coca cola

Summary: HISTORY The Coca-Cola Company is headquartered in Atlanta, Georgia. the Russell 1000 Index and the Russell 1000 Growth Stock Index. Its current chairman and CEO is Muhtar Kent
In May, 1886, Coca Cola was invented by Doctor John Pemberton a pharmacist from Atlanta, Georgia. the trademark he and his partners created more than one hundred years ago can claim wider recognition today than that of any other brand in the world.

A case study of human resource management within the Coca-Cola Company, based on the four major functions of a human resource department. These functions are performance management, compensation, career development, and succession planning; coverage of all four includes the type of function used, the advantages and disadvantages of each function, and recommendations for improvement. Human Resource Management within Coca Cola Human Resource Management is an essential part for any organization. Moreover, development of this department is the first step, the ground on which the future of the company depends. It is essential for every single business unit and especially for such international company as Coca Cola. It is people, not technology who create the company. Human Resource Management at Coca Cola Company has many advantages as well as disadvantage. It is the global company and it is impossible to create certain policies or procedures applicable in all divisions of the company, cultural and political differences need to be taken into account. Therefore, the focus of this paper will be on four tasks and duties of Human Resource Management (performance management, compensation, career development, succession planning) based on the United States procedures

HR
It is essential for every single business unit and especially for such international company as Coca Cola. It is people, not technology who create the company Human Resource Management at Coca Cola Company has many advantages as well as disadvantage. It is the global company and it is impossible to create certain policies or procedures applicable in all divisions of the company, cultural and political differences need to be taken into account. Therefore, the focus of this paper will be on four tasks and duties of Human Resource Management (performance management, compensation, career development, succession planning) based on the United States procedures. Performance Management Coca Cola develops the performance evaluation system centrally: at its headquarters and applies the same procedures in all division in United States. Under this system Production
Ingredients

Carbonated water Sugar (sucrose or high-fructose corn syrup depending on country of origin) Caffeine Phosphoric acid v. Caramel (E150d) Natural flavorings

MISSION
Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.

To refresh the world... To inspire moments of optimism and happiness... To create value and make a difference.

Our Vision Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.

People: Be a great place to work where people are inspired to be the best they can be. Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs. Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities. Productivity: Be a highly effective, lean and fast-moving organization.

VALUES
Our values serve as a compass for our actions and describe how we behave in the world.

Leadership: The courage to shape a better future Collaboration: Leverage collective genius Integrity: Be real Accountability: If it is to be, it's up to me Passion: Committed in heart and mind Diversity: As inclusive as our brands Quality: What we do, we do well

THE GLOBIZATION OF MARKET

The emergence of global market for standardized consumer products on a previously unimagined scale of magnitude.corporation geared to this new reality from snormous economics of scale in production,distribution,marketing and management.

MARKETING Its driving the success of the one of the worlds best known brands. The strength of our brands is tied directly to the people behind them. Its your ideas and innovative thinking that make The Coca-Cola Company a global powerhouse. Are you ready to make your mark? We have opportunities available in Brand Management, Creative Services, Marketing Research, Advertising, Media, Category Management, Channel and Customer Marketing, Marketing Asset Management, Promotions and Merchandising/Licensing. If you have the ability, this may be your opportunity to put your talent in a multi-billion dollar spotlight. MANUFACTURING Its helping to quench the thirst of the world. Creating some of the best selling beverages in the world takes some of the best technology around and some of the very best people in the business. At The Coca-Cola Company, our Manufacturing and Maintenance teams are beyond compare. Thats why, year after year, our beverages are enjoyed by billions of peoplebillions of times.

] Conclusion It can be seen then that differences do exist between Coca-Cola and Pepsi Cola. This can be seen in the marketing variables which are the basis for segmentation such as age and geographic variables. In a competitive market, both companies must identify and target different market segments in order to remain at the cutting edge. Differences between the companies are evident with respect to product, pricing, place and promotion. Coca-cola relies heavily on value: quality is more than something we see or taste.

Pepsi, on the other hand, relies on its success resulting from superior products and high standards of performance
The emergence of global market for standardized consumer products on a previously unimagined scale of magnitude.corporation geared to this new reality from snormous economics of scale in production,distribution,marketing and management

. It is the global company and it is impossible to create certain policies or procedures applicable in all divisions of the company, cultural and political differences need to be taken into account