia-Pacific Region.

WB-funded childrens books by Filipino Department faculty

TWO CHILDRENS STORY BOOKS ON CLIMATE CHANGE by awardwinning writer Genaro R. Gojo-Cruz, assistant professor of the Filipino Department, were recently launched by the World Bank Group in the Philippines. The first book, Bahay, Buhay tackles the importance of coral reefs for marine plant and animal life. The second book, Noon, Ngayon, discusses environmental changes through time. Written in poetry form, the stories illustrate various ways to lessen the effects of climate change. The books are integrated into a harmonized communications framework that can be easily understood, adopted, and replicated by children in local communities. These will be distributed for free to the countrys coastal areas.

PROJECT CARBON NEUTRAL (PCN)

Your zeal and your dedication will be perfect when you practice what you preach, for example makes a much deeper impression than words, upon the mind and the heart, especially for the young.
---St. John Baptist de La Salle

GREEN TIP

is DLSUs commitment to have an institutional zero net carbon footprint. This is the Philippine Lasallian Familys effort to become better stewards of the environment.

Discard electronic waste properly to minimize the need for segregation and to prevent hazardous chemicals from leaking into the environment.