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Tax advice

Is your business
adequately diversified?
PAGE 3
PRSRT STD
US POSTAGE
PAID
BELLMAWR, NJ
PERMIT NO. 1239
OCTOBER 2011
BITS & BYTES
Are IP-based phones the future?
PAGE 2
COACHS CORNER
The hidden side effect.
PAGE 6
HEALTH-CARE TRENDS
Its you and the flu.
PAGE 5
www.sibiztrends.com
RYAN GLEASON/Special to Business Trends
Leaders of local business groups and elected officials gathered at Shamrock Paints on Victory Boulevard to an-
nounce their support of The 3/50 Project, a grassroots program designed to encourage consumers to buy from
local, independently-owned businesses. Pictured, from left, are Council Member Debi Rose, Chamber of Com-
merce President Linda Baran and Chairman Solomon Chemo, Assembly Member Nicole Malliotakis, Shamrock
Paints owner Pete Monzi and Borough President James Molinaro. For more information about The 3/50 Proj-
ect, visit www.the350project.net.
Island supports The 3/50 Project
P u b l i s h e d b y E l a u wi t Me d i a
By TIM RONALDSON
Business Trends
Gov. Cuomo recently launched
a new plan that he and other offi-
cials hope will bring a funda-
mental and successful shift in
the states economic develop-
ment.
The recently-created Regional
Economic Development Council
will redesign the relationship be-
tween the state government and
businesses to stimulate regional
economic development and create
jobs statewide. The program es-
tablishes 10 Regional Councils
composed of local experts and
stakeholders that will develop
strategic plans to emphasize each
regions strengths and unique
assets.
By its design, the state will
work with the Regional Councils
to align state resources and poli-
cies, eliminate unnecessary bar-
riers to growth and prosperity,
and streamline the delivery of
government services and pro-
grams to help the Councils carry
out their plans for development,
officials said.
We are taking a new approach
to economic development that
will send a clear message that
New York is open for business,
Cuomo said. For too long, one-
size-fits-all economic develop-
ment plans have ignored the
unique assets and challenges of
regions like New York City. With
the Regional Councils, we will
empower individual areas to
chart their own course for job cre-
ation and growth.
Instead of approaching eco-
nomic development from a top-
down model, the Regional Coun-
Regional
Economic Council
changing the face
of statewide
economic
planning
please see COUNCILS, page 20
Get
your
money
here
By TIM RONALDSON
Business Trends
Stapleton is poised for change a change
for the positive and Joe Ferrera believes
something his company is doing will jump-
start that change.
By the end of this year, BFC Partners, for
which Ferrera is a principal, will open its lat-
est real estate development project called
The Rail, a mixed-use residential apartment
complex with retail space that will offer mar-
ket-rate units with an affordable housing
component.
I know for a fact that my building on Bay
and Prospect streets will end up turning
around this whole neighborhood, he said.
The Rail was originally intended to be an
affordable home ownership building, but be-
cause of the changing market, BFC Partners
altered its plan to offer rentals. Two-bed-
room, top-of-the-line units will rent for be-
tween $1,200 to $1,300, Ferrera said, which is
market-rate for the neighborhood.
In addition to the apartments, there is
9,000 square feet of available retail space.
Plus, within a few blocks are other retails de-
velopments and the Homeport. On site, there
is covered parking available for residents
and outdoor parking for the public.
We want to make it very attractive to
draw people to this neighborhood, Ferrera
said. We also want to attract a very young
crowd. If Im 24 or 25 and living on my own
Revitalizing Stapleton
The Rail project will turn around the whole neighborhood, developer says
please see RAIL, page 17
By BILL DUBOVSKY
Situation
Many managers and business
owners are confused (and bored)
with all the new technology and
acronyms they are being assailed
with each day.
IP-phone services is just a gen-
eral term that stands for Internet
Protocol and can include: digitiz-
ing voice, text, email, video and
sending it out over the Internet to
the public phone system and then
to the recipient anywhere in the
world. This article will give a
brief, general overview of the
technology and why you need to
know about it.
What is it?
IP-based phone systems for
business are more than a few
phones plugged into the Internet.
While Skype, Vonage, Ooma,
Magic Jack and other devices
work as inexpensive home-based
IP telephony systems, they are
not adequate for most businesses.
Business systems should allow
you to provide better customer
service, connect multiple sites,
allow Web-based management
and provide quality of service,
while significantly cutting overall
costs.
Three major services include:
Managed IP telephony where the
customer owns the equipment,
but the provider maintains and
oversees it; Hosted IP telephony
where the equipment and servic-
es are fully outsourced; and IP Te-
lephony Access for organizations
that manage their own networks
and equipment.
Which service is best for your
organization depends upon many
factors, including: your calling
patterns, level of integration
with text, email, video, financial
situation, geography, business
structure, IT structure and your
customer support needs.
How it works
An IP-based phone system pig-
gybacks on your IP-network con-
necting to the public-switched
telephone network via your Inter-
net connection. Usually, there is
technology built in to your sys-
tem to dynamically manage how
much of your Internet connec-
tion gets allocated to voice (so
your voice quality doesnt de-
grade when you have heavy
phone usage) and how much gets
allocated to data. So, when youre
not using the phones heavily, you
will have greater speed on data,
and when you get busy on the
phones, more of your bandwidth
will automatically be allocated to
your voice to maintain the quali-
ty of the call.
What you need
Provider/carrier with a good,
long-term track record, good local
support and happy customer ref-
erences in your industry or pro-
fession.
Where to get it
Since there have been issues
with quality and performance, go
online to the Better Business Bu-
reau at BBB.comand check under
telecommunications consultants
for advice on the type of IP serv-
ice best suited for your needs and
carriers that are available to you.
Check a firms overall BBB rating
and make sure there are not a lot
2 BUSINESS TRENDS OCTOBER 2011
Are IP phones the future?
BITS & BYTES
Tech Tip of the Month
Request a free reprint of the Top 10 Questions to ask a Service
Provider before you sign any contract. This reprint from
VoIPNEWS.com is well written and, more importantly, geared to a busi-
ness-person, not technical user. Send your email request to
BillDubovsky@gmail.comwith 10 Questions in the subject header
and well send you a pdf with the checklist.
please see BITS, page 4
OCTOBER 2011 BUSINESS TRENDS 3
Visit us on the Web at www.sibiztrends.com
Is your business
diversified enough?
By JOHN J. VENTO
The market ride of the past few
years underscores the risks of
not maintaining a diversified in-
vestment portfolio.
In business, relying on a few
customers, vendors or key em-
ployees also makes for risky busi-
ness.
Companies that depend on just
a few customers for the majority
of their sales can easily find
themselves in hot water. What
will happen to your business if
your largest customer cant pay
its bills, requests a major price re-
duction, starts buying from your
competitor, gets bought out or
closes its doors?
Even if your company sells to
many customers, you arent ade-
quately diversified if most of
your customers are in the same
industry. Remember the banking
crisis, the downturn in the real
estate market and the problems
with the tech industry.
Relying on only one or two sup-
pliers is risky as well. What will
happen to your business if your
key vendor suddenly raises its
prices, cant provide enough prod-
uct or simply goes out of busi-
ness?
If you ship product to cus-
tomers, its also a good idea to do
business with more than one
shipper.
Business diversification does-
nt occur overnight. Its common
for new businesses and smaller
companies to rely on a few signifi-
cant customers, suppliers or key
employees.
To help ensure long-term suc-
cess for your business, imple-
menting a plan to make your com-
pany more diversified is a good
idea.
To reduce concentration risk,
target some customers in differ-
ent industries. Sharing informa-
tion and allocating responsibili-
ties among your companys em-
ployees reduces your dependence
on just a few key people.
Keeping all aspects of your
business properly diversified is
an ongoing process.
John J. Vento is a certified public
accountant in private practice and
president of Comprehensive Wealth
Management, Ltd. He may be
reached at (718) 980-9000 or via
email at john@ventocpa.com.
of unresolved complaints.
How hard is it to use?
Picking a vendor, training and
implementation can be a long
process and investment. But once
you get your system installed and
up and running, it should be flexi-
ble, versatile and less expensive
than your current system.
Pros
The potential of significantly
lower costs of IP-based telephony
is generally the major driver for
many businesses. It helps to re-
duce long distance charges and
the number of circuits to the
PSTN that is important for com-
panies with branch offices. You
can consolidate your data and
voice networks meaning less
time and money spent on network
management. IP-telephony can
provide a greater level of cus-
tomer service, especially when in-
tegrated with a customer rela-
tionship management program.
It simplifies phone management;
moves, adds and changes can be
made remotely via the Web, and
can provide extras such as auto-
attendant, conferencing, call cen-
ters, integration of voicemail,
email, and text, and collaboration
tools.
