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Noman Lakhani
Senior Strategist at DNA
Experience in PR, Market Research & Consultancy across Pakistan & KSA Currently Head of Social SBU Based: Jeddah, Saudi Arabia
Mansoor Ahmed
DNA Head of Business Intelligence
Database & Dashboard Dept. Head Experienced across Pakistan & KSA; Master of Computer Sciences, over 10 yrs Competitive Intelligence & MIS Unilever
Mohammed Al Assadi
DNA Country Field Manager
22+ years of leading Fieldwork operations in the Region. Ex- SYNOVATE Country field Manager
Fahim Chapra
DNA Strategist
Previous Experience in (UDL) Distributor of Leading FMCG Brands + International Business Manager for a Leading Telecom Provider
Habiba Allarakia
Founder & COO Field (Sila)
Over 20 years holistic Research Experience from Moderation to Brand Development Consultant Previously in P&G Europe (Geneva)
THE NEXT
GENERATION
Automobile SBU
Telecom SBU
OUR SPECIALTIES
Retail SBU
FMCG SBU
CONSUMER INSIGHT GENERATION PRODUCT TESTING SITUATIONAL LANDSCAPE UNDERSTANDING CONCEPT DEVELOPMENT LABS PRICING RESEARCH RETAIL AUDIT ANALYSIS MARKET SIZE ESTIMATION VOLUME FORECASTING CAR CLINICS REAL ESTATE MODELLING EYE TRACKING SHOPPER SOLUTIONS & DATA MINING VIRTUAL STORES ETHNOGRAPHY STRATEGY CONSULTATION
Social SBU
OUR PARTNERS
OUR PARTNERS
USA based thought leaders in shopper marketing, SmartRevenue offers Shopper-Centric Insights, Strategy & Solutions. Shopper-Centric Insights (In-Store Research) to identify shopper segments, need-states, purchase drivers, trip-types, navigational patterns, and closure rates Strategic recommendations based on cross-channel & category benchmarks Ability to create solutions based on organizing other vendors and technologies to support end-to-end shopper activation: shopper and retailer insights, syndicated data, targeting, activation, quantification and evaluation of ROI
MANUFACTURERS
RETAILERS
www.simstore360.com
OUR PARTNERS
Swedish based pioneering company in simulated shopping experiential research.
www.simstore360.com
100% focus on FMCG & Shopper Research 50 employees, located in 5 European offices [Stockholm, Amsterdam, Wiesbaden & Paris, Brussels] Clients: 15 of the 20 largest global FMCG companies
completed
(in 2010 alone, SIMSTORE performed research in more than 30 different countries), SIMSTORE has already been adopted by most of the major companies within the FMCG industry.
THE NEXT
GENERATION
THANK YOU