Evolution du Chiffre d'affaires

2011 2012 2013 2014 r 12/11 r 13/12 r 14/13 r 14/11

Chiffre d'affaires (tous produits
confondus)
186,719,570.54 192,321,157.66 200,975,609.76 206,000,000.00 3.00% 4.50% 2.50% 10%

Jus de Fruit 2,183 2,544 2,782 3,092 16.54% 9.36% 11.14% 41.64%

Multi-Vitaminé 1,600 1,650 1,670 1,700 3.13% 1.21% 1.80% 6.25%

Jus de pomme 950 962 978 1,000 1.26% 1.66% 2.25% 5.26%

Consommation Nationale (tableau établi en millions de bouteilles)

2011 2012 2013 2014 r 12/11 r 13/12 r 14/13 r 14/11
Jus de Fruit 35.00 37.90 42.24 52.00 8.29% 11.45% 23.11% 48.57%

Multi-Vitaminé 5.80 6.00 5.90 6.10 3.45% -1.67% 3.39% 5.17%

Jus de pomme 34.00 33.20 27.40 30.50 -2.35% -17.47% 11.31% -10.29%

Parts de marché
2011 2012 2013 2014

Jus de Fruit 6.24% 6.71% 6.59% 5.95%

Multi-Vitaminé 27.59% 27.50% 28.31% 27.87%

Jus de pomme 2.79% 2.90% 3.57% 3.28%

Taux global R14/11 =

Taux moyen `r =