Table of Contents

Introduction International Frenchise .....................................................................................10 Understand the international marketing environment 1.1 1.2 1.3 1.4 2.1 2.2 Domestic, International Nature of and the domestic growing marketing trends Project ethnocentric, polycentric and and potential global marketing market cross-cultural market management geocentric principles ......................................10 environment ....................................11 Practical Market implications ........................................14 trends ...............................................15 techniques ..................................................................16 stages.........................17 Understand the international marketing planning process 2.3 2.4 2.5 Country-market Cost leadership, Market choice and market and focus research entry on process................................................................................18 strategy......................................20 differentiation branding ...............................22 Understand the international requirements of the marketing mix 3.1 3.2 3.3 3.4 Differences Pricing International The delivery between strategies international for product market campaign of the strategies ................................23 penetration. ..................................................24 communications element objectives ...................................25 mix....................................................................26 Know how to communicate decision-making proceto key 3.5 Provision of e-services to other countries .....................................................27 of the

organisation .......................................................................10

Know how to apply analytical models/frameworks to international marketing opportunities 4.1 SWOT Analysis ...................................................................................................31 Marketing Opportunities 4.2 Competitive strategies ...................................................................................34 Understand the management of international marketing operations operation 5.1 5.2 5.3 Human resource, and of finance, training and running payment, international overseas international commitment...........................35 Managing Methods operations ................................................ 37 investment .............................38 References ................................................................................................... ..........39 PESTLE and SWOT Analysis ......................................................................28

ABP POST GRADUATE DIPLOMA BUSINESS MANAGEMENT

Unit Activity title

: RESEARCH METHODS : RESEARCH METHODS ASSIGNMENT

Assignment reference : RM1 Date issued- Date due : 03 October 2011-14 October 2011 Assessor(s) : Mahmut Aydin

Student

Date submitted

Outcome and criteria

Evidence for the criteria Define research and the main types of social enquiry

Feedback

Assessors decision 1.1

Internal Verification

Understand
performance

Un((
Define research objectives in order to contribute to, modify and improve upon theory and practice 1.2

1)Understand social research methods in the context of business and management

Discuss and contrast the main research philosophi es of positivism and phenomen ology Distinguis h between qualitative and quantitativ e research methodolo gies

1.3

2.1

2)Understand research methodologies that underpin business and management research

Evaluate the role of the researcher

2.2

Analyse qualitative approache s in terms of descriptive / interpretiv e/ ethnograp hic / naturalistic studies

2.3

Analyse quantitativ e approache s in terms of independe nt observatio n, large samples, developm ent of hypothese s, statistical analyses

2.4

Lecturers additional feedback and comments

Internal verification (IV) of assignment brief (approved version) IV name (print) I confirm that this is all my own work Date Learner signature

REQUIRED: Produce an assignment in which you: SCENARIO There are numerous approaches to research of social disciplines and business studies. Although it is started initially just by imitating research methods for numerical science it did not take arguments to fill academic journals ,social sciences/disciplines differs from the numerical science therefore the research methods for social science should differ too. Conducting the right methodology and design is start point of any thesis or dissertation and it is often witnessed that required information is either not derived because of wrong methodology or information is crumbled and paralysed because of selection of wrong tools of researcher. TASK Under the light of most current journals, define research and the main types of social enquiry, research objectives in order to contribute to, modify and improve upon theory and practice and discuss and contrast the main research philosophies of positivism and phenomenology. (1.1, 1.2, 1.3) Find a dissertation, research or thesis where you will be able to distinguish between qualitative and quantitative research methodologies, evaluate the role of the researcher and Analyse quantitative approaches in terms of independent observation, large samples, development of hypotheses, statistical analyses. On the same or different dissertation you have found also analyse qualitative approaches in terms of descriptive / interpretive / ethnographic / naturalistic studies. (2.1, 2.2, 2.3, 2.4)

GRADING Pass All outcomes identified in the assignment are met.

MARKING GUIDANCE The work must indicate both how the figures have been evaluated and how assumptions have been built in to the work. All analysis of the changes must be based on reasoned arguments and relevant supporting evidence. There need to be clear explanations and conclusions need to be justified. All work must use suitable formats and be of a standard expected in business.

NOTES This assignment is an INDIVIDUAL assignment and is NOT a group-based assignment. Word limit is minimum 1000,maximum 2000. Your coursework MUST be prepared using Microsoft Word.
Your submitted Coursework will be assessed by Mahmut Aydin and Melek Yilmaz Coursework is subject to double marking. All results when first published are provisional until confirmed by the External Examiner. No appeals regarding your published mark are available until after confirmation by the External Examiner at the Exam Board

Use 11 point Arial or Trebuchet script. Use Harvard Referencing System Draft material for will be discussed on 7th and 11th Complete the title page and sign the statement of authenticity. Use a butterfly or treasury tag to keep the pages of your work together and put in the plastic folder. ENSURE THAT YOU ENTER YOUR STUDENT EXAMINATION NUMBER ON EACH PAGE OF YOUR SUBMITTED COURSEWORK IN will THE TOP RIGHT HAND CORNER (IN THE HEADER)

SUBMITTING YOUR ASSIGNMENT

Submit the work to Miss Miceale and in the Westminster Academy office by 14-October 2011 until 4 pm. Late work will only be marked on the next occasion the unit is taught in 2012.If the unit does not run again then you will need to pay a late assessment fee in line with the requirements of the colleges assessment policy.

1)

Understand social research methods in the context of business and management.