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24 Brand Mantras Jagdeep Kapoor ISBN : 8178299433 Year Of Publication : 2009 Edition : Second Price : Rs.

195 Adventising Procedure W Ronald Lane Karen Whitehill King J Thomas Russell ISBN : 8131719558 Year Of Publication : 2008 Edition : Sixteenth Price : Rs. 550 Advertising and Promotion An Integrated Marketing Communication Perspective George E Belch Michael A Belch ISBN : 0070144965 Year Of Publication : 2010 Edition : Seventh Price : Rs. 510

AD Land A Global History of Advertising Mark Tungate ISBN : 0749452587 Year Of Publication : 2008 Edition : First Price : Rs. 595 Advertising & Marketing in Rural India Tej K Bhatia ISBN : 0230633897 Year Of Publication : 2007 Edition : Second Price : Rs. 495

Advertising and public Relations B N Ahuja S S Chhabra Year Of Publication : 2006 Edition : Fifth Price : Rs. 495 Advertising and the Mind of the Consumer Max Sutherland Alice K. Sylvester ISBN : 1741755992 Year Of Publication : 2010 Edition : Third Revised Price : Rs. 450

Advertising and Sales Management S C Agrawal Year Of Publication : 2006 Edition : First Price : Rs. 125

Advertising Basics A Resource Guide for Beginners J.V. Vilanilam A.K. Varghese ISBN : 8178293307 Year Of Publication : 2004 Edition : First Price : Rs. 320 Advertising Management Virender S Poonia ISBN : 9380222295 Year Of Publication : 2010 Price : Rs. 890

Advertising Law and Ethics Justice P.B. Sawant P.K. Bandhopadhya ISBN : 8175342702 Year Of Publication : 2002 Price : Rs. 375 Advertising Management Rajeev Batra John G Myers David A Aaker ISBN : 8177588507

Advertising Management C L Tyagi Arun Kumar ISBN : 8126902574 Year Of Publication : 2004 Price : Rs. 250 Advertising Media A to Z Jim Surmanek ISBN : 0070590400 Year Of Publication : 2004 Price : Rs. 375

Year Of Publication : 2009 Edition : Fifth Price : Rs. 475 Advertising Marketing and Sales Management Devendra Thakur ISBN : 817629537X Year Of Publication : 2005 Price : Rs. 180 Advertising Media Planning A Brand Management Approach Larry D Kelley Donald W Jugenheimer ISBN : 8120325396 Year Of Publication : 2007 Price : Rs. 125 Advertising Principles and Practice William Wells John Burnett Sandra Moriarty ISBN : 8131714144 Year Of Publication : 2008 Edition : Seventh Price : Rs. 475 Always On Advertising Marketing and Media in an Era of Consumer Control Christopher Vollmer ISBN : 0070264670 Year Of Publication : 2008 Price : Rs. 375

Advertising Planning and Implementation Sangeeta Sharma Raghuvir Singh ISBN : 8120329732 Year Of Publication : 2006 Price : Rs. 325 Advertising Sales and Promotion Management S A Chunawalla Year Of Publication : 2009 Edition : Third Revised Price : Rs. 325

Brand Building Advertising Concepts and Cases M G Parameswaran ISBN : 0070474265 Year Of Publication : 2004 Price : Rs. 395 Developing and Managing Customer Relationships Plans for Implementation R Blomquist T Haeger ISBN : 8179292436 Year Of Publication : 2008 Edition : First Price : Rs. 200 How to Advertise What Works What Doesnt And Why Kenneth Roman Jane Maas ISBN : 0749442336 Year Of Publication : 2004 Edition : Third Price : Rs. 295 Instant Advertising Bradley L Sugars ISBN : 0070659834 Year Of Publication : 2007 Price : Rs. 299

Confessions of an Advertising Man David Ogilvy ISBN : 1904915010 Year Of Publication : 2007 Price : Rs. 889 Foundations of Advertising theory and practice S A Chunawalla K C Sethia Year Of Publication : 2007 Price : Rs. 450

How to Promote and Advertise Michael E. Allen ISBN : 8183820158 Year Of Publication : 2006 Edition : First Price : Rs. 95 Integrated Advertising Promotion and Marketing Communications Clow Baack ISBN : 8120333055 Year Of Publication : 2007 Edition : Third Price : Rs. 395 Mixed Feelings Ram Sehgal ISBN : 0070599351 Year Of Publication : 2006 Price : Rs. 225 Planning for Power Advertising Anand Bhaskar Halve ISBN : 8178295490 Year Of Publication : 2005 Edition : First Price : Rs. 395

Learnings of an Advertising Practitioner A G Krishnamurthy ISBN : 0070681019 Year Of Publication : 2010 Price : Rs. 295 Ogilvy on Advertising David Ogilvy ISBN : 1853751960 Year Of Publication : 2004 Edition : First Reprint Price : Rs. 712

Pocket Advertising Caroline Marshall ISBN : 1861970129 Year Of Publication : 2004 Price : Rs. 195

Principles of Adventising A Global Perspective Monle Lee Carla Johnson ISBN : 8130904748 Year Of Publication : 2007 Edition : Second Price : Rs. 395 Reflections The Marketing and Advertising World Around Me Ramesh Narayan ISBN : 8189074083 Year Of Publication : 2007 Edition : First Price : Rs. 195 Secrets of Great Advertising ISBN : 8170947146 Price : Rs. 225 The Art of Writing Advertising (with free a technique for producing ideas) William Bernbach George Gribbin Rosser Reeves David Ogilvy ISBN : 0070590303 Price : Rs. 250

Privileging The Privileged - Gender in Indian Advertising Sharada J. Schaffter ISBN : 8185002363 Year Of Publication : 2006 Edition : First Price : Rs. 650 Risk Adversaries and Allies Alan Axelrod ISBN : 1402754111 Year Of Publication : 2009 Price : Rs. 450 Street Smart Advertising How to Win the Battle of the Buzz Margo Berman ISBN : 0230638996 Year Of Publication : 2009 Price : Rs. 345

The Making of Advertising Subhas Ghosal ISBN : 0333939166 Year Of Publication : 2002 Edition : First Price : Rs. 795 Then We Set His Hair On Fire Phil Dusenberry ISBN : 014310412

The Man Who Sold America Jeffrey L Cruikshank Arthur W. Schultz ISBN : 1591393085 Year Of Publication : 2010 Price : Rs. 995 Think Two Products Ahead Ben Mack ISBN : 8126521029

Year Of Publication : 2005 Edition : First Price : Rs. 295 Trademarks Advertising and Brand Protection Rodney D. Ryder ISBN : 1403930120 Year Of Publication : 2006 Edition : First Price : Rs. 365 Understanding Consumers Building Powerful Brands Using Consumer Research M G Parameswaran ISBN : 0070474095 Year Of Publication : 2003 Price : Rs. 395 Welcome to Advertising Now Get Lost Omkar Sane ISBN : 9380032504 Year Of Publication : 2009 Price : Rs. 395

Year Of Publication : 2009 Price : Rs. 350 Truth Lies and Advertising the Art of Account Planning Jon Steel ISBN : 8126520947 Year Of Publication : 2009 Price : Rs. 375 Web Advertising and Online Marketing P.P. Singh Sandhir Sharma ISBN : 8176296821 Year Of Publication : 2005 Price : Rs. 200 When Ads Work New Prorf that Triggers sales John Philip Jones ISBN : 8120332256 Year Of Publication : 2007 Price : Rs. 195