Cons
Voice degradation and dropped
calls because of network conges-
tion can be a concern in cheaper
systems that use the public Inter-
net as opposed to a dedicated T1
circuit. You will also need back-
up/redundancy for power and In-
ternet disruptions which may
be provided via an uninterrupted
power source, mobile phones and
a few emergency POTS lines.
Bottom-line
More copper landlines are lost
each day to IP-based technology.
Your job is to make sure your or-
ganization has the competitive
edge in all areas of your responsi-
bility. This can be accomplished
the same way as any other tech-
nology issue deal with recog-
nized experts. You can streamline
your communications, boost pro-
ductivity and customer respon-
siveness while reducing your
communications costs with IP-
based phone services.
Bill Dubovsky has a proven track
record of business success spanning
over 30 years in helping hundreds of
organizations improve their prof-
itability. He founded Comtel Informa-
tion Services, a telecommunications
services brokerage. He may be
reached at bill@comtelinfo.com or
at 800-213-4884.
4 BUSINESS TRENDS OCTOBER 2011
Visit us on the Web at www.sibiztrends.com
Are IP phones the future?
BITS
Continued from page 2
Bill Clinton will
be at Seamens
Society gala
The Seamens Society for Chil-
dren and Families announced
that President William J. Clinton
will introduce its honoree, Laura
Graham, at the Societys Black
and White Gala on Oct. 27 at 6:30
p.m. at The Hilton Garden Inn.
Graham is being honored as
one of the Seamens Societys
most dedicated and exemplary
foster parents. In recent years,
she has foster-parented six chil-
dren and currently has charge of
two. In addition, she is President
Clintons chief of staff and is the
chief operating officer of the
William J. Clinton Foundation.
For tickets or more informa-
tion, contact Christine Marino at
(718) 447-7740 ext. 4269.
By DR. THEODORE STRANGE
This years bill for seasonal flu
could cost employers as much as
$10 billion in paid sick leave.
Whats more, seasonal flu can
spread through entire businesses,
taking its toll on workers health
and businesses bottom line.
Just how many Americans get
the flu each season? How many
missed days of work result?
Each year, up to 60 million of
us suffer from the flu and its com-
plications. Our being out sick
with the flu has the potential to
result in 70 million missed work
days in the U.S. For small busi-
nesses, the flu can be particularly
disruptive. According to the U.S.
Centers for Disease Control and
Prevention, small companies
with 20 or 30 employees can be
virtually shut down for several
days, decreasing productivity and
potentially wreaking havoc on
profitability already vulnerable
in a weakened economy.
As a physician, I can tell you
that the flu is a serious and conta-
gious disease that can lead to hos-
pitalization and even death. This
respiratory illness is particularly
risky for older patients suscepti-
ble to pneumonia.
A few flu facts: Symptoms can
include fever, cough, sore throat,
runny or stuffy nose, muscle or
body aches, headaches and tired-
ness. When people have the flu,
they spread it by droplets when
they cough, sneeze or talk. Be-
cause flu can be spread up to a
week before symptoms appear,
vaccination is critical to keeping
down contagion.
Who needs a flu shot? Basically
everyone over 6 months of age
should be vaccinated as soon as
possible.
Flu shots are not for people
who have severe allergy to chick-
en eggs, or who had an allergic re-
action previously. Nor is flu vac-
cine recommended for individu-
als who developed Guillian-Barre
syndrome after getting a flu shot.
Do not get a flu shot if you are al-
ready experiencing flu-like symp-
toms.
For those who dont want a
shot, there is an alternative: nasal
spray seasonal flu vaccine. This
option is for healthy people ages 2
to 49 who are not pregnant.
Help keep the flu away from
your business by becoming a flu-
vaccine-friendly employer. Con-
sider appointing a vaccination co-
ordinator and team. Schedule a
flu shot clinic. Provide sufficient
and accessible information, and
consider giving employees time
to get vaccinated. The CDC offers
help getting on board for free flu
prevention with printable flyers
and posters at www.flu.gov.
Theodore Strange is Staten Island
University Hospital associate chair-
man of medicine and vice president
of medical operations/South Site. He
may be reached at (718) 356-6500.
OCTOBER 2011 BUSINESS TRENDS 5
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ADVANCED PAYMENT PROCESSING.
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Advice - Not 1ust Price!
Visit us on the Web at www.sibiztrends.com
HEALTH-CARE TRENDS
Its you and the flu
CupcakeStop
opening in Mall
New York Citys first mobile
gourmet cupcake truck, Cup-
cakeStop, will open its newest lo-
cation at the Staten Island Mall
this month. Following its debut in
Staten Island, CupcakeStop plans
to expand its kiosk business fur-
ther with the help of General
Growth Properties, owners of the
Staten Island Mall, whose portfo-
lio totals more than 160 malls in
43 states. Established in 2009, the
cupcakerie was the winner of
Food Networks Food Feuds:
Best Cupcake, in 2010.
66 Willow Avenue
Staten Island, NY 10305
347-682-4867
JANET DUGO
Publisher
ALAN BAUER
General Manager & Editor
STEVE MILLER
Executive Vice President
ED LYNES
Vice President of Sales
TIM RONALDSON
Director of Digital Media
TOM ENGLE
Art Director
STEVE COPPOLA
Director
RICHARD GRADO
Director
ROBERT CUTRONA
Director
LAWRENCE RAMPULLA
Director
DAN McDONOUGH, JR.
Chief Executive
RUSSELL CANN
Chairman of the Board
MICHAEL LaCOUNT, Ph.D.
Vice Chairman
BARRY RUBENS
Chief Financial Officer
Business Trends is published monthly by
Elauwit Media LLC, 108 Kings Highway East,
3rd Floor, Haddonfield, NJ 08033. It is
mailed to Staten Islands businesses and
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To submit a news release, please email
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in our opinion
This plan will work...we think
States Regional Economic Development Council is backed by money
6 BUSINESS TRENDS OCTOBER 2011
T
his summer, yet another eco-
nomic development plan was
announced in New York among
much fanfare. The official announce-
ment at CUNY New York City College
of Technology in Brooklyn featured
the likes of Lt. Gov. Robert Duffy, local
officials, business leaders, community
members and other figureheads from
around the city and state.
There were the normal speeches,
smiles and handshakes, with everyone
present championing Gov. Cuomos
Regional Economic Development
Council, which will redesign the rela-
tionship between the state govern-
ment and businesses to stimulate re-
gional economic development and cre-
ate jobs statewide, according to press
information.
The program will create 10 Regional
Councils throughout the state that will
develop a community-based approach
rather than a top-down development
model. The regional councils, repre-
sented by local leaders, will bring
input from their constituents to the
meeting table with the other nine re-
gional councils. Officials are calling it
a fundamental shift in the states ap-
proach to economic development that
will emphasize each regions unique
assets, while harnessing local expert-
ise and empowering each region to set
plans and priorities.
On the surface, this could be consid-
ered to be the same mumbo-jumbo, the
same jargon, the same rhetoric that
you hear all the time with new plans,
studies and economic development
initiatives.
But there are two key differences to
this program that we truly love, and
hope work: Theres money behind it
for which businesses can apply, and
even a monetary challenge for the
local entities involved.
In the short term, the program is de-
signed as a contest. The 10 Regional
Councils throughout the state have
until next month to submit a strategic
plan to the overall Council. From the
10 plans, the Council will choose the
four best, each of which will receive
$40 million in tax incentives and capi-
tal money for projects.
The remaining six will receive
about $6.67 million each, or an equal
split of $40 million.
In the long term, the program will
make available an $800 million pot for
which all businesses and organiza-
tions throughout the state are eligible
to apply.
Putting your money where your
mouth is what a novel concept!
The hidden side effect
By BILLY SPARKLE
Have you ever watched one of these
drug commercials where at the end they
list all the side effects like headaches, nau-
sea, dry mouth, blurred vision, drowsi-
ness, dizziness, etc.?
The thing that all these side effects have
in common is that they are noticeable.
When you have a headache, you tend to no-
tice that you have a headache. When you
have a dry mouth, you tend to notice your
mouth is dry.
There is a side effect, however, that they
dont mention, we dont see and that were
generally unaware of. That side effect is
called atrophy.
Atrophy is defined as a degeneration, de-
cline or decrease from disuse, i.e. having
been in a hospital bed for more than six
months, his leg muscles had atrophied.
And it isnt just a side effect of drugs. Its
a side effect of behavioral patterns that
damage our businesses, our relationships
and our lives. The impact of atrophy shows
up in the diminished quality of our rela-
tionships and in our decreased ability to
communicate with one another toward
mutual understanding and partnership.
