A brief look at Worlds Most Admired Company

Apple Inc.
By Adeel A. Khan 1

Whats in the line Up!!

History. Corporate Management. Success Stories. Apples Products/Services. Apples Vision & Mission. Business Volume. Apples Market Share. Apples Competitors. Strengths. HR Policies. Environment Policy. Criteria for being selected as the No. 1.

HISTORY

1976-1977

1977

Recently adopted variant

History (Before 1976)

August 11th, 1950: Stephen Gary Steve

Wozniak is born. February 24th, 1955: Steven Paul "Steve Jobs" is born in Los Altos, CA. 1972: Jobs meets Wozniak at HewlettPackard where Jobs is hired as summer employee & Wozniak works as permanent employee. 1975: Both start working on Apple 1 in Jobs bedroom.
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History (1976-1979) The Beginning

1976: Jobs sells his Volkswagen bus and Wozniak sells his

beloved HP calculator and gather $ 1,250 to build Apple 1 main boards. Wayne joins in with 10 % share and on 1st April 1976, Apple Computers is founded. Wayne designs the 1st logo. The local computer store 'Byte Shop' orders 50 Apple I computers, where each is sold for $666.66. April 12, 1976: Wayne resigns. Fall 1976: Wozniak completes work on Apple II prototype. 1977: Apple is incorporated. Mike Markkula invests $ 92,000 in Apple. Michael Scott becomes the 1st President. September 1979: Raskin starts working on Macintosh.

History (1980-1989)
1980: Apple goes public & within a year its stocks value increases by 1700%. 1981: Seeing Raskins progress in his project Jobs takes over the Macintosh project. July 17, 1981: Markkula becomes Apples President & Steve Jobs its chairman. April 1983: John Sculley becomes Apples CEO. January 24, 1984: Macintosh is released. 1985: Tensions mount b/w Sculley & Jobs and Jobs resigns. January 1986: Jobs founds NeXT, Inc. & buys PIXAR for less than $ 10 million.
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History (1990-1999)
June 1993: Michael Spindler replaces Sculley as CEO. Sculley remains chairman of Apple. October 15th, 1993: Sculley resigns. March 14th, 1994: Apple releases its first Power Macintosh desktop computers. January 26th, 1997: Jobs returns to Apple due to the NeXT deal. August 6th, 1997: Steve Jobs is now the "de facto" head of Apple, announces that Apple would be entering into partnership with Microsoft. September 16th, 1997: Steve Jobs becomes CEO (interim) of Apple.
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History (2000-present)

January 6th, 2000: Mac OS X is announced. Jobs now CEO (no interim).
May 19th, 2001: Apple opens its first own retail stores.

October 23rd, 2001: Steve Jobs introduces the iPod.

April 28th, 2003: Jobs announces new iPods and iTunes 4.

January 2005: Apple announces the iPod shuffle representing Apple's 1st entry into the fractured market. June 2007: iPhone released which marked Apples entry into the cellular phone marketplace. January 2008: Announced in January 2008, the MacBook Air was the thinnest Apple laptop yet released. January 2010: Apple announced the iPad one of the most widely anticipated Apple device ever.
June 2010: iPhone 4 is introduced. August 24, 2011: Steve Jobs resigns as the CEO of Apple. Tim Cook new CEO.

Apples Executives
Tim Cook -- CEO :

Took charge after Jobs resignation. Previous COO of Apple. Holds BSc. Industrial Engg. & MBA degree. Eddy Cue Senior VP (internet software & services): Reports to CEO. Played a major role in creating Apple online store & iTunes Music store. Holds BSc. In CS & Economics degree. Scott Forstall Senior VP (IOS Software) : Reports to CEO. Joined Apple in 1997. BSc. In Symbolic Systems & MSc. In CS.

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Apples Executives (cont.)

Peter Oppenheimer Senior VP & CFO:
Joined in 1996. Holds MBA degree.

Bob Mansfield Senior VP (Mac hardware engg.):

Joined in 1999. Holds BSEE degree.

Ron Johnson Senior VP (Retail):

Joined in 2000. Holds BA Economics & MBA degree.

Jonathan Ive Senior VP (Industrial Design):

Known for leading the worlds best team since 1996. Holds Bachelors of Arts degree.

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Apples Executives (cont.)

Jeff Williams SVP (Operations):
Responsible for end-to-end supply chain

management. BSc. In Mechanical Engg. & MBA.

Bruce Sewell SVP & General Counsel:

Looks after legal affairs. Joined Apple in 2009.

Philip W. Schiller SVP (Worldwide product

marketing):
17 years experience in Apple alone. BSc. Biology.

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Board of Directors
Steve Jobs Chairman of the Board. Bill Campbell Chairman and former CEO of Intuit Corp.

