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AN INTRODUCTION

BUSINESS ANALYSTS & STRATEGISTS


STRENGTH IN GAUGING DEEP INSIGHTS TO DEVELOP CAREFULLY FORECASTED BUSINESS BUILDING STRATEGIES
Unique Portfolio of Expertise in: Market Research (Helping gain deep Insights on Consumers, Customers & Competition) Marketing Consultancy (Brand Management, Brand Equity Pyramid, Conceptualizing & Advertising Critique) Management Planning

(KPIs Tracking & Balance Score Card Development, Organization Mapping)


Business Intelligence & Dashboards (Databases, Data-mining, Executive Dashboards, BI Software)

Regional
CLIENT SERVICING EXECUTIVES

REGIONAL PRESENCE
DNA Hub
PROJECT
Logistics

DNA Hub

Presence
BUSINESS

CLIENT SERVICING EXECUTIVES

MANAGEMENT DEPT.

INTELLIGENCE UNIT

BUSINESS
Q.C.

PROJECT MANAGEMENT FIELDDEPT. S UPPLIERS FIELD S UPPLIERS


Levant Oman

INTELLIGENCE UNIT

Logistics
Saudi Arabia Qatar UAE

Q.C.
Kuwait Egypt Tanzania Sudan

Yemen
Saudi Arabia Qatar

Morocco
UAE

Pakistan

Mauritania

Oman Levant

Kuwait

Egypt Tanzania

Sudan

Yemen

Morocco

Pakistan

Mauritania

SOME OF OUR CLIENTS

Key DNA Members


Mustafa Naqwi
DNA CEO
Previously P&G, Head of M Research Middle & East Africa (GCC, Yemen, Pakistan & Volume Forecast Consultant for CEEMEA)
Practicing Research in Region Since 1992

Mr. Abdullah Butt


Phonecast CEO
President Association of Call Center Operators Leading consultant for Telehealth & elearning ((CME) via IPTV Service, Medical Call Center, Remote Patient Monitoring Service, Mobile Doctor)

Mian Faisal Jamal


DNA Senior Account Director
Over 12 years intense Marketing experience in MENAP region handling some of the largest Brands (P&G, Colgate, Savola, Ghurair, Henkel)

Noman Lakhani
Senior Strategist at DNA
Experience in PR, Market Research & Consultancy across Pakistan & KSA Currently Head of Social SBU Based: Jeddah, Saudi Arabia

Mansoor Ahmed
DNA Head of Business Intelligence
Database & Dashboard Dept. Head Experienced across Pakistan & KSA; Master of Computer Sciences, over 10 yrs Competitive Intelligence & MIS Unilever

Mohammed Al Assadi
DNA Country Field Manager
22+ years of leading Fieldwork operations in the Region. Ex- SYNOVATE Country field Manager

Muhammad Sadiq Ali


Senior Industrial Consultant
Over 25 yrs of MNC experience:(SHELL, EXXONMOBIL & ETHYL CORP). Membership / Alliances: SRI, CMAI, NEXANT & CMR Inc Bassel Lyondel, DOW

Fahim Chapra
DNA Strategist
Previous Experience in (UDL) Distributor of Leading FMCG Brands + International Business Manager for a Leading Telecom Provider

Habiba Allarakia
Founder & COO Field (Sila)
Over 20 years holistic Research Experience from Moderation to Brand Development Consultant Previously in P&G Europe (Geneva)

THE NEXT

GENERATION

Automobile SBU

Telecom SBU

OUR SPECIALTIES
Retail SBU

FMCG SBU

CONSUMER INSIGHT GENERATION PRODUCT TESTING SITUATIONAL LANDSCAPE UNDERSTANDING CONCEPT DEVELOPMENT LABS PRICING RESEARCH RETAIL AUDIT ANALYSIS MARKET SIZE ESTIMATION VOLUME FORECASTING CAR CLINICS REAL ESTATE MODELLING EYE TRACKING SHOPPER SOLUTIONS & DATA MINING VIRTUAL STORES ETHNOGRAPHY STRATEGY CONSULTATION

Social SBU

Real Estate SBU

OUR PARTNERS

OUR PARTNERS
USA based thought leaders in shopper marketing, SmartRevenue offers Shopper-Centric Insights, Strategy & Solutions. Shopper-Centric Insights (In-Store Research) to identify shopper segments, need-states, purchase drivers, trip-types, navigational patterns, and closure rates Strategic recommendations based on cross-channel & category benchmarks Ability to create solutions based on organizing other vendors and technologies to support end-to-end shopper activation: shopper and retailer insights, syndicated data, targeting, activation, quantification and evaluation of ROI

Specialties Quantitative ethnography, market research, shopper insights, in-store solutions

SCIENTIFICALLY VALIDATED BUSINESS BUILDING MODELS


The old models insufficiently combine market research, marketing, sales, merchandising, operations, and external partners and data sources. A new integrated model is required that is consumer- and shopper- centric, and internally and externally collaborative. With this new model, pre-store and in-store media, marketing, and merchandising can be optimized to increase revenue and profits. This new model has significant impact on revenue and profits. Results from a SMARTREVENUE survey of senior manufacturing and retail leaders have validated this model; they foresee that this has the capacity to increase top-line by a minimum of 25% and bottom-line by 50%

MANUFACTURERS

RETAILERS

RESTAURANTS, SERVICE PROVIDERS, VENUES

www.simstore360.com

OUR PARTNERS
Swedish based pioneering company in simulated shopping experiential research.

www.simstore360.com

100% focus on FMCG & Shopper Research 50 employees, located in 5 European offices [Stockholm, Amsterdam, Wiesbaden & Paris, Brussels] Clients: 15 of the 20 largest global FMCG companies

With over 500 projects

completed
(in 2010 alone, SIMSTORE performed research in more than 30 different countries), SIMSTORE has already been adopted by most of the major companies within the FMCG industry.

WHAT ARE YOUR INTERESTS?

THE NEXT

GENERATION

THANK YOU

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