When we rely on something to produce a
result for instance, drugs to induce a
heightened emotional or mental state, or a
crutch to enable us to move across a room
when our leg is broken thats all to the
good. The thing Im talking about here
though, is that we also have mental mus-
cles, which just like the leg muscles if
they were working more effectively, could
be employed to do the very thing that the
drugs or the crutch is doing. And when we
rely exclusively on the drugs without si-
multaneously exercising our mental mus-
cles, those muscles will atrophy.
A far better strategy would be to use the
drugs as a short-term support (just like the
crutches) while simultaneously strength-
ening the mental muscles. We must exer-
cise our muscles to think positive
thoughts, focus on positive outcomes and
take healthy actions that increase our self-
esteem and develop our inner strength.
Using the drugs to induce the height-
ened states is like going to the gym and
having someone else lift the weights for
you. That might move the weight off the
ground but it isnt developing your mus-
cles. And if the person engaging in this
practice continues under the delusion that
this is sufficient, then his muscles will
eventually atrophy.
So this months Call To Action is simple:
Go to the gym. Do some mental push-ups.
Do some business aerobics. Lift some emo-
tional weights. Here are some quick and
simple exercises to offset the effects of at-
rophy.
n Emotional Strength: Pick an area of
your life where youd like to see some im-
provements. Perhaps your business or a
particular relationship youre in. For the
next month, start a list of things you ap-
preciate about your business or the rela-
tionship. Add to it each day. Start by adding
three entries per day. See if you can boost
that number to five or more each day.
n Business Strength: Each day for the
next two weeks, call a client and ask them
to name the one thing they like best about
working with you. Then ask them to write
you a very short two- or three-sentence tes-
timonial about how much they enjoy work-
ing with you. Invite them to include the
thing they just said to you. Then for the fol-
lowing two weeks, call one client each day
and ask them whom they would like to in-
troduce you to. Bonus: For each client who
sends you a testimonial or a referral, write
them a reverse testimonial. Send them a
quick note stating why you enjoy having
them as a client.
n Financial Strength: Go to www.ingdi-
rect.com and open up some savings ac-
counts. You can create nicknames for each
one. Name them after specific things you
want to use the money for (Travel Account,
New Car Account, New Furniture Ac-
count, etc.). Then start a daily practice of
going online and transferring money into
at least one of these accounts. Start with a
few dollars at first, working your way up to
larger amounts. The dollar amount is not
as important as doing the actual exercise.
Just like going to the gym, you start by lift-
ing the amount of weight you can current-
ly handle. Over time, by continued lifting,
your muscles will strengthen and you can
eventually lift larger amounts.
So keep it simple; keep it moving; and
avoid the hidden side effect of atrophy.
Coach Billy works with highly committed men
and women to produce unprecedented results
in their businesses and their lives. Learn more
at www.billysparkle.com or e-mail at
billy@billysparkle.com.
ALZHEIMERS
FOUNDATION WALK
DOWN MEMORY LANE
SATURDAY, OCTOBER 8
Time: 9:30 a.m.
Location: Midland Beach Prome-
nade @ Turtle Circle
For information, call 718-667-7110
ALT. FINANCING
FOR YOUR BUSINESS
TUESDAY, OCTOBER 11
Time: 10:00 a.m. 12:00 p.m.
Location: WBCLDC, 705 Forest Ave.,
2nd Fl.
For information, call 71l8-816-4775
RICHMOND CNTY.
BANKERS ASSOC.
WEDNESDAY, OCTOBER 12
Location: Mikes Place, 4677 Hylan
Blvd.
For information, call Lou DellaBovie
at 718-370-7037
NYS WOMEN INC.
(RICHMOND CNTY.)
WEDNESDAY, OCTOBER 12
Time: 6:30 p.m.
Location: Caf Bella Vita, 1919
Hylan Blvd.
For information, call 718-816-5991
NARI - HOME
IMPROVEMENT
CONTRACTORS OF SI
WEDNESDAY, OCTOBER 12
Time: 7:00 p.m.
Location: LiGrecis Staaten, 697
Forest Ave.
For information, call 718-356-2323
POWERFUL YOU!
WOMENS
NETWORKING GROUP
THURSDAY, OCTOBER 13
Time: 7:00 10:00 p.m.
Location: Richmond Diner, 3954
Richmond Ave.
$31, includes dinner
For information, call 718-608-1640
INDEPENDENT
ASSOC. OF
ACCOUNTANTS OF SI
THURSDAY, OCTOBER 13
Time: 7:00 p.m.
Location: Bocelli, 1250 Hylan
For information, call 718-948-0810
NEIGHBORHOOD
HOUSING
SERVICES GALA
MONDAY, OCTOBER 17
Time: 8:00 a.m.
Location: American Airlines The-
atre, 227 W 42 St. NYC
For information, call 215-519-2581
NETWORK PLUS
TUESDAY, OCTOBER 18
Time: 6:30 p.m.
Location: DoSi Caf, 695 Bay St.
For information, call 718-980-3737
NYS WOMEN INC.
(STATEN ISLAND)
TUESDAY, OCTOBER 18
Time: 6:30 p.m.
Location: LiGrecis Staaten, 697
Forest Ave.
For information, call 718-226-6462
BUSINESS LEADERS
TOASTMASTERS
WEDNESDAY, OCTOBER 19
Time: 7:00 p.m.
Location: 43 Ramona Ave.
For information, call Arlene Trunzo
at 718-317-0949
INTERNET
NETWORKING CLUB
WEDNESDAY, OCTOBER 19
Time: 7:00 9:00 p.m.
Location: W. Brighton LDC Office,
705 Forest Ave.
For information, call 718-816-4775
COAHSI GA.LA
THURSDAY, OCTOBER 20
Time: 6:30 p.m.
Location: Snug Harbor, 1000 Rich-
mond Terrace
For information, call 718-447-3329
NETWORKING PLUS
THURSDAY, OCTOBER 20
Time: 8:00 a.m.
Location: Golden Dove, 3281 Rich-
mond Ave.
For information, call 718-966-6289
WBCLDC SI GREEN
BUSINESS LUNCH
FRIDAY, OCTOBER 21
Time: 12:00 1:30 p.m.
Location: Ruddy & Deans, 44 Rich-
mond Terr.
For information, call 718-816-4775
COMMUNITY
RESOURCES
ANNUAL GALA
FRIDAY, OCTOBER 21
Location: Hilton Garden Inn, 1100
South Ave.
For information, call 718-447-5200
ext 206/237
AMERICAN
ASSOCIATION OF
8 BUSINESS TRENDS OCTOBER 2011
OPEN HOUSE
October 29, 2011 1:00PM-4:00PM
Notre Dame Academy High School
134 Howard Avenue Grymes Hill
www.notredameacademy.org (718) 447-8878
Tour the campus, meet the students and experience all that NDA has to offer.
Business Calendar
please see EVENTS, page 13
OCTOBER 2011 BUSINESS TRENDS 9
Join the Staten Island Chamber of Commerce!
Your business resource center, the Chamber provides:
Business Referrals Daily
Networking Opportunities
Legislative Involvement
Community and Media Access
"Help Desk" Hotline
Member-to-Member Discounts
and much more!
For more information about joining
the Staten Island Chamber of Commerce,
contact Jennifer Fontana
at 718-727-1900 or jfontana@sichamber.com
Meet Your Partners in Success
Visit us on the Web at www.sibiztrends.com
JANET DUGO/Business Trends
At the Chamber of Commerces Annual Meeting & Retreat, held at
the Jewish Community Center on Manor Road, were Chamber Mem-
bership Associate Jennifer Fontana, Libia Colon of Free Lighting
Corp., Josephine Savastano of Sovereign Bank and Chamber Presi-
dent Linda Baran.
Annual Retreat
When the news is sweet,
We Tweet!
When the news is bitter,
We Still Twitter!
Follow us at
twitter.com/sibiztrends
10 BUSINESS TRENDS OCTOBER 2011
MONDAY
Kiwanis Club of Richmond Co.:
LaFontana Restaurant, 2879 Amboy
Rd. 7 p.m. For info, call 718-420-
1966.
College of S.I., Small Bus. Dev. Ctr.
Business Counseling: CSI, 2800
Victory Blvd. 9 a.m. to 5 p.m. No
charge. For info, call the SBDC at
718-982-2560.
TUESDAY
Kiwanis Club of South Shore:
LaFontana, 2879 Amboy Rd. 7:30
p.m. For info, call 718-370-2770.
Score Business Counseling: S.I.
Bank & Trust, 1550 Richmond Rd. 9
a.m. to noon. No appointment nec-
essary. No charge. For info, call 718-
727-1221.