Tim Cook CEO Apple.

Millard Drexler Chairman and CEO of J. Crew.

Albert Gore Jr. Former Vice President of the United States.

Andrea Jung Chairman and CEO of Avon Products. Arthur D. Levinson Chairman Genentech.

Ronald D. Sugar Former Chairman and CEO of Northrop

Grumman

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SUCCESS STORIES

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1. Apple itself!!
A company that started with just $ 1250 has now annual sales of $65.23 billion. World leader in innovation, people management, use of corporate assets, CSR, quality of management, financial soundness, long-term investment and quality of products/services. (Fortune 500, 2011) Apple has maintained its great success with its ability to understand what the consumer wants before the consumer even knows what they want.
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2.
Jobs business strategy was the key factor

behind Apples start. Even after being forced to resign from Apple he went on to form NeXT Inc. & the worlds most successful animated company PIXAR. Before his resignation in 2011, Jobs annual salary was $ 1. Apple might never be the same without Jobs.
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3. Few successful products/services.

iPhone 4: 1.7 million sold in 1st 3 days.
iPad: 3 million sold in first 80 days. iTunes: Available in 19 languages.

iPod: Over 297,000,000 units sold till

December, 2010. Others include: Apple II, Powerbook G4, OS X, iMac, Quicktime, Apple laser writer
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Products/Services (current)
Apple Stores : 330 stores in 11 countries.

iPod: Most recent redesigns introduced in

September, 2010. iPhone4: Released in June 2010. Next version expected in Q3 2011. iPad 2: Released in March 2011, 15 million sold so far. Others include iTunes, Mac variants, Xserve variants and many others.
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Vision & Mission Statement!!

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Vision & Mission Statement

Vision: "Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them. Mission: Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.
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Business Volume
Total revenue generated in 13 weeks ending 25-062011 is 28,571 millions of USD. Total assets as of 25-06-2011 are 106,758.00 millions of USD & total liabilities are 37,415.00 millions of USD. On 9th August, 2011 became the worlds most valuable company. Currently valued equal to the sum of Microsoft, HP and Dells value. September 2011, Worlds largest publicly traded company. Annual sales of 65.23 billion USD.
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Market Share.
iPad: 68.3 % worlds market share. (IDC)
5th largest PC seller in US in 2010. (Gartner) In 2011, expected to take 78 % of worlds

tablet market share. (eMarketer) In 2011, expected to take 20% of Worlds PC market share. (Jonny Evans)

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Competition?

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WHY?
Because

I AM.

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Strengths.
Brand Name.
Brand Loyalty. Steve Jobs.

Product development. Design & utility.

Financial vitality. Marketing.

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HR Policy
Dont expect business as usual.

Prepared to be inspired.
Provides off campus & on campus jobs. Provides different training programs.

Employee benefit programs e.g. health &

life insurance, employee discounts, paid vacations & many others.

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Apple & the environment

Credit: Apple Inc.

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Apple & the environment

Credit: Apple Inc.

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Reason for being admired?

Because its Apple Inc.
Key Attributes
Innovation People management Use of corporate assets Social Responsibility

World Rank
01 01 01 01

Quality of Management Financial Soundness

Long term investment

01 01
01 01 02

Credit: Fortune 500

Quality of products/services Global Competitiveness

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Questions??

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References
Apple and the environment. (n.d.). In Apple. Retrieved September 18, 2011, from http://www.apple.com/environment/progress/ Apple and the environment. (n.d.). In Apple. Retrieved September 18, 2011, from http://www.apple.com/environment/ A strategic analysis of Apple corporation. (2009). Hyderabad, India: Indian institute of planning and management. Retrieved September 18, 2011, from http://www.scribd.com/doc/11983566/A-Strategic-Analysis-of-Apple-Corporation Burrows, P. (2005, November 22). One of Apple's obvious strengths. In Bloomberg Businessweek. Retrieved September 18, 2011, from http://www.businessweek.com/technology/ByteOfTheApple/blog/archives/2005/11/one_of_apple s_less_obvious_strengths.html Evans, J. (2011, March 16). Apple to dominate pc market in 2011, estimates show. In Macrumors. Retrieved September 18, 2011, from http://blogs.computerworld.com/17986/apple_to_dominate_pc_market_in_2011_estimates_sho w Black, R. (2006, April 1). 30 years in Apple products: the good, the bad, and the ugly. In engadget. Retrieved September 19, 2011, from http://www.engadget.com/2006/04/01/30-years-in-appleproducts-the-good-the-bad-and-the-ugly/ Hamilton, D. (2011, January 13). Top 10 company mission statements in 2011. Retrieved September 17, 2011, from http://drdianehamilton.wordpress.com/2011/01/13/top-10-company-missionstatements-in-2011/

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