Business Guild I of the S.I. Cham-
ber of Commerce: Hilton Garden
Inn, 1100 South Ave. 7:45 a.m. Mem-
bers and invited guests only. For
info, call Jeff Tieger at 718-698-
1055.
Business Network Intl. (BNI) Net-
work Alliance Chapter: Z-One
Lounge, 1821 Richmond Ave. 7 to
8:30 a.m. For info, call Timothy
Houston at 718-981-8600.
Rotary Club Staten Island: LiGre-
cis Staten, 697 Forest Ave. 12:30 to
1:30 p.m. Members and guests wel-
come. For info, call 718-370-3140.
College of S.I., Small Bus. Dev. Ctr.
Business Counseling: Chamber of
Commerce, 130 Bay St. 9 a.m. No
charge. For info, call the SBDC at
718-982-2560.
College of S.I., Small Bus. Dev. Ctr.
Business Counseling: CSI, 2800
Victory Blvd. 9 a.m. to 5 p.m. No
charge. For info, call the SBDC at
718-982-2560.
WEDNESDAY
Staten Island Business Council:
Lorenzos at Hilton Garden Inn, 1100
South Ave. 7 a.m. Members and
invited guests only. For info, call 347-
855-4488 or send an e-mail to
info@sibizcouncil.com.
Bucks Business Network: Hamp-
ton Inn, 1415 Richmond Ave. 7:30
a.m. For info, call 877-SIBUCKS or
visit www.sibucks.com.
Kiwanis Club of Brighton: Jodys
Club Forest, 372 Forest Ave. 7:30
p.m. For info, call 718-348-0505.
Kiwanis Club of North Central:
LiGrecis Staten, 697 Forest Ave.
7:30 p.m. For info, call Len Bosso at
347-592-1937.
Rotary Club of Gateway: The Lake
Club, 1150 Clove Rd. 7:15 p.m. For
info, call 718-447-1509.
Score Business Counseling: Cham-
ber of Commerce, 130 Bay St. 9 to
11:30 a.m. Appointment necessary.
No charge. For info, call 718-727-1221.
E.L.I.T.E. (Executive, Leadership,
Interactive, Team, Effort) Net-
working Group: 1110 South Ave. 8
a.m. New members welcome. For
info, call 347-273-1375.
College of S.I., Small Bus. Dev. Ctr.
Business Counseling: CSI, 2800
Victory Blvd. 9 a.m. to 5 p.m. For
info, call 718-982-2560.
THURSDAY
Kiwanis Club of Staten Island:
LiGrecis Staten, 697 Forest Ave.
7:30 p.m. For info, call 718-967-4345
or go to
kiwanisclubofstatenisland.com.
Rotary Club of South Shore: Mari-
na Grand, 141 Mansion Ave. 12:15 p.m.
For info, call 718-987-2061 or visit
southshorerotary.org.
Rotary Club Mid-Island: New Dako-
ta Diner, 921 Richmond Ave. 7:30 to
9:00 a.m. For info, call 718-981-
0700.
Score Business Counseling: SI
Bank & Trust, 1550 Richmond Rd. 9
a.m. to noon. No appointment nec-
essary. No charge. For info, call 718-
727-1221.
Rotary Club of North Shore: LiGre-
cis Staten, 697 Forest Ave. 7 p.m.
For info, call Herb Smith at 718-442-
9047.
Business Network Intl. (BNI) High
Achievers Chapter: Perkins Restau-
rant, 4370 Amboy Rd. 7:30 to 8:30
a.m. For info, call Timothy Houston
at 718-981-8600.
Business Network Intl. (BNI) High
Achievers Chapter: Perkins, 4370
Amboy Road. 7:30 to 8:30 a.m. For
info, call Timothy Houston at 718-
981-8600.
Business Guild II of the S.I. Cham-
ber of Commerce: Hilton Garden
Inn, 1100 South Ave. 7:45 to 8:45
a.m. Members and invited guests
only. For info, call Bob Williams at
718-356-1952.
Business Guild III of the SI Cham-
ber of Commerce: Hilton Garden
Inn, 1100 South Ave. 7:30 a.m. New
members welcome. Call Melody
Minkoff at 718-370-0040.
College of S.I., Small Bus. Dev. Ctr.
Business Counseling: CSI, 2800
Victory Blvd. 9 a.m. to 5 p.m. For
info, call 718-982-2560.
Community Emergency Response
Team (CERT): 7 p.m. For info. and
locations, call John Tidona at 718-
448-7160 or e-mail
portrichcert@yahoo.com.
SATURDAY
Score Business Counseling: St.
George Library, 5 Central Ave. 10
a.m. to noon. Appointment neces-
sary. No charge. For info, call 718-
442-8560.
Score Business Counseling: Rich-
mondtown Library, 200 Clarke Ave.
10 to 11:30 a.m. Appointment neces-
sary. For info, call 718-668-0413.
WEEKLY MEETINGS
Drop us a line
Business Trends welcomes news tips and items for publication each
month. Send your press releases and photos to us in any number
of convenient ways:
Email: news@sibiztrends.com
Mail: Business Trends, 66 Willow Avenue, Staten Island, NY 10305
12 BUSINESS TRENDS OCTOBER 2011
Ready to Move Ahead?
Thinking about advancing in your present career? Looking for a career change?
For more information or to register, call 718-390-3106
or visit our website www.wagner.edu/graduate_programs/admission
Wagner Colleges Graduate Programs Are for You
Accounting Business Administration (Traditional, Accelerated MBA, Executive MBA)
Education Microbiology Nursing Physician Assistant Studies
Wagners Division of Graduate Studies offers
small classes taught by accomplished scholars
and practitioners who bring expertise in their
field into the classroom. For a first class gradu-
ate education close to home, its Wagner.
The NewYork State Small Business Development Center is partially funded by the U.S.Small Business Administration. The support
given by the U.S. Small Business Administration through such funding does not constitute an expressed or implied endorsement of
the cosponsors or participants opinions, products, or services. Services are extended to the public on a non-discriminatory basis.
Visit us on the Web at www.sibiztrends.com
Monthly Update
Northfield Bank
planting trees
Northfield Bank announced it
has joined Mokugifts Plant a
Tree Program and will plant a
tree for every customer that en-
rolls in paperless statements. The
promotion will run through Feb-
ruary 2012.
The companys goal is to plant
1,500 trees in six months. By
reaching this goal, Northfield will
help remove approximately 75,000
pounds of carbon dioxide from
the atmosphere in one year.
Paperless statements provides
easy access to your statements
and lessen clutter, but more im-
portantly it reduces the amount
of paper consumption and pre-
serve our environmental re-
sources, said Damien Kane, vice
president and director of market-
ing for Northfield Bank.
For more information, visit
www.eNorthfield.com/paperless.
Signature Bank named
Best Business Bank
Signature Bank was named in
both the Best Business Bank and
Best Private Bank categories of
the New York Law Journals sec-
ond annual survey and rankings.
Signature Bank ranked third in
the Best Business Bank listing
and second for Best Private Bank.
The rankings encompass read-
er opinions spanning 51 cate-
gories of support services to the
New York legal community. They
were the result of the Journal
surveying its 13,180 subscribers
for the second consecutive year.
This year, 4,200 votes were tallied.
Each was provided a ballot with
an opportunity to write in addi-
tional candidates for considera-
tion that were not listed on that
ballot. While the rankings are not
a scientific survey, the results rep-
resent the candid opinions of
New York Law Journal readers.
PROFESSIONAL WEBSITES.
PEASANT PRICES.
OCTOBER 2011 BUSINESS TRENDS 13
That's what we're all about
718-720-1600
1190 Hylan Boulevard
Staten Island, NY 10305-1920
www.heroldinc.com
Bernard Herold & Co., Inc. - A Name You Can Trust
............Municipal Bonds for Tax-Free Income.............
UNIVERSITY WOMEN
TUESDAY, OCTOBER 25
Time: 8:00 p.m.
Location: Wagner College, 631
Howard Ave. Union Building, Room
201
For information, call 718-273-5574
GREEN INITIATIVES
& ECONOMIC
INCENTIVES FOR
RESTAURANTS
WEDNESDAY, OCTOBER 26
Time: 9:00 11:00 a.m.
Location: South Fin Grill, 300 Fr.
Capodanno Blvd.
For information, call 917-658-7223
SI MENTAL HEALTH
SOCIETY FASHION
SHOW FUNDRAISER
WEDNESDAY, OCTOBER 26
Time: 7:00 p.m.
Location: Hilton Garden Inn, 1100
South Ave.
For information, call 718-442-2225
ext 302
SEMINAR: MOTIVATING
YOUR EMPLOYEES
THURSDAY, OCTOBER 27
Time: 9:00 a.m.
Location: 130 Bay St.
For information, call 718-727-1900
SEAMENS SOCIETY:
BLACK & WHITE GALA
THURSDAY, OCTOBER 27
Time: 6:30 p.m.
Location: Hilton Garden Inn, 1100
South Ave.
For information, call 718-447-7740
NEW DAY
TOASTMASTERS
THURSDAY, OCTOBER 27
Time: 7:00 p.m.
Location: SI Univ. Hosp., Seaview
Ave.
For information, call 718-816-5991
MAFFEO FOUNDATION
CASINO NIGHT
FRIDAY, OCTOBER 28
Time: 7:30 p.m.
Location: Hilton Garden Inn, 1100
South Ave.
For information, call 718-227-0812
UNIVERSAL TEMPLE
OF THE ARTS JAZZ
FESTIVAL
SATURDAY, OCTOBER 29
Time: 2:00 p.m.
Location: Snug Harbor, 1000 Rich-
mond Terrace
For information, call 718-273-5610
24-7
NETWORKING SALES
MONDAY, OCTOBER 31
Time: 9:00 a.m.
Location: Z-One Restaurant, Rich-
mond Ave.
For information, call 973-697-8872
WORLD OF WOMEN
MONTHLY MEETING
MONDAY, OCTOBER 31
Time: 7:00 p.m.
Location: Marina Grand, Mansion
Ave.
For information, call 718-948-8175
Business calendar
EVENTS
Continued from page 8
GEORGE FEHLING
Ramps/Lifts for Better Living
George Fehling, owner of Stat-
en Island-based Ramps/Lifts for
Better Living, was honored as one
of the Kings of Kings County at
a recent networking event hosted
by The Home Reporter/Brooklyn
Spectator newspaper organiza-
tion. Council Speaker Christine
Quinn was named as Woman of
the Year, alongside Fehling and
the 28 other Kings, who includ-
ed Brooklyn Navy Yard CEO An-
drew Kimball, Flushing Bank
CEO John Buran, and State Sena-
tor Martin Golden. The group
was honored for their outstand-
ing service to the Brooklyn com-
munity.
ANASTASI ORFANOS
Marathon Bank
Marathon Bank announced the
appointment of Anastasi Orfanos
as marketing director. He comes
to Marathon after serving as vice
president of regional sales and
marketing manager of the tri-
state area for Banco Popular.
Prior to that, Orfanos held mar-
keting positions with The Bravo
Group, Wilcox & Associates and
Atlantic Bank of New York.
Orfanos is a graduate of City
University of New York - Baruch
College, with a bachelors degree
in marketing. He also holds a cer-
tificate in bank marketing from
the University of Colorado at
Boulder Leeds School of Busi-
ness.
BOARD OF DIRECTORS
Staten Island University Hospital
The following four community
leaders are newly elected mem-
bers of Staten Island University
Hospitals Board of Directors.
Reverend Dr. Demetrius S. Car-
olina Sr. serves Staten Islands
Central Family Center as execu-
tive director and the First Central
Baptist Church, Stapleton, as pas-
tor.
A recognized spiritual leader
and advocate for justice and
human rights, Carolina is a na-
tive New Yorker immersed in is-
sues relating to spiritual empow-
erment, economic equity, educa-
tional development and human
rights. An educator with more
than 20 years of in-classroom ex-
perience, he has held faculty
posts as full professor at Strayer
University and as adjunct profes-
sor at Springfield College, among
others.
Carolina holds a doctorate in
educational leadership/manage-
ment from the University of
Phoenix, a masters in education-
al administration leadership
from Temple University, a bache-
lors in social science and an asso-
ciate degree from Richard Stock-
ton College. He studied at CUTS
Theological Seminary, Westmin-
ster Seminary Graduate Studies
Program and Philadelphia Col-
lege of the Bible.
Dr. Richard Guarasci serves as
the 18th president of Wagner Col-
lege. An innovator of academic
change, he is credited with the
success of Wagners undergradu-
ate program linking interdiscipli-
nary course clusters to experien-
tial learning and civic engage-
ment. The college became a prac-
tice-centered liberal arts college
in 1998, with the introduction of
The Wagner Plan for the Practical
Liberal Arts.
Under Guarascis leadership,
Wagners first comprehensive
capital campaign was successful-
ly realized. The $50-million goal
was raised ahead of schedule,
which culminated in the opening
of Foundation Hall in 2010.
Guarasci received his bachelors
from Fordham University and his
masters in economics and doc-
torate in political science from In-
diana University.
Laura D. Lauria, comptroller of
Mark Lauria Associates Inc. since
the insurance companys incep-
tion in 1979, is responsible for all
financial operations, oversees the
personal lines department and re-
views client renewals. Previously,
14 BUSINESS TRENDS OCTOBER 2011
Four Story, 16,000+ square foot development opportunity.
Excellent site for condominium, community facility or
investment property. Building to be built into hillside with
proposed views of the harbor and underground parking
garage. Minutes to S.I. Ferry Terminal, shopping and
transportation. Asking $799,000.
Westerleigh -- 4,500 square foot Commercial building with
ample parking on Jewett Avenue for sale or lease. Building
is currently a turn key, 206 person restaurant with bar and
kitchen. Sale includes an all-brick, fully-detached two fam-
ily home that is contiguous with the commercial property.
Please call for additional information.
Contact our Commercial Division for
more information about:
Sales & Leasing Investment Property
Multi-dwellings Industrial/Manufacturing
Retail Space Raw Land
Warehouses 1031 Exchanges
Office Buildings
Your gateway to better business and better living on Staten Island
285 St. Mark's Place Staten Island, NY 10301
718-273-3800
www.gatewayarmsrealty.com
Our Knowledge, Experience, Teamwork + Integrity =
Results for You
Now Available
Now leasing 1,800 square feet of prime retail space and
brand new 1,000-5,000 square foot office spaces in profes-
sional elevator office building. Located on Hyatt Street with
excellent exposure to all municipal buildings, new court
house and St. George Theatre. Call for more info.
10,000 sq. ft. warehouse with office space and ample
parking on over 1 acre of M3-1 zoned corner property.
Exposure on both Arthur Kill Road and Industrial Loop. 25'
ceilings, overhead bays, possible development site. Call
Chris for additional information and survey.
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718-
967-5559
917-
952-7489
18 years
Sam
e
Location
Visit us on the Web at www.sibiztrends.com
on the job
please see JOB, page 16
she worked as a registered nurse
and holds a Masters in public
health administration.
Lauria has served on SIUHs
Foundation Board for the past
four years and was a vice-chair.
She received her nursing degree
from St. Vincents Nursing School
and a Bachelor of Science degree
from St. Francis College. She
earned a masters in public ad-
ministration with specialization
in death and dying from Long Is-
land University.
Dr. Tomas D. Morales, the third
president of the College of Staten
Island, was appointed in 2007 by
the Board of Trustees of the City
University of New York. He has
the distinction of being one of
the nations few educators to have
held senior positions at the three
largest public university systems:
California State University, State
University of New York and the
City University of New York.
Morales serves on the Board of
the American Association of
State Colleges and Universities
and is co-chair of the National
Task Force on College Readiness.
Additionally, he serves on the Ex-
ecutive Committee of the Coali-
tion of Urban and Metropolitan
Universities and the Commission
on Racial and Ethnic Equity of
the Council on Education, among
others. Mayor Michael
Bloomberg appointed Morales to
the NYC Panel for Educational
Policy. He is a member of the
Board of Directors of the Staten
Island Foundation, SI, NY Inc., as
well as the Staten Island Cham-
ber of Commerce and Staten Is-
land Economic Development
Corp.
Morales holds a B.A. in history
cum laude from the State Univer-
sity of New York, New Paltz, and
earned his M.S. and Ph.D in edu-
cational administration and poli-
cy studies from SUNY, Albany. He
completed the Wharton Execu-
tive Education Program of the
University of Pennsylvania, was
a fellow in the Kellogg/HACU
Leadership Fellows Program and
a Fulbright Specialist.
Re-elected officers of the SIUH
Board of Directors are: Richard
D. Goldstein, chairman; Ronald J.
Mazzucco, chairman of the Exec-
utive Committee; Frank Besig-
nano, vice chairman; John
Alexander, treasurer; Arthur
Fried, secretary; and Keith C.
Thompson, assistant secretary.
SUSAN HUCKVALE ARANN
American & International Designs
Susan Huckvale Arann of
American & International De-
signs Inc., an interior design firm
with offices in Bloomfield, partic-
ipated in a panel discussion dur-
ing Whats New, Whats Next @
200 Lex. A showcase of new
ideas for design, materials and
production, the event is held at
the New York Design Center. This
year, designers and showrooms
focused their sessions on residen-
tial markets. Arann sat on a panel
with members of Designers Col-
laborative, a group of New York
interior designers and architects
who meet regularly to discuss
ideas, news and trends.
Arann is the award-winning
owner and principal designer of
American & International De-
signs Inc. She holds licenses in
New York and Florida and was
former president of ASID New
York Metro chapter. She is also a
past member of the Color Market-
ing Group, an internationally rec-
ognized organization whose color
forecasting has become a main-
stay in every industry that de-
pends on the use of color.
Arann has designed many resi-
dences and commercial facilities
on Staten Island including the
Birthing Suite at Staten Island
University Hospital, American
Parkinson Disease Association
headquarters and the Hilton Gar-
den Inn.
DAWN M. CARPENTER
The New York State
Association of Realtors
The New York State Associa-
tion of Realtors announced it has
named Dawn M. Carpenter, bro-
16 BUSINESS TRENDS OCTOBER 2011
Become a
DOME SAVINGS
CLUB VENDOR
and reach thousands
of potential customers!
For more information, call
(718) 605-2500
www.domegroup.com
Dome Property Management - managers of
over 100 condo and homeowners association
communities - is now accepting vendors and
merchants to participate in the Dome Savings
Club, an "offer board" of discounted services
and products for the communities it serves.
Join national companies like Time Warner
Cable, Wells Fargo Home Mortgage and local
businesses like Jealan Fireplaces and The Pool
Therapist. To learn more, visit the Offer Board
at www.DomeGroup.com/dscOffers.
On the Job
JOB
Continued from page 14
please see JOB, page 21
in Staten Island, this is where I
would want to live.
The Rail will be BFC Partners
second development on Staten Is-
land. The recently-opened Staple-
ton Senior Residences on Bay
Street was the companys first
project in the borough. Between
the two, BFC Partners has invest-
ed close to $90 million into the re-
vitalization of the neighborhood.
Like the Stapleton Senior Resi-
dences, BFC Partners received a
ton of community opposition
for The Rail, Ferrera said. The
complaints centered around the
fact that the development is tak-
ing away a municipal parking lot
that he said was severely, severe-
ly underutilized and was costing
the city more money to operate
than it was creating in revenue.
After working with the city and
neighborhood residents, though,
the project was able to get off the
ground, and the response to it, for
the most part, has been positive.
In a recent housing lottery, The
Rail received applications from
2,500 people who wish to live
there.
Pushback like this is nothing
new to BFC Partners. For the past
25 years, the company has built
more than 5,000 affordable and
market-rate housing units in all
five boroughs, and often, they are
the pioneers of development in
less-than-desirable areas. The
companys strategy, as it states on
its Web site, is to seek out over-
looked neighborhoods that show
tremendous potential for
growth, become a part of that
neighborhood, and construct de-
velopments that will affect posi-
tive change.
We move into areas where its
not trendy to be, Ferrera said.
They were one of the first com-
panies to develop in the East Vil-
lage of Manhattan when they
built more than 1,000 units, and
now you cant touch property
there, he said. BFC Partners then
moved to Harlem, hoping to build
up the area and make it more at-
tractive, and they were also the
first company to build a 350-unit
high-rise in Brooklyns Williams-
burg neighborhood.
Ferrera said the biggest chal-
lenge to developing in these types
of areas is community approval.
In addition to general skepticism,
the type of developments they
construct often elicit a negative
reaction.
When most residents in a par-
ticular area hear affordable
housing, they shy away from it.
Theyre not too fond of it, he
said. They need to understand
that a nurse, police officer or fire-
fighter are making salaries that
fit within this affordable housing
program.
Once the development and pro-
gram are fully explained and un-
derstood, Ferrera said that peo-
ples fears often subside. In fact, it
isnt out of the ordinary for BFC
Partners to receive applications
from prospective residents who
originally objected to the develop-
ment, once they find out what it is
all about.
While the response rate on
marketing and advertising is typi-
cally lower in Staten Island than
the other four boroughs because
of the lack of transportation op-
tions Ferrera said The Rail has
received great response so far. In
the next few weeks, the company
will work with the citys Housing
Authority to sort through the ap-
plicants and notify those who
have been disqualified because
they might make too much
money, for example and who is
moving onto the next stage in the
process.
By years end, the project will
be complete, new residents will
start moving in, and, hopefully,
Stapleton will begin its resurrec-
tion.
We see potential in areas that
people just dont want to be near,
Ferrera said. It takes a different
type of developer to accomplish
what were doing.
OCTOBER 2011 BUSINESS TRENDS 17
Ross Spitalnick
P: 718-263-3800 x371
ross@muss.com
Nicholas Forelli
P: 718-263-3800 x307
nforelli@muss.com
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Revitalizing Stapleton
RAIL
Continued from page 1
COAHSI announces
arts grant project
The Council on the Arts & Hu-
manities for Staten Island an-
nounced the release of their 2012
Project Grants for the Arts. Stat-
en Island-based artists and arts
organizations will have the op-
portunity to apply for the 2012
DCA Premier Grant, DCA Art
Fund, NYSCA Original Work
Grant and NYSCA Encore. All ap-
plications must be completed and
submitted online by Friday, Oct.
14. These grants are for artists
doing projects on Staten Island in
2012.
The DCA Premier Grant is for
first-time applicants, both artists
and arts organizations. Individ-
ual artists, art groups and non-
profit organizations that have
never received a COAHSI project
grant may submit requests from
$750 to $3,000. All artistic disci-
plines are considered.
The DCA Art Fund supports
individual artists, art groups, and
nonprofit organizations without
a 501(c)(3) or conduit that have
previously received a COAHSI
project grant. All artistic disci-
plines are considered.
The NYSCA Encore Grant to
support Staten Island artists and
nonprofit organizations that pres-
ent programming of artistic
merit and cultural significance.
All art and artistic cultural disci-
plines - humanities and cultural
studies, digital and interactive
media, literary, performing and
visual arts, crafts, folk arts - are
considered.
The NYSCA Original Work
Grant supports individual Staten
Island artists of all disciplines for
the creation of new work that
breaks new ground and addresses
the concept of community. Art or-
ganizations do not qualify for this
grant. Only four grant awards are
given for Original Work, award
amount is $2,500.
For more information, visit
statenislandarts.org/all-
grants.html or call Racquel Cor-
nali at (718) 447-3329 ext. 1003.
By EUGENE GARAVENTA
When we hear William Shake-
speares name, most of us recall
being coerced by our high school
English teacher into reading
Romeo and Juliet, Hamlet or
Julius Caesar.
We never envisioned the possi-
bility that Shakespeares writings
could provide insights into lead-
ership.
Although throughout his many
plays, Shakespeare provides nu-
merous snippets that are relevant
to a modern manager, its Henry
V that provides the best insight
for modern leaders.
Set in the 15th century, the play
chronicles the newly crowned
kings attempt to deal with politi-
cal unrest in England by waging
war with France. It is in his con-
duct of this war that we observe
the transformation of the silly
and rowdy Prince Hal into the
majestic Henry V.
The concept of a vision is vir-
tually universally accepted as a
critical component of leadership,
and is used to describe someone
who has a clear sense of the fu-
ture and the actions needed to at-
tain goals and objectives. Articu-
lating a vision is meaningless un-
less the leader has the ability to
motivate followers to accept and
embrace the vision, especially if
the vision is not appealing to sub-
ordinates. Creating a vision im-
plies inspiring members of an or-
ganization to work together en-
thusiastically to reach defined
goals. It is this challenge that
Henry faces at the Battle of Agin-
court.
Having defeated the French at
Harfleur, Henry and his belea-
guered army seek the security of
the traditional English strong-
hold of Calais, but are intercept-
ed en route by a vastly superior
French force at Agincourt. As
commander-in-chief, Henry real-
izes that survival requires a supe-
rior effort by his forces.
In an attempt achieve this goal,
the King delivers perhaps the
most effective motivational
speech in English literature, the
famous St. Crispins Day speech:
We few, we happy few, we band
of brothers;
For he to-day sheds his blood
with me
Shall be my brother; be nere so
vile
This day shall gentle his condi-
tion;
And gentlemen now in Eng-
land now a-bed
Shall think themselves ac-
cursd they were not here,
And hold their manhoods
cheap, whiles any speaks
That they fought with us upon
St. Crispins day.
Having defined his vision and
set the direction for his army,
Henry also understands the need
for organizational commitment.
The sense of brotherhood he of-
fered his troops seeks to produce
an acceptance of organizational
objectives, building his army
composed of Scots, Welshmen
and Englishmen into a cohesive
team.
The traditional class distinc-
tion between nobles and peasant
soldiers is put aside, and the Eng-
lish army becomes a unified
group, and routs the French.
Perhaps modern day managers
should create scenarios within
their organizations that seek to
foster Henrys concept of . a
band of brothers.
Limit the unnecessary distinc-
tions between mangers and em-
ployees; celebrate the organiza-
tions culture, traditions and his-
tory; identify, honor and reward
the companys heroes; and cre-
ate an environment where em-
ployees feel like participants in
an organization and not merely
employees.
The increasing complexity of
the environment of business de-
mands that todays leaders con-
tinue to seek non-traditional
sources of knowledge in order to
effectively address emergent is-
sues.
Eugene Garaventa is a professor of
business at The College of Staten Is-
land. He may be reached at 718-982-
2963.
18 BUSINESS TRENDS OCTOBER 2011
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cils will incorporate a communi-
ty-based approach, involving
local stakeholders in the overall
state plan and serving as a coordi-
nated point of contact.
The 10 Regional Councils cover
the Capital Region, Central New
York, Finger Lakes, Long Island,
Mid-Hudson, Mohawk Valley,
New York City, North Country,
Southern Tier and Western New
York.
Matthew Goldstein, of the City
University of New York, and Ken-
neth Chenault, of American Ex-
press, will serve as co-chairs for
the NYC Regional Council, which
will coordinate economic devel-
opment of Bronx, Kings, New
York, Queens and Richmond
counties. It will include 22 others
as general members.
I consider myself a team play-
er for the entire region and the
plan that were all going to work
collaboratively on to help New
York City, said Cesar Claro, pres-
ident and CEO of the Staten Is-
land Economic Development
Corp., and one of the NYC Re-
gional Councils members.
One of the aspects of the Re-
gional Councils about which
Claro is most excited is the struc-
ture of funding behind the plan.
Each Council is working on a
strategic plan for their region
that will be submitted next
month. The overall Council will
select the four best proposals and
award each $40 million in tax in-
centives and capital funding. The
other six Regional Councils will
split the remaining $40 million
available.
Theres a lot of work that can
be done across the state, Claro
said. Im just hoping that we can
submit the best plan possible for
the New York City region.
After the strategic plan phase,
businesses and organizations
throughout the state will be able
to apply for a part of an $800 mil-
lion pot for shovel-ready projects.
The economic development
strategies of Albanys past have
failed to solve the challenges we
face today. New York can no
longer afford to have the worst
business climate in the nation,
and Gov. Cuomos new approach
to economic development will re-
verse this trend, said Kenneth
Adams, president and CEO of
Empire State Development.
These Regional Councils will
create a more efficient business
model that empowers individual
regions to determine what is best
for their own communities and
incentivizes thoughtful economic
policies through competition. I
am excited to work with every re-
gion to maximize their potential
and bring investment and jobs to
New York State.
Changing face
COUNCILS
Continued from page 1
ker/owner of Staten Island-based
Dawning Real Estate, its 2011 Re-
altor of the Year.
The Albany-based not-for-prof-
it trade organization represents
more than 51,000 of the states
real estate professionals.
Carpenter is the 54th recipient
of the Realtor of the Year award.
The honor recognizes outstand-
ing service to NYSAR at the local,
state and national levels, a strict
adherence to the high principles
of the National Association of Re-
altors Code of Ethics and a com-
mitment to civic activity and
business accomplishments.
A Realtor for 12 years, Carpen-
ter is a past president of the Stat-
en Island Board of Realtors,
where she also has served and
chaired numerous committees.
She was recognized as SIBORs
Realtor of the Year in 2008.
At the state level, Carpenter
serves as chair of NYSARs Orga-
nizational Standards Committee
and serves on the Legal Action
Committee, Legislative Policy
Forum, Professional Standards
Steering Committee and the Pro-
fessional Standards Committee. A
member of the NYSAR Board of
Directors since 2009, she is a grad-
uate of the NYSAR Leadership
Academys inaugural class.
At the national level, Carpen-
ter is a member of the Commer-
cial Committee and the Commer-
cial Real Estate Research Sub-
committee. She is a regular at-
tendee of the National Associa-
tion of Realtors national confer-
ence and is a Presidents Circle
Golden R member for her con-
tributions to the Realtors Politi-
cal Action Committee.
Active within the community
of Staten Island, Carpenter has
done volunteer work for various
organizations including the
American Cancer Society, the
Staten Island March of Dimes
and the Columbia-Greene Special
Olympics. She is also a board
member and the treasurer of the
Staten Island Center for Inde-
pendent Living.
GEORGE K. WONICA
National Association of Realtors
George K. Wonica, a Staten Is-
land Realtor for more than 40
years and a for-
mer president of
the Staten Island
Board of Realtors,
has been appoint-
ed to the National
Association of Re-
altors RPAC
Trustees Commit-
tee for 2012.
The Realtors Political Action
Committee is the fund used by the
National Association of Realtors
to make direct contributions to
political candidates; it is funded
with voluntary contributions
from NAR members beyond their
mandatory dues.
As a trustee representing New
York state, Wonica will be respon-
sible for New Yorks fund-raising
commitments to NAR, as well as
helping to determine the alloca-
tion of RPACs disbursements in
New York and across the country.
Prior to being appointed to the
NAR Trustees, Wonica held a va-
riety of leadership positions, in-
cluding 2006 regional vice presi-
dent for NAR Region II, which in-
cludes New York, New Jersey and
Pennsylvania.
He has served on NARs Board
of Directors, and has been a
member of such committees as
Conventional Finance and Lend-
ing, Business Issues, Nominating,
and State and Local Fiscal Af-
fairs.
OCTOBER 2011 BUSINESS TRENDS 21
MUSSDEVELOPMENT LLC
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JOB
Continued from page 16
please see JOB, page 27
Wonica
22 BUSINESS TRENDS OCTOBER 2011
around the island
JANET DUGO/Business Trends
Lois and Richard Nicotra welcomed Miss Brooklyn Christina Moore
to their annual Employee Appreciation BBQ on the grounds of their
Hilton Garden Inn in Bloomfield. Moore, a student at Wagner College,
recently won a competition to become the new spokesperson for the
Nicotras hotel.
STEVE WHITE/Business Trends
Mayor Bloomberg attended a meeting of the Iron Hills Civic Associa-
tion held at the Richmond County Country Club. Here, the mayor is
introduced by Dr. Mohammad Khalid, a resident in the area covered
by the association, whose dental practice is in Eltingville.
Special to Business Trends
The New York State Bar Associations Torts Insurance and Compen-
sation Law Section held a summer reception at LiGrecis Staaten to
promote its upcoming meeting in Bar Harbor, Maine. In addition to a
special appearance by the inflatable Maine TICL lobster, attending
the reception were Staten Island attorneys Paul Duffy, Howard S.
Kronberg and Peter Weinman. Holding the TICL Lobster are attor-
ney Michael P. OBrien and Hon. Philip G. Minardo.
JANET DUGO/Business Trends
Just one year ago, NYC Business Solutions opened a center in the St. George area offering services to
help businesses start, operate and expand on Staten Island. At a reception marking the occasion were,
from left, Linda Baran of the SI Chamber of Commerce, Rob Myers and Biguita Hernandez of the center,
Borough President James Molinaro, Delma Sorrenti of the center and Kevin Mannix of ShopRite.
STEVE WHITE/Business Trends
The Miss NY Pageant took place on Staten Island this year at the historic St. George Theatre, bringing
with it all kinds of positive attention to the borough and, hopefully, an economic boost as well. Here, the
contestants, who included several Staten Islanders, pose on the promenade in St. George after a ride on
the ferry.
Special to Business Trends
The Richmond County Bar Association hosted its 102nd Anniversary Banquet at the Hilton Garden Inn.
Pictured, from left, are banquet co-chairs Christopher Caputo and Denise Marangos, Judge Rivera, RCBA
Person of the Year Judge Judith McMahon and Judge William Mastro.
By EVELYN ROGERS
Many years ago, I learned from
the Staten Island Chamber of
Commerce that small business
has a lot to learn from big compa-
nies. My friends in small business
would disagree, saying we have
nothing in common with the
nine-to-fivers. Ive heard all the
arguments: We wear all the hats;
its not that easy being every de-
partment; and so on. But my re-
sponse then, and still is today,
What would happen if you broke
your leg? How would your com-
pany stay in business if you could
not be there? Mr. McDonald does
not cook all the French fries.
Systems are my solutions.
Whenever I try to implement
something new, my first goal is to
systemize the project. This is
how we do it here creates an un-
derstanding of the routine and
clearly defines everyones role. It
also allows the company to grow
and I dont have to work 24/7.
Recently, I attended a golf out-
ing with the district sales manag-
er of a local beer distributor.
Throughout the day, he shared
some great stories of different
courses he played, shots he made
and players he met. Each story
began with I was at a sales con-
ference in Boy, was I jealous.
Not only did he get to golf at some
really awesome courses, but his
company paid for it. Sometimes,
it was a reward for leading the
team to great numbers. Some-
times, it was training for new
products. His company has sys-
tems in place for finding leads,
measuring sales and rewarding
employees who meet their goals. I
know they didnt come up with
this idea, but I want to try to copy
some form of it.
Now, I cant send anyone to
Palm Springs to play golf (yet).
And, I just hired my first sales-
man six months ago, so he has no
one to compete with. How do I
take this concept used by a huge
distributorship and turn it into
something workable for my little
country catering company?
My first step was to go back to
my notes from my classes at a
Goldman Sachs leadership clinic
that offered tips on goal setting
and an action plan to motivate the
employees. Re-reading the hand-
outs on SMART goals (Specific,
Measurable, Achievable, Relevant
and Time bound) made me realize
that we had a bunch of OK ideas
being half implemented. The
only effort we make to measure
sales is the not-anticipated
monthly report from the account-
ant.
I thought I was keeping things
simple when I decided to set a
goal using leads-close ratios. We
get leads through the Internet,
calls that come in to the office and
people who walk in the door. If I
put a system in place to track the
number of leads, follow ups and
closed sales, then I could start set-
ting goals for closed deals.
Not so fast. You see, several
years ago, I stopped buying from
the beer distributor. He tried to
get me back; I resisted and he
never gave up. Every new sales-
person he hired had to come in-
troduce themselves to me. They
pretty much knew it was going
nowhere, but he made them come
anyway. And that was it; they
came once, left their card and
waited for me to call them. Until
Vanessa. Vanessa stopped by
every other week. She brought us
samples, free stuff to give away
and just checked in to see how we
were doing. I was impressed, and
the beer company is back in our
house. Then the district manager
invited me to play golf, yeah!
One of the goals of my newly
hired salesman is to find new ven-
ues for us to cater parties. Hes
doing a great job; we have a beau-
tiful list of new sites throughout
the city. Unfortunately, were not
getting any new parties.
Implement: The Vanessa Sys-
tem. Visit, visit and revisit.
Back to the plan. We have a
form called the Customer Profile
Form. It tells us who the cus-
tomer is, when and where that
want to have a party, and how we
can reach them. Guess what, no-
body uses it. New goal: How many
CPFs are you bringing to the
meeting every week?
Evelyn Rogers is the owner of A
Taste of Honey, a Staten Island-
based catering company. She may be
reached at (718) 983-0464 or
erogers276@aol.com.
24 BUSINESS TRENDS OCTOBER 2011


s
t
a
tena
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t
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National Grid joins 50 top sup-
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plan and policies. National Grid
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Since National Grid revamped
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STEVE WHITE/Business Trends
The Pakistani Civic Association of Staten Island celebrated Pak-
istans 64th year of independence at Snug Harbor Cultural Center. It
also honored several people for their work to the local community.
Pictured are Dr. Tomas Morales, president of the College of Staten Is-
land, and Councilwoman Debbie Rose with the Consul General of Pak-
istan, Faqir S. A. Hussain.
Celebrating independence
Wonica was president of the
New York State Association of
Realtors in 2000, where he earlier
served as secretary and treasurer.
He will continue to serve on the
NYSAR Board of Directors in ad-
dition to RPAC.
IVANKA M. TRUMP
Signature Bank
Signature Bank announced the
appointment of Ivanka M. Trump
to its board of directors.
Trump is executive vice presi-
dent of development and acquisi-
tions at The Trump Organization
in New York, where, in conjunc-
tion with her father and two
brothers, she directs all areas of
the companys real estate and
hotel management platforms.
The privately held Trump Organ-
ization encompasses global real
estate development, acquisition
and licensing, sales and market-
ing, residential, golf and hotel
management, entertainment and
product licensing.
Trump is engaged in all as-
pects of both Trump and Trump-
branded real estate projects, in-
cluding deal evaluation, pre-de-
velopment planning, financing,
design, construction, sales and
marketing.
In addition to her work at The
Trump Organization, Trump is a
principal of Ivanka Trump Fine
Jewelry, her own jewelry line and
retail business, and is involved in
several other fashion-related ven-
tures, including: Ivanka Trump
Footwear, a license with Marc
Fisher; Ivanka Trump Handbags,
a license with Mondani; and Ivan-
ka Trump Coats, a license with
FleetStreet Ltd.
Trump fills the board seat va-
cated by Frank R. Selvaggi, sen-
ior partner at Altman, Greenfield
& Selvaggi, LLP, the New York
City and Los Angeles accounting
firm he co-founded in 1986, which
specializes in business manage-
ment for the entertainment in-
dustry.
He joined the board two years
ago and resigned due to time con-
straints in his schedule.
Trump graduated Cum Laude
from the Wharton School of Fi-
nance at the University of Penn-
sylvania, where she received her
Bachelor of Science degree in
economics. Before joining The
Trump Organization in 2005, she
was a real estate project manager
for Bruce Ratner at Forest City
Enterprises. She is a founding
partner of the U.N. Foundations
Girl Up initiative, a campaign to
recruit young women to support
U.N. programs for girls in devel-
oping countries.
NEW TRUSTEES
Staten Island
Community Charter School
Staten Island Community
Charter School announced it has
a new school leader and four new
trustees on its board.
Michael Courtney has the offi-
cial title of interim principal.
Courtney earned three graduate
degrees from Columbia Universi-
ty, Teachers College. Currently an
adjunct associate professor at
Hunter College School of Educa-
tion, he was most recently princi-
pal of Pacific High School in
Brooklyn.
The new additions to the SICCS
Board of Trustees are:
n Harouna Ba: Ba holds a Doc-
torate in psychology from the
City University of New York, a
Masters of philosophy in psychol-
ogy from the Graduate School
and University Center, a Master
of arts in psychology from
Hunter College, and a Master of
philosophy in sociology from the
University of Dakar.
A New Brighton resident, Ba
is a research scientist at the Cen-
ter for Children and Technology
of the Education Development
Center. Ba has published exten-
sively in The Journal of Technol-
ogy, Learning, and Assessment;
TechLearning Magazine; and
Journal of the Institute for
Democracy, Education & Access.
n Janet Patti: Patti, a resident
of Arrochar, is professor of ad-
ministration and supervision, De-
partment of Curriculum and
Teaching, at Hunter College,
CUNY. Patti holds an Ed.D in edu-
cational leadership from the Uni-
versity of Northern Arizona, and
a Masters Degree in bilingual ed-
ucation from Hunter College,
CUNY.
Patti is an internationally rec-
ognized educator and author in
the fields of social and emotional
learning and educational leader-
ship. Prior to assuming her uni-
versity posts, Patti worked for 25
years in pre-K-12 public schools
as a teacher, administrator and
school guidance counselor in
New York and California.
n G. Carl Rutberg: Rutberg is
the executive director of The
Alice Austen House Museum and
adjunct assistant professor
(American history) at the Fash-
ion Institute of Technology.
Rutberg earned a Bachelor of
Science Degree from the Stock-
holm School of economics, where
he majored in finance and mar-
keting.
He holds a Master of industrial
design degree from Pratt Institute
and a post-masters museum stud-
ies certificate from New York Uni-
versity.
Rutberg was awarded his Ph.D.
in education/American studies,
also from New York University, in
2011.
n Carol Sonnenblick: Son-
neblick, a resident of Stapleton
Heights, is dean of the Division of
Continuing Education at New
York City College of Technology,
City University of New York. Son-
nenblick earned a Bachelor of
Arts Degree from Barnard Col-
lege, a Bachelor of Science De-
gree from Wagner College, and a
Doctorate in education from Rut-
gers University.
Sonnenblick is a specialist in
developmental disabilities, with a
focus on children and adults with
learning disabilities. She has pub-
lished in the Journal of Adult Lit-
eracy and Basic Education and is
the co-author of Job Hunting
Made Easy.
OCTOBER 2011 BUSINESS TRENDS 27
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Janet Warren Dugo, Publisher
janet@sibiztrends.com
347-682-4867
Editor-In-Chief- Dan McDonough, Jr.
(dan@sibiztrends.com)
Publisher- Janet Warren Dugo
(janet@sibiztrends.com)
66 Willow Ave. | Staten Island, NY 10305
Phone 347-682-4867 | Fax 866-745-9380
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Business Law, Wills & Estates
On the Job
JOB
Continued from page 21